Introduction

Accountancy in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China accountancy market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The accountancy market consists of revenues generated by firms engaged in designing, preparing and auditing accounting records. Income from tax, auditing, and advisory service provision is included. For Japan, the market covers certified public accountant firms only. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Chinese accountancy market had total revenues of $3.4 billion in 2010, representing a compound annual rate of change (CARC) of -1.9% between 2006 and 2010.

*The Audit segment was the market's most lucrative in 2010, with total revenues of $1.6 billion, equivalent to 48% of the market's overall value.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 0.8% for the five-year period 2010 - 2015, which is expected to drive the market to a value of $3.6 billion by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the accountancy market in China

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the accountancy market in China

Leading company profiles reveal details of key accountancy market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the China accountancy market with five year forecasts

Macroeconomic indicators provide insight into general trends within the China economy

Key Questions Answered

What was the size of the China accountancy market by value in 2010?

What will be the size of the China accountancy market in 2015?

What factors are affecting the strength of competition in the China accountancy market?

How has the market performed over the last five years?

What are the main segments that make up China's accountancy market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Deloitte Touche Tohmatsu 19
Ernst & Young International 21
KPMG International 24
PricewaterhouseCoopers 25
MARKET FORECASTS 27
Market value forecast 27
MACROECONOMIC INDICATORS 28
APPENDIX 30
Methodology 30
Industry associations 31
Related Datamonitor research 31
Disclaimer 32
ABOUT DATAMONITOR 33
Premium Reports 33
Summary Reports 33
Datamonitor consulting 33

LIST OF TABLES
Table 1: China accountancy market value: $ billion, 2006–10 10
Table 2: China accountancy market segmentation I:% share, by value, 2010 11
Table 3: China accountancy market segmentation II: % share, by value, 2010 12
Table 4: Deloitte Touche Tohmatsu: key facts 19
Table 5: Ernst & Young International: key facts 21
Table 6: KPMG International: key facts 24
Table 7: PricewaterhouseCoopers: key facts 25
Table 8: China accountancy market value forecast: $ billion, 2010–15 27
Table 9: China size of population (million), 2006–10 28
Table 10: China GDP (constant 2000 prices, $ billion), 2006–10 28
Table 11: China GDP (current prices, $ billion), 2006–10 28
Table 12: China inflation, 2006–10 29
Table 13: China consumer price index (absolute), 2006–10 29
Table 14: China exchange rate, 2006–10 29

LIST OF FIGURES
Figure 1: China accountancy market value: $ billion, 2006–10 10
Figure 2: China accountancy market segmentation I:% share, by value, 2010 11
Figure 3: China accountancy market segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the accountancy market in China, 2010 13
Figure 5: Drivers of buyer power in the accountancy market in China, 2010 14
Figure 6: Drivers of supplier power in the accountancy market in China, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the accountancy market in China, 2010 16
Figure 8: Factors influencing the threat of substitutes in the accountancy market in China, 2010 17
Figure 9: Drivers of degree of rivalry in the accountancy market in China, 2010 18
Figure 10: China accountancy market value forecast: $ billion, 2010–15 27


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