Introduction

Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2006-10, and forecast to 2015). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Asia-Pacific advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The advertising industry consists of agencies providing advertising including display advertising services. The industry value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.

*The Asia-Pacific advertising industry had total revenue of $23,171.1 million in 2010, representing a compound annual growth rate (CAGR) of 3.6% between 2006 and 2010.

*The Food, Beverage & Personal/Healthcare segment was the industry's most lucrative in 2010, with total revenue of $7,691.4 million, equivalent to 33.2% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 9.2% for the five-year period 2010 - 2015, which is expected to drive the industry to a value of $35,951.4 million by the end of 2015.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Asia-Pacific

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Asia-Pacific

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy

Key Questions Answered

What was the size of the Asia-Pacific advertising market by value in 2010?

What will be the size of the Asia-Pacific advertising market in 2015?

What factors are affecting the strength of competition in the Asia-Pacific advertising market?

How has the market performed over the last five years?

Who are the top competitiors in Asia-Pacific's advertising market?
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Substitutes 17
Rivalry 18
LEADING COMPANIES 19
Dentsu Inc. 19
WPP Group plc 23
Omnicom Group Inc. 28
MARKET FORECASTS 32
Market value forecast 32
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36

LIST OF TABLES
Table 1: Asia-Pacific advertising industry value: $ million, 2006–10 10
Table 2: Asia-Pacific advertising industry segmentation I:% share, by value, 2010 11
Table 3: Asia-Pacific advertising industry segmentation II: % share, by value, 2010 12
Table 4: Dentsu Inc.: key facts 19
Table 5: Dentsu Inc.: key financials ($) 20
Table 6: Dentsu Inc.: key financials (¥) 21
Table 7: Dentsu Inc.: key financial ratios 21
Table 8: WPP Group plc: key facts 23
Table 9: WPP Group plc: key financials ($) 26
Table 10: WPP Group plc: key financials (£) 26
Table 11: WPP Group plc: key financial ratios 26
Table 12: Omnicom Group Inc.: key facts 28
Table 13: Omnicom Group Inc.: key financials ($) 30
Table 14: Omnicom Group Inc.: key financial ratios 30
Table 15: Asia-Pacific advertising industry value forecast: $ million, 2010–15 32

LIST OF FIGURES
Figure 1: Asia-Pacific advertising industry value: $ million, 2006–10 10
Figure 2: Asia-Pacific advertising industry segmentation I:% share, by value, 2010 11
Figure 3: Asia-Pacific advertising industry segmentation II: % share, by value, 2010 12
Figure 4: Forces driving competition in the advertising industry in Asia-Pacific, 2010 13
Figure 5: Drivers of buyer power in the advertising industry in Asia-Pacific, 2010 14
Figure 6: Drivers of supplier power in the advertising industry in Asia-Pacific, 2010 15
Figure 7: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2010 16
Figure 8: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2010 17
Figure 9: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2010 18
Figure 10: Dentsu Inc.: revenues & profitability 22
Figure 11: Dentsu Inc.: assets & liabilities 22
Figure 12: WPP Group plc: revenues & profitability 27
Figure 13: WPP Group plc: assets & liabilities 27
Figure 14: Omnicom Group Inc.: revenues & profitability 31
Figure 15: Omnicom Group Inc.: assets & liabilities 31
Figure 16: Asia-Pacific advertising industry value forecast: $ million, 2010–15 32


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