Higher education institutions are adopting CRM rapidly. However, as institutions often require specific functionality and these requirements are prone to vary across geographic regions, it is important for vendors to assess the status of CRM in this market in order to determine whether investing in the development of a higher education-specific solution is warranted.



Report Highlights
Stakeholders from across the institution benefit from using CRM. Geography strongly influences the rate of CRM adoption amongst institutions. The global higher education market supports a diverse array of CRM vendors.


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Figure 1: There is broad uptake of CRM in the higher education market 4
Figure 2: Total spending by Australian higher education institutions on CRM, 2006 - 2012 6
Figure 3: Total spending by higher education institutions in the UK on CRM, 2006 - 2012 7
Figure 4: Total spending by US higher education institutions on CRM, 2006 - 2012 8
Figure 5: A small number of vendors represent the CRM competitive landscape in Australia 9
Figure 6: UK higher education institutions choose from a broad set of CRM vendors 10
Figure 7: There is a cacophony of CRM vendors in the US higher education market 11

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