Baby Food Market in Turkey to 2014

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby snacks 4
Summary category level: other baby foods 5
Summary category level: baby cereals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Turkish Lira), 2004?09 21
Value analysis (Turkish Lira), 2009?14 22
Value analysis (US dollars), 2004?09 24
Value analysis (US dollars), 2009?14 25
Volume analysis, 2004?09 27
Volume analysis, 2009?14 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Hero Group 39
Groupe Danone 41
Chapter 5 Category Analysis: Bottled Baby Food 43
Value analysis (Turkish Lira), 2004?09 43
Value analysis (Turkish Lira), 2009?14 44
Value analysis (US dollars), 2004?09 46
Value analysis (US dollars), 2009?14 46
Volume analysis, 2004?09 48
Volume analysis, 2009?14 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Baby Snacks 59
Value analysis (Turkish Lira), 2004?09 59
Value analysis (Turkish Lira), 2009?14 60
Value analysis (US dollars), 2004?09 62
Value analysis (US dollars), 2009?14 63
Volume analysis, 2004?09 65
Volume analysis, 2009?14 66
Company and brand share analysis 68
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Other Baby Foods 75
Value analysis (Turkish Lira), 2004?09 75
Value analysis (Turkish Lira), 2009?14 76
Value analysis (US dollars), 2004?09 78
Value analysis (US dollars), 2009?14 78
Volume analysis, 2004?09 80
Volume analysis, 2009?14 81
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Baby Cereals 91
Value analysis (Turkish Lira), 2004?09 91
Value analysis (Turkish Lira), 2009?14 92
Value analysis (US dollars), 2004?09 93
Value analysis (US dollars), 2009?14 93
Volume analysis, 2004?09 95
Volume analysis, 2009?14 96
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Country Comparison 106
Value 106
Volume 110
Market share 114
Chapter 10 New Product Development 115
Product launches over time 115
Recent product launches 117
Chapter 11 Macroeconomic Profile 118
Macroeconomic Indicators 118
Chapter 12 Research Methodology 123
Methodology overview 123
Secondary research 124
Market modeling 125
Creating an initial data model 125
Revising the initial data model 125
Creating a final estimate 126
Creating demographic value splits 126
Primary research 126
Data finalization 127
Ongoing research 127
Chapter 13 Appendix 128
Future readings 128
How to contact experts in your industry 128
Disclaimer 128

LIST OF FIGURES
Figure 1: Turkey, baby food, value by category (TRYm), 2004?14 23
Figure 2: Turkey, baby food, category growth comparison, by value, 2004?14 26
Figure 3: Turkey, baby food, volume by category (kg, million), 2004?14 29
Figure 4: Turkey, baby food, category growth comparison, by volume, 2004?14 29
Figure 5: Turkey, baby food, company share by value (%), 2008?09 31
Figure 6: Turkey, baby food, distribution channels by value (%), 2008?09 34
Figure 7: Turkey, bottled baby food, value by segment (TRYm), 2004?14 45
Figure 8: Turkey, bottled baby food, category growth comparison, by value, 2004?14 47
Figure 9: Turkey, bottled baby food, volume by segment (kg, million), 2004?14 50
Figure 10: Turkey, bottled baby food, category growth comparison, by volume, 2004?14 50
Figure 11: Turkey, bottled baby food, company share by value (%), 2008?09 52
Figure 12: Turkey, bottled baby food, distribution channels by value (%), 2008?09 55
Figure 13: Turkey, baby snacks, value by segment (TRYm), 2004?14 61
Figure 14: Turkey, baby snacks, category growth comparison, by value, 2004?14 64
Figure 15: Turkey, baby snacks, volume by segment (kg, million), 2004?14 67
Figure 16: Turkey, baby snacks, category growth comparison, by volume, 2004?14 67
Figure 17: Turkey, baby snacks, distribution channels by value (%), 2008?09 71
Figure 18: Turkey, other baby foods, value by segment (TRYm), 2004?14 77
Figure 19: Turkey, other baby foods, category growth comparison, by value, 2004?14 79
Figure 20: Turkey, other baby foods, volume by segment (kg, million), 2004?14 82
Figure 21: Turkey, other baby foods, category growth comparison, by volume, 2004?14 82
Figure 22: Turkey, other baby foods, company share by value (%), 2008?09 84
Figure 23: Turkey, other baby foods, distribution channels by value (%), 2008?09 87
Figure 24: Turkey, baby cereals, value by segment (TRYm), 2004?14 92
Figure 25: Turkey, baby cereals, category growth comparison, by value, 2004?14 94
Figure 26: Turkey, baby cereals, volume by segment (kg, million), 2004?14 97
Figure 27: Turkey, baby cereals, category growth comparison, by volume, 2004?14 97
Figure 28: Turkey, baby cereals, company share by value (%), 2008?09 99
Figure 29: Turkey, baby cereals, distribution channels by value (%), 2008?09 102
Figure 30: Global baby food market split (value terms, 2009), top five countries 107
Figure 31: Global baby food market value, 2004–09, top five countries 109
Figure 32: Global baby food market split (volume terms, 2009), top five countries 111
Figure 33: Global baby food market volume, 2004–09, top five countries 113
Figure 34: Annual data review process 124

LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Turkey, baby food, value by category (TRYm), 2004?09 21
Table 4: Turkey, baby food, value forecast by category (TRYm), 2009?14 22
Table 5: Turkey, baby food, value by category ($m), 2004?09 24
Table 6: Turkey, baby food, value forecast by category ($m), 2009?14 25
Table 7: Turkey, baby food, volume by category (kg, million), 2004?09 27
Table 8: Turkey, baby food, volume forecast by category (kg, million), 2009?14 28
Table 9: Turkey, baby food, brand share by value (%), 2008?09 30
Table 10: Turkey, baby food, value by brand (TRYm), 2008?09 30
Table 11: Turkey, baby food, company share by value (%), 2008?09 32
Table 12: Turkey, baby food, value by company (TRYm), 2008?09 32
Table 13: Turkey, baby food, distribution channels by value (%), 2008?09 33
Table 14: Turkey, baby food, value by distribution channel (TRYm), 2008?09 33
Table 15: Turkey, baby food, expenditure per capita (TRY), 2004?09 35
Table 16: Turkey, baby food, forecast expenditure per capita (TRY), 2009?14 36
Table 17: Turkey, baby food, expenditure per capita ($), 2004?09 36
Table 18: Turkey, baby food, forecast expenditure per capita ($), 2009?14 37
Table 19: Turkey, baby food, consumption per capita (kg), 2004?09 37
Table 20: Turkey, baby food, forecast consumption per capita (kg), 2009?14 38
Table 21: Hero Group key facts 39
Table 22: Groupe Danone key facts 41
Table 23: Turkey, bottled baby food, value by segment (TRYm), 2004?09 43
Table 24: Turkey, bottled baby food, value forecast by segment (TRYm), 2009?14 44
Table 25: Turkey, bottled baby food, value by segment ($m), 2004?09 46
Table 26: Turkey, bottled baby food, value forecast by segment ($m), 2009?14 46
Table 27: Turkey, bottled baby food, volume by segment (kg, million), 2004?09 48
Table 28: Turkey, bottled baby food, volume forecast by segment (kg, million), 2009?14 49
Table 29: Turkey, bottled baby food, brand share by value (%), 2008?09 51
Table 30: Turkey, bottled baby food, value by brand (TRYm), 2008?09 51
Table 31: Turkey, bottled baby food, company share by value (%), 2008?09 53
Table 32: Turkey, bottled baby food, value by company (TRYm), 2008?09 53
Table 33: Turkey, bottled baby food, distribution channels by value (%), 2008?09 54
Table 34: Turkey, bottled baby food, value by distribution channel (TRYm), 2008?09 54
Table 35: Turkey, bottled baby food, expenditure per capita (TRY), 2004?09 56
Table 36: Turkey, bottled baby food, forecast expenditure per capita (TRY), 2009?14 56
Table 37: Turkey, bottled baby food, expenditure per capita ($), 2004?09 57
Table 38: Turkey, bottled baby food, forecast expenditure per capita ($), 2009?14 57
Table 39: Turkey, bottled baby food, consumption per capita (kg), 2004?09 58
Table 40: Turkey, bottled baby food, forecast consumption per capita (kg), 2009?14 58
Table 41: Turkey, baby snacks, value by segment (TRYm), 2004?09 59
Table 42: Turkey, baby snacks, value forecast by segment (TRYm), 2009?14 60
Table 43: Turkey, baby snacks, value by segment ($m), 2004?09 62
Table 44: Turkey, baby snacks, value forecast by segment ($m), 2009?14 63
Table 45: Turkey, baby snacks, volume by segment (kg, million), 2004?09 65
Table 46: Turkey, baby snacks, volume forecast by segment (kg, million), 2009?14 66
Table 47: Turkey, baby snacks, brand share by value (%), 2008?09 68
Table 48: Turkey, baby snacks, value by brand (TRYm), 2008?09 68
Table 49: Turkey, baby snacks, company share by value (%), 2008?09 69
Table 50: Turkey, baby snacks, value by company (TRYm), 2008?09 69
Table 51: Turkey, baby snacks, distribution channels by value (%), 2008?09 70
Table 52: Turkey, baby snacks, value by distribution channel (TRYm), 2008?09 70
Table 53: Turkey, baby snacks, expenditure per capita (TRY), 2004?09 72
Table 54: Turkey, baby snacks, forecast expenditure per capita (TRY), 2009?14 72
Table 55: Turkey, baby snacks, expenditure per capita ($), 2004?09 73
Table 56: Turkey, baby snacks, forecast expenditure per capita ($), 2009?14 73
Table 57: Turkey, baby snacks, consumption per capita (kg), 2004?09 74
Table 58: Turkey, baby snacks, forecast consumption per capita (kg), 2009?14 74
Table 59: Turkey, other baby foods, value by segment (TRYm), 2004?09 75
Table 60: Turkey, other baby foods, value forecast by segment (TRYm), 2009?14 76
Table 61: Turkey, other baby foods, value by segment ($m), 2004?09 78
Table 62: Turkey, other baby foods, value forecast by segment ($m), 2009?14 78
Table 63: Turkey, other baby foods, volume by segment (kg, million), 2004?09 80
Table 64: Turkey, other baby foods, volume forecast by segment (kg, million), 2009?14 81
Table 65: Turkey, other baby foods, brand share by value (%), 2008?09 83
Table 66: Turkey, other baby foods, value by brand (TRYm), 2008?09 83
Table 67: Turkey, other baby foods, company share by value (%), 2008?09 85
Table 68: Turkey, other baby foods, value by company (TRYm), 2008?09 85
Table 69: Turkey, other baby foods, distribution channels by value (%), 2008?09 86
Table 70: Turkey, other baby foods, value by distribution channel (TRYm), 2008?09 86
Table 71: Turkey, other baby foods, expenditure per capita (TRY), 2004?09 88
Table 72: Turkey, other baby foods, forecast expenditure per capita (TRY), 2009?14 88
Table 73: Turkey, other baby foods, expenditure per capita ($), 2004?09 89
Table 74: Turkey, other baby foods, forecast expenditure per capita ($), 2009?14 89
Table 75: Turkey, other baby foods, consumption per capita (kg), 2004?09 90
Table 76: Turkey, other baby foods, forecast consumption per capita (kg), 2009?14 90
Table 77: Turkey, baby cereals, value by segment (TRYm), 2004?09 91
Table 78: Turkey, baby cereals, value forecast by segment (TRYm), 2009?14 92
Table 79: Turkey, baby cereals, value by segment ($m), 2004?09 93
Table 80: Turkey, baby cereals, value forecast by segment ($m), 2009?14 93
Table 81: Turkey, baby cereals, volume by segment (kg, million), 2004?09 95
Table 82: Turkey, baby cereals, volume forecast by segment (kg, million), 2009?14 96
Table 83: Turkey, baby cereals, brand share by value (%), 2008?09 98
Table 84: Turkey, baby cereals, value by brand (TRYm), 2008?09 98
Table 85: Turkey, baby cereals, company share by value (%), 2008?09 100
Table 86: Turkey, baby cereals, value by company (TRYm), 2008?09 100
Table 87: Turkey, baby cereals, distribution channels by value (%), 2008?09 101
Table 88: Turkey, baby cereals, value by distribution channel (TRYm), 2008?09 101
Table 89: Turkey, baby cereals, expenditure per capita (TRY), 2004?09 103
Table 90: Turkey, baby cereals, forecast expenditure per capita (TRY), 2009?14 103
Table 91: Turkey, baby cereals, expenditure per capita ($), 2004?09 104
Table 92: Turkey, baby cereals, forecast expenditure per capita ($), 2009?14 104
Table 93: Turkey, baby cereals, consumption per capita (kg), 2004?09 105
Table 94: Turkey, baby cereals, forecast consumption per capita (kg), 2009?14 105
Table 95: Global baby food market value, 2009 106
Table 96: Global baby food market split (value terms ($m), 2009), top five countries 109
Table 97: Global baby food market volume, 2009 110
Table 98: Global baby food market split (volume terms, 2009), top five countries 113
Table 99: Leading players, top five countries 114
Table 100: Turkey baby food new product launches reports, by company , 2009 115
Table 101: Turkey baby food new product launches SKUs, by company , 2009 115
Table 102: Turkey baby food new product launches (reports), by flavor and fragrances , 2009 116
Table 103: Turkey baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 116
Table 104: Turkey baby food new product launches (reports), by package tags or claims , 2009 117
Table 105: Turkey baby food new product launches – recent launches (2009) 117
Table 106: Turkey population, by age group, 2004?09 (millions) 118
Table 107: Turkey population forecast, by age group, 2009?14 (millions) 119
Table 108: Turkey population, by gender, 2004?09 (millions) 119
Table 109: Turkey population forecast, by gender, 2009?14 (millions) 120
Table 110: Turkey nominal GDP, 2004?09 (TRYbn, nominal prices) 120
Table 111: Turkey nominal GDP forecast, 2009?14 (TRYbn, nominal prices) 120
Table 112: Turkey real GDP, 2004?09 (TRYbn, 2000 prices) 121
Table 113: Turkey real GDP forecast, 2009?14 (TRYbn, 2000 prices) 121
Table 114: Turkey real GDP, 2004?09 ($bn, 2000 prices) 121
Table 115: Turkey real GDP forecast, 2009?14 ($bn, 2000 prices) 122
Table 116: Turkey consumer price index, 2004?09 (2000=100) 122
Table 117: Turkey consumer price index, 2009?14 (2000=100) 122



[Inhaltsverzeichnis ausblenden]