Baby Food Market in Romania to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Romanian New Leu), 2004?09 21
Value analysis (Romanian New Leu), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Nestlé SA 40
Groupe Danone 43
Chapter 5 Category Analysis: Bottled Baby Food 45
Value analysis (Romanian New Leu), 2004?09 45
Value analysis (Romanian New Leu), 2009?14 46
Value analysis (US dollars), 2004?09 48
Value analysis (US dollars), 2009?14 48
Volume analysis, 2004?09 50
Volume analysis, 2009?14 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Baby Snacks 61
Value analysis (Romanian New Leu), 2004?09 61
Value analysis (Romanian New Leu), 2009?14 62
Value analysis (US dollars), 2004?09 64
Value analysis (US dollars), 2009?14 65
Volume analysis, 2004?09 67
Volume analysis, 2009?14 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Other Baby Foods 79
Value analysis (Romanian New Leu), 2004?09 79
Value analysis (Romanian New Leu), 2009?14 80
Value analysis (US dollars), 2004?09 82
Value analysis (US dollars), 2009?14 82
Volume analysis, 2004?09 84
Volume analysis, 2009?14 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Baby Cereals 95
Value analysis (Romanian New Leu), 2004?09 95
Value analysis (Romanian New Leu), 2009?14 96
Value analysis (US dollars), 2004?09 98
Value analysis (US dollars), 2009?14 98
Volume analysis, 2004?09 100
Volume analysis, 2009?14 101
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Country Comparison 111
Value 111
Volume 115
Market share 119
Chapter 10 New Product Development 120
Product launches over time 120
Recent product launches 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic Indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 Appendix 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133

LIST OF FIGURES
Figure 1: Romania, baby food, value by category (RONm), 2004?14 23
Figure 2: Romania, baby food, category growth comparison, by value, 2004?14 26
Figure 3: Romania, baby food, volume by category (kg, million), 2004?14 29
Figure 4: Romania, baby food, category growth comparison, by volume, 2004?14 29
Figure 5: Romania, baby food, company share by value (%), 2008?09 32
Figure 6: Romania, baby food, distribution channels by value (%), 2008?09 35
Figure 7: Romania, bottled baby food, value by segment (RONm), 2004?14 47
Figure 8: Romania, bottled baby food, category growth comparison, by value, 2004?14 49
Figure 9: Romania, bottled baby food, volume by segment (kg, million), 2004?14 52
Figure 10: Romania, bottled baby food, category growth comparison, by volume, 2004?14 52
Figure 11: Romania, bottled baby food, company share by value (%), 2008?09 54
Figure 12: Romania, bottled baby food, distribution channels by value (%), 2008?09 57
Figure 13: Romania, baby snacks, value by segment (RONm), 2004?14 63
Figure 14: Romania, baby snacks, category growth comparison, by value, 2004?14 66
Figure 15: Romania, baby snacks, volume by segment (kg, million), 2004?14 69
Figure 16: Romania, baby snacks, category growth comparison, by volume, 2004?14 69
Figure 17: Romania, baby snacks, company share by value (%), 2008?09 71
Figure 18: Romania, baby snacks, distribution channels by value (%), 2008?09 74
Figure 19: Romania, other baby foods, value by segment (RONm), 2004?14 81
Figure 20: Romania, other baby foods, category growth comparison, by value, 2004?14 83
Figure 21: Romania, other baby foods, volume by segment (kg, million), 2004?14 86
Figure 22: Romania, other baby foods, category growth comparison, by volume, 2004?14 86
Figure 23: Romania, other baby foods, company share by value (%), 2008?09 88
Figure 24: Romania, other baby foods, distribution channels by value (%), 2008?09 91
Figure 25: Romania, baby cereals, value by segment (RONm), 2004?14 97
Figure 26: Romania, baby cereals, category growth comparison, by value, 2004?14 99
Figure 27: Romania, baby cereals, volume by segment (kg, million), 2004?14 102
Figure 28: Romania, baby cereals, category growth comparison, by volume, 2004?14 102
Figure 29: Romania, baby cereals, company share by value (%), 2008?09 104
Figure 30: Romania, baby cereals, distribution channels by value (%), 2008?09 107
Figure 31: Global baby food market split (value terms, 2009), top five countries 112
Figure 32: Global baby food market value, 2004–09, top five countries 114
Figure 33: Global baby food market split (volume terms, 2009), top five countries 116
Figure 34: Global baby food market volume, 2004–09, top five countries 118
Figure 35: Annual data review process 129

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Romania, baby food, value by category (RONm), 2004?09 21
Table 4: Romania, baby food, value forecast by category (RONm), 2009?14 22
Table 5: Romania, baby food, value by category ($m), 2004?09 24
Table 6: Romania, baby food, value forecast by category ($m), 2009?14 25
Table 7: Romania, baby food, volume by category (kg, million), 2004?09 27
Table 8: Romania, baby food, volume forecast by category (kg, million), 2009?14 28
Table 9: Romania, baby food, brand share by value (%), 2008?09 30
Table 10: Romania, baby food, value by brand (RONm), 2008?09 31
Table 11: Romania, baby food, company share by value (%), 2008?09 33
Table 12: Romania, baby food, value by company (RONm), 2008?09 33
Table 13: Romania, baby food, distribution channels by value (%), 2008?09 34
Table 14: Romania, baby food, value by distribution channel (RONm), 2008?09 34
Table 15: Romania, baby food, expenditure per capita (RON), 2004?09 36
Table 16: Romania, baby food, forecast expenditure per capita (RON), 2009?14 37
Table 17: Romania, baby food, expenditure per capita ($), 2004?09 38
Table 18: Romania, baby food, forecast expenditure per capita ($), 2009?14 38
Table 19: Romania, baby food, consumption per capita (kg), 2004?09 39
Table 20: Romania, baby food, forecast consumption per capita (kg), 2009?14 39
Table 21: Nestlé SA key facts 40
Table 22: Groupe Danone key facts 43
Table 23: Romania, bottled baby food, value by segment (RONm), 2004?09 45
Table 24: Romania, bottled baby food, value forecast by segment (RONm), 2009?14 46
Table 25: Romania, bottled baby food, value by segment ($m), 2004?09 48
Table 26: Romania, bottled baby food, value forecast by segment ($m), 2009?14 48
Table 27: Romania, bottled baby food, volume by segment (kg, million), 2004?09 50
Table 28: Romania, bottled baby food, volume forecast by segment (kg, million), 2009?14 51
Table 29: Romania, bottled baby food, brand share by value (%), 2008?09 53
Table 30: Romania, bottled baby food, value by brand (RONm), 2008?09 53
Table 31: Romania, bottled baby food, company share by value (%), 2008?09 55
Table 32: Romania, bottled baby food, value by company (RONm), 2008?09 55
Table 33: Romania, bottled baby food, distribution channels by value (%), 2008?09 56
Table 34: Romania, bottled baby food, value by distribution channel (RONm), 2008?09 56
Table 35: Romania, bottled baby food, expenditure per capita (RON), 2004?09 58
Table 36: Romania, bottled baby food, forecast expenditure per capita (RON), 2009?14 58
Table 37: Romania, bottled baby food, expenditure per capita ($), 2004?09 59
Table 38: Romania, bottled baby food, forecast expenditure per capita ($), 2009?14 59
Table 39: Romania, bottled baby food, consumption per capita (kg), 2004?09 60
Table 40: Romania, bottled baby food, forecast consumption per capita (kg), 2009?14 60
Table 41: Romania, baby snacks, value by segment (RONm), 2004?09 61
Table 42: Romania, baby snacks, value forecast by segment (RONm), 2009?14 62
Table 43: Romania, baby snacks, value by segment ($m), 2004?09 64
Table 44: Romania, baby snacks, value forecast by segment ($m), 2009?14 65
Table 45: Romania, baby snacks, volume by segment (kg, million), 2004?09 67
Table 46: Romania, baby snacks, volume forecast by segment (kg, million), 2009?14 68
Table 47: Romania, baby snacks, brand share by value (%), 2008?09 70
Table 48: Romania, baby snacks, value by brand (RONm), 2008?09 70
Table 49: Romania, baby snacks, company share by value (%), 2008?09 72
Table 50: Romania, baby snacks, value by company (RONm), 2008?09 72
Table 51: Romania, baby snacks, distribution channels by value (%), 2008?09 73
Table 52: Romania, baby snacks, value by distribution channel (RONm), 2008?09 73
Table 53: Romania, baby snacks, expenditure per capita (RON), 2004?09 75
Table 54: Romania, baby snacks, forecast expenditure per capita (RON), 2009?14 76
Table 55: Romania, baby snacks, expenditure per capita ($), 2004?09 76
Table 56: Romania, baby snacks, forecast expenditure per capita ($), 2009?14 77
Table 57: Romania, baby snacks, consumption per capita (kg), 2004?09 77
Table 58: Romania, baby snacks, forecast consumption per capita (kg), 2009?14 78
Table 59: Romania, other baby foods, value by segment (RONm), 2004?09 79
Table 60: Romania, other baby foods, value forecast by segment (RONm), 2009?14 80
Table 61: Romania, other baby foods, value by segment ($m), 2004?09 82
Table 62: Romania, other baby foods, value forecast by segment ($m), 2009?14 82
Table 63: Romania, other baby foods, volume by segment (kg, million), 2004?09 84
Table 64: Romania, other baby foods, volume forecast by segment (kg, million), 2009?14 85
Table 65: Romania, other baby foods, brand share by value (%), 2008?09 87
Table 66: Romania, other baby foods, value by brand (RONm), 2008?09 87
Table 67: Romania, other baby foods, company share by value (%), 2008?09 89
Table 68: Romania, other baby foods, value by company (RONm), 2008?09 89
Table 69: Romania, other baby foods, distribution channels by value (%), 2008?09 90
Table 70: Romania, other baby foods, value by distribution channel (RONm), 2008?09 90
Table 71: Romania, other baby foods, expenditure per capita (RON), 2004?09 92
Table 72: Romania, other baby foods, forecast expenditure per capita (RON), 2009?14 92
Table 73: Romania, other baby foods, expenditure per capita ($), 2004?09 93
Table 74: Romania, other baby foods, forecast expenditure per capita ($), 2009?14 93
Table 75: Romania, other baby foods, consumption per capita (kg), 2004?09 94
Table 76: Romania, other baby foods, forecast consumption per capita (kg), 2009?14 94
Table 77: Romania, baby cereals, value by segment (RONm), 2004?09 95
Table 78: Romania, baby cereals, value forecast by segment (RONm), 2009?14 96
Table 79: Romania, baby cereals, value by segment ($m), 2004?09 98
Table 80: Romania, baby cereals, value forecast by segment ($m), 2009?14 98
Table 81: Romania, baby cereals, volume by segment (kg, million), 2004?09 100
Table 82: Romania, baby cereals, volume forecast by segment (kg, million), 2009?14 101
Table 83: Romania, baby cereals, brand share by value (%), 2008?09 103
Table 84: Romania, baby cereals, value by brand (RONm), 2008?09 103
Table 85: Romania, baby cereals, company share by value (%), 2008?09 105
Table 86: Romania, baby cereals, value by company (RONm), 2008?09 105
Table 87: Romania, baby cereals, distribution channels by value (%), 2008?09 106
Table 88: Romania, baby cereals, value by distribution channel (RONm), 2008?09 106
Table 89: Romania, baby cereals, expenditure per capita (RON), 2004?09 108
Table 90: Romania, baby cereals, forecast expenditure per capita (RON), 2009?14 108
Table 91: Romania, baby cereals, expenditure per capita ($), 2004?09 109
Table 92: Romania, baby cereals, forecast expenditure per capita ($), 2009?14 109
Table 93: Romania, baby cereals, consumption per capita (kg), 2004?09 110
Table 94: Romania, baby cereals, forecast consumption per capita (kg), 2009?14 110
Table 95: Global baby food market value, 2009 111
Table 96: Global baby food market split (value terms ($m), 2009), top five countries 114
Table 97: Global baby food market volume, 2009 115
Table 98: Global baby food market split (volume terms, 2009), top five countries 118
Table 99: Leading players, top five countries 119
Table 100: Romania baby food new product launches reports, by company 2009 120
Table 101: Romania baby food new product launches SKUs, by company 2009 120
Table 102: Romania baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 121
Table 103: Romania baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 121
Table 104: Romania baby food new product launches (reports), by package tags or claims 2009 122
Table 105: Romania baby food new product launches - recent launches (2009) 122
Table 106: Romania population, by age group, 2004?09 (millions) 123
Table 107: Romania population forecast, by age group, 2009?14 (millions) 124
Table 108: Romania population, by gender, 2004?09 (millions) 124
Table 109: Romania population forecast, by gender, 2009?14 (millions) 125
Table 110: Romania nominal GDP, 2004?09 (RONbn, nominal prices) 125
Table 111: Romania nominal GDP forecast, 2009?14 (RONbn, nominal prices) 125
Table 112: Romania real GDP, 2004?09 (RONbn, 2000 prices) 126
Table 113: Romania real GDP forecast, 2009?14 (RONbn, 2000 prices) 126
Table 114: Romania real GDP, 2004?09 ($bn, 2000 prices) 126
Table 115: Romania real GDP forecast, 2009?14 ($bn, 2000 prices) 127
Table 116: Romania consumer price index, 2004?09 (2000=100) 127
Table 117: Romania consumer price index, 2009?14 (2000=100) 127



[Inhaltsverzeichnis ausblenden]