US & Australian Higher Education Spending on CRM, 2007 - 2012 (Databook)

The uptake of CRM will grow rapidly in the global higher education market with particularly strong growth in the US & Australian driven by the increased depth and breadth of implementation at the institutional level.



Report Highlights
The uptake of CRM will grow rapidly over the next five years as institutions seek to address the need to compete more effectively to recruit and retain students. While many US institutions have already "waded into the water" with CRM, over the near-term many institutions will seek to expand these existing installations to support the entire student lifecycle. Although Australian institutions will spend considerably less on CRM than their peers in the US, the growth rate over the next five years will be relatively comparable.


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Overview 1
Catalyst 1
Summary 1
Methodology 1
Table of figures 3
Table of tables 4
iNTRODUCTION 5
Total spending by US higher education institutions on CRM, 2006 - 2012 6
US higher education spending on CRM by IT segment, 2006 - 2012 7
Total spending by Australian higher education institutions on CRM, 2006 - 2012 8
Australian higher education spending on CRM by IT segment, 2006 - 2012 9
APPENDIX 10
Definitions 10
Further reading 10
Ask the analyst 10
Datamonitor consulting 10
Disclaimer 11

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Table 1: Total spending by US higher education institutions on CRM, 2006 - 2012 6
Table 2: US higher education spending on CRM by IT segment, 2006 - 2012 7
Table 3: Total spending by Australian higher education institutions on CRM, 2006 - 2012 8
Table 4: Australian higher education spending on CRM by IT segment, 2006 - 2012 9


Figure 1: Total spending by US higher education institutions on CRM, 2006 - 2012 6
Figure 2: US higher education spending on CRM by IT segment, 2006 - 2012 7
Figure 3: Total spending by Australian higher education institutions on CRM, 2006 - 2012 8
Figure 4: Australian higher education spending on CRM by IT segment, 2006 - 2012 9

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