Baby Cereals Market in Belgium to 2013 (Baby Food)

Introduction

This databook provides key data and information on the Baby Cereals Market in Belgium (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The baby cereals category was valued at €13.6m ($18.6m) in 2008, representing a CAGR of 1.9% since 2003.

By the end of 2013, the baby cereals category will be worth €15.4m ($21.1m), with an expected CAGR of 2.6% between 2008 and 2013.

The baby cereals market volume totaled 1.7 million kg in 2008, representing a CAGR of 1.1% since 2003.

By the end of 2013, the baby cereals market will total 1.9 million kg, with an expected CAGR of 1.7% between 2008 and 2013.

The baby cereals market was led by cereal (representing 57% of the total value), with porridge accounting for the remaining 43% share.

Nestle S.A. is the market leader with a 53% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Baby Cereals Market in Belgium (Baby Food)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: baby cereals 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Baby Cereals 10
Value analysis (Euro), 2003?08 10
Value analysis (Euro), 2008?13 11
Value analysis (US dollars), 2003?08 13
Value analysis (US dollars), 2008?13 13
Volume analysis, 2003?08 15
Volume analysis, 2008?13 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 PESTLE Analysis 26
Summary 26
Political analysis 27
Economic analysis 31
Social analysis 35
Technological analysis 39
Legal analysis 43
Environmental analysis 46
Chapter 5 Macroeconomic Profile 49
Macroeconomic indicators 49
Chapter 6 Research Methodology 54
Methodology overview 54
Secondary research 55
Market modeling 56
Creating an initial data model 56
Revising the initial data model 56
Creating a final estimate 57
Creating demographic value splits 57
Primary research 57
Data finalization 58
Ongoing research 58

LIST OF FIGURES
Figure 1: Baby cereals, Belgium, value by segment (€m), 2003?13 12
Figure 2: Baby cereals, Belgium, category growth comparison, by value, 2003?13 14
Figure 3: Baby cereals, Belgium, volume by segment (kg, million), 2003?13 16
Figure 4: Baby cereals, Belgium, category growth comparison, by volume, 2003?13 17
Figure 5: Baby cereals, Belgium, company share by value (%), 2007?08 19
Figure 6: Baby cereals, Belgium, distribution channels by value (%), 2007?08 22
Figure 7: Annual data review process 55

LIST OF TABLES
Table 1: Baby Cereals category definitions 3
Table 2: Baby Cereals distribution channels 4
Table 3: Baby cereals, Belgium, value by segment (€m), 2003?08 10
Table 4: Baby cereals, Belgium, value forecast by segment (€m), 2008?13 11
Table 5: Baby cereals, Belgium, value by segment ($m), 2003?08 13
Table 6: Baby cereals, Belgium, value forecast by segment ($m), 2008?13 13
Table 7: Baby cereals, Belgium, volume by segment (kg, million), 2003?08 15
Table 8: Baby cereals, Belgium, volume forecast by segment (kg, million), 2008?13 16
Table 9: Baby cereals, Belgium, brand share by value (%), 2007?08 18
Table 10: Baby cereals, Belgium, value by brand (€m), 2007?08 18
Table 11: Baby cereals, Belgium, company share by value (%), 2007?08 20
Table 12: Baby cereals, Belgium, value by company (€m), 2007?08 20
Table 13: Baby cereals, Belgium, distribution channels by value (%), 2007?08 21
Table 14: Baby cereals, Belgium, value by distribution channel (€m), 2007?08 21
Table 15: Baby cereals, Belgium, expenditure per capita (€), 2003?08 23
Table 16: Baby cereals, Belgium, forecast expenditure per capita (€), 2008?13 23
Table 17: Baby cereals, Belgium, expenditure per capita ($), 2003?08 24
Table 18: Baby cereals, Belgium, forecast expenditure per capita ($), 2008?13 24
Table 19: Baby cereals, Belgium, consumption per capita (kg), 2003?08 25
Table 20: Baby cereals, Belgium, forecast consumption per capita (kg), 2008?13 25
Table 21: Analysis of Belgium’s political landscape 27
Table 22: Analysis of Belgium’s economy 31
Table 23: Analysis of Belgium’s social system 35
Table 24: Analysis of Belgium’s technology landscape 39
Table 25: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 42
Table 26: Analysis of Belgium’s legal landscape 43
Table 27: Analysis of Belgium’s environmental landscape 46
Table 28: Belgium population, by age group, 2003?08 (millions) 49
Table 29: Belgium population forecast, by age group, 2008?13 (millions) 50
Table 30: Belgium population, by gender, 2003?08 (millions) 50
Table 31: Belgium population forecast, by gender, 2008?13 (millions) 51
Table 32: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 51
Table 33: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 51
Table 34: Belgium real GDP, 2003?08 (€bn, 2000 prices) 52
Table 35: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 52
Table 36: Belgium real GDP, 2003?08 ($bn, 2000 prices) 52
Table 37: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 53
Table 38: Belgium consumer price index, 2003?08 (2000=100) 53
Table 39: Belgium consumer price index, 2008?13 (2000=100) 53


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