In Western markets, retail industry growth has dropped to one of the slowest rates of modern times and consequently the role of IT has become increasingly important for improving business performance. This brief outlines the role of technology in the modern retail environment, including the expansion into new emerging markets.



Report Highlights
As IT strategies becomes increasingly integrated with overall business strategy, vendors will need to help retailers demonstrate ROI to senior management. To do this, emphasis will need to be placed on customized solutions aligned to the vertical market and attention will have to be given to deepening partner relationships with retailers.


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Figure 1: Mature, emerging, and latent markets in the global economy 3
Figure 2: The key components in the retail value chain 7
Figure 3: The customer loyalty ladder 9

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