Baby Food Market in Malaysia to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: canned baby food 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Summary category level: baby cereals 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Malaysian Ringgit), 2004?09 24
Value analysis (Malaysian Ringgit), 2009?14 25
Value analysis (US dollars), 2004?09 27
Value analysis (US dollars), 2009?14 28
Volume analysis, 2004?09 30
Volume analysis, 2009?14 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
H.J. Heinz Company 43
Nestlé SA 45
Chapter 5 Category Analysis: Bottled Baby Food 48
Value analysis (Malaysian Ringgit), 2004?09 48
Value analysis (Malaysian Ringgit), 2009?14 49
Value analysis (US dollars), 2004?09 51
Value analysis (US dollars), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Canned Baby Food 64
Value analysis (Malaysian Ringgit), 2004?09 64
Value analysis (Malaysian Ringgit), 2009?14 65
Value analysis (US dollars), 2004?09 67
Value analysis (US dollars), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company and brand share analysis 72
Distribution analysis 75
Expenditure and consumption per capita 77
Chapter 7 Category Analysis: Baby Snacks 80
Value analysis (Malaysian Ringgit), 2004?09 80
Value analysis (Malaysian Ringgit), 2009?14 81
Value analysis (US dollars), 2004?09 83
Value analysis (US dollars), 2009?14 84
Volume analysis, 2004?09 86
Volume analysis, 2009?14 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Other Baby Foods 97
Value analysis (Malaysian Ringgit), 2004?09 97
Value analysis (Malaysian Ringgit), 2009?14 98
Value analysis (US dollars), 2004?09 100
Value analysis (US dollars), 2009?14 100
Volume analysis, 2004?09 102
Volume analysis, 2009?14 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 9 Category Analysis: Baby Cereals 113
Value analysis (Malaysian Ringgit), 2004?09 113
Value analysis (Malaysian Ringgit), 2009?14 114
Value analysis (US dollars), 2004?09 116
Value analysis (US dollars), 2009?14 116
Volume analysis, 2004?09 118
Volume analysis, 2009?14 119
Company and brand share analysis 121
Distribution analysis 125
Expenditure and consumption per capita 127
Chapter 10 Country Comparison 130
Value 130
Volume 134
Market share 138
Chapter 11 New Product Development 139
Product launches over time 139
Recent product launches 141
Chapter 12 Macroeconomic Profile 142
Macroeconomic Indicators 142
Chapter 13 Research Methodology 147
Methodology overview 147
Secondary research 148
Market modeling 149
Creating an initial data model 149
Revising the initial data model 149
Creating a final estimate 150
Creating demographic value splits 150
Primary research 150
Data finalization 151
Ongoing research 151
Chapter 14 Appendix 152
Future readings 152
How to contact experts in your industry 152
Disclaimer 152

LIST OF FIGURES
Figure 1: Malaysia, baby food, value by category (MYRm), 2004?14 26
Figure 2: Malaysia, baby food, category growth comparison, by value, 2004?14 29
Figure 3: Malaysia, baby food, volume by category (kg, million), 2004?14 32
Figure 4: Malaysia, baby food, category growth comparison, by volume, 2004?14 32
Figure 5: Malaysia, baby food, company share by value (%), 2008?09 35
Figure 6: Malaysia, baby food, distribution channels by value (%), 2008?09 38
Figure 7: Malaysia, bottled baby food, value by segment (MYRm), 2004?14 50
Figure 8: Malaysia, bottled baby food, category growth comparison, by value, 2004?14 52
Figure 9: Malaysia, bottled baby food, volume by segment (kg, million), 2004?14 55
Figure 10: Malaysia, bottled baby food, category growth comparison, by volume, 2004?14 55
Figure 11: Malaysia, bottled baby food, company share by value (%), 2008?09 57
Figure 12: Malaysia, bottled baby food, distribution channels by value (%), 2008?09 60
Figure 13: Malaysia, canned baby food, value by segment (MYRm), 2004?14 66
Figure 14: Malaysia, canned baby food, category growth comparison, by value, 2004?14 68
Figure 15: Malaysia, canned baby food, volume by segment (kg, million), 2004?14 71
Figure 16: Malaysia, canned baby food, category growth comparison, by volume, 2004?14 71
Figure 17: Malaysia, canned baby food, company share by value (%), 2008?09 73
Figure 18: Malaysia, canned baby food, distribution channels by value (%), 2008?09 76
Figure 19: Malaysia, baby snacks, value by segment (MYRm), 2004?14 82
Figure 20: Malaysia, baby snacks, category growth comparison, by value, 2004?14 85
Figure 21: Malaysia, baby snacks, volume by segment (kg, million), 2004?14 88
Figure 22: Malaysia, baby snacks, category growth comparison, by volume, 2004?14 88
Figure 23: Malaysia, baby snacks, company share by value (%), 2008?09 90
Figure 24: Malaysia, baby snacks, distribution channels by value (%), 2008?09 93
Figure 25: Malaysia, other baby foods, value by segment (MYRm), 2004?14 99
Figure 26: Malaysia, other baby foods, category growth comparison, by value, 2004?14 101
Figure 27: Malaysia, other baby foods, volume by segment (kg, million), 2004?14 104
Figure 28: Malaysia, other baby foods, category growth comparison, by volume, 2004?14 104
Figure 29: Malaysia, other baby foods, company share by value (%), 2008?09 106
Figure 30: Malaysia, other baby foods, distribution channels by value (%), 2008?09 109
Figure 31: Malaysia, baby cereals, value by segment (MYRm), 2004?14 115
Figure 32: Malaysia, baby cereals, category growth comparison, by value, 2004?14 117
Figure 33: Malaysia, baby cereals, volume by segment (kg, million), 2004?14 120
Figure 34: Malaysia, baby cereals, category growth comparison, by volume, 2004?14 120
Figure 35: Malaysia, baby cereals, company share by value (%), 2008?09 123
Figure 36: Malaysia, baby cereals, distribution channels by value (%), 2008?09 126
Figure 37: Global baby food market split (value terms, 2009), top five countries 131
Figure 38: Global baby food market value, 2004–09, top five countries 133
Figure 39: Global baby food market split (volume terms, 2009), top five countries 135
Figure 40: Global baby food market volume, 2004–09, top five countries 137
Figure 41: Annual data review process 148

LIST OF TABLES
Table 1: Baby food category definitions 10
Table 2: Baby food distribution channels 11
Table 3: Malaysia, baby food, value by category (MYRm), 2004?09 24
Table 4: Malaysia, baby food, value forecast by category (MYRm), 2009?14 25
Table 5: Malaysia, baby food, value by category ($m), 2004?09 27
Table 6: Malaysia, baby food, value forecast by category ($m), 2009?14 28
Table 7: Malaysia, baby food, volume by category (kg, million), 2004?09 30
Table 8: Malaysia, baby food, volume forecast by category (kg, million), 2009?14 31
Table 9: Malaysia, baby food, brand share by value (%), 2008?09 33
Table 10: Malaysia, baby food, value by brand (MYRm), 2008?09 34
Table 11: Malaysia, baby food, company share by value (%), 2008?09 36
Table 12: Malaysia, baby food, value by company (MYRm), 2008?09 36
Table 13: Malaysia, baby food, distribution channels by value (%), 2008?09 37
Table 14: Malaysia, baby food, value by distribution channel (MYRm), 2008?09 37
Table 15: Malaysia, baby food, expenditure per capita (MYR), 2004?09 39
Table 16: Malaysia, baby food, forecast expenditure per capita (MYR), 2009?14 40
Table 17: Malaysia, baby food, expenditure per capita ($), 2004?09 41
Table 18: Malaysia, baby food, forecast expenditure per capita ($), 2009?14 41
Table 19: Malaysia, baby food, consumption per capita (kg), 2004?09 42
Table 20: Malaysia, baby food, forecast consumption per capita (kg), 2009?14 42
Table 21: H.J. Heinz Company key facts 43
Table 22: Nestlé SA key facts 45
Table 23: Malaysia, bottled baby food, value by segment (MYRm), 2004?09 48
Table 24: Malaysia, bottled baby food, value forecast by segment (MYRm), 2009?14 49
Table 25: Malaysia, bottled baby food, value by segment ($m), 2004?09 51
Table 26: Malaysia, bottled baby food, value forecast by segment ($m), 2009?14 51
Table 27: Malaysia, bottled baby food, volume by segment (kg, million), 2004?09 53
Table 28: Malaysia, bottled baby food, volume forecast by segment (kg, million), 2009?14 54
Table 29: Malaysia, bottled baby food, brand share by value (%), 2008?09 56
Table 30: Malaysia, bottled baby food, value by brand (MYRm), 2008?09 56
Table 31: Malaysia, bottled baby food, company share by value (%), 2008?09 58
Table 32: Malaysia, bottled baby food, value by company (MYRm), 2008?09 58
Table 33: Malaysia, bottled baby food, distribution channels by value (%), 2008?09 59
Table 34: Malaysia, bottled baby food, value by distribution channel (MYRm), 2008?09 59
Table 35: Malaysia, bottled baby food, expenditure per capita (MYR), 2004?09 61
Table 36: Malaysia, bottled baby food, forecast expenditure per capita (MYR), 2009?14 61
Table 37: Malaysia, bottled baby food, expenditure per capita ($), 2004?09 62
Table 38: Malaysia, bottled baby food, forecast expenditure per capita ($), 2009?14 62
Table 39: Malaysia, bottled baby food, consumption per capita (kg), 2004?09 63
Table 40: Malaysia, bottled baby food, forecast consumption per capita (kg), 2009?14 63
Table 41: Malaysia, canned baby food, value by segment (MYRm), 2004?09 64
Table 42: Malaysia, canned baby food, value forecast by segment (MYRm), 2009?14 65
Table 43: Malaysia, canned baby food, value by segment ($m), 2004?09 67
Table 44: Malaysia, canned baby food, value forecast by segment ($m), 2009?14 67
Table 45: Malaysia, canned baby food, volume by segment (kg, million), 2004?09 69
Table 46: Malaysia, canned baby food, volume forecast by segment (kg, million), 2009?14 70
Table 47: Malaysia, canned baby food, brand share by value (%), 2008?09 72
Table 48: Malaysia, canned baby food, value by brand (MYRm), 2008?09 72
Table 49: Malaysia, canned baby food, company share by value (%), 2008?09 74
Table 50: Malaysia, canned baby food, value by company (MYRm), 2008?09 74
Table 51: Malaysia, canned baby food, distribution channels by value (%), 2008?09 75
Table 52: Malaysia, canned baby food, value by distribution channel (MYRm), 2008?09 75
Table 53: Malaysia, canned baby food, expenditure per capita (MYR), 2004?09 77
Table 54: Malaysia, canned baby food, forecast expenditure per capita (MYR), 2009?14 77
Table 55: Malaysia, canned baby food, expenditure per capita ($), 2004?09 78
Table 56: Malaysia, canned baby food, forecast expenditure per capita ($), 2009?14 78
Table 57: Malaysia, canned baby food, consumption per capita (kg), 2004?09 79
Table 58: Malaysia, canned baby food, forecast consumption per capita (kg), 2009?14 79
Table 59: Malaysia, baby snacks, value by segment (MYRm), 2004?09 80
Table 60: Malaysia, baby snacks, value forecast by segment (MYRm), 2009?14 81
Table 61: Malaysia, baby snacks, value by segment ($m), 2004?09 83
Table 62: Malaysia, baby snacks, value forecast by segment ($m), 2009?14 84
Table 63: Malaysia, baby snacks, volume by segment (kg, million), 2004?09 86
Table 64: Malaysia, baby snacks, volume forecast by segment (kg, million), 2009?14 87
Table 65: Malaysia, baby snacks, brand share by value (%), 2008?09 89
Table 66: Malaysia, baby snacks, value by brand (MYRm), 2008?09 89
Table 67: Malaysia, baby snacks, company share by value (%), 2008?09 91
Table 68: Malaysia, baby snacks, value by company (MYRm), 2008?09 91
Table 69: Malaysia, baby snacks, distribution channels by value (%), 2008?09 92
Table 70: Malaysia, baby snacks, value by distribution channel (MYRm), 2008?09 92
Table 71: Malaysia, baby snacks, expenditure per capita (MYR), 2004?09 94
Table 72: Malaysia, baby snacks, forecast expenditure per capita (MYR), 2009?14 94
Table 73: Malaysia, baby snacks, expenditure per capita ($), 2004?09 95
Table 74: Malaysia, baby snacks, forecast expenditure per capita ($), 2009?14 95
Table 75: Malaysia, baby snacks, consumption per capita (kg), 2004?09 96
Table 76: Malaysia, baby snacks, forecast consumption per capita (kg), 2009?14 96
Table 77: Malaysia, other baby foods, value by segment (MYRm), 2004?09 97
Table 78: Malaysia, other baby foods, value forecast by segment (MYRm), 2009?14 98
Table 79: Malaysia, other baby foods, value by segment ($m), 2004?09 100
Table 80: Malaysia, other baby foods, value forecast by segment ($m), 2009?14 100
Table 81: Malaysia, other baby foods, volume by segment (kg, million), 2004?09 102
Table 82: Malaysia, other baby foods, volume forecast by segment (kg, million), 2009?14 103
Table 83: Malaysia, other baby foods, brand share by value (%), 2008?09 105
Table 84: Malaysia, other baby foods, value by brand (MYRm), 2008?09 105
Table 85: Malaysia, other baby foods, company share by value (%), 2008?09 107
Table 86: Malaysia, other baby foods, value by company (MYRm), 2008?09 107
Table 87: Malaysia, other baby foods, distribution channels by value (%), 2008?09 108
Table 88: Malaysia, other baby foods, value by distribution channel (MYRm), 2008?09 108
Table 89: Malaysia, other baby foods, expenditure per capita (MYR), 2004?09 110
Table 90: Malaysia, other baby foods, forecast expenditure per capita (MYR), 2009?14 110
Table 91: Malaysia, other baby foods, expenditure per capita ($), 2004?09 111
Table 92: Malaysia, other baby foods, forecast expenditure per capita ($), 2009?14 111
Table 93: Malaysia, other baby foods, consumption per capita (kg), 2004?09 112
Table 94: Malaysia, other baby foods, forecast consumption per capita (kg), 2009?14 112
Table 95: Malaysia, baby cereals, value by segment (MYRm), 2004?09 113
Table 96: Malaysia, baby cereals, value forecast by segment (MYRm), 2009?14 114
Table 97: Malaysia, baby cereals, value by segment ($m), 2004?09 116
Table 98: Malaysia, baby cereals, value forecast by segment ($m), 2009?14 116
Table 99: Malaysia, baby cereals, volume by segment (kg, million), 2004?09 118
Table 100: Malaysia, baby cereals, volume forecast by segment (kg, million), 2009?14 119
Table 101: Malaysia, baby cereals, brand share by value (%), 2008?09 121
Table 102: Malaysia, baby cereals, value by brand (MYRm), 2008?09 122
Table 103: Malaysia, baby cereals, company share by value (%), 2008?09 124
Table 104: Malaysia, baby cereals, value by company (MYRm), 2008?09 124
Table 105: Malaysia, baby cereals, distribution channels by value (%), 2008?09 125
Table 106: Malaysia, baby cereals, value by distribution channel (MYRm), 2008?09 125
Table 107: Malaysia, baby cereals, expenditure per capita (MYR), 2004?09 127
Table 108: Malaysia, baby cereals, forecast expenditure per capita (MYR), 2009?14 127
Table 109: Malaysia, baby cereals, expenditure per capita ($), 2004?09 128
Table 110: Malaysia, baby cereals, forecast expenditure per capita ($), 2009?14 128
Table 111: Malaysia, baby cereals, consumption per capita (kg), 2004?09 129
Table 112: Malaysia, baby cereals, forecast consumption per capita (kg), 2009?14 129
Table 113: Global baby food market value, 2009 130
Table 114: Global baby food market split (value terms ($m), 2009), top five countries 133
Table 115: Global baby food market volume, 2009 134
Table 116: Global baby food market split (volume terms, 2009), top five countries 137
Table 117: Leading players, top five countries 138
Table 118: Malaysia baby food new product launches reports, by company (top five companies), 2009 139
Table 119: Malaysia baby food new product launches SKUs, by company (top five companies), 2009 139
Table 120: Malaysia baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 140
Table 121: Malaysia baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 140
Table 122: Malaysia baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 141
Table 123: Malaysia baby food new product launches - recent five launches (2009) 141
Table 124: Malaysia population, by age group, 2004?09 (millions) 142
Table 125: Malaysia population forecast, by age group, 2009?14 (millions) 143
Table 126: Malaysia population, by gender, 2004?09 (millions) 143
Table 127: Malaysia population forecast, by gender, 2009?14 (millions) 144
Table 128: Malaysia nominal GDP, 2004?09 (MYRbn, nominal prices) 144
Table 129: Malaysia nominal GDP forecast, 2009?14 (MYRbn, nominal prices) 144
Table 130: Malaysia real GDP, 2004?09 (MYRbn, 2000 prices) 145
Table 131: Malaysia real GDP forecast, 2009?14 (MYRbn, 2000 prices) 145
Table 132: Malaysia real GDP, 2004?09 ($bn, 2000 prices) 145
Table 133: Malaysia real GDP forecast, 2009?14 ($bn, 2000 prices) 146
Table 134: Malaysia consumer price index, 2004?09 (2000=100) 146
Table 135: Malaysia consumer price index, 2009?14 (2000=100) 146


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