Asahi Breweries (Asahi) formulated three medium term management plans in 2001 to achieve its long term vision. As a part of the third management plan (20072009), the company seeks to achieve growth in all its businesses. To achieve this it plans to create synergies, reform revenue structures and strengthen its organizational structure.

Report Highlights
Asahi is engaged in the beer brewing business. In addition, the company is also engaged in the business of soft drinks, nutritional snacks, seasoning materials and restaurants. In its soft drinks business,it expects group synergies to expand marketing channels and business domains and enhance profitability in production, procurement and logistics.

The food and pharmaceuticals segment recorded revenues of JPY53,792 million (approximately $426.6 million) in fiscal year 2006, compared to JPY25,286 million (approximately $217.5 million) in 2005.

In order to put its alcoholic beverage business on the path of renewed growth and stable long term cash flow, the company plans to restructure the foundation of the Asahi brand centered on Asahi Super Dry, Asahi Honnama and Asahi Cocktail Partner brands.
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Table 1: Asahi Breweries - Key Facts 5
Table 2: Asahi Breweries - Other Locations and Subsidiaries 10
Table 3: Asahi Breweries - Revenue by Division, 2006-2007 (JPY Mn) 12
Table 4: Asahi Breweries - List of Products/Services 13
Table 5: Asahi Breweries - List of Brands 13
Table 6: Asahi Breweries - List of Competitors 14
Table 7: Asahi Breweries - Key Shareholders 17
Table 8: Asahi Breweries - SWOT Analysis Summary 28
Table 9: Asahi Breweries - Value Chain Analysis 33
Table 10: Asahi Breweries - Key Employees 35
Table 11: Asahi Breweries - Financial and Operational Highlights, 2003-2007 ($ Mn) 36
Table 12: Asahi Breweries - Key Industry-specific Ratios, 2003-2007 38
Table 13: Asahi Breweries - Data Definitions 39

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