Introduction

This Datamonitor study examines top business challenges, IT budget outlook, and spending priorities among broadcasters in the US, Canada, the UK, France, Germany, Italy and Spain. It is based on the results of Datamonitor's Business Trends primary research, conducted in Q2 2009 with a total of 150 broadcasters

Scope

*150 broadcaster interviews

*Geographic coverage includes the US, Canada, UK, France, Germany, Italy and Spain

Highlights

Despite weak advertising end markets broadcasters are maintaining investment in digital workflow migration and multiplatform technologies

Weak advertising end markets and audience fragmentation are however putting IT budgets under pressures

Vendors are adopting clear go-to-market strategies to manage the complexities of the broadcast system market and changing technology requirements

Reasons to Purchase

*Effectively map IT solutions to address strategic broadcaster pain points

*Gain firsthand insight on spending priorities and budget outlooks

*Target broadcaster customers more effectively

Report Highlights
Highlights

Despite weak advertising end markets broadcasters are maintaining investment in digital workflow migration and multiplatform technologies

Weak advertising end markets and audience fragmentation are however putting IT budgets under pressures

Vendors are adopting clear go-to-market strategies to manage the complexities of the broadcast system market and changing technology requirements
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List of Tables
List of Figures
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