Alcoholic Drinks: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide

Datamonitor's Alcoholic Drinks: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry in Brazil, Hungary, Mexico, Poland, South Africa, and Taiwan. The report includes easily comparable data on market value, volume, segmentation and market share for the advanced emerging markets alcoholic drinks markets, plus full five-year market forecasts. It examines future problems, innovations and potential growth areas within the market.


Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Brazil, Hungary, Mexico, Poland, South Africa and Taiwan, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The advanced emerging market countries contributed $67,481.8 million to the global alcoholic drinks industry in 2005, with a compound annual growth rate (CAGR) of 2.5% between 2005 and 2009 bringing this contribution to $74,534.8million.

These countries are expected to reach a value of $83,048.2 million in 2014, with a CAGR of 2.2% over the 2009–14 period.

Brazil is the leading country in the alcoholic drinks industry, with market revenues of $28,981.4 million in 2009.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

In this report, the alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.
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TABLE OF CONTENTS
INTRODUCTION 16
What is this report about? 16
Who is the target reader? 16
Definition 16
ADVANCED EMERGING MARKETS ALCOHOLIC DRINKS INDUSTRY OUTLOOK 17
ALCOHOLIC DRINKS IN BRAZIL 24
MARKET OVERVIEW 24
MARKET VALUE 25
MARKET VOLUME 26
MARKET SEGMENTATION I 27
MARKET SEGMENTATION II 28
MARKET SHARE 29
FIVE FORCES ANALYSIS 30
LEADING COMPANIES 38
MARKET DISTRIBUTION 46
MARKET FORECASTS 47
MACROECONOMIC INDICATORS 50
ALCOHOLIC DRINKS IN HUNGARY 52
MARKET OVERVIEW 52
MARKET VALUE 53
MARKET VOLUME 54
MARKET SEGMENTATION I 55
MARKET SEGMENTATION II 56
MARKET SHARE 57
FIVE FORCES ANALYSIS 58
LEADING COMPANIES 66
MARKET DISTRIBUTION 78
MARKET FORECASTS 79
MACROECONOMIC INDICATORS 82
ALCOHOLIC DRINKS IN MEXICO 84
MARKET OVERVIEW 84
MARKET VALUE 85
MARKET VOLUME 86
MARKET SEGMENTATION I 87
MARKET SEGMENTATION II 88
MARKET SHARE 89
FIVE FORCES ANALYSIS 90
LEADING COMPANIES 98
MARKET DISTRIBUTION 112
MARKET FORECASTS 113
MACROECONOMIC INDICATORS 116
ALCOHOLIC DRINKS IN POLAND 118
MARKET OVERVIEW 118
MARKET VALUE 119
MARKET VOLUME 120
MARKET SEGMENTATION I 121
MARKET SEGMENTATION II 122
MARKET SHARE 123
FIVE FORCES ANALYSIS 124
LEADING COMPANIES 132
MARKET DISTRIBUTION 147
MARKET FORECASTS 148
MACROECONOMIC INDICATORS 151
ALCOHOLIC DRINKS IN SOUTH AFRICA 153
MARKET OVERVIEW 153
MARKET VALUE 154
MARKET VOLUME 155
MARKET SEGMENTATION I 156
MARKET SHARE 157
FIVE FORCES ANALYSIS 158
LEADING COMPANIES 166
MARKET DISTRIBUTION 177
MARKET FORECASTS 178
MACROECONOMIC INDICATORS 182
ALCOHOLIC DRINKS IN TAIWAN 184
MARKET OVERVIEW 184
MARKET VALUE 185
MARKET VOLUME 186
MARKET SEGMENTATION I 187
MARKET SEGMENTATION II 188
MARKET SHARE 189
FIVE FORCES ANALYSIS 190
LEADING COMPANIES 198
MARKET DISTRIBUTION 209
MARKET FORECASTS 210
MACROECONOMIC INDICATORS 213
APPENDIX 215
Data Research Methodology 215
About Datamonitor 216
Disclaimer 216

LIST OF TABLES
Table 1: Advanced emerging markets alcoholic drinks industry, revenue ($m), 2005–14 18
Table 2: Advanced emerging markets alcoholic drinks industry, revenue by country ($m), 2005–09 21
Table 3: Advanced emerging markets alcoholic drinks industry forecast, revenue by country ($m), 2009–14 23
Table 4: Brazil alcoholic drinks market value: $ million, 2005–09 25
Table 5: Brazil alcoholic drinks market volume: million liters, 2005–09 26
Table 6: Brazil alcoholic drinks market segmentation I:% share, by value, 2009 27
Table 7: Brazil alcoholic drinks market segmentation II: % share, by value, 2009 28
Table 8: Brazil alcoholic drinks market share: % share, by volume, 2009 29
Table 9: Anheuser-Busch InBev: key facts 38
Table 10: Anheuser-Busch InBev: key financials ($) 40
Table 11: Anheuser-Busch InBev: key financials (€) 41
Table 12: Anheuser-Busch InBev: key financial ratios 41
Table 13: Primo Schincariol: key facts 44
Table 14: Cervejaria Petropolis SA: key facts 45
Table 15: Brazil alcoholic drinks market distribution: % share, by volume, 2009 46
Table 16: Brazil alcoholic drinks market value forecast: $ million, 2009–14 47
Table 17: Brazil alcoholic drinks market volume forecast: million liters, 2009–14 49
Table 18: Brazil size of population (million), 2005–09 50
Table 19: Brazil gdp (constant 2000 prices, $ billion), 2005–09 50
Table 20: Brazil gdp (current prices, $ billion), 2005–09 50
Table 21: Brazil inflation, 2005–09 51
Table 22: Brazil consumer price index (absolute), 2005–09 51
Table 23: Brazil exchange rate, 2005–09 51
Table 24: Hungary alcoholic drinks market value: $ million, 2005–09 53
Table 25: Hungary alcoholic drinks market volume: million liters, 2005–09 54
Table 26: Hungary alcoholic drinks market segmentation I:% share, by value, 2009 55
Table 27: Hungary alcoholic drinks market segmentation II: % share, by value, 2009 56
Table 28: Hungary alcoholic drinks market share: % share, by volume, 2009 57
Table 29: SABMiller: key facts 66
Table 30: SABMiller: key financials ($) 68
Table 31: SABMiller: key financial ratios 69
Table 32: Brau Union: key facts 71
Table 33: Anheuser-Busch InBev: key facts 72
Table 34: Anheuser-Busch InBev: key financials ($) 74
Table 35: Anheuser-Busch InBev: key financials (€) 74
Table 36: Anheuser-Busch InBev: key financial ratios 75
Table 37: Hungary alcoholic drinks market distribution: % share, by volume, 2009 78
Table 38: Hungary alcoholic drinks market value forecast: $ million, 2009–14 79
Table 39: Hungary alcoholic drinks market volume forecast: million liters, 2009–14 81
Table 40: Hungary size of population (million), 2005–09 82
Table 41: Hungary gdp (constant 2000 prices, $ billion), 2005–09 82
Table 42: Hungary gdp (current prices, $ billion), 2005–09 82
Table 43: Hungary inflation, 2005–09 83
Table 44: Hungary consumer price index (absolute), 2005–09 83
Table 45: Hungary exchange rate, 2005–09 83
Table 46: Mexico alcoholic drinks market value: $ million, 2005–09 85
Table 47: Mexico alcoholic drinks market volume: million liters, 2005–09 86
Table 48: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 87
Table 49: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 88
Table 50: Mexico alcoholic drinks market share: % share, by volume, 2009 89
Table 51: Grupo Modelo, SA de CV: key facts 98
Table 52: Grupo Modelo, SA de CV: key financials ($) 99
Table 53: Grupo Modelo, SA de CV: key financials (MXN) 99
Table 54: Grupo Modelo, SA de CV: key financial ratios 100
Table 55: FEMSA: key facts 102
Table 56: FEMSA: key financials ($) 104
Table 57: FEMSA: key financials (MXN) 104
Table 58: FEMSA: key financial ratios 104
Table 59: Anheuser-Busch InBev: key facts 107
Table 60: Anheuser-Busch InBev: key financials ($) 109
Table 61: Anheuser-Busch InBev: key financials (€) 109
Table 62: Anheuser-Busch InBev: key financial ratios 109
Table 63: Mexico alcoholic drinks market distribution: % share, by volume, 2009 112
Table 64: Mexico alcoholic drinks market value forecast: $ million, 2009–14 113
Table 65: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 115
Table 66: Mexico size of population (million), 2005–09 116
Table 67: Mexico gdp (constant 2000 prices, $ billion), 2005–09 116
Table 68: Mexico gdp (current prices, $ billion), 2005–09 116
Table 69: Mexico inflation, 2005–09 117
Table 70: Mexico consumer price index (absolute), 2005–09 117
Table 71: Mexico exchange rate, 2005–09 117
Table 72: Poland alcoholic drinks market value: $ million, 2005–09 119
Table 73: Poland alcoholic drinks market volume: million liters, 2005–09 120
Table 74: Poland alcoholic drinks market segmentation I:% share, by value, 2009 121
Table 75: Poland alcoholic drinks market segmentation II: % share, by value, 2009 122
Table 76: Poland alcoholic drinks market share: % share, by volume, 2009 123
Table 77: SABMiller: key facts 132
Table 78: SABMiller: key financials ($) 134
Table 79: SABMiller: key financial ratios 134
Table 80: Heineken N.V.: key facts 137
Table 81: Heineken N.V.: key financials ($) 139
Table 82: Heineken N.V.: key financials (€) 139
Table 83: Heineken N.V.: key financial ratios 140
Table 84: Carlsberg A/S: key facts 142
Table 85: Carlsberg A/S: key financials ($) 144
Table 86: Carlsberg A/S: key financials (DKK) 144
Table 87: Carlsberg A/S: key financial ratios 145
Table 88: Poland alcoholic drinks market distribution: % share, by volume, 2009 147
Table 89: Poland alcoholic drinks market value forecast: $ million, 2009–14 148
Table 90: Poland alcoholic drinks market volume forecast: million liters, 2009–14 150
Table 91: Poland size of population (million), 2005–09 151
Table 92: Poland gdp (constant 2000 prices, $ billion), 2005–09 151
Table 93: Poland gdp (current prices, $ billion), 2005–09 151
Table 94: Poland inflation, 2005–09 152
Table 95: Poland consumer price index (absolute), 2005–09 152
Table 96: Poland exchange rate, 2005–09 152
Table 97: South Africa alcoholic drinks market value: $ million, 2005–09 154
Table 98: South Africa alcoholic drinks market volume: million liters, 2005–09 155
Table 99: South Africa alcoholic drinks market segmentation I:% share, by value, 2009 156
Table 100: South Africa alcoholic drinks market share: % share, by volume, 2009 157
Table 101: SABMiller: key facts 166
Table 102: SABMiller: key financials ($) 168
Table 103: SABMiller: key financial ratios 169
Table 104: Distell Group Limited: key facts 171
Table 105: Distell Group Limited: key financials ($) 173
Table 106: Distell Group Limited: key financials (ZAR) 173
Table 107: Distell Group Limited: key financial ratios 173
Table 108: Molson Coors Brewing Company (UK) Ltd: key facts 176
Table 109: South Africa alcoholic drinks market distribution: % share, by volume, 2009 177
Table 110: South Africa alcoholic drinks market value forecast: $ million, 2009–14 178
Table 111: South Africa alcoholic drinks market volume forecast: million liters, 2009–14 180
Table 112: South Africa size of population (million), 2005–09 182
Table 113: South Africa gdp (constant 2000 prices, $ billion), 2005–09 182
Table 114: South Africa gdp (current prices, $ billion), 2005–09 182
Table 115: South Africa inflation, 2005–09 183
Table 116: South Africa consumer price index (absolute), 2005–09 183
Table 117: South Africa exchange rate, 2005–09 183
Table 118: Taiwan alcoholic drinks market value: $ million, 2005–09 185
Table 119: Taiwan alcoholic drinks market volume: million liters, 2005–09 186
Table 120: Taiwan alcoholic drinks market segmentation I:% share, by value, 2009 187
Table 121: Taiwan alcoholic drinks market segmentation II: % share, by value, 2009 188
Table 122: Taiwan alcoholic drinks market share: % share, by volume, 2009 189
Table 123: Taiwan Tobacco & Liquor Corporation: key facts 198
Table 124: Tsingtao Brewery Company Limited: key facts 200
Table 125: Tsingtao Brewery Company Limited: key financials ($) 201
Table 126: Tsingtao Brewery Company Limited: key financials (CNY) 201
Table 127: Tsingtao Brewery Company Limited: key financial ratios 202
Table 128: Heineken N.V.: key facts 204
Table 129: Heineken N.V.: key financials ($) 206
Table 130: Heineken N.V.: key financials (€) 206
Table 131: Heineken N.V.: key financial ratios 207
Table 132: Taiwan alcoholic drinks market distribution: % share, by volume, 2009 209
Table 133: Taiwan alcoholic drinks market value forecast: $ million, 2009–14 210
Table 134: Taiwan alcoholic drinks market volume forecast: million liters, 2009–14 212
Table 135: Taiwan size of population (million), 2005–09 213
Table 136: Taiwan gdp (constant 2000 prices, $ billion), 2005–09 213
Table 137: Taiwan gdp (current prices, $ billion), 2005–09 213
Table 138: Taiwan inflation, 2005–09 214
Table 139: Taiwan consumer price index (absolute), 2005–09 214
Table 140: Taiwan exchange rate, 2005–09 214

LIST OF FIGURES
Figure 1: Advanced emerging markets alcoholic drinks industry, revenue ($m), 2005–14 17
Figure 2: Advanced emerging markets alcoholic drinks industry, country analysis (%), 2005–14 19
Figure 3: Advanced emerging markets alcoholic drinks industry, revenue by country ($m), 2005–09 20
Figure 4: Advanced emerging markets alcoholic drinks industry forecast, revenue by country ($m), 2009–14 22
Figure 5: Brazil alcoholic drinks market value: $ million, 2005–09 25
Figure 6: Brazil alcoholic drinks market volume: million liters, 2005–09 26
Figure 7: Brazil alcoholic drinks market segmentation I:% share, by value, 2009 27
Figure 8: Brazil alcoholic drinks market segmentation II: % share, by value, 2009 28
Figure 9: Brazil alcoholic drinks market share: % share, by volume, 2009 29
Figure 10: Forces driving competition in the alcoholic drinks market in Brazil, 2009 30
Figure 11: Drivers of buyer power in the alcoholic drinks market in Brazil, 2009 32
Figure 12: Drivers of supplier power in the alcoholic drinks market in Brazil, 2009 33
Figure 13: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Brazil, 2009 34
Figure 14: Factors influencing the threat of substitutes in the alcoholic drinks market in Brazil, 2009 35
Figure 15: Drivers of degree of rivalry in the alcoholic drinks market in Brazil, 2009 37
Figure 16: Anheuser-Busch InBev: revenues & profitability 42
Figure 17: Anheuser-Busch InBev: assets & liabilities 43
Figure 18: Brazil alcoholic drinks market distribution: % share, by volume, 2009 46
Figure 19: Brazil alcoholic drinks market value forecast: $ million, 2009–14 48
Figure 20: Brazil alcoholic drinks market volume forecast: million liters, 2009–14 49
Figure 21: Hungary alcoholic drinks market value: $ million, 2005–09 53
Figure 22: Hungary alcoholic drinks market volume: million liters, 2005–09 54
Figure 23: Hungary alcoholic drinks market segmentation I:% share, by value, 2009 55
Figure 24: Hungary alcoholic drinks market segmentation II: % share, by value, 2009 56
Figure 25: Hungary alcoholic drinks market share: % share, by volume, 2009 57
Figure 26: Forces driving competition in the alcoholic drinks market in Hungary, 2009 58
Figure 27: Drivers of buyer power in the alcoholic drinks market in Hungary, 2009 60
Figure 28: Drivers of supplier power in the alcoholic drinks market in Hungary, 2009 61
Figure 29: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Hungary, 2009 62
Figure 30: Factors influencing the threat of substitutes in the alcoholic drinks market in Hungary, 2009 63
Figure 31: Drivers of degree of rivalry in the alcoholic drinks market in Hungary, 2009 65
Figure 32: SABMiller: revenues & profitability 69
Figure 33: SABMiller: assets & liabilities 70
Figure 34: Anheuser-Busch InBev: revenues & profitability 76
Figure 35: Anheuser-Busch InBev: assets & liabilities 77
Figure 36: Hungary alcoholic drinks market distribution: % share, by volume, 2009 78
Figure 37: Hungary alcoholic drinks market value forecast: $ million, 2009–14 80
Figure 38: Hungary alcoholic drinks market volume forecast: million liters, 2009–14 81
Figure 39: Mexico alcoholic drinks market value: $ million, 2005–09 85
Figure 40: Mexico alcoholic drinks market volume: million liters, 2005–09 86
Figure 41: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 87
Figure 42: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 88
Figure 43: Mexico alcoholic drinks market share: % share, by volume, 2009 89
Figure 44: Forces driving competition in the alcoholic drinks market in Mexico, 2009 90
Figure 45: Drivers of buyer power in the alcoholic drinks market in Mexico, 2009 92
Figure 46: Drivers of supplier power in the alcoholic drinks market in Mexico, 2009 93
Figure 47: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Mexico, 2009 94
Figure 48: Factors influencing the threat of substitutes in the alcoholic drinks market in Mexico, 2009 95
Figure 49: Drivers of degree of rivalry in the alcoholic drinks market in Mexico, 2009 97
Figure 50: Grupo Modelo, SA de CV: revenues & profitability 100
Figure 51: Grupo Modelo, SA de CV: assets & liabilities 101
Figure 52: FEMSA: revenues & profitability 105
Figure 53: FEMSA: assets & liabilities 106
Figure 54: Anheuser-Busch InBev: revenues & profitability 110
Figure 55: Anheuser-Busch InBev: assets & liabilities 111
Figure 56: Mexico alcoholic drinks market distribution: % share, by volume, 2009 112
Figure 57: Mexico alcoholic drinks market value forecast: $ million, 2009–14 114
Figure 58: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 115
Figure 59: Poland alcoholic drinks market value: $ million, 2005–09 119
Figure 60: Poland alcoholic drinks market volume: million liters, 2005–09 120
Figure 61: Poland alcoholic drinks market segmentation I:% share, by value, 2009 121
Figure 62: Poland alcoholic drinks market segmentation II: % share, by value, 2009 122
Figure 63: Poland alcoholic drinks market share: % share, by volume, 2009 123
Figure 64: Forces driving competition in the alcoholic drinks market in Poland, 2009 124
Figure 65: Drivers of buyer power in the alcoholic drinks market in Poland, 2009 126
Figure 66: Drivers of supplier power in the alcoholic drinks market in Poland, 2009 127
Figure 67: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Poland, 2009 128
Figure 68: Factors influencing the threat of substitutes in the alcoholic drinks market in Poland, 2009 129
Figure 69: Drivers of degree of rivalry in the alcoholic drinks market in Poland, 2009 131
Figure 70: SABMiller: revenues & profitability 135
Figure 71: SABMiller: assets & liabilities 136
Figure 72: Heineken N.V.: revenues & profitability 140
Figure 73: Heineken N.V.: assets & liabilities 141
Figure 74: Carlsberg A/S: revenues & profitability 145
Figure 75: Carlsberg A/S: assets & liabilities 146
Figure 76: Poland alcoholic drinks market distribution: % share, by volume, 2009 147
Figure 77: Poland alcoholic drinks market value forecast: $ million, 2009–14 149
Figure 78: Poland alcoholic drinks market volume forecast: million liters, 2009–14 150
Figure 79: South Africa alcoholic drinks market value: $ million, 2005–09 154
Figure 80: South Africa alcoholic drinks market volume: million liters, 2005–09 155
Figure 81: South Africa alcoholic drinks market segmentation I:% share, by value, 2009 156
Figure 82: South Africa alcoholic drinks market share: % share, by volume, 2009 157
Figure 83: Forces driving competition in the alcoholic drinks market in South Africa, 2009 158
Figure 84: Drivers of buyer power in the alcoholic drinks market in South Africa, 2009 160
Figure 85: Drivers of supplier power in the alcoholic drinks market in South Africa, 2009 161
Figure 86: Factors influencing the likelihood of new entrants in the alcoholic drinks market in South Africa, 2009 162
Figure 87: Factors influencing the threat of substitutes in the alcoholic drinks market in South Africa, 2009 163
Figure 88: Drivers of degree of rivalry in the alcoholic drinks market in South Africa, 2009 165
Figure 89: SABMiller: revenues & profitability 169
Figure 90: SABMiller: assets & liabilities 170
Figure 91: Distell Group Limited: revenues & profitability 174
Figure 92: Distell Group Limited: assets & liabilities 175
Figure 93: South Africa alcoholic drinks market distribution: % share, by volume, 2009 177
Figure 94: South Africa alcoholic drinks market value forecast: $ million, 2009–14 179
Figure 95: South Africa alcoholic drinks market volume forecast: million liters, 2009–14 181
Figure 96: Taiwan alcoholic drinks market value: $ million, 2005–09 185
Figure 97: Taiwan alcoholic drinks market volume: million liters, 2005–09 186
Figure 98: Taiwan alcoholic drinks market segmentation I:% share, by value, 2009 187
Figure 99: Taiwan alcoholic drinks market segmentation II: % share, by value, 2009 188
Figure 100: Taiwan alcoholic drinks market share: % share, by volume, 2009 189
Figure 101: Forces driving competition in the alcoholic drinks market in Taiwan, 2009 190
Figure 102: Drivers of buyer power in the alcoholic drinks market in Taiwan, 2009 192
Figure 103: Drivers of supplier power in the alcoholic drinks market in Taiwan, 2009 193
Figure 104: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Taiwan, 2009 194
Figure 105: Factors influencing the threat of substitutes in the alcoholic drinks market in Taiwan, 2009 195
Figure 106: Drivers of degree of rivalry in the alcoholic drinks market in Taiwan, 2009 197
Figure 107: Tsingtao Brewery Company Limited: revenues & profitability 202
Figure 108: Tsingtao Brewery Company Limited: assets & liabilities 203
Figure 109: Heineken N.V.: revenues & profitability 207
Figure 110: Heineken N.V.: assets & liabilities 208
Figure 111: Taiwan alcoholic drinks market distribution: % share, by volume, 2009 209
Figure 112: Taiwan alcoholic drinks market value forecast: $ million, 2009–14 211
Figure 113: Taiwan alcoholic drinks market volume forecast: million liters, 2009–14 212



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