Baby Food Market in the US to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 20
Value analysis (US Dollar), 2004?09 20
Value analysis (US Dollar), 2009?14 21
Volume analysis, 2004?09 23
Volume analysis, 2009?14 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profile 34
Nestlé SA 34
Hero Group 37
Chapter 5 Category Analysis: Bottled Baby Food 39
Value analysis (US Dollar), 2004?09 39
Value analysis (US Dollar), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Baby Snacks 52
Value analysis (US Dollar), 2004?09 52
Value analysis (US Dollar), 2009?14 53
Volume analysis, 2004?09 55
Volume analysis, 2009?14 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Other Baby Foods 65
Value analysis (US Dollar), 2004?09 65
Value analysis (US Dollar), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 8 Category Analysis: Baby Cereals 78
Value analysis (US Dollar), 2004?09 78
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 9 Country Comparison 91
Value 91
Volume 95
Market share 99
Chapter 10 New Product Development 100
Product launches over time 100
Recent product launches 102
Chapter 11 Macroeconomic Profile 103
Macroeconomic Indicators 103
Chapter 12 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 13 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: US, baby food, value by category ($m), 2004?14 22
Figure 2: US, baby food, category growth comparison, by value, 2004?14 22
Figure 3: US, baby food, volume by category (kg, million), 2004?14 25
Figure 4: US, baby food, category growth comparison, by volume, 2004?14 25
Figure 5: US, baby food, company share by value (%), 2008?09 27
Figure 6: US, baby food, distribution channels by value (%), 2008?09 30
Figure 7: US, bottled baby food, value by segment ($m), 2004?14 41
Figure 8: US, bottled baby food, category growth comparison, by value, 2004?14 41
Figure 9: US, bottled baby food, volume by segment (kg, million), 2004?14 44
Figure 10: US, bottled baby food, category growth comparison, by volume, 2004?14 44
Figure 11: US, bottled baby food, company share by value (%), 2008?09 46
Figure 12: US, bottled baby food, distribution channels by value (%), 2008?09 49
Figure 13: US, baby snacks, value by segment ($m), 2004?14 54
Figure 14: US, baby snacks, category growth comparison, by value, 2004?14 54
Figure 15: US, baby snacks, volume by segment (kg, million), 2004?14 57
Figure 16: US, baby snacks, category growth comparison, by volume, 2004?14 57
Figure 17: US, baby snacks, company share by value (%), 2008?09 59
Figure 18: US, baby snacks, distribution channels by value (%), 2008?09 62
Figure 19: US, other baby foods, value by segment ($m), 2004?14 67
Figure 20: US, other baby foods, category growth comparison, by value, 2004?14 67
Figure 21: US, other baby foods, volume by segment (kg, million), 2004?14 70
Figure 22: US, other baby foods, category growth comparison, by volume, 2004?14 70
Figure 23: US, other baby foods, company share by value (%), 2008?09 72
Figure 24: US, other baby foods, distribution channels by value (%), 2008?09 75
Figure 25: US, baby cereals, value by segment ($m), 2004?14 80
Figure 26: US, baby cereals, category growth comparison, by value, 2004?14 80
Figure 27: US, baby cereals, volume by segment (kg, million), 2004?14 83
Figure 28: US, baby cereals, category growth comparison, by volume, 2004?14 83
Figure 29: US, baby cereals, company share by value (%), 2008?09 85
Figure 30: US, baby cereals, distribution channels by value (%), 2008?09 88
Figure 31: Global baby food market split (value terms, 2009), top five countries 92
Figure 32: Global baby food market value, 2004–09, top five countries 94
Figure 33: Global baby food market split (volume terms, 2009), top five countries 96
Figure 34: Global baby food market volume, 2004–09, top five countries 98
Figure 35: Annual data review process 109

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: US, baby food, value by category ($m), 2004?09 20
Table 4: US, baby food, value forecast by category ($m), 2009?14 21
Table 5: US, baby food, volume by category (kg, million), 2004?09 23
Table 6: US, baby food, volume forecast by category (kg, million), 2009?14 24
Table 7: US, baby food, brand share by value (%), 2008?09 26
Table 8: US, baby food, value by brand ($m), 2008?09 26
Table 9: US, baby food, company share by value (%), 2008?09 28
Table 10: US, baby food, value by company ($m), 2008?09 28
Table 11: US, baby food, distribution channels by value (%), 2008?09 29
Table 12: US, baby food, value by distribution channel ($m), 2008?09 29
Table 13: US, baby food, expenditure per capita ($), 2004?09 31
Table 14: US, baby food, forecast expenditure per capita ($), 2009?14 32
Table 15: US, baby food, consumption per capita (kg), 2004?09 33
Table 16: US, baby food, forecast consumption per capita (kg), 2009?14 33
Table 17: Nestlé SA key facts 34
Table 18: Hero Group key facts 37
Table 19: US, bottled baby food, value by segment ($m), 2004?09 39
Table 20: US, bottled baby food, value forecast by segment ($m), 2009?14 40
Table 21: US, bottled baby food, volume by segment (kg, million), 2004?09 42
Table 22: US, bottled baby food, volume forecast by segment (kg, million), 2009?14 43
Table 23: US, bottled baby food, brand share by value (%), 2008?09 45
Table 24: US, bottled baby food, value by brand ($m), 2008?09 45
Table 25: US, bottled baby food, company share by value (%), 2008?09 47
Table 26: US, bottled baby food, value by company ($m), 2008?09 47
Table 27: US, bottled baby food, distribution channels by value (%), 2008?09 48
Table 28: US, bottled baby food, value by distribution channel ($m), 2008?09 48
Table 29: US, bottled baby food, expenditure per capita ($), 2004?09 50
Table 30: US, bottled baby food, forecast expenditure per capita ($), 2009?14 50
Table 31: US, bottled baby food, consumption per capita (kg), 2004?09 51
Table 32: US, bottled baby food, forecast consumption per capita (kg), 2009?14 51
Table 33: US, baby snacks, value by segment ($m), 2004?09 52
Table 34: US, baby snacks, value forecast by segment ($m), 2009?14 53
Table 35: US, baby snacks, volume by segment (kg, million), 2004?09 55
Table 36: US, baby snacks, volume forecast by segment (kg, million), 2009?14 56
Table 37: US, baby snacks, brand share by value (%), 2008?09 58
Table 38: US, baby snacks, value by brand ($m), 2008?09 58
Table 39: US, baby snacks, company share by value (%), 2008?09 60
Table 40: US, baby snacks, value by company ($m), 2008?09 60
Table 41: US, baby snacks, distribution channels by value (%), 2008?09 61
Table 42: US, baby snacks, value by distribution channel ($m), 2008?09 61
Table 43: US, baby snacks, expenditure per capita ($), 2004?09 63
Table 44: US, baby snacks, forecast expenditure per capita ($), 2009?14 63
Table 45: US, baby snacks, consumption per capita (kg), 2004?09 64
Table 46: US, baby snacks, forecast consumption per capita (kg), 2009?14 64
Table 47: US, other baby foods, value by segment ($m), 2004?09 65
Table 48: US, other baby foods, value forecast by segment ($m), 2009?14 66
Table 49: US, other baby foods, volume by segment (kg, million), 2004?09 68
Table 50: US, other baby foods, volume forecast by segment (kg, million), 2009?14 69
Table 51: US, other baby foods, brand share by value (%), 2008?09 71
Table 52: US, other baby foods, value by brand ($m), 2008?09 71
Table 53: US, other baby foods, company share by value (%), 2008?09 73
Table 54: US, other baby foods, value by company ($m), 2008?09 73
Table 55: US, other baby foods, distribution channels by value (%), 2008?09 74
Table 56: US, other baby foods, value by distribution channel ($m), 2008?09 74
Table 57: US, other baby foods, expenditure per capita ($), 2004?09 76
Table 58: US, other baby foods, forecast expenditure per capita ($), 2009?14 76
Table 59: US, other baby foods, consumption per capita (kg), 2004?09 77
Table 60: US, other baby foods, forecast consumption per capita (kg), 2009?14 77
Table 61: US, baby cereals, value by segment ($m), 2004?09 78
Table 62: US, baby cereals, value forecast by segment ($m), 2009?14 79
Table 63: US, baby cereals, volume by segment (kg, million), 2004?09 81
Table 64: US, baby cereals, volume forecast by segment (kg, million), 2009?14 82
Table 65: US, baby cereals, brand share by value (%), 2008?09 84
Table 66: US, baby cereals, value by brand ($m), 2008?09 84
Table 67: US, baby cereals, company share by value (%), 2008?09 86
Table 68: US, baby cereals, value by company ($m), 2008?09 86
Table 69: US, baby cereals, distribution channels by value (%), 2008?09 87
Table 70: US, baby cereals, value by distribution channel ($m), 2008?09 87
Table 71: US, baby cereals, expenditure per capita ($), 2004?09 89
Table 72: US, baby cereals, forecast expenditure per capita ($), 2009?14 89
Table 73: US, baby cereals, consumption per capita (kg), 2004?09 90
Table 74: US, baby cereals, forecast consumption per capita (kg), 2009?14 90
Table 75: Global baby food market value, 2009 91
Table 76: Global baby food market split (value terms ($m), 2009), top five countries 94
Table 77: Global baby food market volume, 2009 95
Table 78: Global baby food market split (volume terms, 2009), top five countries 98
Table 79: Leading players, top five countries 99
Table 80: US baby food new product launches reports, by company (top five companies), 2009 100
Table 81: US baby food new product launches SKUs, by company (top five companies), 2009 100
Table 82: US baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 83: US baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 84: US baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 102
Table 85: US baby food new product launches - recent five launches (2009) 102
Table 86: US population, by age group, 2004?09 (millions) 103
Table 87: US population forecast, by age group, 2009?14 (millions) 104
Table 88: US population, by gender, 2004?09 (millions) 104
Table 89: US population forecast, by gender, 2009?14 (millions) 105
Table 90: US nominal GDP, 2004?09 ($bn, nominal prices) 105
Table 91: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 105
Table 92: US real GDP, 2004?09 ($bn, 2000 prices) 106
Table 93: US real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 94: US consumer price index, 2004?09 (2000=100) 107
Table 95: US consumer price index, 2009?14 (2000=100) 107


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