Baby Drinks Market in Venezuela to 2014

Introduction

This databook provides key data and information on the baby drinks market in Venezuela. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories : infant formula and baby juice
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the baby drinks market, including company overview, key facts and business description

Highlights

The market for baby drinks in Venezuela increased at a compound annual growth rate of 4.5% between 2004 and 2009.

The infant formula category led the baby drinks market in Venezuela, accounting for a share of 89.4%.

The leading players in the Venezuelan baby drinks market are Nestle S.A and Wyeth.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby drinks market in Venezuela
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby drinks 2
Summary category level: baby juice 3
Summary category level: infant formula 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 15
Value analysis (Bolivares), 2004?09 15
Value analysis (Bolivares), 2009?14 16
Value analysis (US dollars), 2004?09 18
Value analysis (US dollars), 2009?14 18
Volume analysis, 2004?09 20
Volume analysis, 2009?14 21
Company and brand share analysis 23
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Leading Company Profiles 31
Nestlé SA 31
Pfizer Inc. 34
Chapter 5 Category Analysis: Baby Juice 36
Value analysis (Bolivares), 2004?09 36
Value analysis (Bolivares), 2009?14 37
Value analysis (US dollars), 2004?09 39
Value analysis (US dollars), 2009?14 39
Volume analysis, 2004?09 41
Volume analysis, 2009?14 42
Company and brand share analysis 44
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 6 Category Analysis: Infant Formula 52
Value analysis (Bolivares), 2004?09 52
Value analysis (Bolivares), 2009?14 53
Value analysis (US dollars), 2004?09 55
Value analysis (US dollars), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company and brand share analysis 60
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 7 Macroeconomic Profile 68
Macroeconomic Indicators 68
Chapter 8 Research Methodology 73
Methodology overview 73
Secondary research 74
Market modeling 75
Creating an initial data model 75
Revising the initial data model 75
Creating a final estimate 76
Creating demographic value splits 76
Primary research 76
Data finalization 77
Ongoing research 77
Chapter 9 Appendix 78
Future readings 78
How to contact experts in your industry 78
Disclaimer 78

LIST OF FIGURES
Figure 1: Venezuela, baby drinks, value by category (VEBm), 2004?14 17
Figure 2: Venezuela, baby drinks, category growth comparison, by value, 2004?14 19
Figure 3: Venezuela, baby drinks, volume by category (kg/liters, million), 2004?14 22
Figure 4: Venezuela, baby drinks, category growth comparison, by volume, 2004?14 22
Figure 5: Venezuela, baby drinks, company share by value (%), 2009 24
Figure 6: Venezuela, baby drinks, distribution channels by value (%), 2008?09 27
Figure 7: Venezuela, baby juice, value by segment (VEBm), 2004?14 38
Figure 8: Venezuela, baby juice, category growth comparison, by value, 2004?14 40
Figure 9: Venezuela, baby juice, volume by segment (liters, million), 2004?14 43
Figure 10: Venezuela, baby juice, category growth comparison, by volume, 2004?14 43
Figure 11: Venezuela, baby juice, company share by value (%), 2008?09 45
Figure 12: Venezuela, baby juice, distribution channels by value (%), 2008?09 48
Figure 13: Venezuela, infant formula, value by segment (VEBm), 2004?14 54
Figure 14: Venezuela, infant formula, category growth comparison, by value, 2004?14 56
Figure 15: Venezuela, infant formula, volume by segment (kg, million), 2004?14 59
Figure 16: Venezuela, infant formula, category growth comparison, by volume, 2004?14 59
Figure 17: Venezuela, infant formula, company share by value (%), 2009 61
Figure 18: Venezuela, infant formula, distribution channels by value (%), 2008?09 64
Figure 19: Annual data review process 74

LIST OF TABLES
Table 1: Baby drinks category definitions 7
Table 2: Baby drinks distribution channels 8
Table 3: Venezuela, baby drinks, value by category (VEBm), 2004?09 15
Table 4: Venezuela, baby drinks, value forecast by category (VEBm), 2009?14 16
Table 5: Venezuela, baby drinks, value by category ($m), 2004?09 18
Table 6: Venezuela, baby drinks, value forecast by category ($m), 2009?14 18
Table 7: Venezuela, baby drinks, volume by category (kg/liters, million), 2004?09 20
Table 8: Venezuela, baby drinks, volume forecast by category (kg/liters, million), 2009?14 21
Table 9: Venezuela, baby drinks, brand share by value (%), 2008?09 23
Table 10: Venezuela, baby drinks, value by brand (VEBm), 2008?09 23
Table 11: Venezuela, baby drinks, company share by value (%), 2008?09 25
Table 12: Venezuela, baby drinks, value by company (VEBm), 2008?09 25
Table 13: Venezuela, baby drinks, distribution channels by value (%), 2008?09 26
Table 14: Venezuela, baby drinks, value by distribution channel (VEBm), 2008?09 26
Table 15: Venezuela, baby drinks, expenditure per capita (VEB), 2004?09 28
Table 16: Venezuela, baby drinks, forecast expenditure per capita (VEB), 2009?14 28
Table 17: Venezuela, baby drinks, expenditure per capita ($), 2004?09 29
Table 18: Venezuela, baby drinks, forecast expenditure per capita ($), 2009?14 29
Table 19: Venezuela, baby drinks, consumption per capita (kg/liters), 2004?09 30
Table 20: Venezuela, baby drinks, forecast consumption per capita (kg/liters), 2009?14 30
Table 21: Nestlé SA key facts 31
Table 22: Pfizer Inc. key facts 34
Table 23: Venezuela, baby juice, value by segment (VEBm), 2004?09 36
Table 24: Venezuela, baby juice, value forecast by segment (VEBm), 2009?14 37
Table 25: Venezuela, baby juice, value by segment ($m), 2004?09 39
Table 26: Venezuela, baby juice, value forecast by segment ($m), 2009?14 39
Table 27: Venezuela, baby juice, volume by segment (liters, million), 2004?09 41
Table 28: Venezuela, baby juice, volume forecast by segment (liters, million), 2009?14 42
Table 29: Venezuela, baby juice, brand share by value (%), 2008?09 44
Table 30: Venezuela, baby juice, value by brand (VEBm), 2008?09 44
Table 31: Venezuela, baby juice, company share by value (%), 2008?09 46
Table 32: Venezuela, baby juice, value by company (VEBm), 2008?09 46
Table 33: Venezuela, baby juice, distribution channels by value (%), 2008?09 47
Table 34: Venezuela, baby juice, value by distribution channel (VEBm), 2008?09 47
Table 35: Venezuela, baby juice, expenditure per capita (VEB), 2004?09 49
Table 36: Venezuela, baby juice, forecast expenditure per capita (VEB), 2009?14 49
Table 37: Venezuela, baby juice, expenditure per capita ($), 2004?09 50
Table 38: Venezuela, baby juice, forecast expenditure per capita ($), 2009?14 50
Table 39: Venezuela, baby juice, consumption per capita (liters), 2004?09 51
Table 40: Venezuela, baby juice, forecast consumption per capita (liters), 2009?14 51
Table 41: Venezuela, infant formula, value by segment (VEBm), 2004?09 52
Table 42: Venezuela, infant formula, value forecast by segment (VEBm), 2009?14 53
Table 43: Venezuela, infant formula, value by segment ($m), 2004?09 55
Table 44: Venezuela, infant formula, value forecast by segment ($m), 2009?14 55
Table 45: Venezuela, infant formula, volume by segment (kg, million), 2004?09 57
Table 46: Venezuela, infant formula, volume forecast by segment (kg, million), 2009?14 58
Table 47: Venezuela, infant formula, brand share by value (%), 2008?09 60
Table 48: Venezuela, infant formula, value by brand (VEBm), 2008?09 60
Table 49: Venezuela, infant formula, company share by value (%), 2008?09 62
Table 50: Venezuela, infant formula, value by company (VEBm), 2008?09 62
Table 51: Venezuela, infant formula, distribution channels by value (%), 2008?09 63
Table 52: Venezuela, infant formula, value by distribution channel (VEBm), 2008?09 63
Table 53: Venezuela, infant formula, expenditure per capita (VEB), 2004?09 65
Table 54: Venezuela, infant formula, forecast expenditure per capita (VEB), 2009?14 65
Table 55: Venezuela, infant formula, expenditure per capita ($), 2004?09 66
Table 56: Venezuela, infant formula, forecast expenditure per capita ($), 2009?14 66
Table 57: Venezuela, infant formula, consumption per capita (kg), 2004?09 67
Table 58: Venezuela, infant formula, forecast consumption per capita (kg), 2009?14 67
Table 59: Venezuela population, by age group, 2004?09 (millions) 68
Table 60: Venezuela population forecast, by age group, 2009?14 (millions) 69
Table 61: Venezuela population, by gender, 2004?09 (millions) 69
Table 62: Venezuela population forecast, by gender, 2009?14 (millions) 70
Table 63: Venezuela nominal GDP, 2004?09 (VEBbn, nominal prices) 70
Table 64: Venezuela nominal GDP forecast, 2009?14 (VEBbn, nominal prices) 70
Table 65: Venezuela real GDP, 2004?09 (VEBbn, 2000 prices) 71
Table 66: Venezuela real GDP forecast, 2009?14 (VEBbn, 2000 prices) 71
Table 67: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 71
Table 68: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 72
Table 69: Venezuela consumer price index, 2004?09 (2000=100) 72
Table 70: Venezuela consumer price index, 2009?14 (2000=100) 72


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