Baby Food Market in Hong Kong to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: canned baby food 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Summary category level: baby cereals 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hong Kong Dollar), 2004?09 24
Value analysis (Hong Kong Dollar), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Nestlé SA 43
H.J. Heinz Company 46
Chapter 5 Category Analysis: Bottled Baby Food 48
Value analysis (Hong Kong Dollar), 2004?09 48
Value analysis (Hong Kong Dollar), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Canned Baby Food 64
Value analysis (Hong Kong Dollar), 2004?09 64
Value analysis (Hong Kong Dollar), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Baby Snacks 80
Value analysis (Hong Kong Dollar), 2004?09 80
Value analysis (Hong Kong Dollar), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Other Baby Foods 97
Value analysis (Hong Kong Dollar), 2004?09 97
Value analysis (Hong Kong Dollar), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 9 Category Analysis: Baby Cereals 113
Value analysis (Hong Kong Dollar), 2004?09 113
Value analysis (Hong Kong Dollar), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 124
Expenditure and consumption per capita 126
Chapter 10 Country Comparison 129
Value 129
Volume 133
Market share 137
Chapter 11 New Product Development 138
Product launches over time 138
Recent product launches 140
Chapter 12 Macroeconomic Profile 141
Macroeconomic Indicators 141
Chapter 13 Research Methodology 146
Methodology overview 146
Secondary research 147
Market modeling 148
Creating an initial data model 148
Revising the initial data model 148
Creating a final estimate 149
Creating demographic value splits 149
Primary research 149
Data finalization 150
Ongoing research 150
Chapter 14 Appendix 151
Future readings 151
How to contact experts in your industry 151
Disclaimer 151

LIST OF FIGURES
Figure 1: Hong Kong, baby food, value by category (HK$m), 2004?14 26
Figure 2: Hong Kong, baby food, category growth comparison, by value, 2004?14 29
Figure 3: Hong Kong, baby food, volume by category (kg, million), 2004?14 32
Figure 4: Hong Kong, baby food, category growth comparison, by volume, 2004?14 32
Figure 5: Hong Kong, baby food, company share by value (%), 2008?09 35
Figure 6: Hong Kong, baby food, distribution channels by value (%), 2008?09 38
Figure 7: Hong Kong, bottled baby food, value by segment (HK$m), 2004?14 50
Figure 8: Hong Kong, bottled baby food, category growth comparison, by value, 2004?14 52
Figure 9: Hong Kong, bottled baby food, volume by segment (kg, million), 2004?14 55
Figure 10: Hong Kong, bottled baby food, category growth comparison, by volume, 2004?14 55
Figure 11: Hong Kong, bottled baby food, company share by value (%), 2008?09 57
Figure 12: Hong Kong, bottled baby food, distribution channels by value (%), 2008?09 60
Figure 13: Hong Kong, canned baby food, value by segment (HK$m), 2004?14 66
Figure 14: Hong Kong, canned baby food, category growth comparison, by value, 2004?14 68
Figure 15: Hong Kong, canned baby food, volume by segment (kg, million), 2004?14 71
Figure 16: Hong Kong, canned baby food, category growth comparison, by volume, 2004?14 71
Figure 17: Hong Kong, canned baby food, company share by value (%), 2008?09 73
Figure 18: Hong Kong, canned baby food, distribution channels by value (%), 2008?09 76
Figure 19: Hong Kong, baby snacks, value by segment (HK$m), 2004?14 82
Figure 20: Hong Kong, baby snacks, category growth comparison, by value, 2004?14 85
Figure 21: Hong Kong, baby snacks, volume by segment (kg, million), 2004?14 88
Figure 22: Hong Kong, baby snacks, category growth comparison, by volume, 2004?14 88
Figure 23: Hong Kong, baby snacks, company share by value (%), 2008?09 90
Figure 24: Hong Kong, baby snacks, distribution channels by value (%), 2008?09 93
Figure 25: Hong Kong, other baby foods, value by segment (HK$m), 2004?14 99
Figure 26: Hong Kong, other baby foods, category growth comparison, by value, 2004?14 101
Figure 27: Hong Kong, other baby foods, volume by segment (kg, million), 2004?14 104
Figure 28: Hong Kong, other baby foods, category growth comparison, by volume, 2004?14 104
Figure 29: Hong Kong, other baby foods, company share by value (%), 2008?09 106
Figure 30: Hong Kong, other baby foods, distribution channels by value (%), 2008?09 109
Figure 31: Hong Kong, baby cereals, value by segment (HK$m), 2004?14 115
Figure 32: Hong Kong, baby cereals, category growth comparison, by value, 2004?14 117
Figure 33: Hong Kong, baby cereals, volume by segment (kg, million), 2004?14 120
Figure 34: Hong Kong, baby cereals, category growth comparison, by volume, 2004?14 120
Figure 35: Hong Kong, baby cereals, company share by value (%), 2008?09 122
Figure 36: Hong Kong, baby cereals, distribution channels by value (%), 2008?09 125
Figure 37: Global baby food market split (value terms, 2009), top five countries 130
Figure 38: Global baby food market value, 2004–09, top five countries 132
Figure 39: Global baby food market split (volume terms, 2009), top five countries 134
Figure 40: Global baby food market volume, 2004–09, top five countries 136
Figure 41: Annual data review process 147

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Hong Kong, baby food, value by category (HK$m), 2004?09 24
Table 4: Hong Kong, baby food, value forecast by category (HK$m), 2009?14 25
Table 5: Hong Kong, baby food, value by category ($m), 2004?09 27
Table 6: Hong Kong, baby food, value forecast by category ($m), 2009?14 28
Table 7: Hong Kong, baby food, volume by category (kg, million), 2004?09 30
Table 8: Hong Kong, baby food, volume forecast by category (kg, million), 2009?14 31
Table 9: Hong Kong, baby food, brand share by value (%), 2008?09 33
Table 10: Hong Kong, baby food, value by brand (HK$m), 2008?09 34
Table 11: Hong Kong, baby food, company share by value (%), 2008?09 36
Table 12: Hong Kong, baby food, value by company (HK$m), 2008?09 36
Table 13: Hong Kong, baby food, distribution channels by value (%), 2008?09 37
Table 14: Hong Kong, baby food, value by distribution channel (HK$m), 2008?09 37
Table 15: Hong Kong, baby food, expenditure per capita (HK$), 2004?09 39
Table 16: Hong Kong, baby food, forecast expenditure per capita (HK$), 2009?14 40
Table 17: Hong Kong, baby food, expenditure per capita ($), 2004?09 40
Table 18: Hong Kong, baby food, forecast expenditure per capita ($), 2009?14 41
Table 19: Hong Kong, baby food, consumption per capita (kg), 2004?09 41
Table 20: Hong Kong, baby food, forecast consumption per capita (kg), 2009?14 42
Table 21: Nestlé SA key facts 43
Table 22: H.J. Heinz Company key facts 46
Table 23: Hong Kong, bottled baby food, value by segment (HK$m), 2004?09 48
Table 24: Hong Kong, bottled baby food, value forecast by segment (HK$m), 2009?14 49
Table 25: Hong Kong, bottled baby food, value by segment ($m), 2004?09 51
Table 26: Hong Kong, bottled baby food, value forecast by segment ($m), 2009?14 51
Table 27: Hong Kong, bottled baby food, volume by segment (kg, million), 2004?09 53
Table 28: Hong Kong, bottled baby food, volume forecast by segment (kg, million), 2009?14 54
Table 29: Hong Kong, bottled baby food, brand share by value (%), 2008?09 56
Table 30: Hong Kong, bottled baby food, value by brand (HK$m), 2008?09 56
Table 31: Hong Kong, bottled baby food, company share by value (%), 2008?09 58
Table 32: Hong Kong, bottled baby food, value by company (HK$m), 2008?09 58
Table 33: Hong Kong, bottled baby food, distribution channels by value (%), 2008?09 59
Table 34: Hong Kong, bottled baby food, value by distribution channel (HK$m), 2008?09 59
Table 35: Hong Kong, bottled baby food, expenditure per capita (HK$), 2004?09 61
Table 36: Hong Kong, bottled baby food, forecast expenditure per capita (HK$), 2009?14 61
Table 37: Hong Kong, bottled baby food, expenditure per capita ($), 2004?09 62
Table 38: Hong Kong, bottled baby food, forecast expenditure per capita ($), 2009?14 62
Table 39: Hong Kong, bottled baby food, consumption per capita (kg), 2004?09 63
Table 40: Hong Kong, bottled baby food, forecast consumption per capita (kg), 2009?14 63
Table 41: Hong Kong, canned baby food, value by segment (HK$m), 2004?09 64
Table 42: Hong Kong, canned baby food, value forecast by segment (HK$m), 2009?14 65
Table 43: Hong Kong, canned baby food, value by segment ($m), 2004?09 67
Table 44: Hong Kong, canned baby food, value forecast by segment ($m), 2009?14 67
Table 45: Hong Kong, canned baby food, volume by segment (kg, million), 2004?09 69
Table 46: Hong Kong, canned baby food, volume forecast by segment (kg, million), 2009?14 70
Table 47: Hong Kong, canned baby food, brand share by value (%), 2008?09 72
Table 48: Hong Kong, canned baby food, value by brand (HK$m), 2008?09 72
Table 49: Hong Kong, canned baby food, company share by value (%), 2008?09 74
Table 50: Hong Kong, canned baby food, value by company (HK$m), 2008?09 74
Table 51: Hong Kong, canned baby food, distribution channels by value (%), 2008?09 75
Table 52: Hong Kong, canned baby food, value by distribution channel (HK$m), 2008?09 75
Table 53: Hong Kong, canned baby food, expenditure per capita (HK$), 2004?09 77
Table 54: Hong Kong, canned baby food, forecast expenditure per capita (HK$), 2009?14 77
Table 55: Hong Kong, canned baby food, expenditure per capita ($), 2004?09 78
Table 56: Hong Kong, canned baby food, forecast expenditure per capita ($), 2009?14 78
Table 57: Hong Kong, canned baby food, consumption per capita (kg), 2004?09 79
Table 58: Hong Kong, canned baby food, forecast consumption per capita (kg), 2009?14 79
Table 59: Hong Kong, baby snacks, value by segment (HK$m), 2004?09 80
Table 60: Hong Kong, baby snacks, value forecast by segment (HK$m), 2009?14 81
Table 61: Hong Kong, baby snacks, value by segment ($m), 2004?09 83
Table 62: Hong Kong, baby snacks, value forecast by segment ($m), 2009?14 84
Table 63: Hong Kong, baby snacks, volume by segment (kg, million), 2004?09 86
Table 64: Hong Kong, baby snacks, volume forecast by segment (kg, million), 2009?14 87
Table 65: Hong Kong, baby snacks, brand share by value (%), 2008?09 89
Table 66: Hong Kong, baby snacks, value by brand (HK$m), 2008?09 89
Table 67: Hong Kong, baby snacks, company share by value (%), 2008?09 91
Table 68: Hong Kong, baby snacks, value by company (HK$m), 2008?09 91
Table 69: Hong Kong, baby snacks, distribution channels by value (%), 2008?09 92
Table 70: Hong Kong, baby snacks, value by distribution channel (HK$m), 2008?09 92
Table 71: Hong Kong, baby snacks, expenditure per capita (HK$), 2004?09 94
Table 72: Hong Kong, baby snacks, forecast expenditure per capita (HK$), 2009?14 94
Table 73: Hong Kong, baby snacks, expenditure per capita ($), 2004?09 95
Table 74: Hong Kong, baby snacks, forecast expenditure per capita ($), 2009?14 95
Table 75: Hong Kong, baby snacks, consumption per capita (kg), 2004?09 96
Table 76: Hong Kong, baby snacks, forecast consumption per capita (kg), 2009?14 96
Table 77: Hong Kong, other baby foods, value by segment (HK$m), 2004?09 97
Table 78: Hong Kong, other baby foods, value forecast by segment (HK$m), 2009?14 98
Table 79: Hong Kong, other baby foods, value by segment ($m), 2004?09 100
Table 80: Hong Kong, other baby foods, value forecast by segment ($m), 2009?14 100
Table 81: Hong Kong, other baby foods, volume by segment (kg, million), 2004?09 102
Table 82: Hong Kong, other baby foods, volume forecast by segment (kg, million), 2009?14 103
Table 83: Hong Kong, other baby foods, brand share by value (%), 2008?09 105
Table 84: Hong Kong, other baby foods, value by brand (HK$m), 2008?09 105
Table 85: Hong Kong, other baby foods, company share by value (%), 2008?09 107
Table 86: Hong Kong, other baby foods, value by company (HK$m), 2008?09 107
Table 87: Hong Kong, other baby foods, distribution channels by value (%), 2008?09 108
Table 88: Hong Kong, other baby foods, value by distribution channel (HK$m), 2008?09 108
Table 89: Hong Kong, other baby foods, expenditure per capita (HK$), 2004?09 110
Table 90: Hong Kong, other baby foods, forecast expenditure per capita (HK$), 2009?14 110
Table 91: Hong Kong, other baby foods, expenditure per capita ($), 2004?09 111
Table 92: Hong Kong, other baby foods, forecast expenditure per capita ($), 2009?14 111
Table 93: Hong Kong, other baby foods, consumption per capita (kg), 2004?09 112
Table 94: Hong Kong, other baby foods, forecast consumption per capita (kg), 2009?14 112
Table 95: Hong Kong, baby cereals, value by segment (HK$m), 2004?09 113
Table 96: Hong Kong, baby cereals, value forecast by segment (HK$m), 2009?14 114
Table 97: Hong Kong, baby cereals, value by segment ($m), 2004?09 116
Table 98: Hong Kong, baby cereals, value forecast by segment ($m), 2009?14 116
Table 99: Hong Kong, baby cereals, volume by segment (kg, million), 2004?09 118
Table 100: Hong Kong, baby cereals, volume forecast by segment (kg, million), 2009?14 119
Table 101: Hong Kong, baby cereals, brand share by value (%), 2008?09 121
Table 102: Hong Kong, baby cereals, value by brand (HK$m), 2008?09 121
Table 103: Hong Kong, baby cereals, company share by value (%), 2008?09 123
Table 104: Hong Kong, baby cereals, value by company (HK$m), 2008?09 123
Table 105: Hong Kong, baby cereals, distribution channels by value (%), 2008?09 124
Table 106: Hong Kong, baby cereals, value by distribution channel (HK$m), 2008?09 124
Table 107: Hong Kong, baby cereals, expenditure per capita (HK$), 2004?09 126
Table 108: Hong Kong, baby cereals, forecast expenditure per capita (HK$), 2009?14 126
Table 109: Hong Kong, baby cereals, expenditure per capita ($), 2004?09 127
Table 110: Hong Kong, baby cereals, forecast expenditure per capita ($), 2009?14 127
Table 111: Hong Kong, baby cereals, consumption per capita (kg), 2004?09 128
Table 112: Hong Kong, baby cereals, forecast consumption per capita (kg), 2009?14 128
Table 113: Global baby food market value, 2009 129
Table 114: Global baby food market split (value terms ($m), 2009), top five countries 132
Table 115: Global baby food market volume, 2009 133
Table 116: Global baby food market split (volume terms, 2009), top five countries 136
Table 117: Leading players, top five countries 137
Table 118: Hong Kong baby food new product launches reports, by company, 2009 138
Table 119: Hong Kong baby food new product launches SKUs, by company, 2009 138
Table 120: Hong Kong baby food new product launches (reports), by flavor and fragrances, 2009 139
Table 121: Hong Kong baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 139
Table 122: Hong Kong baby food new product launches (reports), by package tags or claims, 2009 140
Table 123: Hong Kong baby food new product launches - recent launches (2009) 140
Table 124: Hong Kong population, by age group, 2004?09 (millions) 141
Table 125: Hong Kong population forecast, by age group, 2009?14 (millions) 142
Table 126: Hong Kong population, by gender, 2004?09 (millions) 142
Table 127: Hong Kong population forecast, by gender, 2009?14 (millions) 143
Table 128: Hong Kong nominal GDP, 2004?09 (HK$bn, nominal prices) 143
Table 129: Hong Kong nominal GDP forecast, 2009?14 (HK$bn, nominal prices) 143
Table 130: Hong Kong real GDP, 2004?09 (HK$bn, 2000 prices) 144
Table 131: Hong Kong real GDP forecast, 2009?14 (HK$bn, 2000 prices) 144
Table 132: Hong Kong real GDP, 2004?09 ($bn, 2000 prices) 144
Table 133: Hong Kong real GDP forecast, 2009?14 ($bn, 2000 prices) 145
Table 134: Hong Kong consumer price index, 2004?09 (2000=100) 145
Table 135: Hong Kong consumer price index, 2009?14 (2000=100) 145



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