Table 1: The number of visitors (millions) to regions and continents 2005-2006 12
Table 2: Consumer survey: the most desirable holiday location for US consumers, 1997-2007 13
Table 3: Immigration figures for Europe and the US, 2001-2011 16
Table 4: Consumer survey: the propensity of European and US shoppers to embrace new and exotic flavors with greater regularity, by country, 2006 19
Table 5: Consumer survey: top-of-mind considerations when thinking about food 24
Table 6: Consumer survey: Eurobarometer survey on consumer attitudes towards food and drink 25
Figure 1: There are numerous factors influencing sensory and flavor trends in consumer packaged goods 10
Figure 2: Migration patterns have a tendency to be driven by three trends 16
Figure 3: Consumers are increasingly open to new experiences and flavors 19
Figure 4: Sensory attributes influence consumers' emotional response, which is an important part of determining product choice 22
Figure 5: Offering maximum taste sensations is important to today's sensory driven consumer 23
Figure 6: Attributes associated with sensory appeal are the most prominent considerations for shoppers 24
Figure 7: US consumer view taste as the most important attribute associated with food 26
Figure 8: Enjoyment driven food and beverage shoppers are trading up with greater regularity 28
Figure 9: Income is becoming less of a determining factor in general trading-up behaviors 28
Figure 10: Packaging design plays a big part in shaping consumers' quality expectations, especially when making personal care purchases 34
Figure 11: Scent can be classified by its ambience and congruency 37
Figure 12: Global research shows that Swedish consumers are most likely to rate their lives positively 45
Figure 13: Lifestage and genetic influences shape consumers' flavor preferences 47
Figure 14: A broad range of flavors is encouraged to account for the polarization of consumer preferences 49
Figure 15: Three core mega-trends are diving flavor preferences of today's food and beverage shoppers 50
Figure 16: Chicken continues to be the most popular flavor for ready meals, meats and entrées 51
Figure 17: More diverse flavors are being used for ready meals, meats and entrée products 52
Figure 18: Garlic and Tomato based condiment flavors continue to drive new product launches 52
Figure 19: Sauces and condiments are ideal for sampling new and varied flavors 53
Figure 20: The most popular flavor for new impulse snacks continues to be chocolate 53
Figure 21: There is little consistency in the fastest growing impulse snack flavors in Europe and the US, with both healthier and indulgent variants among the fastest growing variants 54
Figure 22: Chocolate continues to be the most popular confectionary flavor 54
Figure 23: Spirit based variants are among the fast growing flavor tags used in new confectionery products 55
Figure 24: Orange continues to be the most popular flavor for new soft drinks 56
Figure 25: The fastest growing soft drink ingredients reflect broader category trends, emphasizing the heightened demand for natural, healthier and more exotic ingredients 56
Figure 26: The growing popularity of green tea in Europe and the US is reflected by new product introductions between 2005 and 2007 57
Figure 27: The flavors of hot drink products are becoming more diversified 57
Figure 28: Alcoholic beverages released in the US offer more varied flavors than in Europe 58
Figure 29: More diverse forms of fruit are being included in alcoholic beverages 58
Figure 30: Using a 'flavors grid' can help industry players track flavor trends within a category of interest 60
Figure 31: Food and drink manufacturers and retailers can gain inspiration from other sectors where products are being developed to create more intense sensory experiences 63
Figure 32: Packaging materials can be manipulated to enhance the sensory experience for consumers 66
Figure 33: Packaging can be used to enhance the fresh appeal of products 67
Figure 34: Crest Whitening Expressions used ""scratch n' sniff"" packaging to promote sensory benefits 69
Figure 35: The notion of 'scent-sory' branding is an emerging concept in marketing communications 69
Figure 36: Sensory considerations - in the form of quality, pleasure and freshness - are primary considerations for food and beverage shoppers 70
Figure 37: Health orientated brands are more likely to be successful by primarily stressing taste and enjoyment 71
Figure 38: Sara Lee's Soft & Smooth whole grain bread attracted consumers because it hit the 'taste sweet spot' while delivering health benefits 72
Figure 39: Offering consumers new and unique consumption sensations is an important part of flavor development today 75
Figure 40: Color is an important part of brand positioning or product personality and benefits 76
Figure 41: Emotionally engaging consumers is not just about sensory-led marketing; it is also about aligning brands with issues that consumers place considerable importance upon 78
Figure 42: Innocent Drinks has achieved considerable success by marketing healthy products in an engaging and fun manner 79
Figure 43: Magners has changed the face of the UK cider market by tapping into the individualism and indulgence trends 80
Figure 44: Targeting older consumers with upbeat communications is important in capturing their attention 81
Figure 45: Obtaining endorsement from a well-known personality who has strong links with a migrant community can help make local brands more appealing 82
[Tabellenverzeichnis ausblenden]
