Baby Food Market in Brazil to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: other baby foods 4
Summary category level: baby cereals 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Brazilian Real), 2004?09 20
Value analysis (Brazilian Real), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Nestlé SA 39
Unilever 42
Chapter 5 Category Analysis: Bottled Baby Food 44
Value analysis (Brazilian Real), 2004?09 44
Value analysis (Brazilian Real), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Baby Foods 59
Value analysis (Brazilian Real), 2004?09 59
Value analysis (Brazilian Real), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Baby Cereals 74
Value analysis (Brazilian Real), 2004?09 74
Value analysis (Brazilian Real), 2009?14 75
Value analysis (US dollars), 2004?09 77
Value analysis (US dollars), 2009?14 77
Volume analysis, 2004?09 79
Volume analysis, 2009?14 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Country Comparison 90
Value 90
Volume 94
Market share 98
Chapter 9 New Product Development 99
Product launches over time 99
Recent product launches 101
Chapter 10 Macroeconomic Profile 102
Macroeconomic Indicators 102
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112

LIST OF FIGURES
Figure 1: Brazil, baby food, value by category (BRLm), 2004?14 22
Figure 2: Brazil, baby food, category growth comparison, by value, 2004?14 25
Figure 3: Brazil, baby food, volume by category (kg, million), 2004?14 28
Figure 4: Brazil, baby food, category growth comparison, by volume, 2004?14 28
Figure 5: Brazil, baby food, company share by value (%), 2008?09 31
Figure 6: Brazil, baby food, distribution channels by value (%), 2008?09 34
Figure 7: Brazil, bottled baby food, value by segment (BRLm), 2004?14 46
Figure 8: Brazil, bottled baby food, category growth comparison, by value, 2004?14 48
Figure 9: Brazil, bottled baby food, volume by segment (kg, million), 2004?14 51
Figure 10: Brazil, bottled baby food, category growth comparison, by volume, 2004?14 51
Figure 11: Brazil, bottled baby food, distribution channels by value (%), 2008?09 55
Figure 12: Brazil, other baby foods, value by segment (BRLm), 2004?14 61
Figure 13: Brazil, other baby foods, category growth comparison, by value, 2004?14 63
Figure 14: Brazil, other baby foods, volume by segment (kg, million), 2004?14 66
Figure 15: Brazil, other baby foods, category growth comparison, by volume, 2004?14 66
Figure 16: Brazil, other baby foods, distribution channels by value (%), 2008?09 70
Figure 17: Brazil, baby cereals, value by segment (BRLm), 2004?14 76
Figure 18: Brazil, baby cereals, category growth comparison, by value, 2004?14 78
Figure 19: Brazil, baby cereals, volume by segment (kg, million), 2004?14 81
Figure 20: Brazil, baby cereals, category growth comparison, by volume, 2004?14 81
Figure 21: Brazil, baby cereals, company share by value (%), 2008?09 83
Figure 22: Brazil, baby cereals, distribution channels by value (%), 2008?09 86
Figure 23: Global baby food market split (value terms, 2009), top five countries 91
Figure 24: Global baby food market value, 2004–09, top five countries 93
Figure 25: Global baby food market split (volume terms, 2009), top five countries 95
Figure 26: Global baby food market volume, 2004–09, top five countries 97
Figure 27: Annual data review process 108

LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Brazil, baby food, value by category (BRLm), 2004?09 20
Table 4: Brazil, baby food, value forecast by category (BRLm), 2009?14 21
Table 5: Brazil, baby food, value by category ($m), 2004?09 23
Table 6: Brazil, baby food, value forecast by category ($m), 2009?14 24
Table 7: Brazil, baby food, volume by category (kg, million), 2004?09 26
Table 8: Brazil, baby food, volume forecast by category (kg, million), 2009?14 27
Table 9: Brazil, baby food, brand share by value (%), 2008?09 29
Table 10: Brazil, baby food, value by brand (BRLm), 2008?09 30
Table 11: Brazil, baby food, company share by value (%), 2008?09 32
Table 12: Brazil, baby food, value by company (BRLm), 2008?09 32
Table 13: Brazil, baby food, distribution channels by value (%), 2008?09 33
Table 14: Brazil, baby food, value by distribution channel (BRLm), 2008?09 33
Table 15: Brazil, baby food, expenditure per capita (BRL), 2004?09 35
Table 16: Brazil, baby food, forecast expenditure per capita (BRL), 2009?14 36
Table 17: Brazil, baby food, expenditure per capita ($), 2004?09 36
Table 18: Brazil, baby food, forecast expenditure per capita ($), 2009?14 37
Table 19: Brazil, baby food, consumption per capita (kg), 2004?09 37
Table 20: Brazil, baby food, forecast consumption per capita (kg), 2009?14 38
Table 21: Nestlé SA key facts 39
Table 22: Unilever key facts 42
Table 23: Brazil, bottled baby food, value by segment (BRLm), 2004?09 44
Table 24: Brazil, bottled baby food, value forecast by segment (BRLm), 2009?14 45
Table 25: Brazil, bottled baby food, value by segment ($m), 2004?09 47
Table 26: Brazil, bottled baby food, value forecast by segment ($m), 2009?14 47
Table 27: Brazil, bottled baby food, volume by segment (kg, million), 2004?09 49
Table 28: Brazil, bottled baby food, volume forecast by segment (kg, million), 2009?14 50
Table 29: Brazil, bottled baby food, brand share by value (%), 2008?09 52
Table 30: Brazil, bottled baby food, value by brand (BRLm), 2008?09 52
Table 31: Brazil, bottled baby food, company share by value (%), 2008?09 53
Table 32: Brazil, bottled baby food, value by company (BRLm), 2008?09 53
Table 33: Brazil, bottled baby food, distribution channels by value (%), 2008?09 54
Table 34: Brazil, bottled baby food, value by distribution channel (BRLm), 2008?09 54
Table 35: Brazil, bottled baby food, expenditure per capita (BRL), 2004?09 56
Table 36: Brazil, bottled baby food, forecast expenditure per capita (BRL), 2009?14 56
Table 37: Brazil, bottled baby food, expenditure per capita ($), 2004?09 57
Table 38: Brazil, bottled baby food, forecast expenditure per capita ($), 2009?14 57
Table 39: Brazil, bottled baby food, consumption per capita (kg), 2004?09 58
Table 40: Brazil, bottled baby food, forecast consumption per capita (kg), 2009?14 58
Table 41: Brazil, other baby foods, value by segment (BRLm), 2004?09 59
Table 42: Brazil, other baby foods, value forecast by segment (BRLm), 2009?14 60
Table 43: Brazil, other baby foods, value by segment ($m), 2004?09 62
Table 44: Brazil, other baby foods, value forecast by segment ($m), 2009?14 62
Table 45: Brazil, other baby foods, volume by segment (kg, million), 2004?09 64
Table 46: Brazil, other baby foods, volume forecast by segment (kg, million), 2009?14 65
Table 47: Brazil, other baby foods, brand share by value (%), 2008?09 67
Table 48: Brazil, other baby foods, value by brand (BRLm), 2008?09 67
Table 49: Brazil, other baby foods, company share by value (%), 2008?09 68
Table 50: Brazil, other baby foods, value by company (BRLm), 2008?09 68
Table 51: Brazil, other baby foods, distribution channels by value (%), 2008?09 69
Table 52: Brazil, other baby foods, value by distribution channel (BRLm), 2008?09 69
Table 53: Brazil, other baby foods, expenditure per capita (BRL), 2004?09 71
Table 54: Brazil, other baby foods, forecast expenditure per capita (BRL), 2009?14 71
Table 55: Brazil, other baby foods, expenditure per capita ($), 2004?09 72
Table 56: Brazil, other baby foods, forecast expenditure per capita ($), 2009?14 72
Table 57: Brazil, other baby foods, consumption per capita (kg), 2004?09 73
Table 58: Brazil, other baby foods, forecast consumption per capita (kg), 2009?14 73
Table 59: Brazil, baby cereals, value by segment (BRLm), 2004?09 74
Table 60: Brazil, baby cereals, value forecast by segment (BRLm), 2009?14 75
Table 61: Brazil, baby cereals, value by segment ($m), 2004?09 77
Table 62: Brazil, baby cereals, value forecast by segment ($m), 2009?14 77
Table 63: Brazil, baby cereals, volume by segment (kg, million), 2004?09 79
Table 64: Brazil, baby cereals, volume forecast by segment (kg, million), 2009?14 80
Table 65: Brazil, baby cereals, brand share by value (%), 2008?09 82
Table 66: Brazil, baby cereals, value by brand (BRLm), 2008?09 82
Table 67: Brazil, baby cereals, company share by value (%), 2008?09 84
Table 68: Brazil, baby cereals, value by company (BRLm), 2008?09 84
Table 69: Brazil, baby cereals, distribution channels by value (%), 2008?09 85
Table 70: Brazil, baby cereals, value by distribution channel (BRLm), 2008?09 85
Table 71: Brazil, baby cereals, expenditure per capita (BRL), 2004?09 87
Table 72: Brazil, baby cereals, forecast expenditure per capita (BRL), 2009?14 87
Table 73: Brazil, baby cereals, expenditure per capita ($), 2004?09 88
Table 74: Brazil, baby cereals, forecast expenditure per capita ($), 2009?14 88
Table 75: Brazil, baby cereals, consumption per capita (kg), 2004?09 89
Table 76: Brazil, baby cereals, forecast consumption per capita (kg), 2009?14 89
Table 77: Global baby food market value, 2009 90
Table 78: Global baby food market split (value terms ($m), 2009), top five countries 93
Table 79: Global baby food market volume, 2009 94
Table 80: Global baby food market split (volume terms, 2009), top five countries 97
Table 81: Leading players, top five countries 98
Table 82: Brazil baby food new product launches reports, by company (top five companies), 2009 99
Table 83: Brazil baby food new product launches SKUs, by company (top five companies), 2009 99
Table 84: Brazil baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 100
Table 85: Brazil baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 100
Table 86: Brazil baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 101
Table 87: Brazil baby food new product launches - recent five launches (2009) 101
Table 88: Brazil population, by age group, 2004?09 (millions) 102
Table 89: Brazil population forecast, by age group, 2009?14 (millions) 103
Table 90: Brazil population, by gender, 2004?09 (millions) 103
Table 91: Brazil population forecast, by gender, 2009?14 (millions) 104
Table 92: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 104
Table 93: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 104
Table 94: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 105
Table 95: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 105
Table 96: Brazil real GDP, 2004?09 ($bn, 2000 prices) 105
Table 97: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 106
Table 98: Brazil consumer price index, 2004?09 (2000=100) 106
Table 99: Brazil consumer price index, 2009?14 (2000=100) 106



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