Analgesics Market in Bulgaria to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Analgesics Market in Bulgaria (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The analgesics category was valued at BGN88.8m ($66.4m) in 2009, representing a CAGR of 11.6% since 2004.

By the end of 2014, the analgesics category will be worth BGN125.3m ($93.7m), with an expected CAGR of 7.1% between 2009 and 2014.

The analgesics market was led by aspirin (representing 44.8% of the total value) followed by paracetamol and ibuprofen, with a 29.3% and 15.9% market share, respectively. Other analgesics accounts for the remaining 10.1% share.

Bayer AG is the market leader with a 29.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Analgesics Market in Bulgaria (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: analgesics 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Analgesics 8
Value analysis (Bulgarian Lev), 2004?09 8
Value analysis (Bulgarian Lev), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 12
Company and brand share analysis 14
Distribution analysis 17
Chapter 4 Macroeconomic Profile 19
Macroeconomic Indicators 19
Chapter 5 Research Methodology 24
Methodology overview 24
Secondary research 25
Market modeling 26
Creating an initial data model 26
Revising the initial data model 26
Creating a final estimate 27
Creating demographic value splits 27
Primary research 27
Data finalization 28
Ongoing research 28

LIST OF FIGURES
Figure 1: Analgesics, Bulgaria, value by segment (BGNm), 2004?14 10
Figure 2: Analgesics, Bulgaria, category growth comparison, by value, 2004?14 13
Figure 3: Analgesics, Bulgaria, company share by value (%), 2008?09 15
Figure 4: Analgesics, Bulgaria, distribution channels by value (%), 2008?09 18
Figure 5: Annual data review process 25

LIST OF TABLES
Table 1: Analgesics category definitions 3
Table 2: Analgesics distribution channels 4
Table 3: Analgesics, Bulgaria, value by segment (BGNm), 2004?09 8
Table 4: Analgesics, Bulgaria, value forecast by segment (BGNm), 2009?14 9
Table 5: Analgesics, Bulgaria, value by segment ($m), 2004?09 11
Table 6: Analgesics, Bulgaria, value forecast by segment ($m), 2009?14 12
Table 7: Analgesics, Bulgaria, brand share by value (%), 2008?09 14
Table 8: Analgesics, Bulgaria, value by brand (BGNm), 2008?09 14
Table 9: Analgesics, Bulgaria, company share by value (%), 2008?09 16
Table 10: Analgesics, Bulgaria, value by company (BGNm), 2008?09 16
Table 11: Analgesics, Bulgaria, distribution channels by value (%), 2008?09 17
Table 12: Analgesics, Bulgaria, value by distribution channel (BGNm), 2008?09 17
Table 13: Bulgaria population, by age group, 2004?09 (millions) 19
Table 14: Bulgaria population forecast, by age group, 2009?14 (millions) 20
Table 15: Bulgaria population, by gender, 2004?09 (millions) 20
Table 16: Bulgaria population forecast, by gender, 2009?14 (millions) 21
Table 17: Bulgaria nominal GDP, 2004?09 (BGNbn, nominal prices) 21
Table 18: Bulgaria nominal GDP forecast, 2009?14 (BGNbn, nominal prices) 21
Table 19: Bulgaria real GDP, 2004?09 (BGNbn, 2000 prices) 22
Table 20: Bulgaria real GDP forecast, 2009?14 (BGNbn, 2000 prices) 22
Table 21: Bulgaria real GDP, 2004?09 ($bn, 2000 prices) 22
Table 22: Bulgaria real GDP forecast, 2009?14 ($bn, 2000 prices) 23
Table 23: Bulgaria consumer price index, 2004?09 (2000=100) 23
Table 24: Bulgaria consumer price index, 2009?14 (2000=100) 23


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