Baby Food Market in Hungary to 2014

Typ der Studie:	Marktstudie
Jahrgang:	01/2011
Herausgeber:	Datamonitor
Sprachversion:	Englisch
Verfügbarkeit:	Lieferbar

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Databook

132 seiten

Inhalt der Studie:

Introduction

This databook provides key data and information on the baby food market in Hungary. This report is a comprehensive resource for market, category and segment level data i.....

Mehr über diese Studie

Introduction

This databook provides key data and information on the baby food market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on four categories: bottled baby food, baby cereals, other baby foods and baby snacks

Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

Category level company and brand share as well as distribution share information for 2008 and 2009

Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights

The market for baby food in Hungary increased at a compound annual growth rate of 2.8% between 2004 and 2009.

The bottled baby food category led the baby food market in Hungary, accounting for a share of 66.3%.

The leading players in the Hungarian baby food market are H.J. Heinz Company, Groupe Danone and HiPP & Co.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the baby food market in Hungary

Design effective marketing and sales strategies by identifying key market categories and segments

Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Inhaltsverzeichnis

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Hungarian Forint), 2004?09 21
Value analysis (Hungarian Forint), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
H.J. Heinz Company 40
Groupe Danone 42
Chapter 5 Category Analysis: Bottled Baby Food 44
Value analysis (Hungarian Forint), 2004?09 44
Value analysis (Hungarian Forint), 2009?14 45
Value analysis (US dollars), 2004?09 47
Value analysis (US dollars), 2009?14 47
Volume analysis, 2004?09 49
Volume analysis, 2009?14 50
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Baby Snacks 60
Value analysis (Hungarian Forint), 2004?09 60
Value analysis (Hungarian Forint), 2009?14 61
Value analysis (US dollars), 2004?09 63
Value analysis (US dollars), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Other Baby Foods 78
Value analysis (Hungarian Forint), 2004?09 78
Value analysis (Hungarian Forint), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 81
Volume analysis, 2004?09 83
Volume analysis, 2009?14 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Baby Cereals 94
Value analysis (Hungarian Forint), 2004?09 94
Value analysis (Hungarian Forint), 2009?14 95
Value analysis (US dollars), 2004?09 97
Value analysis (US dollars), 2009?14 97
Volume analysis, 2004?09 99
Volume analysis, 2009?14 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 10 New Product Development 119
Product launches over time 119
Recent product launches 121
Chapter 11 Macroeconomic Profile 122
Macroeconomic Indicators 122
Chapter 12 Research Methodology 127
Methodology overview 127
Secondary research 128
Market modeling 129
Creating an initial data model 129
Revising the initial data model 129
Creating a final estimate 130
Creating demographic value splits 130
Primary research 130
Data finalization 131
Ongoing research 131
Chapter 13 Appendix 132
Future readings 132
How to contact experts in your industry 132
Disclaimer 132

LIST OF FIGURES
Figure 1: Hungary, baby food, value by category (HUFm), 2004?14 23
Figure 2: Hungary, baby food, category growth comparison, by value, 2004?14 26
Figure 3: Hungary, baby food, volume by category (kg, million), 2004?14 29
Figure 4: Hungary, baby food, category growth comparison, by volume, 2004?14 29
Figure 5: Hungary, baby food, company share by value (%), 2008?09 32
Figure 6: Hungary, baby food, distribution channels by value (%), 2008?09 35
Figure 7: Hungary, bottled baby food, value by segment (HUFm), 2004?14 46
Figure 8: Hungary, bottled baby food, category growth comparison, by value, 2004?14 48
Figure 9: Hungary, bottled baby food, volume by segment (kg, million), 2004?14 51
Figure 10: Hungary, bottled baby food, category growth comparison, by volume, 2004?14 51
Figure 11: Hungary, bottled baby food, company share by value (%), 2008?09 53
Figure 12: Hungary, bottled baby food, distribution channels by value (%), 2008?09 56
Figure 13: Hungary, baby snacks, value by segment (HUFm), 2004?14 62
Figure 14: Hungary, baby snacks, category growth comparison, by value, 2004?14 65
Figure 15: Hungary, baby snacks, volume by segment (kg, million), 2004?14 68
Figure 16: Hungary, baby snacks, category growth comparison, by volume, 2004?14 68
Figure 17: Hungary, baby snacks, company share by value (%), 2008?09 70
Figure 18: Hungary, baby snacks, distribution channels by value (%), 2008?09 73
Figure 19: Hungary, other baby foods, value by segment (HUFm), 2004?14 80
Figure 20: Hungary, other baby foods, category growth comparison, by value, 2004?14 82
Figure 21: Hungary, other baby foods, volume by segment (kg, million), 2004?14 85
Figure 22: Hungary, other baby foods, category growth comparison, by volume, 2004?14 85
Figure 23: Hungary, other baby foods, company share by value (%), 2008?09 87
Figure 24: Hungary, other baby foods, distribution channels by value (%), 2008?09 90
Figure 25: Hungary, baby cereals, value by segment (HUFm), 2004?14 96
Figure 26: Hungary, baby cereals, category growth comparison, by value, 2004?14 98
Figure 27: Hungary, baby cereals, volume by segment (kg, million), 2004?14 101
Figure 28: Hungary, baby cereals, category growth comparison, by volume, 2004?14 101
Figure 29: Hungary, baby cereals, company share by value (%), 2008?09 103
Figure 30: Hungary, baby cereals, distribution channels by value (%), 2008?09 106
Figure 31: Global baby food market split (value terms, 2009), top five countries 111
Figure 32: Global baby food market value, 2004–09, top five countries 113
Figure 33: Global baby food market split (volume terms, 2009), top five countries 115
Figure 34: Global baby food market volume, 2004–09, top five countries 117
Figure 35: Annual data review process 128

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Hungary, baby food, value by category (HUFm), 2004?09 21
Table 4: Hungary, baby food, value forecast by category (HUFm), 2009?14 22
Table 5: Hungary, baby food, value by category ($m), 2004?09 24
Table 6: Hungary, baby food, value forecast by category ($m), 2009?14 25
Table 7: Hungary, baby food, volume by category (kg, million), 2004?09 27
Table 8: Hungary, baby food, volume forecast by category (kg, million), 2009?14 28
Table 9: Hungary, baby food, brand share by value (%), 2008?09 30
Table 10: Hungary, baby food, value by brand (HUFm), 2008?09 31
Table 11: Hungary, baby food, company share by value (%), 2008?09 33
Table 12: Hungary, baby food, value by company (HUFm), 2008?09 33
Table 13: Hungary, baby food, distribution channels by value (%), 2008?09 34
Table 14: Hungary, baby food, value by distribution channel (HUFm), 2008?09 34
Table 15: Hungary, baby food, expenditure per capita (HUF), 2004?09 36
Table 16: Hungary, baby food, forecast expenditure per capita (HUF), 2009?14 37
Table 17: Hungary, baby food, expenditure per capita ($), 2004?09 37
Table 18: Hungary, baby food, forecast expenditure per capita ($), 2009?14 38
Table 19: Hungary, baby food, consumption per capita (kg), 2004?09 38
Table 20: Hungary, baby food, forecast consumption per capita (kg), 2009?14 39
Table 21: H.J. Heinz Company key facts 40
Table 22: Groupe Danone key facts 42
Table 23: Hungary, bottled baby food, value by segment (HUFm), 2004?09 44
Table 24: Hungary, bottled baby food, value forecast by segment (HUFm), 2009?14 45
Table 25: Hungary, bottled baby food, value by segment ($m), 2004?09 47
Table 26: Hungary, bottled baby food, value forecast by segment ($m), 2009?14 47
Table 27: Hungary, bottled baby food, volume by segment (kg, million), 2004?09 49
Table 28: Hungary, bottled baby food, volume forecast by segment (kg, million), 2009?14 50
Table 29: Hungary, bottled baby food, brand share by value (%), 2008?09 52
Table 30: Hungary, bottled baby food, value by brand (HUFm), 2008?09 52
Table 31: Hungary, bottled baby food, company share by value (%), 2008?09 54
Table 32: Hungary, bottled baby food, value by company (HUFm), 2008?09 54
Table 33: Hungary, bottled baby food, distribution channels by value (%), 2008?09 55
Table 34: Hungary, bottled baby food, value by distribution channel (HUFm), 2008?09 55
Table 35: Hungary, bottled baby food, expenditure per capita (HUF), 2004?09 57
Table 36: Hungary, bottled baby food, forecast expenditure per capita (HUF), 2009?14 57
Table 37: Hungary, bottled baby food, expenditure per capita ($), 2004?09 58
Table 38: Hungary, bottled baby food, forecast expenditure per capita ($), 2009?14 58
Table 39: Hungary, bottled baby food, consumption per capita (kg), 2004?09 59
Table 40: Hungary, bottled baby food, forecast consumption per capita (kg), 2009?14 59
Table 41: Hungary, baby snacks, value by segment (HUFm), 2004?09 60
Table 42: Hungary, baby snacks, value forecast by segment (HUFm), 2009?14 61
Table 43: Hungary, baby snacks, value by segment ($m), 2004?09 63
Table 44: Hungary, baby snacks, value forecast by segment ($m), 2009?14 64
Table 45: Hungary, baby snacks, volume by segment (kg, million), 2004?09 66
Table 46: Hungary, baby snacks, volume forecast by segment (kg, million), 2009?14 67
Table 47: Hungary, baby snacks, brand share by value (%), 2008?09 69
Table 48: Hungary, baby snacks, value by brand (HUFm), 2008?09 69
Table 49: Hungary, baby snacks, company share by value (%), 2008?09 71
Table 50: Hungary, baby snacks, value by company (HUFm), 2008?09 71
Table 51: Hungary, baby snacks, distribution channels by value (%), 2008?09 72
Table 52: Hungary, baby snacks, value by distribution channel (HUFm), 2008?09 72
Table 53: Hungary, baby snacks, expenditure per capita (HUF), 2004?09 74
Table 54: Hungary, baby snacks, forecast expenditure per capita (HUF), 2009?14 75
Table 55: Hungary, baby snacks, expenditure per capita ($), 2004?09 75
Table 56: Hungary, baby snacks, forecast expenditure per capita ($), 2009?14 76
Table 57: Hungary, baby snacks, consumption per capita (kg), 2004?09 76
Table 58: Hungary, baby snacks, forecast consumption per capita (kg), 2009?14 77
Table 59: Hungary, other baby foods, value by segment (HUFm), 2004?09 78
Table 60: Hungary, other baby foods, value forecast by segment (HUFm), 2009?14 79
Table 61: Hungary, other baby foods, value by segment ($m), 2004?09 81
Table 62: Hungary, other baby foods, value forecast by segment ($m), 2009?14 81
Table 63: Hungary, other baby foods, volume by segment (kg, million), 2004?09 83
Table 64: Hungary, other baby foods, volume forecast by segment (kg, million), 2009?14 84
Table 65: Hungary, other baby foods, brand share by value (%), 2008?09 86
Table 66: Hungary, other baby foods, value by brand (HUFm), 2008?09 86
Table 67: Hungary, other baby foods, company share by value (%), 2008?09 88
Table 68: Hungary, other baby foods, value by company (HUFm), 2008?09 88
Table 69: Hungary, other baby foods, distribution channels by value (%), 2008?09 89
Table 70: Hungary, other baby foods, value by distribution channel (HUFm), 2008?09 89
Table 71: Hungary, other baby foods, expenditure per capita (HUF), 2004?09 91
Table 72: Hungary, other baby foods, forecast expenditure per capita (HUF), 2009?14 91
Table 73: Hungary, other baby foods, expenditure per capita ($), 2004?09 92
Table 74: Hungary, other baby foods, forecast expenditure per capita ($), 2009?14 92
Table 75: Hungary, other baby foods, consumption per capita (kg), 2004?09 93
Table 76: Hungary, other baby foods, forecast consumption per capita (kg), 2009?14 93
Table 77: Hungary, baby cereals, value by segment (HUFm), 2004?09 94
Table 78: Hungary, baby cereals, value forecast by segment (HUFm), 2009?14 95
Table 79: Hungary, baby cereals, value by segment ($m), 2004?09 97
Table 80: Hungary, baby cereals, value forecast by segment ($m), 2009?14 97
Table 81: Hungary, baby cereals, volume by segment (kg, million), 2004?09 99
Table 82: Hungary, baby cereals, volume forecast by segment (kg, million), 2009?14 100
Table 83: Hungary, baby cereals, brand share by value (%), 2008?09 102
Table 84: Hungary, baby cereals, value by brand (HUFm), 2008?09 102
Table 85: Hungary, baby cereals, company share by value (%), 2008?09 104
Table 86: Hungary, baby cereals, value by company (HUFm), 2008?09 104
Table 87: Hungary, baby cereals, distribution channels by value (%), 2008?09 105
Table 88: Hungary, baby cereals, value by distribution channel (HUFm), 2008?09 105
Table 89: Hungary, baby cereals, expenditure per capita (HUF), 2004?09 107
Table 90: Hungary, baby cereals, forecast expenditure per capita (HUF), 2009?14 107
Table 91: Hungary, baby cereals, expenditure per capita ($), 2004?09 108
Table 92: Hungary, baby cereals, forecast expenditure per capita ($), 2009?14 108
Table 93: Hungary, baby cereals, consumption per capita (kg), 2004?09 109
Table 94: Hungary, baby cereals, forecast consumption per capita (kg), 2009?14 109
Table 95: Global baby food market value, 2009 110
Table 96: Global baby food market split (value terms ($m), 2009), top five countries 113
Table 97: Global baby food market volume, 2009 114
Table 98: Global baby food market split (volume terms, 2009), top five countries 117
Table 99: Leading players, top five countries 118
Table 100: Hungary baby food new product launches reports, by company (top five companies), 2009 119
Table 101: Hungary baby food new product launches SKUs, by company (top five companies), 2009 119
Table 102: Hungary baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 120
Table 103: Hungary baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 120
Table 104: Hungary baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 121
Table 105: Hungary baby food new product launches - recent five launches (2009) 121
Table 106: Hungary population, by age group, 2004?09 (millions) 122
Table 107: Hungary population forecast, by age group, 2009?14 (millions) 123
Table 108: Hungary population, by gender, 2004?09 (millions) 123
Table 109: Hungary population forecast, by gender, 2009?14 (millions) 124
Table 110: Hungary nominal GDP, 2004?09 (HUFbn, nominal prices) 124
Table 111: Hungary nominal GDP forecast, 2009?14 (HUFbn, nominal prices) 124
Table 112: Hungary real GDP, 2004?09 (HUFbn, 2000 prices) 125
Table 113: Hungary real GDP forecast, 2009?14 (HUFbn, 2000 prices) 125
Table 114: Hungary real GDP, 2004?09 ($bn, 2000 prices) 125
Table 115: Hungary real GDP forecast, 2009?14 ($bn, 2000 prices) 126
Table 116: Hungary consumer price index, 2004?09 (2000=100) 126
Table 117: Hungary consumer price index, 2009?14 (2000=100) 126

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Baby Food Market in Hungary to 2014

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