Table 1: Household expenditure on food and beverages (JPY) 2
Table 2: Household expenditure on soft drinks in 2006 and 2007 (JPY) 3
Table 3: Household expenditure on alcoholic beverages in 2006 and 2007 (JPY) 4
Table 4: Products with matcha / green tea or mango flavors 5
Table 5: Product content / claim of Japanese products 7
Figure 1: A financial services company can pitch its level of customer understanding at various stages depending on the company's sophistication 4
Figure 2: The Megatrend framework has a hierarchy of trends and sub-trends 6
Figure 3: There are 10 Megatrends, given in alphabetical order 7
Figure 4: Megatrends by provider ranked in order of strength of message on website 12
Figure 5: Abbey's website informs consumers of when they should be considering, for example, a green loan. It also has a fairly prominent loans calculator 20
Figure 6: Barclays' website emphasizes the convenience of its loans and quality of loan protection 23
Figure 7: Halifax's website gives consumers an indication of the APR range and a loans calculator 27
Figure 8: HSBC's Professional Studies Loan allows flexible repayments 29
Figure 9: Lloyds TSB's website emphasizes what can be done with an unsecured personal loan 31
Figure 10: Nationwide's website has a loan calculator in the middle with panels showing key features 34
Figure 11: Nationwide's summary page shows key product features in a table format 35
Figure 12: RBS's website has a clear loans calculator and images to promote what can be achieved with a loan 38
[Tabellenverzeichnis ausblenden]