This brief identifies the key trends within the media and broadcast sector in 2009. While declining advertising revenues will have a severe impact on traditional players, the transition to file-based workflows; the integration of production, corporate and IT infrastructure; and new techniques in addressable advertising will all be key areas for technology investment in the sector

Report Highlights
It will be important for vendors and professional services companies targeting the sector to promote their ability to tackle these issues and to generate considerable cost saving benefits over the course of next year.

Key findings are: audiences will continue to migrate to multiple content platforms; the competitive landscape will transform significantly due to negative market conditions; broadcasters will move to more effective ad techniques to secure revenue; and boadcasters will continue to invest in infrastructure despite cost cutting initiatives.
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Figure 1: Western European and North American broadband subscribers, 2007-2012 3
Figure 2: The alignment gap between business goals and IT infrastructure 8
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