TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: analgesics 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Analgesics 8
Value analysis (Pakistan Rupee), 2004?09 8
Value analysis (Pakistan Rupee), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 22
Methodology overview 22
Secondary research 23
Market modeling 24
Creating an initial data model 24
Revising the initial data model 24
Creating a final estimate 25
Creating demographic value splits 25
Primary research 25
Data finalization 26
Ongoing research 26
LIST OF FIGURES
Figure 1: Analgesics, Pakistan, value by segment (PKRm), 2004?14 10
Figure 2: Analgesics, Pakistan, category growth comparison, by value, 2004?14 12
Figure 3: Analgesics, Pakistan, company share by value (%), 2008?09 14
Figure 4: Analgesics, Pakistan, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 23
LIST OF TABLES
Table 1: Analgesics category definitions 3
Table 2: Analgesics distribution channels 4
Table 3: Analgesics, Pakistan, value by segment (PKRm), 2004?09 8
Table 4: Analgesics, Pakistan, value forecast by segment (PKRm), 2009?14 9
Table 5: Analgesics, Pakistan, value by segment ($m), 2004?09 11
Table 6: Analgesics, Pakistan, value forecast by segment ($m), 2009?14 11
Table 7: Analgesics, Pakistan, brand share by value (%), 2008?09 13
Table 8: Analgesics, Pakistan, value by brand (PKRm), 2008?09 13
Table 9: Analgesics, Pakistan, company share by value (%), 2008?09 15
Table 10: Analgesics, Pakistan, value by company (PKRm), 2008?09 15
Table 11: Analgesics, Pakistan, distribution channels by value (%), 2008?09 16
Table 12: Analgesics, Pakistan, value by distribution channel (PKRm), 2008?09 16
Table 13: Pakistan population, by age group, 2004?09 (millions) 18
Table 14: Pakistan population forecast, by age group, 2009?14 (millions) 19
Table 15: Pakistan population, by gender, 2004?09 (millions) 19
Table 16: Pakistan population forecast, by gender, 2009?14 (millions) 20
Table 17: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 20
Table 18: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 20
Table 19: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 21
Table 20: Pakistan consumer price index, 2004?09 (2000=100) 21
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