Baby Food Market in Thailand to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 16
Value analysis (Thai Baht), 2004?09 16
Value analysis (Thai Baht), 2009?14 17
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 20
Volume analysis, 2004?09 22
Volume analysis, 2009?14 23
Company and brand share analysis 25
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 34
Nestlé SA 34
H.J. Heinz Company 37
Chapter 5 Category Analysis: Bottled Baby Food 39
Value analysis (Thai Baht), 2004?09 39
Value analysis (Thai Baht), 2009?14 40
Value analysis (US dollars), 2004?09 42
Value analysis (US dollars), 2009?14 42
Volume analysis, 2004?09 44
Volume analysis, 2009?14 45
Company and brand share analysis 47
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Baby Cereals 55
Value analysis (Thai Baht), 2004?09 55
Value analysis (Thai Baht), 2009?14 56
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Country Comparison 69
Value 69
Volume 73
Market share 77
Chapter 8 Macroeconomic Profile 78
Macroeconomic Indicators 78
Chapter 9 Research Methodology 83
Methodology overview 83
Secondary research 84
Market modeling 85
Creating an initial data model 85
Revising the initial data model 85
Creating a final estimate 86
Creating demographic value splits 86
Primary research 86
Data finalization 87
Ongoing research 87
Chapter 10 Appendix 88
Future readings 88
How to contact experts in your industry 88
Disclaimer 88

LIST OF FIGURES
Figure 1: Thailand, baby food, value by category (THBm), 2004?14 18
Figure 2: Thailand, baby food, category growth comparison, by value, 2004?14 21
Figure 3: Thailand, baby food, volume by category (kg, million), 2004?14 24
Figure 4: Thailand, baby food, category growth comparison, by volume, 2004?14 24
Figure 5: Thailand, baby food, company share by value (%), 2008?09 26
Figure 6: Thailand, baby food, distribution channels by value (%), 2008?09 29
Figure 7: Thailand, bottled baby food, value by segment (THBm), 2004?14 41
Figure 8: Thailand, bottled baby food, category growth comparison, by value, 2004?14 43
Figure 9: Thailand, bottled baby food, volume by segment (kg, million), 2004?14 46
Figure 10: Thailand, bottled baby food, category growth comparison, by volume, 2004?14 46
Figure 11: Thailand, bottled baby food, company share by value (%), 2008?09 48
Figure 12: Thailand, bottled baby food, distribution channels by value (%), 2008?09 51
Figure 13: Thailand, baby cereals, value by segment (THBm), 2004?14 56
Figure 14: Thailand, baby cereals, category growth comparison, by value, 2004?14 58
Figure 15: Thailand, baby cereals, volume by segment (kg, million), 2004?14 61
Figure 16: Thailand, baby cereals, category growth comparison, by volume, 2004?14 61
Figure 17: Thailand, baby cereals, distribution channels by value (%), 2008?09 65
Figure 18: Global baby food market split (value terms, 2009), top five countries 70
Figure 19: Global baby food market value, 2004–09, top five countries 72
Figure 20: Global baby food market split (volume terms, 2009), top five countries 74
Figure 21: Global baby food market volume, 2004–09, top five countries 76
Figure 22: Annual data review process 84

LIST OF TABLES
Table 1: Baby food category definitions 7
Table 2: Baby food distribution channels 8
Table 3: Thailand, baby food, value by category (THBm), 2004?09 16
Table 4: Thailand, baby food, value forecast by category (THBm), 2009?14 17
Table 5: Thailand, baby food, value by category ($m), 2004?09 19
Table 6: Thailand, baby food, value forecast by category ($m), 2009?14 20
Table 7: Thailand, baby food, volume by category (kg, million), 2004?09 22
Table 8: Thailand, baby food, volume forecast by category (kg, million), 2009?14 23
Table 9: Thailand, baby food, brand share by value (%), 2008?09 25
Table 10: Thailand, baby food, value by brand (THBm), 2008?09 25
Table 11: Thailand, baby food, company share by value (%), 2008?09 27
Table 12: Thailand, baby food, value by company (THBm), 2008?09 27
Table 13: Thailand, baby food, distribution channels by value (%), 2008?09 28
Table 14: Thailand, baby food, value by distribution channel (THBm), 2008?09 28
Table 15: Thailand, baby food, expenditure per capita (THB), 2004?09 30
Table 16: Thailand, baby food, forecast expenditure per capita (THB), 2009?14 31
Table 17: Thailand, baby food, expenditure per capita ($), 2004?09 31
Table 18: Thailand, baby food, forecast expenditure per capita ($), 2009?14 32
Table 19: Thailand, baby food, consumption per capita (kg), 2004?09 32
Table 20: Thailand, baby food, forecast consumption per capita (kg), 2009?14 33
Table 21: Nestlé SA key facts 34
Table 22: H.J. Heinz Company key facts 37
Table 23: Thailand, bottled baby food, value by segment (THBm), 2004?09 39
Table 24: Thailand, bottled baby food, value forecast by segment (THBm), 2009?14 40
Table 25: Thailand, bottled baby food, value by segment ($m), 2004?09 42
Table 26: Thailand, bottled baby food, value forecast by segment ($m), 2009?14 42
Table 27: Thailand, bottled baby food, volume by segment (kg, million), 2004?09 44
Table 28: Thailand, bottled baby food, volume forecast by segment (kg, million), 2009?14 45
Table 29: Thailand, bottled baby food, brand share by value (%), 2008?09 47
Table 30: Thailand, bottled baby food, value by brand (THBm), 2008?09 47
Table 31: Thailand, bottled baby food, company share by value (%), 2008?09 49
Table 32: Thailand, bottled baby food, value by company (THBm), 2008?09 49
Table 33: Thailand, bottled baby food, distribution channels by value (%), 2008?09 50
Table 34: Thailand, bottled baby food, value by distribution channel (THBm), 2008?09 50
Table 35: Thailand, bottled baby food, expenditure per capita (THB), 2004?09 52
Table 36: Thailand, bottled baby food, forecast expenditure per capita (THB), 2009?14 52
Table 37: Thailand, bottled baby food, expenditure per capita ($), 2004?09 53
Table 38: Thailand, bottled baby food, forecast expenditure per capita ($), 2009?14 53
Table 39: Thailand, bottled baby food, consumption per capita (kg), 2004?09 54
Table 40: Thailand, bottled baby food, forecast consumption per capita (kg), 2009?14 54
Table 41: Thailand, baby cereals, value by segment (THBm), 2004?09 55
Table 42: Thailand, baby cereals, value forecast by segment (THBm), 2009?14 56
Table 43: Thailand, baby cereals, value by segment ($m), 2004?09 57
Table 44: Thailand, baby cereals, value forecast by segment ($m), 2009?14 57
Table 45: Thailand, baby cereals, volume by segment (kg, million), 2004?09 59
Table 46: Thailand, baby cereals, volume forecast by segment (kg, million), 2009?14 60
Table 47: Thailand, baby cereals, brand share by value (%), 2008?09 62
Table 48: Thailand, baby cereals, value by brand (THBm), 2008?09 62
Table 49: Thailand, baby cereals, company share by value (%), 2008?09 63
Table 50: Thailand, baby cereals, value by company (THBm), 2008?09 63
Table 51: Thailand, baby cereals, distribution channels by value (%), 2008?09 64
Table 52: Thailand, baby cereals, value by distribution channel (THBm), 2008?09 64
Table 53: Thailand, baby cereals, expenditure per capita (THB), 2004?09 66
Table 54: Thailand, baby cereals, forecast expenditure per capita (THB), 2009?14 66
Table 55: Thailand, baby cereals, expenditure per capita ($), 2004?09 67
Table 56: Thailand, baby cereals, forecast expenditure per capita ($), 2009?14 67
Table 57: Thailand, baby cereals, consumption per capita (kg), 2004?09 68
Table 58: Thailand, baby cereals, forecast consumption per capita (kg), 2009?14 68
Table 59: Global baby food market value, 2009 69
Table 60: Global baby food market split (value terms ($m), 2009), top five countries 72
Table 61: Global baby food market volume, 2009 73
Table 62: Global baby food market split (volume terms, 2009), top five countries 76
Table 63: Leading players, top five countries 77
Table 64: Thailand population, by age group, 2004?09 (millions) 78
Table 65: Thailand population forecast, by age group, 2009?14 (millions) 79
Table 66: Thailand population, by gender, 2004?09 (millions) 79
Table 67: Thailand population forecast, by gender, 2009?14 (millions) 80
Table 68: Thailand nominal GDP, 2004?09 (THBbn, nominal prices) 80
Table 69: Thailand nominal GDP forecast, 2009?14 (THBbn, nominal prices) 80
Table 70: Thailand real GDP, 2004?09 (THBbn, 2000 prices) 81
Table 71: Thailand real GDP forecast, 2009?14 (THBbn, 2000 prices) 81
Table 72: Thailand real GDP, 2004?09 ($bn, 2000 prices) 81
Table 73: Thailand real GDP forecast, 2009?14 ($bn, 2000 prices) 82
Table 74: Thailand consumer price index, 2004?09 (2000=100) 82
Table 75: Thailand consumer price index, 2009?14 (2000=100) 82



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