This databook is a detailed information resource covering all the key data points on Baby Drinks in Greece. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Report Highlights
The market for Baby Drinks in Greece increased between 2001-2006, growing at an average annual rate of 0.7%. The leading company in the market in 2006 was Royal Numico N.V.. The second-largest player was Nestle S.A. with Wyeth in third place.
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Table 1: Baby Drinks category definitions 7
Table 2: Greece Baby Drinks value, 2001-2006 (EUR m, nominal prices) 15
Table 3: Greece Baby Drinks value forecast, 2006-2011 (EUR m, nominal prices) 16
Table 4: Greece Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Greece Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Greece Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Greece Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Greece Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Greece Baby Drinks value, by brand 2005-2006 (EUR m nominal prices) 24
Table 10: Greece Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Greece Baby Drinks value, by company, 2005-2006 (EUR m nominal prices) 26
Table 12: Greece Baby Drinks expenditure per capita, 2001-2006 (EUR, nominal prices) 27
Table 13: Greece Baby Drinks forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 27
Table 14: Greece Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Greece Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Greece Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Greece Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Royal Numico N.V Key Facts 30
Table 19: Nestle S.A.Key Facts 32
Table 20: Greece Infant Formula value, 2001-2006 (EUR m, nominal prices) 35
Table 21: Greece Infant Formula value forecast, 2006-2011 (EUR m, nominal prices) 36
Table 22: Greece Infant Formula value, 2001-2006 (US$ m nominal prices) 38
Table 23: Greece Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Greece Infant Formula volume, 2001-2006 (Kg m) 40
Table 25: Greece Infant Formula volume forecast, 2006-2011 (Kg m) 41
Table 26: Greece Infant Formula brand share, by value, 2005-2006 (%) 43
Table 27: Greece Infant Formula value, by brand 2005-2006 (EUR m nominal prices) 43
Table 28: Greece Infant Formula company share by value, 2005-2006(%) 45
Table 29: Greece Infant Formula value, by company, 2005-2006 (EUR m nominal prices) 45
Table 30: Greece Infant Formula expenditure per capita, 2001-2006 (EUR, nominal prices) 46
Table 31: Greece Infant Formula forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 46
Table 32: Greece Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 47
Table 33: Greece Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 47
Table 34: Greece Infant Formula consumption per capita, 2001-2006 (Kg) 48
Table 35: Greece Infant Formula forecast consumption per capita, 2006-2011 (Kg) 48
Table 36: Greece Baby Juice value, 2001-2006 (EUR m, nominal prices) 49
Table 37: Greece Baby Juice value forecast, 2006-2011 (EUR m, nominal prices) 50
Table 38: Greece Baby Juice value, 2001-2006 (US$ m nominal prices) 52
Table 39: Greece Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Greece Baby Juice volume, 2001-2006 (Liters m) 54
Table 41: Greece Baby Juice volume forecast, 2006-2011 (Liters m) 55
Table 42: Greece Baby Juice brand share, by value, 2005-2006 (%) 58
Table 43: Greece Baby Juice value, by brand 2005-2006 (EUR m nominal prices) 58
Table 44: Greece Baby Juice company share by value, 2005-2006 (%) 59
Table 45: Greece Baby Juice value, by company, 2005-2006 (EUR m nominal prices) 59
Table 46: Greece Baby Juice expenditure per capita, 2001-2006 (EUR, nominal prices) 60
Table 47: Greece Baby Juice forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 60
Table 48: Greece Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 49: Greece Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 50: Greece Baby Juice consumption per capita, 2001-2006 (Liters) 62
Table 51: Greece Baby Juice forecast consumption per capita, 2006-2011 (Liters) 62
Table 52: Global Baby Drinks market value, 2006 63
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 66
Table 54: Global Baby Drinks market volume, 2006 68
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 71
Table 56: Leading players - Top 5 countries 73
Table 57: Greece Baby drinks new product launches (reports) and SKUs, by company, 2006 74
Table 58: Greece Baby drinks new product launches (reports), by flavor and fragrances, 2006 75
Table 59: Greece Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 75
Table 60: Greece Baby drinks new product launches (reports), by Package tags or Claims, 2006 76
Table 61: Greece Baby drinks new product launches (reports) 77
Table 62: Greece Key Facts 79
Table 63: Greece population, by age group, 2000-2005 (millions) 82
Table 64: Greece population forecast, by age group, 2005-2010 (millions) 83
Table 65: Greece population, by gender, 2000-2005 (millions) 83
Table 66: Greece population forecast, by gender, 2005-2010 (millions) 84
Table 67: Greece real GDP, 2000-2005 (EUR bn, 2005 prices) 84
Table 68: Greece real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 85
Table 69: Greece nominal GDP, 2000-2005 (EUR bn, nominal prices) 85
Table 70: Greece real GDP, 2000-2005 (US$ bn, 2005 prices) 86
Table 71: Greece real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 86
Table 72: Greece consumer price index, 2000-2005 (2000=100) 87
Table 73: Greece consumer price index, 2005-2010 (2000=100) 87
Table 74: Greece exchange rate, 2000-2005 88
Figure 1: Greece Baby Drinks value & value forecast, 2001-2011 (EUR m, nominal prices) 17
Figure 2: Greece Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Greece Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Greece Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Greece Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Greece Infant Formula value & value forecast, 2001-2011 (EUR m, nominal prices) 37
Figure 7: Greece Infant Formula category growth comparison, by value, 2001-2011 39
Figure 8: Greece Infant Formula volume & volume forecast, 2001-2011 (Kg m) 42
Figure 9: Greece Infant Formula category growth comparison, by volume, 2001-2011 42
Figure 10: Greece Infant Formula company share, by value, 2005-2006 (%) 44
Figure 11: Greece Baby Juice value & value forecast, 2001-2011 (EUR m, nominal prices) 51
Figure 12: Greece Baby Juice category growth comparison, by value, 2001-2011 53
Figure 13: Greece Baby Juice volume & volume forecast, 2001-2011 (Liters m) 56
Figure 14: Greece Baby Juice category growth comparison, by volume, 2001-2011 57
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 64
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 67
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 69
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 72
Figure 19: Map of Greece 79
Figure 20: Annual data review process 90
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