Introduction

This databook provides key data and information on the baby food market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: baby cereals, bottled baby food, other baby foods and baby snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights

The market for baby food in Croatia increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The baby cereals category led the baby food market in Croatia, accounting for a share of 62.7%.

Leading players in Croatia baby food market include Podravka, Nestle S.A and HiPP & Co.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby food market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for baby food in Croatia increased at a compound annual growth rate of 1.9% between 2003 and 2008.

The baby cereals category led the baby food market in Croatia, accounting for a share of 62.7%.

Leading players in Croatia baby food market include Podravka, Nestle S.A and HiPP & Co.


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LIST OF FIGURES
Figure 1: Baby food, Croatia, value (HRKm), 2003?13 23
Figure 2: Baby food, Croatia, category growth comparison, by value, 2003?13 26
Figure 3: Baby food, Croatia, volume (kg, million), 2003?13 29
Figure 4: Baby food, Croatia, category growth comparison, by volume, 2003?13 29
Figure 5: Baby food, Croatia, company share by value (%), 2007?08 31
Figure 6: Baby food, Croatia, distribution channels by value (%), 2007?08 34
Figure 7: Bottled baby food, Croatia, value (HRKm), 2003?13 46
Figure 8: Bottled baby food, Croatia, category growth comparison, by value, 2003?13 48
Figure 9: Bottled baby food, Croatia, volume (kg, million), 2003?13 51
Figure 10: Bottled baby food, Croatia, category growth comparison, by volume, 2003?13 51
Figure 11: Bottled baby food, Croatia, company share by value (%), 2007?08 53
Figure 12: Bottled baby food, Croatia, distribution channels by value (%), 2007?08 56
Figure 13: Baby cereals, Croatia, value (HRKm), 2003?13 62
Figure 14: Baby cereals, Croatia, category growth comparison, by value, 2003?13 64
Figure 15: Baby cereals, Croatia, volume (kg, million), 2003?13 67
Figure 16: Baby cereals, Croatia, category growth comparison, by volume, 2003?13 67
Figure 17: Baby cereals, Croatia, company share by value (%), 2007?08 69
Figure 18: Baby cereals, Croatia, distribution channels by value (%), 2007?08 72
Figure 19: Baby snacks, Croatia, value (HRKm), 2003?13 78
Figure 20: Baby snacks, Croatia, category growth comparison, by value, 2003?13 81
Figure 21: Baby snacks, Croatia, volume (kg, million), 2003?13 84
Figure 22: Baby snacks, Croatia, category growth comparison, by volume, 2003?13 84
Figure 23: Baby snacks, Croatia, company share by value (%), 2007?08 86
Figure 24: Baby snacks, Croatia, distribution channels by value (%), 2007?08 89
Figure 25: Other baby foods, Croatia, value (HRKm), 2003?13 95
Figure 26: Other baby foods, Croatia, category growth comparison, by value, 2003?13 97
Figure 27: Other baby foods, Croatia, volume (kg, million), 2003?13 100
Figure 28: Other baby foods, Croatia, category growth comparison, by volume, 2003?13 100
Figure 29: Other baby foods, Croatia, distribution channels by value (%), 2007?08 104
Figure 30: Annual data review process 134


LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Baby food, Croatia, value by category (HRKm), 2003?08 21
Table 4: Baby food, Croatia, value forecast by category (HRKm), 2008?13 22
Table 5: Baby food, Croatia, value by category ($m), 2003?08 24
Table 6: Baby food, Croatia, value forecast by category ($m), 2008?13 25
Table 7: Baby food, Croatia, volume by category (kg, million), 2003?08 27
Table 8: Baby food, Croatia, volume forecast by category (kg, million), 2008?13 28
Table 9: Baby food, Croatia, brand share by value (%), 2007?08 30
Table 10: Baby food, Croatia, value by brand (HRKm), 2007?08 30
Table 11: Baby food, Croatia, company share by value (%), 2007?08 32
Table 12: Baby food, Croatia, value by company (HRKm), 2007?08 32
Table 13: Baby food, Croatia, distribution channels by value (%), 2007?08 33
Table 14: Baby food, Croatia, value by distribution channel (HRKm), 2007?08 33
Table 15: Baby food, Croatia, expenditure per capita (HRK), 2003?08 35
Table 16: Baby food, Croatia, forecast expenditure per capita (HRK), 2008?13 36
Table 17: Baby food, Croatia, expenditure per capita ($), 2003?08 36
Table 18: Baby food, Croatia, forecast expenditure per capita ($), 2008?13 37
Table 19: Baby food, Croatia, consumption per capita (kg), 2003?08 37
Table 20: Baby food, Croatia, forecast consumption per capita (kg), 2008?13 38
Table 21: Podravka d.d. key facts 39
Table 22: Nestlé SA key facts 41
Table 23: Bottled baby food, Croatia, value by segment (HRKm), 2003?08 44
Table 24: Bottled baby food, Croatia, value forecast by segment (HRKm), 2008?13 45
Table 25: Bottled baby food, Croatia, value by segment ($m), 2003?08 47
Table 26: Bottled baby food, Croatia, value forecast by segment ($m), 2008?13 47
Table 27: Bottled baby food, Croatia, volume by segment (kg, million), 2003?08 49
Table 28: Bottled baby food, Croatia, volume forecast by segment (kg, million), 2008?13 50
Table 29: Bottled baby food, Croatia, brand share by value (%), 2007?08 52
Table 30: Bottled baby food, Croatia, value by brand (HRKm), 2007?08 52
Table 31: Bottled baby food, Croatia, company share by value (%), 2007?08 54
Table 32: Bottled baby food, Croatia, value by company (HRKm), 2007?08 54
Table 33: Bottled baby food, Croatia, distribution channels by value (%), 2007?08 55
Table 34: Bottled baby food, Croatia, value by distribution channel (HRKm), 2007?08 55
Table 35: Bottled baby food, Croatia, expenditure per capita (HRK), 2003?08 57
Table 36: Bottled baby food, Croatia, forecast expenditure per capita (HRK), 2008?13 57
Table 37: Bottled baby food, Croatia, expenditure per capita ($), 2003?08 58
Table 38: Bottled baby food, Croatia, forecast expenditure per capita ($), 2008?13 58
Table 39: Bottled baby food, Croatia, consumption per capita (kg), 2003?08 59
Table 40: Bottled baby food, Croatia, forecast consumption per capita (kg), 2008?13 59
Table 41: Baby cereals, Croatia, value by segment (HRKm), 2003?08 60
Table 42: Baby cereals, Croatia, value forecast by segment (HRKm), 2008?13 61
Table 43: Baby cereals, Croatia, value by segment ($m), 2003?08 63
Table 44: Baby cereals, Croatia, value forecast by segment ($m), 2008?13 63
Table 45: Baby cereals, Croatia, volume by segment (kg, million), 2003?08 65
Table 46: Baby cereals, Croatia, volume forecast by segment (kg, million), 2008?13 66
Table 47: Baby cereals, Croatia, brand share by value (%), 2007?08 68
Table 48: Baby cereals, Croatia, value by brand (HRKm), 2007?08 68
Table 49: Baby cereals, Croatia, company share by value (%), 2007?08 70
Table 50: Baby cereals, Croatia, value by company (HRKm), 2007?08 70
Table 51: Baby cereals, Croatia, distribution channels by value (%), 2007?08 71
Table 52: Baby cereals, Croatia, value by distribution channel (HRKm), 2007?08 71
Table 53: Baby cereals, Croatia, expenditure per capita (HRK), 2003?08 73
Table 54: Baby cereals, Croatia, forecast expenditure per capita (HRK), 2008?13 73
Table 55: Baby cereals, Croatia, expenditure per capita ($), 2003?08 74
Table 56: Baby cereals, Croatia, forecast expenditure per capita ($), 2008?13 74
Table 57: Baby cereals, Croatia, consumption per capita (kg), 2003?08 75
Table 58: Baby cereals, Croatia, forecast consumption per capita (kg), 2008?13 75
Table 59: Baby snacks, Croatia, value by segment (HRKm), 2003?08 76
Table 60: Baby snacks, Croatia, value forecast by segment (HRKm), 2008?13 77
Table 61: Baby snacks, Croatia, value by segment ($m), 2003?08 79
Table 62: Baby snacks, Croatia, value forecast by segment ($m), 2008?13 80
Table 63: Baby snacks, Croatia, volume by segment (kg, million), 2003?08 82
Table 64: Baby snacks, Croatia, volume forecast by segment (kg, million), 2008?13 83
Table 65: Baby snacks, Croatia, brand share by value (%), 2007?08 85
Table 66: Baby snacks, Croatia, value by brand (HRKm), 2007?08 85
Table 67: Baby snacks, Croatia, company share by value (%), 2007?08 87
Table 68: Baby snacks, Croatia, value by company (HRKm), 2007?08 87
Table 69: Baby snacks, Croatia, distribution channels by value (%), 2007?08 88
Table 70: Baby snacks, Croatia, value by distribution channel (HRKm), 2007?08 88
Table 71: Baby snacks, Croatia, expenditure per capita (HRK), 2003?08 90
Table 72: Baby snacks, Croatia, forecast expenditure per capita (HRK), 2008?13 90
Table 73: Baby snacks, Croatia, expenditure per capita ($), 2003?08 91
Table 74: Baby snacks, Croatia, forecast expenditure per capita ($), 2008?13 91
Table 75: Baby snacks, Croatia, consumption per capita (kg), 2003?08 92
Table 76: Baby snacks, Croatia, forecast consumption per capita (kg), 2008?13 92
Table 77: Other baby foods, Croatia, value by segment (HRKm), 2003?08 93
Table 78: Other baby foods, Croatia, value forecast by segment (HRKm), 2008?13 94
Table 79: Other baby foods, Croatia, value by segment ($m), 2003?08 96
Table 80: Other baby foods, Croatia, value forecast by segment ($m), 2008?13 96
Table 81: Other baby foods, Croatia, volume by segment (kg, million), 2003?08 98
Table 82: Other baby foods, Croatia, volume forecast by segment (kg, million), 2008?13 99
Table 83: Other baby foods, Croatia, brand share by value (%), 2007?08 101
Table 84: Other baby foods, Croatia, value by brand (HRKm), 2007?08 101
Table 85: Other baby foods, Croatia, company share by value (%), 2007?08 102
Table 86: Other baby foods, Croatia, value by company (HRKm), 2007?08 102
Table 87: Other baby foods, Croatia, distribution channels by value (%), 2007?08 103
Table 88: Other baby foods, Croatia, value by distribution channel (HRKm), 2007?08 103
Table 89: Other baby foods, Croatia, expenditure per capita (HRK), 2003?08 105
Table 90: Other baby foods, Croatia, forecast expenditure per capita (HRK), 2008?13 105
Table 91: Other baby foods, Croatia, expenditure per capita ($), 2003?08 106
Table 92: Other baby foods, Croatia, forecast expenditure per capita ($), 2008?13 106
Table 93: Other baby foods, Croatia, consumption per capita (kg), 2003?08 107
Table 94: Other baby foods, Croatia, forecast consumption per capita (kg), 2008?13 107
Table 95: Analysis of Croatia’s political landscape 109
Table 96: Analysis of Croatia’s economy 112
Table 97: Analysis of Croatia’s social system 116
Table 98: Analysis of Croatia’s technology landscape 119
Table 99: Analysis of Croatia’s legal landscape 121
Table 100: Analysis of Croatia’s environmental landscape 125
Table 101: Croatia population, by age group, 2003?08 (millions) 128
Table 102: Croatia population forecast, by age group, 2008?13 (millions) 129
Table 103: Croatia population, by gender, 2003?08 (millions) 129
Table 104: Croatia population forecast, by gender, 2008?13 (millions) 130
Table 105: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 130
Table 106: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 130
Table 107: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 131
Table 108: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 131
Table 109: Croatia real GDP, 2003?08 ($bn, 2000 prices) 131
Table 110: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 132
Table 111: Croatia consumer price index, 2003?08 (2000=100) 132
Table: 112: Croatia consumer price index, 2008?13 (2000=100) 132


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