Baby Food Market in Indonesia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: canned baby food 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Summary category level: baby cereals 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Indonesian Rupiah ), 2004?09 24
Value analysis (Indonesian Rupiah ), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 29
Volume analysis, 2009?14 30
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PT Indofood Sukses Makmur Tbk 42
Nestlé SA 44
Chapter 5 Category Analysis: Bottled Baby Food 47
Value analysis (Indonesian Rupiah ), 2004?09 47
Value analysis (Indonesian Rupiah ), 2009?14 48
Value analysis (US dollars), 2004?09 50
Value analysis (US dollars), 2009?14 50
Volume analysis, 2004?09 52
Volume analysis, 2009?14 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Canned Baby Food 63
Value analysis (Indonesian Rupiah ), 2004?09 63
Value analysis (Indonesian Rupiah ), 2009?14 64
Value analysis (US dollars), 2004?09 66
Value analysis (US dollars), 2009?14 66
Volume analysis, 2004?09 68
Volume analysis, 2009?14 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Baby Snacks 78
Value analysis (Indonesian Rupiah ), 2004?09 78
Value analysis (Indonesian Rupiah ), 2009?14 79
Value analysis (US dollars), 2004?09 81
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Other Baby Foods 95
Value analysis (Indonesian Rupiah ), 2004?09 95
Value analysis (Indonesian Rupiah ), 2009?14 96
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Category Analysis: Baby Cereals 111
Value analysis (Indonesian Rupiah ), 2004?09 111
Value analysis (Indonesian Rupiah ), 2009?14 112
Value analysis (US dollars), 2004?09 114
Value analysis (US dollars), 2009?14 114
Volume analysis, 2004?09 116
Volume analysis, 2009?14 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 New Product Development 136
Product launches over time 136
Recent product launches 138
Chapter 12 Macroeconomic Profile 139
Macroeconomic Indicators 139
Chapter 13 Research Methodology 144
Methodology overview 144
Secondary research 145
Market modeling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
Primary research 147
Data finalization 148
Ongoing research 148
Chapter 14 Appendix 149
Future readings 149
How to contact experts in your industry 149
Disclaimer 149

LIST OF FIGURES
Figure 1: Indonesia, baby food, value by category (IDRm), 2004?14 26
Figure 2: Indonesia, baby food, volume by category (kg, million), 2004?14 31
Figure 3: Indonesia, baby food, company share by value (%), 2008?09 34
Figure 4: Indonesia, baby food, distribution channels by value (%), 2008?09 37
Figure 5: Indonesia, bottled baby food, value by segment (IDRm), 2004?14 49
Figure 6: Indonesia, bottled baby food, category growth comparison, by value, 2004?14 51
Figure 7: Indonesia, bottled baby food, volume by segment (kg, million), 2004?14 54
Figure 8: Indonesia, bottled baby food, category growth comparison, by volume, 2004?14 54
Figure 9: Indonesia, bottled baby food, company share by value (%), 2008?09 56
Figure 10: Indonesia, bottled baby food, distribution channels by value (%), 2008?09 59
Figure 11: Indonesia, canned baby food, value by segment (IDRm), 2004?14 65
Figure 12: Indonesia, canned baby food, category growth comparison, by value, 2004?14 67
Figure 13: Indonesia, canned baby food, volume by segment (kg, million), 2004?14 70
Figure 14: Indonesia, canned baby food, category growth comparison, by volume, 2004?14 70
Figure 15: Indonesia, canned baby food, distribution channels by value (%), 2008?09 74
Figure 16: Indonesia, baby snacks, value by segment (IDRm), 2004?14 80
Figure 17: Indonesia, baby snacks, category growth comparison, by value, 2004?14 83
Figure 18: Indonesia, baby snacks, volume by segment (kg, million), 2004?14 86
Figure 19: Indonesia, baby snacks, category growth comparison, by volume, 2004?14 86
Figure 20: Indonesia, baby snacks, company share by value (%), 2008?09 88
Figure 21: Indonesia, baby snacks, distribution channels by value (%), 2008?09 91
Figure 22: Indonesia, other baby foods, value by segment (IDRm), 2004?14 97
Figure 23: Indonesia, other baby foods, category growth comparison, by value, 2004?14 99
Figure 24: Indonesia, other baby foods, volume by segment (kg, million), 2004?14 102
Figure 25: Indonesia, other baby foods, category growth comparison, by volume, 2004?14 102
Figure 26: Indonesia, other baby foods, company share by value (%), 2008?09 104
Figure 27: Indonesia, other baby foods, distribution channels by value (%), 2008?09 107
Figure 28: Indonesia, baby cereals, value by segment (IDRm), 2004?14 113
Figure 29: Indonesia, baby cereals, category growth comparison, by value, 2004?14 115
Figure 30: Indonesia, baby cereals, volume by segment (kg, million), 2004?14 118
Figure 31: Indonesia, baby cereals, category growth comparison, by volume, 2004?14 118
Figure 32: Indonesia, baby cereals, company share by value (%), 2008?09 120
Figure 33: Indonesia, baby cereals, distribution channels by value (%), 2008?09 123
Figure 34: Global baby food market split (value terms, 2009), top five countries 128
Figure 35: Global baby food market value, 2004–09, top five countries 130
Figure 36: Global baby food market split (volume terms, 2009), top five countries 132
Figure 37: Global baby food market volume, 2004–09, top five countries 134
Figure 38: Annual data review process 145

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Indonesia, baby food, value by category (IDRm), 2004?09 24
Table 4: Indonesia, baby food, value forecast by category (IDRm), 2009?14 25
Table 5: Indonesia, baby food, value by category ($m), 2004?09 27
Table 6: Indonesia, baby food, value forecast by category ($m), 2009?14 28
Table 7: Indonesia, baby food, volume by category (kg, million), 2004?09 29
Table 8: Indonesia, baby food, volume forecast by category (kg, million), 2009?14 30
Table 9: Indonesia, baby food, brand share by value (%), 2008?09 32
Table 10: Indonesia, baby food, value by brand (IDRm), 2008?09 33
Table 11: Indonesia, baby food, company share by value (%), 2008?09 35
Table 12: Indonesia, baby food, value by company (IDRm), 2008?09 35
Table 13: Indonesia, baby food, distribution channels by value (%), 2008?09 36
Table 14: Indonesia, baby food, value by distribution channel (IDRm), 2008?09 36
Table 15: Indonesia, baby food, expenditure per capita (IDR), 2004?09 38
Table 16: Indonesia, baby food, forecast expenditure per capita (IDR), 2009?14 39
Table 17: Indonesia, baby food, expenditure per capita ($), 2004?09 40
Table 18: Indonesia, baby food, forecast expenditure per capita ($), 2009?14 40
Table 19: Indonesia, baby food, consumption per capita (kg), 2004?09 41
Table 20: Indonesia, baby food, forecast consumption per capita (kg), 2009?14 41
Table 21: PT Indofood Sukses Makmur Tbk key facts 42
Table 22: Nestlé SA key facts 44
Table 23: Indonesia, bottled baby food, value by segment (IDRm), 2004?09 47
Table 24: Indonesia, bottled baby food, value forecast by segment (IDRm), 2009?14 48
Table 25: Indonesia, bottled baby food, value by segment ($m), 2004?09 50
Table 26: Indonesia, bottled baby food, value forecast by segment ($m), 2009?14 50
Table 27: Indonesia, bottled baby food, volume by segment (kg, million), 2004?09 52
Table 28: Indonesia, bottled baby food, volume forecast by segment (kg, million), 2009?14 53
Table 29: Indonesia, bottled baby food, brand share by value (%), 2008?09 55
Table 30: Indonesia, bottled baby food, value by brand (IDRm), 2008?09 55
Table 31: Indonesia, bottled baby food, company share by value (%), 2008?09 57
Table 32: Indonesia, bottled baby food, value by company (IDRm), 2008?09 57
Table 33: Indonesia, bottled baby food, distribution channels by value (%), 2008?09 58
Table 34: Indonesia, bottled baby food, value by distribution channel (IDRm), 2008?09 58
Table 35: Indonesia, bottled baby food, expenditure per capita (IDR), 2004?09 60
Table 36: Indonesia, bottled baby food, forecast expenditure per capita (IDR), 2009?14 60
Table 37: Indonesia, bottled baby food, expenditure per capita ($), 2004?09 61
Table 38: Indonesia, bottled baby food, forecast expenditure per capita ($), 2009?14 61
Table 39: Indonesia, bottled baby food, consumption per capita (kg), 2004?09 62
Table 40: Indonesia, bottled baby food, forecast consumption per capita (kg), 2009?14 62
Table 41: Indonesia, canned baby food, value by segment (IDRm), 2004?09 63
Table 42: Indonesia, canned baby food, value forecast by segment (IDRm), 2009?14 64
Table 43: Indonesia, canned baby food, value by segment ($m), 2004?09 66
Table 44: Indonesia, canned baby food, value forecast by segment ($m), 2009?14 66
Table 45: Indonesia, canned baby food, volume by segment (kg, million), 2004?09 68
Table 46: Indonesia, canned baby food, volume forecast by segment (kg, million), 2009?14 69
Table 47: Indonesia, canned baby food, brand share by value (%), 2008?09 71
Table 48: Indonesia, canned baby food, value by brand (IDRm), 2008?09 71
Table 49: Indonesia, canned baby food, company share by value (%), 2008?09 72
Table 50: Indonesia, canned baby food, value by company (IDRm), 2008?09 72
Table 51: Indonesia, canned baby food, distribution channels by value (%), 2008?09 73
Table 52: Indonesia, canned baby food, value by distribution channel (IDRm), 2008?09 73
Table 53: Indonesia, canned baby food, expenditure per capita (IDR), 2004?09 75
Table 54: Indonesia, canned baby food, forecast expenditure per capita (IDR), 2009?14 75
Table 55: Indonesia, canned baby food, expenditure per capita ($), 2004?09 76
Table 56: Indonesia, canned baby food, forecast expenditure per capita ($), 2009?14 76
Table 57: Indonesia, canned baby food, consumption per capita (kg), 2004?09 77
Table 58: Indonesia, canned baby food, forecast consumption per capita (kg), 2009?14 77
Table 59: Indonesia, baby snacks, value by segment (IDRm), 2004?09 78
Table 60: Indonesia, baby snacks, value forecast by segment (IDRm), 2009?14 79
Table 61: Indonesia, baby snacks, value by segment ($m), 2004?09 81
Table 62: Indonesia, baby snacks, value forecast by segment ($m), 2009?14 82
Table 63: Indonesia, baby snacks, volume by segment (kg, million), 2004?09 84
Table 64: Indonesia, baby snacks, volume forecast by segment (kg, million), 2009?14 85
Table 65: Indonesia, baby snacks, brand share by value (%), 2008?09 87
Table 66: Indonesia, baby snacks, value by brand (IDRm), 2008?09 87
Table 67: Indonesia, baby snacks, company share by value (%), 2008?09 89
Table 68: Indonesia, baby snacks, value by company (IDRm), 2008?09 89
Table 69: Indonesia, baby snacks, distribution channels by value (%), 2008?09 90
Table 70: Indonesia, baby snacks, value by distribution channel (IDRm), 2008?09 90
Table 71: Indonesia, baby snacks, expenditure per capita (IDR), 2004?09 92
Table 72: Indonesia, baby snacks, forecast expenditure per capita (IDR), 2009?14 92
Table 73: Indonesia, baby snacks, expenditure per capita ($), 2004?09 93
Table 74: Indonesia, baby snacks, forecast expenditure per capita ($), 2009?14 93
Table 75: Indonesia, baby snacks, consumption per capita (kg), 2004?09 94
Table 76: Indonesia, baby snacks, forecast consumption per capita (kg), 2009?14 94
Table 77: Indonesia, other baby foods, value by segment (IDRm), 2004?09 95
Table 78: Indonesia, other baby foods, value forecast by segment (IDRm), 2009?14 96
Table 79: Indonesia, other baby foods, value by segment ($m), 2004?09 98
Table 80: Indonesia, other baby foods, value forecast by segment ($m), 2009?14 98
Table 81: Indonesia, other baby foods, volume by segment (kg, million), 2004?09 100
Table 82: Indonesia, other baby foods, volume forecast by segment (kg, million), 2009?14 101
Table 83: Indonesia, other baby foods, brand share by value (%), 2008?09 103
Table 84: Indonesia, other baby foods, value by brand (IDRm), 2008?09 103
Table 85: Indonesia, other baby foods, company share by value (%), 2008?09 105
Table 86: Indonesia, other baby foods, value by company (IDRm), 2008?09 105
Table 87: Indonesia, other baby foods, distribution channels by value (%), 2008?09 106
Table 88: Indonesia, other baby foods, value by distribution channel (IDRm), 2008?09 106
Table 89: Indonesia, other baby foods, expenditure per capita (IDR), 2004?09 108
Table 90: Indonesia, other baby foods, forecast expenditure per capita (IDR), 2009?14 108
Table 91: Indonesia, other baby foods, expenditure per capita ($), 2004?09 109
Table 92: Indonesia, other baby foods, forecast expenditure per capita ($), 2009?14 109
Table 93: Indonesia, other baby foods, consumption per capita (kg), 2004?09 110
Table 94: Indonesia, other baby foods, forecast consumption per capita (kg), 2009?14 110
Table 95: Indonesia, baby cereals, value by segment (IDRm), 2004?09 111
Table 96: Indonesia, baby cereals, value forecast by segment (IDRm), 2009?14 112
Table 97: Indonesia, baby cereals, value by segment ($m), 2004?09 114
Table 98: Indonesia, baby cereals, value forecast by segment ($m), 2009?14 114
Table 99: Indonesia, baby cereals, volume by segment (kg, million), 2004?09 116
Table 100: Indonesia, baby cereals, volume forecast by segment (kg, million), 2009?14 117
Table 101: Indonesia, baby cereals, brand share by value (%), 2008?09 119
Table 102: Indonesia, baby cereals, value by brand (IDRm), 2008?09 119
Table 103: Indonesia, baby cereals, company share by value (%), 2008?09 121
Table 104: Indonesia, baby cereals, value by company (IDRm), 2008?09 121
Table 105: Indonesia, baby cereals, distribution channels by value (%), 2008?09 122
Table 106: Indonesia, baby cereals, value by distribution channel (IDRm), 2008?09 122
Table 107: Indonesia, baby cereals, expenditure per capita (IDR), 2004?09 124
Table 108: Indonesia, baby cereals, forecast expenditure per capita (IDR), 2009?14 124
Table 109: Indonesia, baby cereals, expenditure per capita ($), 2004?09 125
Table 110: Indonesia, baby cereals, forecast expenditure per capita ($), 2009?14 125
Table 111: Indonesia, baby cereals, consumption per capita (kg), 2004?09 126
Table 112: Indonesia, baby cereals, forecast consumption per capita (kg), 2009?14 126
Table 113: Global baby food market value, 2009 127
Table 114: Global baby food market split (value terms ($m), 2009), top five countries 130
Table 115: Global baby food market volume, 2009 131
Table 116: Global baby food market split (volume terms, 2009), top five countries 134
Table 117: Leading players, top five countries 135
Table 118: Indonesia baby food new product launches reports, by company, 2009 136
Table 119: Indonesia baby food new product launches SKUs, by company, 2009 136
Table 120: Indonesia baby food new product launches (reports), by flavor and fragrances, 2009 137
Table 121: Indonesia baby food new product launches (reports), by ingredients(top 10 ingredients), 2009 137
Table 122: Indonesia baby food new product launches (reports), by package tags or claims, 2009 138
Table 123: Indonesia baby food new product launches - recent launches (2009) 138
Table 124: Indonesia population, by age group, 2004?09 (millions) 139
Table 125: Indonesia population forecast, by age group, 2009?14 (millions) 140
Table 126: Indonesia population, by gender, 2004?09 (millions) 140
Table 127: Indonesia population forecast, by gender, 2009?14 (millions) 141
Table 128: Indonesia nominal GDP, 2004?09 (IDRbn, nominal prices) 141
Table 129: Indonesia nominal GDP forecast, 2009?14 (IDRbn, nominal prices) 141
Table 130: Indonesia real GDP, 2004?09 (IDRbn, 2000 prices) 142
Table 131: Indonesia real GDP forecast, 2009?14 (IDRbn, 2000 prices) 142
Table 132: Indonesia real GDP, 2004?09 ($bn, 2000 prices) 142
Table 133: Indonesia real GDP forecast, 2009?14 ($bn, 2000 prices) 143
Table 134: Indonesia consumer price index, 2004?09 (2000=100) 143
Table 135: Indonesia consumer price index, 2009?14 (2000=100) 143



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