Introduction

This databook provides key data and information on the baby drinks market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: infant formula and baby juice

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in Croatia increased at a compound annual growth rate of 0.8% between 2003 and 2008.

The infant formula category led the baby drinks market in Croatia, accounting for a share of 97.3%.

Leading players in Croatian baby drinks market include HiPP UK Ltd, Groupe Danone and Nestle S.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for baby drinks in Croatia increased at a compound annual growth rate of 0.8% between 2003 and 2008.

The infant formula category led the baby drinks market in Croatia, accounting for a share of 97.3%.

Leading players in Croatian baby drinks market include HiPP UK Ltd, Groupe Danone and Nestle S.A.


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LIST OF FIGURES
Figure 1: Baby drinks, Croatia, value and value forecast (HRKm), 2003?13 19
Figure 2: Baby drinks, Croatia, category growth comparison, by value, 2003?13 21
Figure 3: Baby drinks, Croatia, volume and volume forecast (kg/liters, million), 2003?13 24
Figure 4: Baby drinks, Croatia, category growth comparison, by volume, 2003?13 24
Figure 5: Baby drinks, Croatia, company share by value (%), 2007?08 26
Figure 6: Baby drinks, Croatia, distribution channels by value (%), 2007?08 29
Figure 7: Baby juice, Croatia, value and value forecast (HRKm), 2003?13 40
Figure 8: Baby juice, Croatia, category growth comparison, by value, 2003?13 42
Figure 9: Baby juice, Croatia, volume and volume forecast (liters, million), 2003?13 45
Figure 10: Baby juice, Croatia, category growth comparison, by volume, 2003?13 45
Figure 11: Baby juice, Croatia, company share by value (%), 2007?08 47
Figure 12: Baby juice, Croatia, distribution channels by value (%), 2007?08 50
Figure 13: Infant formula, Croatia, value and value forecast (HRKm), 2003?13 56
Figure 14: Infant formula, Croatia, category growth comparison, by value, 2003?13 58
Figure 15: Infant formula, Croatia, volume and volume forecast (kg, million), 2003?13 61
Figure 16: Infant formula, Croatia, category growth comparison, by volume, 2003?13 61
Figure 17: Infant formula, Croatia, company share by value (%), 2007?08 63
Figure 18: Infant formula, Croatia, distribution channels by value (%), 2007?08 66
Figure 19: Annual data review process 97


LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Baby drinks, Croatia, value by category (HRKm), 2003?08 17
Table 4: Baby drinks, Croatia, value forecast by category (HRKm), 2008?13 18
Table 5: Baby drinks, Croatia, value by category ($m), 2003?08 20
Table 6: Baby drinks, Croatia, value forecast by category ($m), 2008?13 20
Table 7: Baby drinks, Croatia, volume by category (kg/liters, million), 2003?08 22
Table 8: Baby drinks, Croatia, volume forecast by category (kg/liters, million), 2008?13 23
Table 9: Baby drinks, Croatia, brand share by value (%), 2007?08 25
Table 10: Baby drinks, Croatia, value by brand (HRKm), 2007?08 25
Table 11: Baby drinks, Croatia, company share by value (%), 2007?08 27
Table 12: Baby drinks, Croatia, value by company (HRKm), 2007?08 27
Table 13: Baby drinks, Croatia, distribution channels by value (%), 2007?08 28
Table 14: Baby drinks, Croatia, value by distribution channel (HRKm), 2007?08 28
Table 15: Baby drinks, Croatia, expenditure per capita (HRK), 2003?08 30
Table 16: Baby drinks, Croatia, forecast expenditure per capita (HRK), 2008?13 30
Table 17: Baby drinks, Croatia, expenditure per capita ($), 2003?08 31
Table 18: Baby drinks, Croatia, forecast expenditure per capita ($), 2008?13 31
Table 19: Baby drinks, Croatia, consumption per capita (kg/liters), 2003?08 32
Table 20: Baby drinks, Croatia, forecast consumption per capita (kg/liters), 2008?13 32
Table 21: Groupe Danone key facts 33
Table 22: Nestlé SA key facts 35
Table 23: Baby juice, Croatia, value by segment (HRKm), 2003?08 38
Table 24: Baby juice, Croatia, value forecast by segment (HRKm), 2008?13 39
Table 25: Baby juice, Croatia, value by segment ($m), 2003?08 41
Table 26: Baby juice, Croatia, value forecast by segment ($m), 2008?13 41
Table 27: Baby juice, Croatia, volume by segment (liters, million), 2003?08 43
Table 28: Baby juice, Croatia, volume forecast by segment (liters, million), 2008?13 44
Table 29: Baby juice, Croatia, brand share by value (%), 2007?08 46
Table 30: Baby juice, Croatia, value by brand (HRKm), 2007?08 46
Table 31: Baby juice, Croatia, company share by value (%), 2007?08 48
Table 32: Baby juice, Croatia, value by company (HRKm), 2007?08 48
Table 33: Baby juice, Croatia, distribution channels by value (%), 2007?08 49
Table 34: Baby juice, Croatia, value by distribution channel (HRKm), 2007?08 49
Table 35: Baby juice, Croatia, expenditure per capita (HRK), 2003?08 51
Table 36: Baby juice, Croatia, forecast expenditure per capita (HRK), 2008?13 51
Table 37: Baby juice, Croatia, expenditure per capita ($), 2003?08 52
Table 38: Baby juice, Croatia, forecast expenditure per capita ($), 2008?13 52
Table 39: Baby juice, Croatia, consumption per capita (liters), 2003?08 53
Table 40: Baby juice, Croatia, forecast consumption per capita (liters), 2008?13 53
Table 41: Infant formula, Croatia, value by segment (HRKm), 2003?08 54
Table 42: Infant formula, Croatia, value forecast by segment (HRKm), 2008?13 55
Table 43: Infant formula, Croatia, value by segment ($m), 2003?08 57
Table 44: Infant formula, Croatia, value forecast by segment ($m), 2008?13 57
Table 45: Infant formula, Croatia, volume by segment (kg, million), 2003?08 59
Table 46: Infant formula, Croatia, volume forecast by segment (kg, million), 2008?13 60
Table 47: Infant formula, Croatia, brand share by value (%), 2007?08 62
Table 48: Infant formula, Croatia, value by brand (HRKm), 2007?08 62
Table 49: Infant formula, Croatia, company share by value (%), 2007?08 64
Table 50: Infant formula, Croatia, value by company (HRKm), 2007?08 64
Table 51: Infant formula, Croatia, distribution channels by value (%), 2007?08 65
Table 52: Infant formula, Croatia, value by distribution channel (HRKm), 2007?08 65
Table 53: Infant formula, Croatia, expenditure per capita (HRK), 2003?08 67
Table 54: Infant formula, Croatia, forecast expenditure per capita (HRK), 2008?13 67
Table 55: Infant formula, Croatia, expenditure per capita ($), 2003?08 68
Table 56: Infant formula, Croatia, forecast expenditure per capita ($), 2008?13 68
Table 57: Infant formula, Croatia, consumption per capita (kg), 2003?08 69
Table 58: Infant formula, Croatia, forecast consumption per capita (kg), 2008?13 69
Table 59: Analysis of Croatia’s political landscape 71
Table 60: Analysis of Croatia’s economy 74
Table 61: Analysis of Croatia’s social system 78
Table 62: Analysis of Croatia’s technology landscape 81
Table 63: Analysis of Croatia’s legal landscape 83
Table 64: Analysis of Croatia’s environmental landscape 87
Table 65: Croatia population, by age group, 2003?08 (millions) 90
Table 66: Croatia population forecast, by age group, 2008?13 (millions) 91
Table 67: Croatia population, by gender, 2003?08 (millions) 91
Table 68: Croatia population forecast, by gender, 2008?13 (millions) 92
Table 69: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 92
Table 70: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 93
Table 71: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 93
Table 72: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 94
Table 73: Croatia real GDP, 2003?08 ($bn, 2000 prices) 94
Table 74: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 94
Table 75: Croatia consumer price index, 2003?08 (2000=100) 95
Table 76: Croatia consumer price index, 2008?13 (2000=100) 95

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