Baby Food Market in Germany to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2004?09 21
Value analysis (Euro), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Nestlé SA 39
Groupe Danone 42
Chapter 5 Category Analysis: Bottled Baby Food 44
Value analysis (Euro), 2004?09 44
Value analysis (Euro), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Baby Snacks 60
Value analysis (Euro), 2004?09 60
Value analysis (Euro), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Other Baby Foods 77
Value analysis (Euro), 2004?09 77
Value analysis (Euro), 2009?14 78
Value analysis (US dollars), 2004?09 80
Value analysis (US dollars), 2009?14 80
Volume analysis, 2004?09 82
Volume analysis, 2009?14 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Baby Cereals 93
Value analysis (Euro), 2004?09 93
Value analysis (Euro), 2009?14 94
Value analysis (US dollars), 2004?09 96
Value analysis (US dollars), 2009?14 96
Volume analysis, 2004?09 98
Volume analysis, 2009?14 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Country Comparison 109
Value 109
Volume 113
Market share 117
Chapter 10 New Product Development 118
Product launches over time 118
Recent product launches 120
Chapter 11 Macroeconomic Profile 121
Macroeconomic Indicators 121
Chapter 12 Research Methodology 126
Methodology overview 126
Secondary research 127
Market modeling 128
Creating an initial data model 128
Revising the initial data model 128
Creating a final estimate 129
Creating demographic value splits 129
Primary research 129
Data finalization 130
Ongoing research 130
Chapter 13 Appendix 131
Future readings 131
How to contact experts in your industry 131
Disclaimer 131

LIST OF FIGURES
Figure 1: Germany, baby food, value by category (€m), 2004?14 23
Figure 2: Germany, baby food, category growth comparison, by value, 2004?14 26
Figure 3: Germany, baby food, volume by category (kg, million), 2004?14 29
Figure 4: Germany, baby food, category growth comparison, by volume, 2004?14 29
Figure 5: Germany, baby food, company share by value (%), 2008?09 31
Figure 6: Germany, baby food, distribution channels by value (%), 2008?09 34
Figure 7: Germany, bottled baby food, value by segment (€m), 2004?14 46
Figure 8: Germany, bottled baby food, category growth comparison, by value, 2004?14 48
Figure 9: Germany, bottled baby food, volume by segment (kg, million), 2004?14 51
Figure 10: Germany, bottled baby food, category growth comparison, by volume, 2004?14 51
Figure 11: Germany, bottled baby food, company share by value (%), 2008?09 53
Figure 12: Germany, bottled baby food, distribution channels by value (%), 2008?09 56
Figure 13: Germany, baby snacks, value by segment (€m), 2004?14 62
Figure 14: Germany, baby snacks, category growth comparison, by value, 2004?14 65
Figure 15: Germany, baby snacks, volume by segment (kg, million), 2004?14 68
Figure 16: Germany, baby snacks, category growth comparison, by volume, 2004?14 68
Figure 17: Germany, baby snacks, company share by value (%), 2008?09 70
Figure 18: Germany, baby snacks, distribution channels by value (%), 2008?09 73
Figure 19: Germany, other baby foods, value by segment (€m), 2004?14 79
Figure 20: Germany, other baby foods, category growth comparison, by value, 2004?14 81
Figure 21: Germany, other baby foods, volume by segment (kg, million), 2004?14 84
Figure 22: Germany, other baby foods, category growth comparison, by volume, 2004?14 84
Figure 23: Germany, other baby foods, company share by value (%), 2008?09 86
Figure 24: Germany, other baby foods, distribution channels by value (%), 2008?09 89
Figure 25: Germany, baby cereals, value by segment (€m), 2004?14 95
Figure 26: Germany, baby cereals, category growth comparison, by value, 2004?14 97
Figure 27: Germany, baby cereals, volume by segment (kg, million), 2004?14 100
Figure 28: Germany, baby cereals, category growth comparison, by volume, 2004?14 100
Figure 29: Germany, baby cereals, company share by value (%), 2008?09 102
Figure 30: Germany, baby cereals, distribution channels by value (%), 2008?09 105
Figure 31: Global baby food market split (value terms, 2009), top five countries 110
Figure 32: Global baby food market value, 2004–09, top five countries 112
Figure 33: Global baby food market split (volume terms, 2009), top five countries 114
Figure 34: Global baby food market volume, 2004–09, top five countries 116
Figure 35: Annual data review process 127

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Germany, baby food, value by category (€m), 2004?09 21
Table 4: Germany, baby food, value forecast by category (€m), 2009?14 22
Table 5: Germany, baby food, value by category ($m), 2004?09 24
Table 6: Germany, baby food, value forecast by category ($m), 2009?14 25
Table 7: Germany, baby food, volume by category (kg, million), 2004?09 27
Table 8: Germany, baby food, volume forecast by category (kg, million), 2009?14 28
Table 9: Germany, baby food, brand share by value (%), 2008?09 30
Table 10: Germany, baby food, value by brand (€m), 2008?09 30
Table 11: Germany, baby food, company share by value (%), 2008?09 32
Table 12: Germany, baby food, value by company (€m), 2008?09 32
Table 13: Germany, baby food, distribution channels by value (%), 2008?09 33
Table 14: Germany, baby food, value by distribution channel (€m), 2008?09 33
Table 15: Germany, baby food, expenditure per capita (€), 2004?09 35
Table 16: Germany, baby food, forecast expenditure per capita (€), 2009?14 36
Table 17: Germany, baby food, expenditure per capita ($), 2004?09 36
Table 18: Germany, baby food, forecast expenditure per capita ($), 2009?14 37
Table 19: Germany, baby food, consumption per capita (kg), 2004?09 37
Table 20: Germany, baby food, forecast consumption per capita (kg), 2009?14 38
Table 21: Nestlé SA key facts 39
Table 22: Groupe Danone key facts 42
Table 23: Germany, bottled baby food, value by segment (€m), 2004?09 44
Table 24: Germany, bottled baby food, value forecast by segment (€m), 2009?14 45
Table 25: Germany, bottled baby food, value by segment ($m), 2004?09 47
Table 26: Germany, bottled baby food, value forecast by segment ($m), 2009?14 47
Table 27: Germany, bottled baby food, volume by segment (kg, million), 2004?09 49
Table 28: Germany, bottled baby food, volume forecast by segment (kg, million), 2009?14 50
Table 29: Germany, bottled baby food, brand share by value (%), 2008?09 52
Table 30: Germany, bottled baby food, value by brand (€m), 2008?09 52
Table 31: Germany, bottled baby food, company share by value (%), 2008?09 54
Table 32: Germany, bottled baby food, value by company (€m), 2008?09 54
Table 33: Germany, bottled baby food, distribution channels by value (%), 2008?09 55
Table 34: Germany, bottled baby food, value by distribution channel (€m), 2008?09 55
Table 35: Germany, bottled baby food, expenditure per capita (€), 2004?09 57
Table 36: Germany, bottled baby food, forecast expenditure per capita (€), 2009?14 57
Table 37: Germany, bottled baby food, expenditure per capita ($), 2004?09 58
Table 38: Germany, bottled baby food, forecast expenditure per capita ($), 2009?14 58
Table 39: Germany, bottled baby food, consumption per capita (kg), 2004?09 59
Table 40: Germany, bottled baby food, forecast consumption per capita (kg), 2009?14 59
Table 41: Germany, baby snacks, value by segment (€m), 2004?09 60
Table 42: Germany, baby snacks, value forecast by segment (€m), 2009?14 61
Table 43: Germany, baby snacks, value by segment ($m), 2004?09 63
Table 44: Germany, baby snacks, value forecast by segment ($m), 2009?14 64
Table 45: Germany, baby snacks, volume by segment (kg, million), 2004?09 66
Table 46: Germany, baby snacks, volume forecast by segment (kg, million), 2009?14 67
Table 47: Germany, baby snacks, brand share by value (%), 2008?09 69
Table 48: Germany, baby snacks, value by brand (€m), 2008?09 69
Table 49: Germany, baby snacks, company share by value (%), 2008?09 71
Table 50: Germany, baby snacks, value by company (€m), 2008?09 71
Table 51: Germany, baby snacks, distribution channels by value (%), 2008?09 72
Table 52: Germany, baby snacks, value by distribution channel (€m), 2008?09 72
Table 53: Germany, baby snacks, expenditure per capita (€), 2004?09 74
Table 54: Germany, baby snacks, forecast expenditure per capita (€), 2009?14 74
Table 55: Germany, baby snacks, expenditure per capita ($), 2004?09 75
Table 56: Germany, baby snacks, forecast expenditure per capita ($), 2009?14 75
Table 57: Germany, baby snacks, consumption per capita (kg), 2004?09 76
Table 58: Germany, baby snacks, forecast consumption per capita (kg), 2009?14 76
Table 59: Germany, other baby foods, value by segment (€m), 2004?09 77
Table 60: Germany, other baby foods, value forecast by segment (€m), 2009?14 78
Table 61: Germany, other baby foods, value by segment ($m), 2004?09 80
Table 62: Germany, other baby foods, value forecast by segment ($m), 2009?14 80
Table 63: Germany, other baby foods, volume by segment (kg, million), 2004?09 82
Table 64: Germany, other baby foods, volume forecast by segment (kg, million), 2009?14 83
Table 65: Germany, other baby foods, brand share by value (%), 2008?09 85
Table 66: Germany, other baby foods, value by brand (€m), 2008?09 85
Table 67: Germany, other baby foods, company share by value (%), 2008?09 87
Table 68: Germany, other baby foods, value by company (€m), 2008?09 87
Table 69: Germany, other baby foods, distribution channels by value (%), 2008?09 88
Table 70: Germany, other baby foods, value by distribution channel (€m), 2008?09 88
Table 71: Germany, other baby foods, expenditure per capita (€), 2004?09 90
Table 72: Germany, other baby foods, forecast expenditure per capita (€), 2009?14 90
Table 73: Germany, other baby foods, expenditure per capita ($), 2004?09 91
Table 74: Germany, other baby foods, forecast expenditure per capita ($), 2009?14 91
Table 75: Germany, other baby foods, consumption per capita (kg), 2004?09 92
Table 76: Germany, other baby foods, forecast consumption per capita (kg), 2009?14 92
Table 77: Germany, baby cereals, value by segment (€m), 2004?09 93
Table 78: Germany, baby cereals, value forecast by segment (€m), 2009?14 94
Table 79: Germany, baby cereals, value by segment ($m), 2004?09 96
Table 80: Germany, baby cereals, value forecast by segment ($m), 2009?14 96
Table 81: Germany, baby cereals, volume by segment (kg, million), 2004?09 98
Table 82: Germany, baby cereals, volume forecast by segment (kg, million), 2009?14 99
Table 83: Germany, baby cereals, brand share by value (%), 2008?09 101
Table 84: Germany, baby cereals, value by brand (€m), 2008?09 101
Table 85: Germany, baby cereals, company share by value (%), 2008?09 103
Table 86: Germany, baby cereals, value by company (€m), 2008?09 103
Table 87: Germany, baby cereals, distribution channels by value (%), 2008?09 104
Table 88: Germany, baby cereals, value by distribution channel (€m), 2008?09 104
Table 89: Germany, baby cereals, expenditure per capita (€), 2004?09 106
Table 90: Germany, baby cereals, forecast expenditure per capita (€), 2009?14 106
Table 91: Germany, baby cereals, expenditure per capita ($), 2004?09 107
Table 92: Germany, baby cereals, forecast expenditure per capita ($), 2009?14 107
Table 93: Germany, baby cereals, consumption per capita (kg), 2004?09 108
Table 94: Germany, baby cereals, forecast consumption per capita (kg), 2009?14 108
Table 95: Global baby food market value, 2009 109
Table 96: Global baby food market split (value terms ($m), 2009), top five countries 112
Table 97: Global baby food market volume, 2009 113
Table 98: Global baby food market split (volume terms, 2009), top five countries 116
Table 99: Leading players, top five countries 117
Table 100: Germany baby food new product launches reports, by company (top five companies), 2009 118
Table 101: Germany baby food new product launches SKUs, by company (top five companies), 2009 118
Table 102: Germany baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 119
Table 103: Germany baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 119
Table 104: Germany baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 120
Table 105: Germany baby food new product launches - recent five launches (2009) 120
Table 106: Germany population, by age group, 2004?09 (millions) 121
Table 107: Germany population forecast, by age group, 2009?14 (millions) 122
Table 108: Germany population, by gender, 2004?09 (millions) 122
Table 109: Germany population forecast, by gender, 2009?14 (millions) 123
Table 110: Germany nominal GDP, 2004?09 (€bn, nominal prices) 123
Table 111: Germany nominal GDP forecast, 2009?14 (€bn, nominal prices) 123
Table 112: Germany real GDP, 2004?09 (€bn, 2000 prices) 124
Table 113: Germany real GDP forecast, 2009?14 (€bn, 2000 prices) 124
Table 114: Germany real GDP, 2004?09 ($bn, 2000 prices) 124
Table 115: Germany real GDP forecast, 2009?14 ($bn, 2000 prices) 125
Table 116: Germany consumer price index, 2004?09 (2000=100) 125
Table 117: Germany consumer price index, 2009?14 (2000=100) 125



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