Introduction

This databook provides key data and information on the baby food market in Colombia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on 3 categories: bottled baby food, baby cereals and other baby foods

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the Baby food market, including company overview, key facts and business description

Highlights

The market for baby food in Colombia increased at a compound annual growth rate of 2.7% between 2003 and 2008.

The other baby foods category led the baby food market in Colombia, accounting for a share of 40.5%.

Leading players in Colombian baby food market include Unilever, Nestle S.A. and Ebro Puleva SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby food market in Colombia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for baby food in Colombia increased at a compound annual growth rate of 2.7% between 2003 and 2008.

The other baby foods category led the baby food market in Colombia, accounting for a share of 40.5%.

Leading players in Colombian baby food market include Unilever, Nestle S.A. and Ebro Puleva SA.


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LIST OF FIGURES
Figure 1: Baby food, Colombia, value (COPm), 2003?13 22
Figure 2: Baby food, Colombia, category growth comparison, by value, 2003?13 25
Figure 3: Baby food, Colombia, volume (kg, million), 2003?13 28
Figure 4: Baby food, Colombia, category growth comparison, by volume, 2003?13 28
Figure 5: Baby food, Colombia, company share by value (%), 2007?08 30
Figure 6: Baby food, Colombia, distribution channels by value (%), 2007?08 33
Figure 7: Bottled baby food, Colombia, value (COPm), 2003?13 45
Figure 8: Bottled baby food, Colombia, category growth comparison, by value, 2003?13 47
Figure 9: Bottled baby food, Colombia, volume (kg, million), 2003?13 50
Figure 10: Bottled baby food, Colombia, category growth comparison, by volume, 2003?13 50
Figure 11: Bottled baby food, Colombia, company share by value (%), 2007?08 52
Figure 12: Bottled baby food, Colombia, distribution channels by value (%), 2007?08 55
Figure 13: Baby cereals, Colombia, value (COPm), 2003?13 61
Figure 14: Baby cereals, Colombia, category growth comparison, by value, 2003?13 63
Figure 15: Baby cereals, Colombia, volume (kg, million), 2003?13 66
Figure 16: Baby cereals, Colombia, category growth comparison, by volume, 2003?13 66
Figure 17: Baby cereals, Colombia, company share by value (%), 2007?08 68
Figure 18: Baby cereals, Colombia, distribution channels by value (%), 2007?08 71
Figure 19: Other baby foods, Colombia, value (COPm), 2003?13 77
Figure 20: Other baby foods, Colombia, category growth comparison, by value, 2003?13 79
Figure 21: Other baby foods, Colombia, volume (kg, million), 2003?13 82
Figure 22: Other baby foods, Colombia, category growth comparison, by volume, 2003?13 82
Figure 23: Other baby foods, Colombia, company share by value (%), 2007?08 84
Figure 24: Other baby foods, Colombia, distribution channels by value (%), 2007?08 87
Figure 25: Annual data review process 120


LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Baby food, Colombia, value by category (COPm), 2003?08 20
Table 4: Baby food, Colombia, value forecast by category (COPm), 2008?13 21
Table 5: Baby food, Colombia, value by category ($m), 2003?08 23
Table 6: Baby food, Colombia, value forecast by category ($m), 2008?13 24
Table 7: Baby food, Colombia, volume by category (kg, million), 2003?08 26
Table 8: Baby food, Colombia, volume forecast by category (kg, million), 2008?13 27
Table 9: Baby food, Colombia, brand share by value (%), 2007?08 29
Table 10: Baby food, Colombia, value by brand (COPm), 2007?08 29
Table 11: Baby food, Colombia, company share by value (%), 2007?08 31
Table 12: Baby food, Colombia, value by company (COPm), 2007?08 31
Table 13: Baby food, Colombia, distribution channels by value (%), 2007?08 32
Table 14: Baby food, Colombia, value by distribution channel (COPm), 2007?08 32
Table 15: Baby food, Colombia, expenditure per capita (COP), 2003?08 34
Table 16: Baby food, Colombia, forecast expenditure per capita (COP), 2008?13 35
Table 17: Baby food, Colombia, expenditure per capita ($), 2003?08 35
Table 18: Baby food, Colombia, forecast expenditure per capita ($), 2008?13 36
Table 19: Baby food, Colombia, consumption per capita (kg), 2003?08 36
Table 20: Baby food, Colombia, forecast consumption per capita (kg), 2008?13 37
Table 21: H.J. Heinz Company key facts 38
Table 22: Nestle S.A. key facts 40
Table 23: Bottled baby food, Colombia, value by segment (COPm), 2003?08 43
Table 24: Bottled baby food, Colombia, value forecast by segment (COPm), 2008?13 44
Table 25: Bottled baby food, Colombia, value by segment ($m), 2003?08 46
Table 26: Bottled baby food, Colombia, value forecast by segment ($m), 2008?13 46
Table 27: Bottled baby food, Colombia, volume by segment (kg, million), 2003?08 48
Table 28: Bottled baby food, Colombia, volume forecast by segment (kg, million), 2008?13 49
Table 29: Bottled baby food, Colombia, brand share by value (%), 2007?08 51
Table 30: Bottled baby food, Colombia, value by brand (COPm), 2007?08 51
Table 31: Bottled baby food, Colombia, company share by value (%), 2007?08 53
Table 32: Bottled baby food, Colombia, value by company (COPm), 2007?08 53
Table 33: Bottled baby food, Colombia, distribution channels by value (%), 2007?08 54
Table 34: Bottled baby food, Colombia, value by distribution channel (COPm), 2007?08 54
Table 35: Bottled baby food, Colombia, expenditure per capita (COP), 2003?08 56
Table 36: Bottled baby food, Colombia, forecast expenditure per capita (COP), 2008?13 56
Table 37: Bottled baby food, Colombia, expenditure per capita ($), 2003?08 57
Table 38: Bottled baby food, Colombia, forecast expenditure per capita ($), 2008?13 57
Table 39: Bottled baby food, Colombia, consumption per capita (kg), 2003?08 58
Table 40: Bottled baby food, Colombia, forecast consumption per capita (kg), 2008?13 58
Table 41: Baby cereals, Colombia, value by segment (COPm), 2003?08 59
Table 42: Baby cereals, Colombia, value forecast by segment (COPm), 2008?13 60
Table 43: Baby cereals, Colombia, value by segment ($m), 2003?08 62
Table 44: Baby cereals, Colombia, value forecast by segment ($m), 2008?13 62
Table 45: Baby cereals, Colombia, volume by segment (kg, million), 2003?08 64
Table 46: Baby cereals, Colombia, volume forecast by segment (kg, million), 2008?13 65
Table 47: Baby cereals, Colombia, brand share by value (%), 2007?08 67
Table 48: Baby cereals, Colombia, value by brand (COPm), 2007?08 67
Table 49: Baby cereals, Colombia, company share by value (%), 2007?08 69
Table 50: Baby cereals, Colombia, value by company (COPm), 2007?08 69
Table 51: Baby cereals, Colombia, distribution channels by value (%), 2007?08 70
Table 52: Baby cereals, Colombia, value by distribution channel (COPm), 2007?08 70
Table 53: Baby cereals, Colombia, expenditure per capita (COP), 2003?08 72
Table 54: Baby cereals, Colombia, forecast expenditure per capita (COP), 2008?13 72
Table 55: Baby cereals, Colombia, expenditure per capita ($), 2003?08 73
Table 56: Baby cereals, Colombia, forecast expenditure per capita ($), 2008?13 73
Table 57: Baby cereals, Colombia, consumption per capita (kg), 2003?08 74
Table 58: Baby cereals, Colombia, forecast consumption per capita (kg), 2008?13 74
Table 59: Other baby foods, Colombia, value by segment (COPm), 2003?08 75
Table 60: Other baby foods, Colombia, value forecast by segment (COPm), 2008?13 76
Table 61: Other baby foods, Colombia, value by segment ($m), 2003?08 78
Table 62: Other baby foods, Colombia, value forecast by segment ($m), 2008?13 78
Table 63: Other baby foods, Colombia, volume by segment (kg, million), 2003?08 80
Table 64: Other baby foods, Colombia, volume forecast by segment (kg, million), 2008?13 81
Table 65: Other baby foods, Colombia, brand share by value (%), 2007?08 83
Table 66: Other baby foods, Colombia, value by brand (COPm), 2007?08 83
Table 67: Other baby foods, Colombia, company share by value (%), 2007?08 85
Table 68: Other baby foods, Colombia, value by company (COPm), 2007?08 85
Table 69: Other baby foods, Colombia, distribution channels by value (%), 2007?08 86
Table 70: Other baby foods, Colombia, value by distribution channel (COPm), 2007?08 86
Table 71: Other baby foods, Colombia, expenditure per capita (COP), 2003?08 88
Table 72: Other baby foods, Colombia, forecast expenditure per capita (COP), 2008?13 88
Table 73: Other baby foods, Colombia, expenditure per capita ($), 2003?08 89
Table 74: Other baby foods, Colombia, forecast expenditure per capita ($), 2008?13 89
Table 75: Other baby foods, Colombia, consumption per capita (kg), 2003?08 90
Table 76: Other baby foods, Colombia, forecast consumption per capita (kg), 2008?13 90
Table 77: Analysis of Colombia’s political landscape 92
Table 78: Analysis of the Colombian economy 95
Table 79: Analysis of Colombia’s social system 98
Table 80: Analysis of Colombia’s technology landscape 102
Table 81: Analysis of Colombia’s legal landscape 105
Table 82: Analysis of Colombia’s environmental landscape 108
Table 83: Colombia baby food new product launches reports, by company (top five companies), 2008 111
Table 84: Colombia baby food new product launches SKUs, by company (top five companies), 2008 111
Table 85: Colombia baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 112
Table 86: Colombia baby food new product launches (reports), by ingredients (top 10 ingredients), 2008 112
Table 87: Colombia baby food new product launches (reports), by package tags or claims, 2008 113
Table 88: Colombia baby food new product launches (recent five launches), 2008 113
Table 89: Colombia population, by age group, 2003?08 (millions) 114
Table 90: Colombia population forecast, by age group, 2008?13 (millions) 115
Table 91: Colombia population, by gender, 2003?08 (millions) 115
Table 92: Colombia population forecast, by gender, 2008?13 (millions) 116
Table 93: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 116
Table 94: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 116
Table 95: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 117
Table 96: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 117
Table 97: Colombia real GDP, 2003?08 ($bn, 2000 prices) 117
Table 98: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 118
Table 99: Colombia consumer price index, 2003?08 (2000=100) 118
Table 100: Colombia consumer price index, 2008?13 (2000=100) 118


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