This brief identifies the key trends within the manufacturing sector in 2009. As the economic crisis worsens, manufacturers are trying to safeguard the future of their businesses. Different regions and industries are feeling the pressure in varying ways with the resulting impact on technology investment grim. Still, opportunities exist for technology vendors able to quickly adapt to the situation.

Report Highlights
For many companies a basic strategy of damage limitation is being enforced, while for others, like in the US automotive industry, it has now become a game of staying solvent. Manufacturing companies around the world are trying to assess the impact the economic crisis is having on their business, and taking steps to ensure survival.
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Table 1: Relative impact of the economic crisis in 2009 on key manufacturing applications 9
Figure 1: Relative impact of the economic crisis in 2009 on key manufacturing regions 5
Figure 2: Relative impact of the economic crisis in 2009 on key manufacturing industries 7
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