Baby Food Market in North America to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 20
Chapter 4 North America Baby Food: Market Overview 21
Value analysis (US Dollar), 2004?09 21
Value analysis (US Dollar), 2009?14 22
Volume analysis, 2004?09 24
Volume analysis, 2009?14 25
Company share analysis 27
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 5 Leading Company Profiles 34
Nestle S.A 34
Hero Group 37
Chapter 6 Category Analysis: Bottled Baby Food 39
Value analysis (US Dollar), 2004?09 39
Value analysis (US Dollar), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company share analysis 45
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Baby Snacks 51
Value analysis (US Dollar), 2004?09 51
Value analysis (US Dollar), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company share analysis 57
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Category Analysis: Other Baby Foods 63
Value analysis (US Dollar), 2004?09 63
Value analysis (US Dollar), 2009?14 64
Volume analysis, 2004?09 66
Volume analysis, 2009?14 67
Company share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 9 Category Analysis: Baby Cereals 75
Value analysis (US Dollar), 2004?09 75
Value analysis (US Dollar), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company share analysis 81
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 10 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 11 Appendix 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92

LIST OF FIGURES
Figure 1: North America, baby food, value by category ($m), 2004?14 23
Figure 2: North America, baby food, category growth comparison, by value, 2004?14 23
Figure 3: North America, baby food, volume by category (kg, million), 2004?14 26
Figure 4: North America, baby food, category growth comparison, by volume, 2004?14 26
Figure 5: North America, baby food, company share (top five companies) by value (%), 2008?09 28
Figure 6: North America, baby food, distribution channels by value (%), 2008?09 30
Figure 7: North America, bottled baby food, value by segment ($m), 2004?14 41
Figure 8: North America, bottled baby food, category growth comparison, by value, 2004?14 41
Figure 9: North America, bottled baby food, volume by segment (kg, million), 2004?14 44
Figure 10: North America, bottled baby food, category growth comparison, by volume, 2004?14 44
Figure 11: North America, bottled baby food, company share by value (%), 2008?09 46
Figure 12: North America, bottled baby food, distribution channels by value (%), 2008?09 48
Figure 13: North America, baby snacks, value by segment ($m), 2004?14 53
Figure 14: North America, baby snacks, category growth comparison, by value, 2004?14 53
Figure 15: North America, baby snacks, volume by segment (kg, million), 2004?14 56
Figure 16: North America, baby snacks, category growth comparison, by volume, 2004?14 56
Figure 17: North America, baby snacks, company share by value (%), 2008?09 58
Figure 18: North America, baby snacks, distribution channels by value (%), 2008?09 60
Figure 19: North America, other baby foods, value by segment ($m), 2004?14 65
Figure 20: North America, other baby foods, category growth comparison, by value, 2004?14 65
Figure 21: North America, other baby foods, volume by segment (kg, million), 2004?14 68
Figure 22: North America, other baby foods, category growth comparison, by volume, 2004?14 68
Figure 23: North America, other baby foods, company share by value (%), 2008?09 70
Figure 24: North America, other baby foods, distribution channels by value (%), 2008?09 72
Figure 25: North America, baby cereals, value by segment ($m), 2004?14 76
Figure 26: North America, baby cereals, category growth comparison, by value, 2004?14 77
Figure 27: North America, baby cereals, volume by segment (kg, million), 2004?14 79
Figure 28: North America, baby cereals, category growth comparison, by volume, 2004?14 80
Figure 29: North America, baby cereals, company share by value (%), 2008?09 82
Figure 30: North America, baby cereals, distribution channels by value (%), 2008?09 84
Figure 31: Annual data review process 88

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: North America, baby food, value (country-wise), 2004?09 ($m) 19
Table 4: North America, baby food, value (country-wise) forecast, 2009?14 ($m) 19
Table 5: North America, baby food, volume (country-wise), 2004?09 (kg, million) 20
Table 6: North America, baby food, volume (country-wise) forecast, 2009?14 (kg, million) 20
Table 7: North America, baby food, value by category ($m), 2004?09 21
Table 8: North America, baby food, value forecast by category ($m), 2009?14 22
Table 9: North America, baby food, volume by category (kg, million), 2004?09 24
Table 10: North America, baby food, volume forecast by category (kg, million), 2009?14 25
Table 11: North America, baby food, company share by value (%), 2008?09 27
Table 12: North America, baby food, value by company ($m), 2008?09 27
Table 13: North America, baby food, distribution channels by value (%), 2008?09 29
Table 14: North America, baby food, value by distribution channel ($m), 2008?09 29
Table 15: North America, baby food, expenditure per capita ($), 2004?09 31
Table 16: North America, baby food, forecast expenditure per capita ($), 2009?14 32
Table 17: North America, baby food, consumption per capita (kg), 2004?09 32
Table 18: North America, baby food, forecast consumption per capita (kg), 2009?14 33
Table 19: Nestle S.A key facts 34
Table 20: Hero Group key facts 37
Table 21: North America, bottled baby food, value by segment ($m), 2004?09 39
Table 22: North America, bottled baby food, value forecast by segment ($m), 2009?14 40
Table 23: North America, bottled baby food, volume by segment (kg, million), 2004?09 42
Table 24: North America, bottled baby food, volume forecast by segment (kg, million), 2009?14 43
Table 25: North America, bottled baby food, company share by value (%), 2008?09 45
Table 26: North America, bottled baby food, value by company ($m), 2008?09 45
Table 27: North America, bottled baby food, distribution channels by value (%), 2008?09 47
Table 28: North America, bottled baby food, value by distribution channel ($m), 2008?09 47
Table 29: North America, bottled baby food, expenditure per capita ($), 2004?09 49
Table 30: North America, bottled baby food, forecast expenditure per capita ($), 2009?14 49
Table 31: North America, bottled baby food, consumption per capita (kg), 2004?09 50
Table 32: North America, bottled baby food, forecast consumption per capita (kg), 2009?14 50
Table 33: North America, baby snacks, value by segment ($m), 2004?09 51
Table 34: North America, baby snacks, value forecast by segment ($m), 2009?14 52
Table 35: North America, baby snacks, volume by segment (kg, million), 2004?09 54
Table 36: North America, baby snacks, volume forecast by segment (kg, million), 2009?14 55
Table 37: North America, baby snacks, company share by value (%), 2008?09 57
Table 38: North America, baby snacks, value by company ($m), 2008?09 57
Table 39: North America, baby snacks, distribution channels by value (%), 2008?09 59
Table 40: North America, baby snacks, value by distribution channel ($m), 2008?09 59
Table 41: North America, baby snacks, expenditure per capita ($), 2004?09 61
Table 42: North America, baby snacks, forecast expenditure per capita ($), 2009?14 61
Table 43: North America, baby snacks, consumption per capita (kg), 2004?09 62
Table 44: North America, baby snacks, forecast consumption per capita (kg), 2009?14 62
Table 45: North America, other baby foods, value by segment ($m), 2004?09 63
Table 46: North America, other baby foods, value forecast by segment ($m), 2009?14 64
Table 47: North America, other baby foods, volume by segment (kg, million), 2004?09 66
Table 48: North America, other baby foods, volume forecast by segment (kg, million), 2009?14 67
Table 49: North America, other baby foods, company share by value (%), 2008?09 69
Table 50: North America, other baby foods, value by company ($m), 2008?09 69
Table 51: North America, other baby foods, distribution channels by value (%), 2008?09 71
Table 52: North America, other baby foods, value by distribution channel ($m), 2008?09 71
Table 53: North America, other baby foods, expenditure per capita ($), 2004?09 73
Table 54: North America, other baby foods, forecast expenditure per capita ($), 2009?14 73
Table 55: North America, other baby foods, consumption per capita (kg), 2004?09 74
Table 56: North America, other baby foods, forecast consumption per capita (kg), 2009?14 74
Table 57: North America, baby cereals, value by segment ($m), 2004?09 75
Table 58: North America, baby cereals, value forecast by segment ($m), 2009?14 76
Table 59: North America, baby cereals, volume by segment (kg, million), 2004?09 78
Table 60: North America, baby cereals, volume forecast by segment (kg, million), 2009?14 79
Table 61: North America, baby cereals, company share by value (%), 2008?09 81
Table 62: North America, baby cereals, value by company ($m), 2008?09 81
Table 63: North America, baby cereals, distribution channels by value (%), 2008?09 83
Table 64: North America, baby cereals, value by distribution channel ($m), 2008?09 83
Table 65: North America, baby cereals, expenditure per capita ($), 2004?09 85
Table 66: North America, baby cereals, forecast expenditure per capita ($), 2009?14 85
Table 67: North America, baby cereals, consumption per capita (kg), 2004?09 86
Table 68: North America, baby cereals, forecast consumption per capita (kg), 2009?14 86



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