Baby Food Market in Australia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: canned baby food 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Summary category level: baby cereals 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Australian Dollar), 2004?09 24
Value analysis (Australian Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
H.J. Heinz Company 43
Chapter 5 Category Analysis: Bottled Baby Food 45
Value analysis (Australian Dollar), 2004?09 45
Value analysis (Australian Dollar), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Canned Baby Food 61
Value analysis (Australian Dollar), 2004?09 61
Value analysis (Australian Dollar), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Baby Snacks 77
Value analysis (Australian Dollar), 2004?09 77
Value analysis (Australian Dollar), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Other Baby Foods 94
Value analysis (Australian Dollar), 2004?09 94
Value analysis (Australian Dollar), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 102
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Category Analysis: Baby Cereals 109
Value analysis (Australian Dollar), 2004?09 109
Value analysis (Australian Dollar), 2009?14 110
Value analysis (US dollars), 2004?09 112
Value analysis (US dollars), 2009?14 112
Volume analysis, 2004?09 114
Volume analysis, 2009?14 115
Company and brand share analysis 117
Distribution analysis 120
Expenditure and consumption per capita 122
Chapter 10 Country Comparison 125
Value 125
Volume 129
Market share 133
Chapter 11 New Product Development 134
Product launches over time 134
Recent product launches 136
Chapter 12 Macroeconomic Profile 137
Macroeconomic Indicators 137
Chapter 13 Research Methodology 142
Methodology overview 142
Secondary research 143
Market modeling 144
Creating an initial data model 144
Revising the initial data model 144
Creating a final estimate 145
Creating demographic value splits 145
Primary research 145
Data finalization 146
Ongoing research 146
Chapter 14 Appendix 147
Future readings 147
How to contact experts in your industry 147
Disclaimer 147

LIST OF FIGURES
Figure 1: Australia, baby food, value by category (A$m), 2004?14 26
Figure 2: Australia, baby food, category growth comparison, by value, 2004?14 29
Figure 3: Australia, baby food, volume by category (kg, million), 2004?14 32
Figure 4: Australia, baby food, category growth comparison, by volume, 2004?14 32
Figure 5: Australia, baby food, company share by value (%), 2008?09 35
Figure 6: Australia, baby food, distribution channels by value (%), 2008?09 38
Figure 7: Australia, bottled baby food, value by segment (A$m), 2004?14 47
Figure 8: Australia, bottled baby food, category growth comparison, by value, 2004?14 49
Figure 9: Australia, bottled baby food, volume by segment (kg, million), 2004?14 52
Figure 10: Australia, bottled baby food, category growth comparison, by volume, 2004?14 52
Figure 11: Australia, bottled baby food, company share by value (%), 2008?09 54
Figure 12: Australia, bottled baby food, distribution channels by value (%), 2008?09 57
Figure 13: Australia, canned baby food, value by segment (A$m), 2004?14 63
Figure 14: Australia, canned baby food, category growth comparison, by value, 2004?14 65
Figure 15: Australia, canned baby food, volume by segment (kg, million), 2004?14 68
Figure 16: Australia, canned baby food, category growth comparison, by volume, 2004?14 68
Figure 17: Australia, canned baby food, company share by value (%), 2008?09 70
Figure 18: Australia, canned baby food, distribution channels by value (%), 2008?09 73
Figure 19: Australia, baby snacks, value by segment (A$m), 2004?14 79
Figure 20: Australia, baby snacks, category growth comparison, by value, 2004?14 82
Figure 21: Australia, baby snacks, volume by segment (kg, million), 2004?14 85
Figure 22: Australia, baby snacks, category growth comparison, by volume, 2004?14 85
Figure 23: Australia, baby snacks, company share by value (%), 2008?09 87
Figure 24: Australia, baby snacks, distribution channels by value (%), 2008?09 90
Figure 25: Australia, other baby foods, value by segment (A$m), 2004?14 96
Figure 26: Australia, other baby foods, category growth comparison, by value, 2004?14 98
Figure 27: Australia, other baby foods, volume by segment (kg, million), 2004?14 101
Figure 28: Australia, other baby foods, category growth comparison, by volume, 2004?14 101
Figure 29: Australia, other baby foods, distribution channels by value (%), 2008?09 105
Figure 30: Australia, baby cereals, value by segment (A$m), 2004?14 111
Figure 31: Australia, baby cereals, category growth comparison, by value, 2004?14 113
Figure 32: Australia, baby cereals, volume by segment (kg, million), 2004?14 116
Figure 33: Australia, baby cereals, category growth comparison, by volume, 2004?14 116
Figure 34: Australia, baby cereals, company share by value (%), 2008?09 118
Figure 35: Australia, baby cereals, distribution channels by value (%), 2008?09 121
Figure 36: Global baby food market split (value terms, 2009), top five countries 126
Figure 37: Global baby food market value, 2004–09, top five countries 128
Figure 38: Global baby food market split (volume terms, 2009), top five countries 130
Figure 39: Global baby food market volume, 2004–09, top five countries 132
Figure 40: Annual data review process 143

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Australia, baby food, value by category (A$m), 2004?09 24
Table 4: Australia, baby food, value forecast by category (A$m), 2009?14 25
Table 5: Australia, baby food, value by category ($m), 2004?09 27
Table 6: Australia, baby food, value forecast by category ($m), 2009?14 28
Table 7: Australia, baby food, volume by category (kg, million), 2004?09 30
Table 8: Australia, baby food, volume forecast by category (kg, million), 2009?14 31
Table 9: Australia, baby food, brand share by value (%), 2008?09 33
Table 10: Australia, baby food, value by brand (A$m), 2008?09 34
Table 11: Australia, baby food, company share by value (%), 2008?09 36
Table 12: Australia, baby food, value by company (A$m), 2008?09 36
Table 13: Australia, baby food, distribution channels by value (%), 2008?09 37
Table 14: Australia, baby food, value by distribution channel (A$m), 2008?09 37
Table 15: Australia, baby food, expenditure per capita (A$), 2004?09 39
Table 16: Australia, baby food, forecast expenditure per capita (A$), 2009?14 40
Table 17: Australia, baby food, expenditure per capita ($), 2004?09 40
Table 18: Australia, baby food, forecast expenditure per capita ($), 2009?14 41
Table 19: Australia, baby food, consumption per capita (kg), 2004?09 41
Table 20: Australia, baby food, forecast consumption per capita (kg), 2009?14 42
Table 21: H.J. Heinz Company key facts 43
Table 22: Australia, bottled baby food, value by segment (A$m), 2004?09 45
Table 23: Australia, bottled baby food, value forecast by segment (A$m), 2009?14 46
Table 24: Australia, bottled baby food, value by segment ($m), 2004?09 48
Table 25: Australia, bottled baby food, value forecast by segment ($m), 2009?14 48
Table 26: Australia, bottled baby food, volume by segment (kg, million), 2004?09 50
Table 27: Australia, bottled baby food, volume forecast by segment (kg, million), 2009?14 51
Table 28: Australia, bottled baby food, brand share by value (%), 2008?09 53
Table 29: Australia, bottled baby food, value by brand (A$m), 2008?09 53
Table 30: Australia, bottled baby food, company share by value (%), 2008?09 55
Table 31: Australia, bottled baby food, value by company (A$m), 2008?09 55
Table 32: Australia, bottled baby food, distribution channels by value (%), 2008?09 56
Table 33: Australia, bottled baby food, value by distribution channel (A$m), 2008?09 56
Table 34: Australia, bottled baby food, expenditure per capita (A$), 2004?09 58
Table 35: Australia, bottled baby food, forecast expenditure per capita (A$), 2009?14 58
Table 36: Australia, bottled baby food, expenditure per capita ($), 2004?09 59
Table 37: Australia, bottled baby food, forecast expenditure per capita ($), 2009?14 59
Table 38: Australia, bottled baby food, consumption per capita (kg), 2004?09 60
Table 39: Australia, bottled baby food, forecast consumption per capita (kg), 2009?14 60
Table 40: Australia, canned baby food, value by segment (A$m), 2004?09 61
Table 41: Australia, canned baby food, value forecast by segment (A$m), 2009?14 62
Table 42: Australia, canned baby food, value by segment ($m), 2004?09 64
Table 43: Australia, canned baby food, value forecast by segment ($m), 2009?14 64
Table 44: Australia, canned baby food, volume by segment (kg, million), 2004?09 66
Table 45: Australia, canned baby food, volume forecast by segment (kg, million), 2009?14 67
Table 46: Australia, canned baby food, brand share by value (%), 2008?09 69
Table 47: Australia, canned baby food, value by brand (A$m), 2008?09 69
Table 48: Australia, canned baby food, company share by value (%), 2008?09 71
Table 49: Australia, canned baby food, value by company (A$m), 2008?09 71
Table 50: Australia, canned baby food, distribution channels by value (%), 2008?09 72
Table 51: Australia, canned baby food, value by distribution channel (A$m), 2008?09 72
Table 52: Australia, canned baby food, expenditure per capita (A$), 2004?09 74
Table 53: Australia, canned baby food, forecast expenditure per capita (A$), 2009?14 74
Table 54: Australia, canned baby food, expenditure per capita ($), 2004?09 75
Table 55: Australia, canned baby food, forecast expenditure per capita ($), 2009?14 75
Table 56: Australia, canned baby food, consumption per capita (kg), 2004?09 76
Table 57: Australia, canned baby food, forecast consumption per capita (kg), 2009?14 76
Table 58: Australia, baby snacks, value by segment (A$m), 2004?09 77
Table 59: Australia, baby snacks, value forecast by segment (A$m), 2009?14 78
Table 60: Australia, baby snacks, value by segment ($m), 2004?09 80
Table 61: Australia, baby snacks, value forecast by segment ($m), 2009?14 81
Table 62: Australia, baby snacks, volume by segment (kg, million), 2004?09 83
Table 63: Australia, baby snacks, volume forecast by segment (kg, million), 2009?14 84
Table 64: Australia, baby snacks, brand share by value (%), 2008?09 86
Table 65: Australia, baby snacks, value by brand (A$m), 2008?09 86
Table 66: Australia, baby snacks, company share by value (%), 2008?09 88
Table 67: Australia, baby snacks, value by company (A$m), 2008?09 88
Table 68: Australia, baby snacks, distribution channels by value (%), 2008?09 89
Table 69: Australia, baby snacks, value by distribution channel (A$m), 2008?09 89
Table 70: Australia, baby snacks, expenditure per capita (A$), 2004?09 91
Table 71: Australia, baby snacks, forecast expenditure per capita (A$), 2009?14 91
Table 72: Australia, baby snacks, expenditure per capita ($), 2004?09 92
Table 73: Australia, baby snacks, forecast expenditure per capita ($), 2009?14 92
Table 74: Australia, baby snacks, consumption per capita (kg), 2004?09 93
Table 75: Australia, baby snacks, forecast consumption per capita (kg), 2009?14 93
Table 76: Australia, other baby foods, value by segment (A$m), 2004?09 94
Table 77: Australia, other baby foods, value forecast by segment (A$m), 2009?14 95
Table 78: Australia, other baby foods, value by segment ($m), 2004?09 97
Table 79: Australia, other baby foods, value forecast by segment ($m), 2009?14 97
Table 80: Australia, other baby foods, volume by segment (kg, million), 2004?09 99
Table 81: Australia, other baby foods, volume forecast by segment (kg, million), 2009?14 100
Table 82: Australia, other baby foods, brand share by value (%), 2008?09 102
Table 83: Australia, other baby foods, value by brand (A$m), 2008?09 102
Table 84: Australia, other baby foods, company share by value (%), 2008?09 103
Table 85: Australia, other baby foods, value by company (A$m), 2008?09 103
Table 86: Australia, other baby foods, distribution channels by value (%), 2008?09 104
Table 87: Australia, other baby foods, value by distribution channel (A$m), 2008?09 104
Table 88: Australia, other baby foods, expenditure per capita (A$), 2004?09 106
Table 89: Australia, other baby foods, forecast expenditure per capita (A$), 2009?14 106
Table 90: Australia, other baby foods, expenditure per capita ($), 2004?09 107
Table 91: Australia, other baby foods, forecast expenditure per capita ($), 2009?14 107
Table 92: Australia, other baby foods, consumption per capita (kg), 2004?09 108
Table 93: Australia, other baby foods, forecast consumption per capita (kg), 2009?14 108
Table 94: Australia, baby cereals, value by segment (A$m), 2004?09 109
Table 95: Australia, baby cereals, value forecast by segment (A$m), 2009?14 110
Table 96: Australia, baby cereals, value by segment ($m), 2004?09 112
Table 97: Australia, baby cereals, value forecast by segment ($m), 2009?14 112
Table 98: Australia, baby cereals, volume by segment (kg, million), 2004?09 114
Table 99: Australia, baby cereals, volume forecast by segment (kg, million), 2009?14 115
Table 100: Australia, baby cereals, brand share by value (%), 2008?09 117
Table 101: Australia, baby cereals, value by brand (A$m), 2008?09 117
Table 102: Australia, baby cereals, company share by value (%), 2008?09 119
Table 103: Australia, baby cereals, value by company (A$m), 2008?09 119
Table 104: Australia, baby cereals, distribution channels by value (%), 2008?09 120
Table 105: Australia, baby cereals, value by distribution channel (A$m), 2008?09 120
Table 106: Australia, baby cereals, expenditure per capita (A$), 2004?09 122
Table 107: Australia, baby cereals, forecast expenditure per capita (A$), 2009?14 122
Table 108: Australia, baby cereals, expenditure per capita ($), 2004?09 123
Table 109: Australia, baby cereals, forecast expenditure per capita ($), 2009?14 123
Table 110: Australia, baby cereals, consumption per capita (kg), 2004?09 124
Table 111: Australia, baby cereals, forecast consumption per capita (kg), 2009?14 124
Table 112: Global baby food market value, 2009 125
Table 113: Global baby food market split (value terms ($m), 2009), top five countries 128
Table 114: Global baby food market volume, 2009 129
Table 115: Global baby food market split (volume terms, 2009), top five countries 132
Table 116: Leading players, top five countries 133
Table 117: Australia baby food new product launches reports, by company, 2009 134
Table 118: Australia baby food new product launches SKUs, by company, 2009 134
Table 119: Australia baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 135
Table 120: Australia baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 135
Table 121: Australia baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 136
Table 122: Australia baby food new product launches - recent five launches (2009) 136
Table 123: Australia population, by age group, 2004?09 (millions) 137
Table 124: Australia population forecast, by age group, 2009?14 (millions) 138
Table 125: Australia population, by gender, 2004?09 (millions) 138
Table 126: Australia population forecast, by gender, 2009?14 (millions) 139
Table 127: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 139
Table 128: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 139
Table 129: Australia real GDP, 2004?09 (A$bn, 2000 prices) 140
Table 130: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 140
Table 131: Australia real GDP, 2004?09 ($bn, 2000 prices) 140
Table 132: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 141
Table 133: Australia consumer price index, 2004?09 (2000=100) 141
Table 134: Australia consumer price index, 2009?14 (2000=100) 141



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