Analgesics Market in Romania to 2014 (OTC Healthcare)

Introduction

This databook provides key data and information on the Analgesics Market in Romania (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The analgesics category was valued at RON315.7m ($125.3m) in 2009, representing a CAGR of 13.2% since 2004.

By the end of 2014, the analgesics category will be worth RON476.4m ($189.1m), with an expected CAGR of 8.6% between 2009 and 2014.

The analgesics market was led by paracetamol (representing 38.1% of the total value) followed by aspirin and ibuprofen, with a 36.5% and 24.5% market share, respectively. Other analgesics accounts for the remaining 0.9% share.

Bayer AG is the market leader with a 39.7% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Analgesics Market in Romania (OTC Healthcare)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: analgesics 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Analgesics 8
Value analysis (Romanian New Leu ), 2004?09 8
Value analysis (Romanian New Leu ), 2009?14 9
Value analysis (US dollars), 2004?09 11
Value analysis (US dollars), 2009?14 11
Company and brand share analysis 13
Distribution analysis 16
Chapter 4 Macroeconomic Profile 18
Macroeconomic Indicators 18
Chapter 5 Research Methodology 23
Methodology overview 23
Secondary research 24
Market modeling 25
Creating an initial data model 25
Revising the initial data model 25
Creating a final estimate 26
Creating demographic value splits 26
Primary research 26
Data finalization 27
Ongoing research 27

LIST OF FIGURES
Figure 1: Analgesics, Romania, value by segment (RONm), 2004?14 10
Figure 2: Analgesics, Romania, category growth comparison, by value, 2004?14 12
Figure 3: Analgesics, Romania, company share by value (%), 2008?09 14
Figure 4: Analgesics, Romania, distribution channels by value (%), 2008?09 17
Figure 5: Annual data review process 24

LIST OF TABLES
Table 1: Analgesics category definitions 3
Table 2: Analgesics distribution channels 4
Table 3: Analgesics, Romania, value by segment (RONm), 2004?09 8
Table 4: Analgesics, Romania, value forecast by segment (RONm), 2009?14 9
Table 5: Analgesics, Romania, value by segment ($m), 2004?09 11
Table 6: Analgesics, Romania, value forecast by segment ($m), 2009?14 11
Table 7: Analgesics, Romania, brand share by value (%), 2008?09 13
Table 8: Analgesics, Romania, value by brand (RONm), 2008?09 13
Table 9: Analgesics, Romania, company share by value (%), 2008?09 15
Table 10: Analgesics, Romania, value by company (RONm), 2008?09 15
Table 11: Analgesics, Romania, distribution channels by value (%), 2008?09 16
Table 12: Analgesics, Romania, value by distribution channel (RONm), 2008?09 16
Table 13: Romania population, by age group, 2004?09 (millions) 18
Table 14: Romania population forecast, by age group, 2009?14 (millions) 19
Table 15: Romania population, by gender, 2004?09 (millions) 19
Table 16: Romania population forecast, by gender, 2009?14 (millions) 20
Table 17: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 20
Table 18: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 20
Table 19: Romania real GDP, 2004?09 (RONbn, 2000 prices) 21
Table 20: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 21
Table 21: Romania real GDP, 2004?09 ($bn, 2000 prices) 21
Table 22: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 22
Table 23: Romania consumer price index, 2004?09 (2000=100) 22
Table 24: Romania consumer price index, 2009?14 (2000=100) 22


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