Another quarter of strong growth for Argentina's mobile market is notable, given that the market is one of the most mature in Latin America. It retains its position as one of the most advanced markets in Latin America going into Q411. Mobile penetration in the country is around 133%, and reported the fastest growth rate since December 2009 in June 2011. Around 1.5mn new subscribers were added in Q211, taking the total to 54.7mn, an 8% growth rate year on year. With the development of mobile broadband, BMI holds a positive view on future growth in the market, as adoption of the new technology continues to drive the mobile market. BMI believes the increasing availability of smartphones, and the expansion of various data services provided through the mobile platform is likely to sustain growth through 2014. This is likely to maintain steady growth over the medium term, despite the fact that the market is reaching saturation.
The internet market also continues to expand rapidly. Argentina had around 27mn internet users at the end of 2010. This marks a high level of growth in the internet market in 2010, and demonstrates the effectiveness of the government's National Broadband Plan, Argentina Conectada. The fixed broadband sector maintained a steady rate of growth through 2011, although customers are increasingly opting to access the internet through mobile broadband options. As an alternative, mobile broadband is very attractive, particularly to those subscribers that have not had a fixed broadband connection previously. This means operators will have to work extra hard to encourage subscribers to take up fixed broadband options.
This quarter has brought bad news for Pay TV operators, following a ruling that 220 new Digital Terrestrial Television channels are to be made available. Currently, Argentina's TDT service offers 29 channels. The new proposed channels will increase this to 249, with 110 channels to be granted to the private sector, and 110 to non profit/ governmental sources. The project will comply with the Law on Audiovisual Services, which was proposed to break up monopolies and limit the number of broadcast licences one company can hold. However, cable operators are likely to see a loss of subscribers, as more choice makes TDT a more attractive prospect.

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Executive Summary 7
SWOT Analysis 8
Mobile SWOT 8
Wireline SWOT 10
Political 12
Economic 13
Business Environment 14
Industry Business Environment Overview 15
Argentina 15
Business Environment Outlook 16
Table: Q411 Telecoms Business Environment Ratings 19
Industry Forecast 20
Mobile 20
Table: Telecoms Sector -- Mobile -- Historical Data & Forecasts 20
ARPU 22
Table: Telecoms Sector - ARPU - Historical Data And Forecasts (ARS) 22
Fixed-Line 24
Table: Telecoms Sector -- Fixed Line -- Historical Data & Forecasts 24
Broadband 26
Table: Telecoms Sector -- Internet -- Historical Data & Forecasts 26
Market Data Analysis 28
Mobile 28
Table: Argentina Wireless Market, Q211 33
Table: Argentina Wireless Market, Net Additions, Q111-Q211 33
Table: Mobile Contract Wins 40
Country Overview 41
Broadband 45
Table: Residential Internet Subscribers (000) 46
Table: Argentina Broadband Market, Q111 48
Table: Wireline Developments 50
Fixed-Line 52
Table: Argentine Local Fixed-Line Market Q211 53
Table: Argentina ILD Market Calls ('000) And Minutes Of Use ('000) 61
Regulatory Development 62
Table: Regulatory Bodies And Their Responsibilities 62
Competitive Landscape 68
Mobile 68
Table: Regional Mobile Penetration Overview 69
Fixed Line 70
Table: Regional Fixed-Line Penetration Overview 71
Broadband 72
Table: Regional Internet User Penetration Overview 72
Table: Regional Broadband Penetration Overview 73
Company Profile 74
Table: Pace Annual Financial Results (GBPmn) 74
Company Profiles 78
Telecom Argentina 78
Telecom Personal 81
Telefónica de Argentina (TASA) 85
Telefónica Móviles Argentina - Movistar 88
Claro 91
Nextel Argentina 95
Glossary 98
Table: Glossary Of Terms 98
Methodology 100
Table: Key Indicators For Telecommunications Industry Forecasts 100
Telecoms Business Environment Ratings 101
Table: Ratings Indicators 102
Table: Weighting Of Indicators 103
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