Baby Food Market in Eastern Europe to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: canned baby food 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Summary category level: baby cereals 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Baby Food: Market Overview 25
Value analysis (US Dollar), 2004?09 25
Value analysis (US Dollar), 2009?14 26
Volume analysis, 2004?09 28
Volume analysis, 2009?14 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
Groupe Danone 39
Nestle S.A 41
Chapter 6 Category Analysis: Bottled Baby Food 44
Value analysis (US Dollar), 2004?09 44
Value analysis (US Dollar), 2009?14 45
Volume analysis, 2004?09 47
Volume analysis, 2009?14 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Canned Baby Food 57
Value analysis (US Dollar), 2004?09 57
Value analysis (US Dollar), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 8 Category Analysis: Baby Snacks 69
Value analysis (US Dollar), 2004?09 69
Value analysis (US Dollar), 2009?14 70
Volume analysis, 2004?09 72
Volume analysis, 2009?14 73
Company share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 9 Category Analysis: Other Baby Foods 82
Value analysis (US Dollar), 2004?09 82
Value analysis (US Dollar), 2009?14 83
Volume analysis, 2004?09 85
Volume analysis, 2009?14 86
Company share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 10 Category Analysis: Baby Cereals 95
Value analysis (US Dollar), 2004?09 95
Value analysis (US Dollar), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 11 Research Methodology 108
Methodology overview 108
Secondary research 109
Market modeling 110
Creating an initial data model 110
Revising the initial data model 110
Creating a final estimate 111
Creating demographic value splits 111
Primary research 111
Data finalization 112
Ongoing research 112
Chapter 12 Appendix 113
Future readings 113
How to contact experts in your industry 113
Disclaimer 113

LIST OF FIGURES
Figure 1: Eastern Europe, baby food, value by category ($m), 2004?14 27
Figure 2: Eastern Europe, baby food, category growth comparison, by value, 2004?14 27
Figure 3: Eastern Europe, baby food, volume by category (kg, million), 2004?14 30
Figure 4: Eastern Europe, baby food, category growth comparison, by volume, 2004?14 30
Figure 5: Eastern Europe, baby food, company share (top five companies) by value (%), 2008?09 33
Figure 6: Eastern Europe, baby food, distribution channels by value (%), 2008?09 35
Figure 7: Eastern Europe, bottled baby food, value by segment ($m), 2004?14 46
Figure 8: Eastern Europe, bottled baby food, category growth comparison, by value, 2004?14 46
Figure 9: Eastern Europe, bottled baby food, volume by segment (kg, million), 2004?14 49
Figure 10: Eastern Europe, bottled baby food, category growth comparison, by volume, 2004?14 49
Figure 11: Eastern Europe, bottled baby food, company share (top five companies) by value (%), 2008?09 52
Figure 12: Eastern Europe, bottled baby food, distribution channels by value (%), 2008?09 54
Figure 13: Eastern Europe, canned baby food, value by segment ($m), 2004?14 59
Figure 14: Eastern Europe, canned baby food, category growth comparison, by value, 2004?14 59
Figure 15: Eastern Europe, canned baby food, volume by segment (kg, million), 2004?14 62
Figure 16: Eastern Europe, canned baby food, category growth comparison, by volume, 2004?14 62
Figure 17: Eastern Europe, canned baby food, company share (top five companies) by value (%), 2008?09 64
Figure 18: Eastern Europe, canned baby food, distribution channels by value (%), 2008?09 66
Figure 19: Eastern Europe, baby snacks, value by segment ($m), 2004?14 71
Figure 20: Eastern Europe, baby snacks, category growth comparison, by value, 2004?14 71
Figure 21: Eastern Europe, baby snacks, volume by segment (kg, million), 2004?14 74
Figure 22: Eastern Europe, baby snacks, category growth comparison, by volume, 2004?14 74
Figure 23: Eastern Europe, baby snacks, company share (top five companies) by value (%), 2008?09 77
Figure 24: Eastern Europe, baby snacks, distribution channels by value (%), 2008?09 79
Figure 25: Eastern Europe, other baby foods, value by segment ($m), 2004?14 84
Figure 26: Eastern Europe, other baby foods, category growth comparison, by value, 2004?14 84
Figure 27: Eastern Europe, other baby foods, volume by segment (kg, million), 2004?14 87
Figure 28: Eastern Europe, other baby foods, category growth comparison, by volume, 2004?14 87
Figure 29: Eastern Europe, other baby foods, company share (top five companies) by value (%), 2008?09 90
Figure 30: Eastern Europe, other baby foods, distribution channels by value (%), 2008?09 92
Figure 31: Eastern Europe, baby cereals, value by segment ($m), 2004?14 96
Figure 32: Eastern Europe, baby cereals, category growth comparison, by value, 2004?14 97
Figure 33: Eastern Europe, baby cereals, volume by segment (kg, million), 2004?14 99
Figure 34: Eastern Europe, baby cereals, category growth comparison, by volume, 2004?14 100
Figure 35: Eastern Europe, baby cereals, company share (top five companies) by value (%), 2008?09 103
Figure 36: Eastern Europe, baby cereals, distribution channels by value (%), 2008?09 105
Figure 37: Annual data review process 109

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Eastern Europe, baby food, value (country-wise), 2004?09 ($m) 21
Table 4: Eastern Europe, baby food, value (country-wise) forecast, 2009?14 ($m) 22
Table 5: Eastern Europe, baby food, volume (country-wise), 2004?09 (kg, million) 23
Table 6: Eastern Europe, baby food, volume (country-wise) forecast, 2009?14 (kg, million) 24
Table 7: Eastern Europe, baby food, value by category ($m), 2004?09 25
Table 8: Eastern Europe, baby food, value forecast by category ($m), 2009?14 26
Table 9: Eastern Europe, baby food, volume by category (kg, million), 2004?09 28
Table 10: Eastern Europe, baby food, volume forecast by category (kg, million), 2009?14 29
Table 11: Eastern Europe, baby food, company share (top 20 companies) by value (%), 2008?09 31
Table 12: Eastern Europe, baby food, value by company ($m), 2008?09 32
Table 13: Eastern Europe, baby food, distribution channels by value (%), 2008?09 34
Table 14: Eastern Europe, baby food, value by distribution channel ($m), 2008?09 34
Table 15: Eastern Europe, baby food, expenditure per capita ($), 2004?09 36
Table 16: Eastern Europe, baby food, forecast expenditure per capita ($), 2009?14 37
Table 17: Eastern Europe, baby food, consumption per capita (kg), 2004?09 37
Table 18: Eastern Europe, baby food, forecast consumption per capita (kg), 2009?14 38
Table 19: Groupe Danone key facts 39
Table 20: Nestle S.A key facts 41
Table 21: Eastern Europe, bottled baby food, value by segment ($m), 2004?09 44
Table 22: Eastern Europe, bottled baby food, value forecast by segment ($m), 2009?14 45
Table 23: Eastern Europe, bottled baby food, volume by segment (kg, million), 2004?09 47
Table 24: Eastern Europe, bottled baby food, volume forecast by segment (kg, million), 2009?14 48
Table 25: Eastern Europe, bottled baby food, company share (top 20 companies) by value (%), 2008?09 50
Table 26: Eastern Europe, bottled baby food, value by company ($m), 2008?09 51
Table 27: Eastern Europe, bottled baby food, distribution channels by value (%), 2008?09 53
Table 28: Eastern Europe, bottled baby food, value by distribution channel ($m), 2008?09 53
Table 29: Eastern Europe, bottled baby food, expenditure per capita ($), 2004?09 55
Table 30: Eastern Europe, bottled baby food, forecast expenditure per capita ($), 2009?14 55
Table 31: Eastern Europe, bottled baby food, consumption per capita (kg), 2004?09 56
Table 32: Eastern Europe, bottled baby food, forecast consumption per capita (kg), 2009?14 56
Table 33: Eastern Europe, canned baby food, value by segment ($m), 2004?09 57
Table 34: Eastern Europe, canned baby food, value forecast by segment ($m), 2009?14 58
Table 35: Eastern Europe, canned baby food, volume by segment (kg, million), 2004?09 60
Table 36: Eastern Europe, canned baby food, volume forecast by segment (kg, million), 2009?14 61
Table 37: Eastern Europe, canned baby food, company share by value (%), 2008?09 63
Table 38: Eastern Europe, canned baby food, value by company ($m), 2008?09 63
Table 39: Eastern Europe, canned baby food, distribution channels by value (%), 2008?09 65
Table 40: Eastern Europe, canned baby food, value by distribution channel ($m), 2008?09 65
Table 41: Eastern Europe, canned baby food, expenditure per capita ($), 2004?09 67
Table 42: Eastern Europe, canned baby food, forecast expenditure per capita ($), 2009?14 67
Table 43: Eastern Europe, canned baby food, consumption per capita (kg), 2004?09 68
Table 44: Eastern Europe, canned baby food, forecast consumption per capita (kg), 2009?14 68
Table 45: Eastern Europe, baby snacks, value by segment ($m), 2004?09 69
Table 46: Eastern Europe, baby snacks, value forecast by segment ($m), 2009?14 70
Table 47: Eastern Europe, baby snacks, volume by segment (kg, million), 2004?09 72
Table 48: Eastern Europe, baby snacks, volume forecast by segment (kg, million), 2009?14 73
Table 49: Eastern Europe, baby snacks, company share by value (%), 2008?09 75
Table 50: Eastern Europe, baby snacks, value by company ($m), 2008?09 76
Table 51: Eastern Europe, baby snacks, distribution channels by value (%), 2008?09 78
Table 52: Eastern Europe, baby snacks, value by distribution channel ($m), 2008?09 78
Table 53: Eastern Europe, baby snacks, expenditure per capita ($), 2004?09 80
Table 54: Eastern Europe, baby snacks, forecast expenditure per capita ($), 2009?14 80
Table 55: Eastern Europe, baby snacks, consumption per capita (kg), 2004?09 81
Table 56: Eastern Europe, baby snacks, forecast consumption per capita (kg), 2009?14 81
Table 57: Eastern Europe, other baby foods, value by segment ($m), 2004?09 82
Table 58: Eastern Europe, other baby foods, value forecast by segment ($m), 2009?14 83
Table 59: Eastern Europe, other baby foods, volume by segment (kg, million), 2004?09 85
Table 60: Eastern Europe, other baby foods, volume forecast by segment (kg, million), 2009?14 86
Table 61: Eastern Europe, other baby foods, company share by value (%), 2008?09 88
Table 62: Eastern Europe, other baby foods, value by company ($m), 2008?09 89
Table 63: Eastern Europe, other baby foods, distribution channels by value (%), 2008?09 91
Table 64: Eastern Europe, other baby foods, value by distribution channel ($m), 2008?09 91
Table 65: Eastern Europe, other baby foods, expenditure per capita ($), 2004?09 93
Table 66: Eastern Europe, other baby foods, forecast expenditure per capita ($), 2009?14 93
Table 67: Eastern Europe, other baby foods, consumption per capita (kg), 2004?09 94
Table 68: Eastern Europe, other baby foods, forecast consumption per capita (kg), 2009?14 94
Table 69: Eastern Europe, baby cereals, value by segment ($m), 2004?09 95
Table 70: Eastern Europe, baby cereals, value forecast by segment ($m), 2009?14 96
Table 71: Eastern Europe, baby cereals, volume by segment (kg, million), 2004?09 98
Table 72: Eastern Europe, baby cereals, volume forecast by segment (kg, million), 2009?14 99
Table 73: Eastern Europe, baby cereals, company share by value (%), 2008?09 101
Table 74: Eastern Europe, baby cereals, value by company ($m), 2008?09 102
Table 75: Eastern Europe, baby cereals, distribution channels by value (%), 2008?09 104
Table 76: Eastern Europe, baby cereals, value by distribution channel ($m), 2008?09 104
Table 77: Eastern Europe, baby cereals, expenditure per capita ($), 2004?09 106
Table 78: Eastern Europe, baby cereals, forecast expenditure per capita ($), 2009?14 106
Table 79: Eastern Europe, baby cereals, consumption per capita (kg), 2004?09 107
Table 80: Eastern Europe, baby cereals, forecast consumption per capita (kg), 2009?14 107



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