This report provides unique insight into the rapidly growing aggregator market. It examines the importance of aggregators in generating private motor new business sales, the business models currently employed in the sector, the competitive environment and provides some thoughts on the future development of the sector.



Report Highlights
The implication that insurance companies must utilize aggregators as part of their personal lines distribution strategy is clear: any insurer targeting the mass market private motor insurance sector will not maximize its new business volumes if it ignores these companies.


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Table 1: Aggregator-instigated private motor sales, 2007 6
Table 2: Propensity to switch motor provider and likelihood of getting other quotes, by distribution platform, 2007 13
Table 3: Propensity to switch household provider and likelihood of getting other quotes, by distribution platform, 2007 15
Table 4: Retention rates among online private motor consumers, 2004-07 17
Table 5: Motivations for taking out a motor insurance policy, by distribution platform, 2007 19
Table 6: Motivations for taking out a new household insurance policy, by distribution platform, 2007 20
Table 7: Consumers buying motor and household insurance via the internet, by age group, 2005-07 22
Table 8: Consumers buying motor and household insurance via the internet, by income, 2005-07 24
Table 9: Revenue, profit and number of quotes for Confused.com, 2004-06 (£m) 26
Table 10: Revenue, profit and number of quotes for Confused.com, H1 2006 to H1 2007 27
Table 11: Moneysupermarket.com revenue and operating profit, 2004-06 (£m) 29
Table 12: Moneysupermarket.com key insurance vertical figures, H1 2006 to H1 2007 30
Table 13: Aggregators by advertising spend, 2006-07 (£) 36
Table 14: Top insurance aggregators' advertising spend by media, 2007 (£) 38


Figure 1: Aggregator-instigated private motor sales accounted for just under a quarter of all private motor new business in 2007 6
Figure 2: Consumers purchasing their motor insurance online were more likely to change their insurance provider in 2007 12
Figure 3: Consumers are most likely to switch from an insurance provider when they purchase their household insurance online in 2007 14
Figure 4: Retention rates among internet consumers varied between 2004 and 2007 16
Figure 5: Obtaining a cheaper quote was the most common reason for choosing a provider across all distribution platforms in 2007 18
Figure 6: There is a greater price awareness among consumers who purchase their household insurance online in 2007 20
Figure 7: Consumers buying motor and household insurance via the internet, by age group, 2005-7 21
Figure 8: Consumers buying motor and household insurance via the internet, by income, 2005-7 23
Figure 9: Confused.com's revenue and profit more than doubled in the year to June 2007 26
Figure 10: Moneysupermarket.com's insurance vertical revenue grew by over 70% in the year to June 2007 29
Figure 11: Advertising spend by aggregators tripled in 2007 to £42m 35
Figure 12: Aggregators favored television advertisement campaigns in 2007 37


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