Baby Food Market in the Philippines to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: baby cereals 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Philippine Peso), 2004?09 19
Value analysis (Philippine Peso), 2009?14 20
Value analysis (US dollars), 2004?09 22
Value analysis (US dollars), 2009?14 23
Volume analysis, 2004?09 25
Volume analysis, 2009?14 26
Company and brand share analysis 28
Distribution analysis 30
Expenditure and consumption per capita 32
Chapter 4 Leading Company Profile 36
Nestlé SA 36
Chapter 5 Category Analysis: Bottled Baby Food 39
Value analysis (Philippine Peso), 2004?09 39
Value analysis (Philippine Peso), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Baby Snacks 54
Value analysis (Philippine Peso), 2004?09 54
Value analysis (Philippine Peso), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 58
Volume analysis, 2004?09 60
Volume analysis, 2009?14 61
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Baby Cereals 70
Value analysis (Philippine Peso), 2004?09 70
Value analysis (Philippine Peso), 2009?14 71
Value analysis (US dollars), 2004?09 73
Value analysis (US dollars), 2009?14 73
Volume analysis, 2004?09 75
Volume analysis, 2009?14 76
Company and brand share analysis 78
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 New Product Development 94
Product launches over time 94
Recent product launches 96
Chapter 10 Macroeconomic Profile 97
Macroeconomic Indicators 97
Chapter 11 Research Methodology 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 12 Appendix 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107

LIST OF FIGURES
Figure 1: Philippines, baby food, value by category (PHPm), 2004?14 21
Figure 2: Philippines, baby food, category growth comparison, by value, 2004?14 24
Figure 3: Philippines, baby food, volume by category (kg, million), 2004?14 27
Figure 4: Philippines, baby food, category growth comparison, by volume, 2004?14 27
Figure 5: Philippines, baby food, distribution channels by value (%), 2008?09 31
Figure 6: Philippines, bottled baby food, value by segment (PHPm), 2004?14 41
Figure 7: Philippines, bottled baby food, category growth comparison, by value, 2004?14 43
Figure 8: Philippines, bottled baby food, volume by segment (kg, million), 2004?14 46
Figure 9: Philippines, bottled baby food, category growth comparison, by volume, 2004?14 46
Figure 10: Philippines, bottled baby food, distribution channels by value (%), 2008?09 50
Figure 11: Philippines, baby snacks, value by segment (PHPm), 2004?14 56
Figure 12: Philippines, baby snacks, category growth comparison, by value, 2004?14 59
Figure 13: Philippines, baby snacks, volume by segment (kg, million), 2004?14 62
Figure 14: Philippines, baby snacks, category growth comparison, by volume, 2004?14 62
Figure 15: Philippines, baby snacks, distribution channels by value (%), 2008?09 66
Figure 16: Philippines, baby cereals, value by segment (PHPm), 2004?14 72
Figure 17: Philippines, baby cereals, category growth comparison, by value, 2004?14 74
Figure 18: Philippines, baby cereals, volume by segment (kg, million), 2004?14 77
Figure 19: Philippines, baby cereals, category growth comparison, by volume, 2004?14 77
Figure 20: Philippines, baby cereals, distribution channels by value (%), 2008?09 81
Figure 21: Global baby food market split (value terms, 2009), top five countries 86
Figure 22: Global baby food market value, 2004–09, top five countries 88
Figure 23: Global baby food market split (volume terms, 2009), top five countries 90
Figure 24: Global baby food market volume, 2004–09, top five countries 92
Figure 25: Annual data review process 103

LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: Philippines, baby food, value by category (PHPm), 2004?09 19
Table 4: Philippines, baby food, value forecast by category (PHPm), 2009?14 20
Table 5: Philippines, baby food, value by category ($m), 2004?09 22
Table 6: Philippines, baby food, value forecast by category ($m), 2009?14 23
Table 7: Philippines, baby food, volume by category (kg, million), 2004?09 25
Table 8: Philippines, baby food, volume forecast by category (kg, million), 2009?14 26
Table 9: Philippines, baby food, brand share by value (%), 2008?09 28
Table 10: Philippines, baby food, value by brand (PHPm), 2008?09 28
Table 11: Philippines, baby food, company share by value (%), 2008?09 29
Table 12: Philippines, baby food, value by company (PHPm), 2008?09 29
Table 13: Philippines, baby food, distribution channels by value (%), 2008?09 30
Table 14: Philippines, baby food, value by distribution channel (PHPm), 2008?09 30
Table 15: Philippines, baby food, expenditure per capita (PHP), 2004?09 32
Table 16: Philippines, baby food, forecast expenditure per capita (PHP), 2009?14 33
Table 17: Philippines, baby food, expenditure per capita ($), 2004?09 34
Table 18: Philippines, baby food, forecast expenditure per capita ($), 2009?14 34
Table 19: Philippines, baby food, consumption per capita (kg), 2004?09 35
Table 20: Philippines, baby food, forecast consumption per capita (kg), 2009?14 35
Table 21: Nestlé SA key facts 36
Table 22: Philippines, bottled baby food, value by segment (PHPm), 2004?09 39
Table 23: Philippines, bottled baby food, value forecast by segment (PHPm), 2009?14 40
Table 24: Philippines, bottled baby food, value by segment ($m), 2004?09 42
Table 25: Philippines, bottled baby food, value forecast by segment ($m), 2009?14 42
Table 26: Philippines, bottled baby food, volume by segment (kg, million), 2004?09 44
Table 27: Philippines, bottled baby food, volume forecast by segment (kg, million), 2009?14 45
Table 28: Philippines, bottled baby food, brand share by value (%), 2008?09 47
Table 29: Philippines, bottled baby food, value by brand (PHPm), 2008?09 47
Table 30: Philippines, bottled baby food, company share by value (%), 2008?09 48
Table 31: Philippines, bottled baby food, value by company (PHPm), 2008?09 48
Table 32: Philippines, bottled baby food, distribution channels by value (%), 2008?09 49
Table 33: Philippines, bottled baby food, value by distribution channel (PHPm), 2008?09 49
Table 34: Philippines, bottled baby food, expenditure per capita (PHP), 2004?09 51
Table 35: Philippines, bottled baby food, forecast expenditure per capita (PHP), 2009?14 51
Table 36: Philippines, bottled baby food, expenditure per capita ($), 2004?09 52
Table 37: Philippines, bottled baby food, forecast expenditure per capita ($), 2009?14 52
Table 38: Philippines, bottled baby food, consumption per capita (kg), 2004?09 53
Table 39: Philippines, bottled baby food, forecast consumption per capita (kg), 2009?14 53
Table 40: Philippines, baby snacks, value by segment (PHPm), 2004?09 54
Table 41: Philippines, baby snacks, value forecast by segment (PHPm), 2009?14 55
Table 42: Philippines, baby snacks, value by segment ($m), 2004?09 57
Table 43: Philippines, baby snacks, value forecast by segment ($m), 2009?14 58
Table 44: Philippines, baby snacks, volume by segment (kg, million), 2004?09 60
Table 45: Philippines, baby snacks, volume forecast by segment (kg, million), 2009?14 61
Table 46: Philippines, baby snacks, brand share by value (%), 2008?09 63
Table 47: Philippines, baby snacks, value by brand (PHPm), 2008?09 63
Table 48: Philippines, baby snacks, company share by value (%), 2008?09 64
Table 49: Philippines, baby snacks, value by company (PHPm), 2008?09 64
Table 50: Philippines, baby snacks, distribution channels by value (%), 2008?09 65
Table 51: Philippines, baby snacks, value by distribution channel (PHPm), 2008?09 65
Table 52: Philippines, baby snacks, expenditure per capita (PHP), 2004?09 67
Table 53: Philippines, baby snacks, forecast expenditure per capita (PHP), 2009?14 67
Table 54: Philippines, baby snacks, expenditure per capita ($), 2004?09 68
Table 55: Philippines, baby snacks, forecast expenditure per capita ($), 2009?14 68
Table 56: Philippines, baby snacks, consumption per capita (kg), 2004?09 69
Table 57: Philippines, baby snacks, forecast consumption per capita (kg), 2009?14 69
Table 58: Philippines, baby cereals, value by segment (PHPm), 2004?09 70
Table 59: Philippines, baby cereals, value forecast by segment (PHPm), 2009?14 71
Table 60: Philippines, baby cereals, value by segment ($m), 2004?09 73
Table 61: Philippines, baby cereals, value forecast by segment ($m), 2009?14 73
Table 62: Philippines, baby cereals, volume by segment (kg, million), 2004?09 75
Table 63: Philippines, baby cereals, volume forecast by segment (kg, million), 2009?14 76
Table 64: Philippines, baby cereals, brand share by value (%), 2008?09 78
Table 65: Philippines, baby cereals, value by brand (PHPm), 2008?09 78
Table 66: Philippines, baby cereals, company share by value (%), 2008?09 79
Table 67: Philippines, baby cereals, value by company (PHPm), 2008?09 79
Table 68: Philippines, baby cereals, distribution channels by value (%), 2008?09 80
Table 69: Philippines, baby cereals, value by distribution channel (PHPm), 2008?09 80
Table 70: Philippines, baby cereals, expenditure per capita (PHP), 2004?09 82
Table 71: Philippines, baby cereals, forecast expenditure per capita (PHP), 2009?14 82
Table 72: Philippines, baby cereals, expenditure per capita ($), 2004?09 83
Table 73: Philippines, baby cereals, forecast expenditure per capita ($), 2009?14 83
Table 74: Philippines, baby cereals, consumption per capita (kg), 2004?09 84
Table 75: Philippines, baby cereals, forecast consumption per capita (kg), 2009?14 84
Table 76: Global baby food market value, 2009 85
Table 77: Global baby food market split (value terms ($m), 2009), top five countries 88
Table 78: Global baby food market volume, 2009 89
Table 79: Global baby food market split (volume terms, 2009), top five countries 92
Table 80: Leading players, top five countries 93
Table 81: Philippines baby food new product launches reports, by company 2009 94
Table 82: Philippines baby food new product launches SKUs, by company 2009 94
Table 83: Philippines baby food new product launches (reports), by flavor and fragrances 2009 95
Table 84: Philippines baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 95
Table 85: Philippines baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 96
Table 86: Philippines baby food new product launches - recent launches (2009) 96
Table 87: Philippines population, by age group, 2004?09 (millions) 97
Table 88: Philippines population forecast, by age group, 2009?14 (millions) 98
Table 89: Philippines population, by gender, 2004?09 (millions) 98
Table 90: Philippines population forecast, by gender, 2009?14 (millions) 99
Table 91: Philippines nominal GDP, 2004?09 (PHPbn, nominal prices) 99
Table 92: Philippines nominal GDP forecast, 2009?14 (PHPbn, nominal prices) 99
Table 93: Philippines real GDP, 2004?09 (PHPbn, 2000 prices) 100
Table 94: Philippines real GDP forecast, 2009?14 (PHPbn, 2000 prices) 100
Table 95: Philippines real GDP, 2004?09 ($bn, 2000 prices) 100
Table 96: Philippines real GDP forecast, 2009?14 ($bn, 2000 prices) 101
Table 97: Philippines consumer price index, 2004?09 (2000=100) 101
Table 98: Philippines consumer price index, 2009?14 (2000=100) 101


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