Baby Food Market in Middle East and Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Middle East and Africa Baby Food: Market Overview 23
Value analysis (US Dollar), 2004?09 23
Value analysis (US Dollar), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
Nestle S.A 37
H.J. Heinz Company 40
Chapter 6 Category Analysis: Bottled Baby Food 42
Value analysis (US Dollar), 2004?09 42
Value analysis (US Dollar), 2009?14 43
Volume analysis, 2004?09 45
Volume analysis, 2009?14 46
Company share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 7 Category Analysis: Baby Snacks 54
Value analysis (US Dollar), 2004?09 54
Value analysis (US Dollar), 2009?14 55
Volume analysis, 2004?09 57
Volume analysis, 2009?14 58
Company share analysis 60
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 8 Category Analysis: Other Baby Foods 66
Value analysis (US Dollar), 2004?09 66
Value analysis (US Dollar), 2009?14 67
Volume analysis, 2004?09 69
Volume analysis, 2009?14 70
Company share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 9 Category Analysis: Baby Cereals 78
Value analysis (US Dollar), 2004?09 78
Value analysis (US Dollar), 2009?14 79
Volume analysis, 2004?09 81
Volume analysis, 2009?14 82
Company share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 10 Research Methodology 91
Methodology overview 91
Secondary research 92
Market modeling 93
Creating an initial data model 93
Revising the initial data model 93
Creating a final estimate 94
Creating demographic value splits 94
Primary research 94
Data finalization 95
Ongoing research 95
Chapter 11 Appendix 96
Future readings 96
How to contact experts in your industry 96
Disclaimer 96

LIST OF FIGURES
Figure 1: Middle East and Africa, baby food, value by category ($m), 2004?14 25
Figure 2: Middle East and Africa, baby food, category growth comparison, by value, 2004?14 25
Figure 3: Middle East and Africa, baby food, volume by category (kg, million), 2004?14 28
Figure 4: Middle East and Africa, baby food, category growth comparison, by volume, 2004?14 28
Figure 5: Middle East and Africa, baby food, company share (top five companies) by value (%), 2008?09 31
Figure 6: Middle East and Africa, baby food, distribution channels by value (%), 2008?09 33
Figure 7: Middle East and Africa, bottled baby food, value by segment ($m), 2004?14 44
Figure 8: Middle East and Africa, bottled baby food, category growth comparison, by value, 2004?14 44
Figure 9: Middle East and Africa, bottled baby food, volume by segment (kg, million), 2004?14 47
Figure 10: Middle East and Africa, bottled baby food, category growth comparison, by volume, 2004?14 47
Figure 11: Middle East and Africa, bottled baby food, company share by value (%), 2008?09 49
Figure 12: Middle East and Africa, bottled baby food, distribution channels by value (%), 2008?09 51
Figure 13: Middle East and Africa, baby snacks, value by segment ($m), 2004?14 56
Figure 14: Middle East and Africa, baby snacks, category growth comparison, by value, 2004?14 56
Figure 15: Middle East and Africa, baby snacks, volume by segment (kg, million), 2004?14 59
Figure 16: Middle East and Africa, baby snacks, category growth comparison, by volume, 2004?14 59
Figure 17: Middle East and Africa, baby snacks, company share by value (%), 2008?09 61
Figure 18: Middle East and Africa, baby snacks, distribution channels by value (%), 2008?09 63
Figure 19: Middle East and Africa, other baby foods, value by segment ($m), 2004?14 68
Figure 20: Middle East and Africa, other baby foods, category growth comparison, by value, 2004?14 68
Figure 21: Middle East and Africa, other baby foods, volume by segment (kg, million), 2004?14 71
Figure 22: Middle East and Africa, other baby foods, category growth comparison, by volume, 2004?14 71
Figure 23: Middle East and Africa, other baby foods, company share (top five companies) by value (%), 2008?09 73
Figure 24: Middle East and Africa, other baby foods, distribution channels by value (%), 2008?09 75
Figure 25: Middle East and Africa, baby cereals, value by segment ($m), 2004?14 80
Figure 26: Middle East and Africa, baby cereals, category growth comparison, by value, 2004?14 80
Figure 27: Middle East and Africa, baby cereals, volume by segment (kg, million), 2004?14 82
Figure 28: Middle East and Africa, baby cereals, category growth comparison, by volume, 2004?14 83
Figure 29: Middle East and Africa, baby cereals, company share (top five companies) by value (%), 2008?09 86
Figure 30: Middle East and Africa, baby cereals, distribution channels by value (%), 2008?09 88
Figure 31: Annual data review process 92

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Middle East and Africa, baby food, value (country-wise), 2004?09 ($m) 19
Table 4: Middle East and Africa, baby food, value (country-wise) forecast, 2009?14 ($m) 20
Table 5: Middle East and Africa, baby food, volume (country-wise), 2004?09 (kg, million) 21
Table 6: Middle East and Africa, baby food, volume (country-wise) forecast, 2009?14 (kg, million) 22
Table 7: Middle East and Africa, baby food, value by category ($m), 2004?09 23
Table 8: Middle East and Africa, baby food, value forecast by category ($m), 2009?14 24
Table 9: Middle East and Africa, baby food, volume by category (kg, million), 2004?09 26
Table 10: Middle East and Africa, baby food, volume forecast by category (kg, million), 2009?14 27
Table 11: Middle East and Africa, baby food, company share by value (%), 2008?09 29
Table 12: Middle East and Africa, baby food, value by company ($m), 2008?09 30
Table 13: Middle East and Africa, baby food, distribution channels by value (%), 2008?09 32
Table 14: Middle East and Africa, baby food, value by distribution channel ($m), 2008?09 32
Table 15: Middle East and Africa, baby food, expenditure per capita ($), 2004?09 34
Table 16: Middle East and Africa, baby food, forecast expenditure per capita ($), 2009?14 35
Table 17: Middle East and Africa, baby food, consumption per capita (kg), 2004?09 35
Table 18: Middle East and Africa, baby food, forecast consumption per capita (kg), 2009?14 36
Table 19: Nestle S.A key facts 37
Table 20: H.J. Heinz Company key facts 40
Table 21: Middle East and Africa, bottled baby food, value by segment ($m), 2004?09 42
Table 22: Middle East and Africa, bottled baby food, value forecast by segment ($m), 2009?14 43
Table 23: Middle East and Africa, bottled baby food, volume by segment (kg, million), 2004?09 45
Table 24: Middle East and Africa, bottled baby food, volume forecast by segment (kg, million), 2009?14 46
Table 25: Middle East and Africa, bottled baby food, company share by value (%), 2008?09 48
Table 26: Middle East and Africa, bottled baby food, value by company ($m), 2008?09 49
Table 27: Middle East and Africa, bottled baby food, distribution channels by value (%), 2008?09 50
Table 28: Middle East and Africa, bottled baby food, value by distribution channel ($m), 2008?09 50
Table 29: Middle East and Africa, bottled baby food, expenditure per capita ($), 2004?09 52
Table 30: Middle East and Africa, bottled baby food, forecast expenditure per capita ($), 2009?14 52
Table 31: Middle East and Africa, bottled baby food, consumption per capita (kg), 2004?09 53
Table 32: Middle East and Africa, bottled baby food, forecast consumption per capita (kg), 2009?14 53
Table 33: Middle East and Africa, baby snacks, value by segment ($m), 2004?09 54
Table 34: Middle East and Africa, baby snacks, value forecast by segment ($m), 2009?14 55
Table 35: Middle East and Africa, baby snacks, volume by segment (kg, million), 2004?09 57
Table 36: Middle East and Africa, baby snacks, volume forecast by segment (kg, million), 2009?14 58
Table 37: Middle East and Africa, baby snacks, company share by value (%), 2008?09 60
Table 38: Middle East and Africa, baby snacks, value by company ($m), 2008?09 60
Table 39: Middle East and Africa, baby snacks, distribution channels by value (%), 2008?09 62
Table 40: Middle East and Africa, baby snacks, value by distribution channel ($m), 2008?09 62
Table 41: Middle East and Africa, baby snacks, expenditure per capita ($), 2004?09 64
Table 42: Middle East and Africa, baby snacks, forecast expenditure per capita ($), 2009?14 64
Table 43: Middle East and Africa, baby snacks, consumption per capita (kg), 2004?09 65
Table 44: Middle East and Africa, baby snacks, forecast consumption per capita (kg), 2009?14 65
Table 45: Middle East and Africa, other baby foods, value by segment ($m), 2004?09 66
Table 46: Middle East and Africa, other baby foods, value forecast by segment ($m), 2009?14 67
Table 47: Middle East and Africa, other baby foods, volume by segment (kg, million), 2004?09 69
Table 48: Middle East and Africa, other baby foods, volume forecast by segment (kg, million), 2009?14 70
Table 49: Middle East and Africa, other baby foods, company share by value (%), 2008?09 72
Table 50: Middle East and Africa, other baby foods, value by company ($m), 2008?09 73
Table 51: Middle East and Africa, other baby foods, distribution channels by value (%), 2008?09 74
Table 52: Middle East and Africa, other baby foods, value by distribution channel ($m), 2008?09 74
Table 53: Middle East and Africa, other baby foods, expenditure per capita ($), 2004?09 76
Table 54: Middle East and Africa, other baby foods, forecast expenditure per capita ($), 2009?14 76
Table 55: Middle East and Africa, other baby foods, consumption per capita (kg), 2004?09 77
Table 56: Middle East and Africa, other baby foods, forecast consumption per capita (kg), 2009?14 77
Table 57: Middle East and Africa, baby cereals, value by segment ($m), 2004?09 78
Table 58: Middle East and Africa, baby cereals, value forecast by segment ($m), 2009?14 79
Table 59: Middle East and Africa, baby cereals, volume by segment (kg, million), 2004?09 81
Table 60: Middle East and Africa, baby cereals, volume forecast by segment (kg, million), 2009?14 82
Table 61: Middle East and Africa, baby cereals, company share by value (%), 2008?09 84
Table 62: Middle East and Africa, baby cereals, value by company ($m), 2008?09 85
Table 63: Middle East and Africa, baby cereals, distribution channels by value (%), 2008?09 87
Table 64: Middle East and Africa, baby cereals, value by distribution channel ($m), 2008?09 87
Table 65: Middle East and Africa, baby cereals, expenditure per capita ($), 2004?09 89
Table 66: Middle East and Africa, baby cereals, forecast expenditure per capita ($), 2009?14 89
Table 67: Middle East and Africa, baby cereals, consumption per capita (kg), 2004?09 90
Table 68: Middle East and Africa, baby cereals, forecast consumption per capita (kg), 2009?14 90


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