Baby Food Market in South Africa to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: other baby foods 4
Summary category level: baby cereals 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (South African Rand), 2004?09 20
Value analysis (South African Rand), 2009?14 21
Value analysis (US dollars), 2004?09 23
Value analysis (US dollars), 2009?14 24
Volume analysis, 2004?09 26
Volume analysis, 2009?14 27
Company and brand share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Leading Company Profiles 38
Tiger Brands Limited 38
Nestlé SA 40
Chapter 5 Category Analysis: Bottled Baby Food 43
Value analysis (South African Rand), 2004?09 43
Value analysis (South African Rand), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other Baby Foods 59
Value analysis (South African Rand), 2004?09 59
Value analysis (South African Rand), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 62
Volume analysis, 2004?09 64
Volume analysis, 2009?14 65
Company and brand share analysis 67
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Baby Cereals 74
Value analysis (South African Rand), 2004?09 74
Value analysis (South African Rand), 2009?14 75
Value analysis (US dollars), 2004?09 76
Value analysis (US dollars), 2009?14 76
Volume analysis, 2004?09 78
Volume analysis, 2009?14 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Country Comparison 89
Value 89
Volume 93
Market share 97
Chapter 9 New Product Development 98
Product launches over time 98
Recent product launches 100
Chapter 10 Macroeconomic Profile 101
Macroeconomic Indicators 101
Chapter 11 Research Methodology 106
Methodology overview 106
Secondary research 107
Market modeling 108
Creating an initial data model 108
Revising the initial data model 108
Creating a final estimate 109
Creating demographic value splits 109
Primary research 109
Data finalization 110
Ongoing research 110
Chapter 12 Appendix 111
Future readings 111
How to contact experts in your industry 111
Disclaimer 111

LIST OF FIGURES
Figure 1: South Africa, baby food, value by category (ZARm), 2004?14 22
Figure 2: South Africa, baby food, category growth comparison, by value, 2004?14 25
Figure 3: South Africa, baby food, volume by category (kg, million), 2004?14 28
Figure 4: South Africa, baby food, category growth comparison, by volume, 2004?14 28
Figure 5: South Africa, baby food, company share by value (%), 2008?09 30
Figure 6: South Africa, baby food, distribution channels by value (%), 2008?09 33
Figure 7: South Africa, bottled baby food, value by segment (ZARm), 2004?14 45
Figure 8: South Africa, bottled baby food, category growth comparison, by value, 2004?14 47
Figure 9: South Africa, bottled baby food, volume by segment (kg, million), 2004?14 50
Figure 10: South Africa, bottled baby food, category growth comparison, by volume, 2004?14 50
Figure 11: South Africa, bottled baby food, company share by value (%), 2008?09 52
Figure 12: South Africa, bottled baby food, distribution channels by value (%), 2008?09 55
Figure 13: South Africa, other baby foods, value by segment (ZARm), 2004?14 61
Figure 14: South Africa, other baby foods, category growth comparison, by value, 2004?14 63
Figure 15: South Africa, other baby foods, volume by segment (kg, million), 2004?14 66
Figure 16: South Africa, other baby foods, category growth comparison, by volume, 2004?14 66
Figure 17: South Africa, other baby foods, distribution channels by value (%), 2008?09 70
Figure 18: South Africa, baby cereals, value by segment (ZARm), 2004?14 75
Figure 19: South Africa, baby cereals, category growth comparison, by value, 2004?14 77
Figure 20: South Africa, baby cereals, volume by segment (kg, million), 2004?14 80
Figure 21: South Africa, baby cereals, category growth comparison, by volume, 2004?14 80
Figure 22: South Africa, baby cereals, company share by value (%), 2008?09 82
Figure 23: South Africa, baby cereals, distribution channels by value (%), 2008?09 85
Figure 24: Global baby food market split (value terms, 2009), top five countries 90
Figure 25: Global baby food market value, 2004–09, top five countries 92
Figure 26: Global baby food market split (volume terms, 2009), top five countries 94
Figure 27: Global baby food market volume, 2004–09, top five countries 96
Figure 28: Annual data review process 107

LIST OF TABLES
Table 1: Baby food category definitions 8
Table 2: Baby food distribution channels 9
Table 3: South Africa, baby food, value by category (ZARm), 2004?09 20
Table 4: South Africa, baby food, value forecast by category (ZARm), 2009?14 21
Table 5: South Africa, baby food, value by category ($m), 2004?09 23
Table 6: South Africa, baby food, value forecast by category ($m), 2009?14 24
Table 7: South Africa, baby food, volume by category (kg, million), 2004?09 26
Table 8: South Africa, baby food, volume forecast by category (kg, million), 2009?14 27
Table 9: South Africa, baby food, brand share by value (%), 2008?09 29
Table 10: South Africa, baby food, value by brand (ZARm), 2008?09 29
Table 11: South Africa, baby food, company share by value (%), 2008?09 31
Table 12: South Africa, baby food, value by company (ZARm), 2008?09 31
Table 13: South Africa, baby food, distribution channels by value (%), 2008?09 32
Table 14: South Africa, baby food, value by distribution channel (ZARm), 2008?09 32
Table 15: South Africa, baby food, expenditure per capita (ZAR), 2004?09 34
Table 16: South Africa, baby food, forecast expenditure per capita (ZAR), 2009?14 35
Table 17: South Africa, baby food, expenditure per capita ($), 2004?09 35
Table 18: South Africa, baby food, forecast expenditure per capita ($), 2009?14 36
Table 19: South Africa, baby food, consumption per capita (kg), 2004?09 36
Table 20: South Africa, baby food, forecast consumption per capita (kg), 2009?14 37
Table 21: Tiger Brands Limited key facts 38
Table 22: Nestlé SA key facts 40
Table 23: South Africa, bottled baby food, value by segment (ZARm), 2004?09 43
Table 24: South Africa, bottled baby food, value forecast by segment (ZARm), 2009?14 44
Table 25: South Africa, bottled baby food, value by segment ($m), 2004?09 46
Table 26: South Africa, bottled baby food, value forecast by segment ($m), 2009?14 46
Table 27: South Africa, bottled baby food, volume by segment (kg, million), 2004?09 48
Table 28: South Africa, bottled baby food, volume forecast by segment (kg, million), 2009?14 49
Table 29: South Africa, bottled baby food, brand share by value (%), 2008?09 51
Table 30: South Africa, bottled baby food, value by brand (ZARm), 2008?09 51
Table 31: South Africa, bottled baby food, company share by value (%), 2008?09 53
Table 32: South Africa, bottled baby food, value by company (ZARm), 2008?09 53
Table 33: South Africa, bottled baby food, distribution channels by value (%), 2008?09 54
Table 34: South Africa, bottled baby food, value by distribution channel (ZARm), 2008?09 54
Table 35: South Africa, bottled baby food, expenditure per capita (ZAR), 2004?09 56
Table 36: South Africa, bottled baby food, forecast expenditure per capita (ZAR), 2009?14 56
Table 37: South Africa, bottled baby food, expenditure per capita ($), 2004?09 57
Table 38: South Africa, bottled baby food, forecast expenditure per capita ($), 2009?14 57
Table 39: South Africa, bottled baby food, consumption per capita (kg), 2004?09 58
Table 40: South Africa, bottled baby food, forecast consumption per capita (kg), 2009?14 58
Table 41: South Africa, other baby foods, value by segment (ZARm), 2004?09 59
Table 42: South Africa, other baby foods, value forecast by segment (ZARm), 2009?14 60
Table 43: South Africa, other baby foods, value by segment ($m), 2004?09 62
Table 44: South Africa, other baby foods, value forecast by segment ($m), 2009?14 62
Table 45: South Africa, other baby foods, volume by segment (kg, million), 2004?09 64
Table 46: South Africa, other baby foods, volume forecast by segment (kg, million), 2009?14 65
Table 47: South Africa, other baby foods, brand share by value (%), 2008?09 67
Table 48: South Africa, other baby foods, value by brand (ZARm), 2008?09 67
Table 49: South Africa, other baby foods, company share by value (%), 2008?09 68
Table 50: South Africa, other baby foods, value by company (ZARm), 2008?09 68
Table 51: South Africa, other baby foods, distribution channels by value (%), 2008?09 69
Table 52: South Africa, other baby foods, value by distribution channel (ZARm), 2008?09 69
Table 53: South Africa, other baby foods, expenditure per capita (ZAR), 2004?09 71
Table 54: South Africa, other baby foods, forecast expenditure per capita (ZAR), 2009?14 71
Table 55: South Africa, other baby foods, expenditure per capita ($), 2004?09 72
Table 56: South Africa, other baby foods, forecast expenditure per capita ($), 2009?14 72
Table 57: South Africa, other baby foods, consumption per capita (kg), 2004?09 73
Table 58: South Africa, other baby foods, forecast consumption per capita (kg), 2009?14 73
Table 59: South Africa, baby cereals, value by segment (ZARm), 2004?09 74
Table 60: South Africa, baby cereals, value forecast by segment (ZARm), 2009?14 75
Table 61: South Africa, baby cereals, value by segment ($m), 2004?09 76
Table 62: South Africa, baby cereals, value forecast by segment ($m), 2009?14 76
Table 63: South Africa, baby cereals, volume by segment (kg, million), 2004?09 78
Table 64: South Africa, baby cereals, volume forecast by segment (kg, million), 2009?14 79
Table 65: South Africa, baby cereals, brand share by value (%), 2008?09 81
Table 66: South Africa, baby cereals, value by brand (ZARm), 2008?09 81
Table 67: South Africa, baby cereals, company share by value (%), 2008?09 83
Table 68: South Africa, baby cereals, value by company (ZARm), 2008?09 83
Table 69: South Africa, baby cereals, distribution channels by value (%), 2008?09 84
Table 70: South Africa, baby cereals, value by distribution channel (ZARm), 2008?09 84
Table 71: South Africa, baby cereals, expenditure per capita (ZAR), 2004?09 86
Table 72: South Africa, baby cereals, forecast expenditure per capita (ZAR), 2009?14 86
Table 73: South Africa, baby cereals, expenditure per capita ($), 2004?09 87
Table 74: South Africa, baby cereals, forecast expenditure per capita ($), 2009?14 87
Table 75: South Africa, baby cereals, consumption per capita (kg), 2004?09 88
Table 76: South Africa, baby cereals, forecast consumption per capita (kg), 2009?14 88
Table 77: Global baby food market value, 2009 89
Table 78: Global baby food market split (value terms ($m), 2009), top five countries 92
Table 79: Global baby food market volume, 2009 93
Table 80: Global baby food market split (volume terms, 2009), top five countries 96
Table 81: Leading players, top five countries 97
Table 82: South Africa baby food new product launches reports, by company (top five companies), 2009 98
Table 83: South Africa baby food new product launches SKUs, by company (top five companies), 2009 98
Table 84: South Africa baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 99
Table 85: South Africa baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 86: South Africa baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 100
Table 87: South Africa baby food new product launches - recent five launches (2009) 100
Table 88: South Africa population, by age group, 2004?09 (millions) 101
Table 89: South Africa population forecast, by age group, 2009?14 (millions) 102
Table 90: South Africa population, by gender, 2004?09 (millions) 102
Table 91: South Africa population forecast, by gender, 2009?14 (millions) 103
Table 92: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 103
Table 93: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 103
Table 94: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 104
Table 95: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 104
Table 96: South Africa real GDP, 2004?09 ($bn, 2000 prices) 104
Table 97: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 105
Table 98: South Africa consumer price index, 2004?09 (2000=100) 105
Table 99: South Africa consumer price index, 2009?14 (2000=100) 105



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