Introduction

This databook is a detailed information resource covering all the key data points on Baby food in Taiwan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Scope

*Contains information on 4 categories: Bottled Baby Food, Baby cereals, Baby Snacks and Other Baby Foods

*Provides market value, volume, expenditure and consumption data by market, category and segment

*Includes company and brand share data by categories

Highlights

The market for Baby food in Taiwan increased between 2002-2007, growing at an average annual rate of 3.9%.

The leading company in the market in 2007 was Nestle S.A. The second-largest player was HiPP UK Ltd with Sheng Yong Ltd in third place.

Reasons to Purchase

*Discover the major quantitative trends affecting the Baby food markets

*Understand consumers' consumption and expenditure patterns

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

The market for Baby food in Taiwan increased between 2002-2007, growing at an average annual rate of 3.9%.

The leading company in the market in 2007 was Nestle S.A. The second-largest player was HiPP UK Ltd with Sheng Yong Ltd in third place.


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LIST OF FIGURES
Figure 1: Taiwan baby food value and value forecast, 2002?2012 (TWD m, nominal prices) 23
Figure 2: Taiwan baby food category growth comparison, by value, 2002?2012 26
Figure 3: Taiwan baby food volume and volume forecast, 2002?2012 (Kg m) 30
Figure 4: Taiwan baby food category growth comparison, by volume, 2002?2012 30
Figure 5: Taiwan baby food distribution channels, by value, 2006?2007 (%) 34
Figure 6: Taiwan bottled baby food value and value forecast, 2002?2012 (TWD m, nominal prices) 44
Figure 7: Taiwan bottled baby food category growth comparison, by value, 2002?2012 46
Figure 8: Taiwan bottled baby food volume and volume forecast, 2002?2012 (Kg m) 49
Figure 9: Taiwan bottled baby food category growth comparison, by volume, 2002?2012 50
Figure 10: Taiwan bottled baby food distribution channels, by value, 2006?2007 (%) 54
Figure 11: Taiwan baby cereals value and value forecast, 2002?2012 (TWD m, nominal prices) 60
Figure 12: Taiwan baby cereals category growth comparison, by value, 2002?2012 62
Figure 13: Taiwan baby cereals volume and volume forecast, 2002?2012 (Kg m) 65
Figure 14: Taiwan baby cereals category growth comparison, by volume, 2002?2012 66
Figure 15: Taiwan baby cereals company share, by value, 2006?2007 (%) 68
Figure 16: Taiwan baby cereals distribution channels, by value, 2006?2007 (%) 71
Figure 17: Taiwan other baby foods value and value forecast, 2002?2012 (TWD m, nominal prices) 77
Figure 18: Taiwan other baby foods category growth comparison, by value, 2002?2012 79
Figure 19: Taiwan other baby foods volume and volume forecast, 2002?2012 (Kg m) 82
Figure 20: Taiwan other baby foods category growth comparison, by volume, 2002?2012 83
Figure 21: Taiwan other baby foods distribution channels, by value, 2006?2007 (%) 87
Figure 22: Taiwan baby snacks value and value forecast, 2002?2012 (TWD m, nominal prices) 93
Figure 23: Taiwan baby snacks category growth comparison, by value, 2002?2012 96
Figure 24: Taiwan baby snacks volume and volume forecast, 2002?2012 (Kg m) 99
Figure 25: Taiwan baby snacks category growth comparison, by volume, 2002?2012 100
Figure 26: Taiwan baby snacks distribution channels, by value, 2006?2007 (%) 104
Figure 27: Global baby food market split (value terms, 2007) – Top 5 countries 110
Figure 28: Global baby food market value, 2002–2007 (Top 5 countries) 113
Figure 29: Global baby food market split (volume terms, 2007) – Top 5 countries 115
Figure 30: Global baby food market volume, 2002–2007 (Top 5 countries) 118
Figure 31: Map of Taiwan 124
Figure 32: Annual data review process 133


LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Taiwan baby food value, 2002?2007 (TWD m, nominal prices) 21
Table 4: Taiwan baby food value forecast, 2007?2012 (TWD m, nominal prices) 23
Table 5: Taiwan baby food value, 2002?2007 (US$ m nominal prices) 24
Table 6: Taiwan baby food value forecast, 2007?2012 (US$ m nominal prices) 25
Table 7: Taiwan baby food volume, 2002?2007 (Kg m) 28
Table 8: Taiwan baby food volume forecast, 2007?2012 (Kg m) 29
Table 9: Taiwan baby food brand share, by value, 2006?2007 (%) 31
Table 10: Taiwan baby food value, by brand 2006?2007 (TWD m nominal prices) 31
Table 11: Taiwan baby food company share by value, 2006?2007 (%) 32
Table 12: Taiwan baby food value, by company, 2006?2007 (TWD m nominal prices) 32
Table 13: Taiwan baby food distribution channels, by value, 2006?2007 (%) 33
Table 14: Taiwan baby food value, by distribution channel, 2006?2007 (TWD m nominal prices) 33
Table 15: Taiwan baby food expenditure per capita, 2002?2007 (TWD, nominal prices) 35
Table 16: Taiwan baby food forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 36
Table 17: Taiwan baby food expenditure per capita, 2002?2007 (US$ nominal prices) 36
Table 18: Taiwan baby food forecast expenditure per capita, 2007?2012 (US$ nominal prices) 37
Table 19: Taiwan baby food consumption per capita, 2002?2007 (Kg) 37
Table 20: Taiwan baby food forecast consumption per capita, 2007?2012 (Kg) 38
Table 21: Nestle S.A. Key Facts 39
Table 22: Taiwan bottled baby food value, 2002?2007 (TWD m, nominal prices) 42
Table 23: Taiwan bottled baby food value forecast, 2007?2012 (TWD m, nominal prices) 43
Table 24: Taiwan bottled baby food value, 2002?2007 (US$ m nominal prices) 45
Table 25: Taiwan bottled baby food value forecast, 2007?2012 (US$ m nominal prices) 45
Table 26: Taiwan bottled baby food volume, 2002?2007 (Kg m) 47
Table 27: Taiwan bottled baby food volume forecast, 2007?2012 (Kg m) 48
Table 28: Taiwan bottled baby food brand share, by value, 2006?2007 (%) 51
Table 29: Taiwan bottled baby food value, by brand 2006?2007 (TWD m nominal prices) 51
Table 30: Taiwan bottled baby food company share by value, 2006?2007 (%) 52
Table 31: Taiwan bottled baby food value, by company, 2006?2007 (TWD m nominal prices) 52
Table 32: Taiwan bottled baby food distribution channels, by value, 2006?2007 (%) 53
Table 33: Taiwan bottled baby food value, by distribution channel, 2006?2007 (TWD m nominal prices) 53
Table 34: Taiwan bottled baby food expenditure per capita, 2002?2007 (TWD, nominal prices) 55
Table 35: Taiwan bottled baby food forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 55
Table 36: Taiwan bottled baby food expenditure per capita, 2002?2007 (US$ nominal prices) 56
Table 37: Taiwan bottled baby food forecast expenditure per capita, 2007?2012 (US$ nominal prices) 56
Table 38: Taiwan bottled baby food consumption per capita, 2002?2007 (Kg) 57
Table 39: Taiwan bottled baby food forecast consumption per capita, 2007?2012 (Kg) 57
Table 40: Taiwan baby cereals value, 2002?2007 (TWD m, nominal prices) 58
Table 41: Taiwan baby cereals value forecast, 2007?2012 (TWD m, nominal prices) 59
Table 42: Taiwan baby cereals value, 2002?2007 (US$ m nominal prices) 61
Table 43: Taiwan baby cereals value forecast, 2007?2012 (US$ m nominal prices) 61
Table 44: Taiwan baby cereals volume, 2002?2007 (Kg m) 63
Table 45: Taiwan baby cereals volume forecast, 2007?2012 (Kg m) 64
Table 46: Taiwan baby cereals brand share, by value, 2006?2007 (%) 67
Table 47: Taiwan baby cereals value, by brand 2006?2007 (TWD m nominal prices) 67
Table 48: Taiwan baby cereals company share by value, 2006?2007 (%) 69
Table 49: Taiwan baby cereals value, by company, 2006?2007 (TWD m nominal prices) 69
Table 50: Taiwan baby cereals distribution channels, by value, 2006?2007 (%) 70
Table 51: Taiwan baby cereals value, by distribution channel, 2006?2007 (TWD m nominal prices) 70
Table 52: Taiwan baby cereals expenditure per capita, 2002?2007 (TWD, nominal prices) 72
Table 53: Taiwan baby cereals forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 72
Table 54: Taiwan baby cereals expenditure per capita, 2002?2007 (US$ nominal prices) 73
Table 55: Taiwan baby cereals forecast expenditure per capita, 2007?2012 (US$ nominal prices) 73
Table 56: Taiwan baby cereals consumption per capita, 2002?2007 (Kg) 74
Table 57: Taiwan baby cereals forecast consumption per capita, 2007?2012 (Kg) 74
Table 58: Taiwan other baby foods value, 2002?2007 (TWD m, nominal prices) 75
Table 59: Taiwan other baby foods value forecast, 2007?2012 (TWD m, nominal prices) 76
Table 60: Taiwan other baby foods value, 2002?2007 (US$ m nominal prices) 78
Table 61: Taiwan other baby foods value forecast, 2007?2012 (US$ m nominal prices) 78
Table 62: Taiwan other baby foods volume, 2002?2007 (Kg m) 80
Table 63: Taiwan other baby foods volume forecast, 2007?2012 (Kg m) 81
Table 64: Taiwan other baby foods brand share, by value, 2006?2007 (%) 84
Table 65: Taiwan other baby foods value, by brand 2006?2007 (TWD m nominal prices) 84
Table 66: Taiwan other baby foods company share by value, 2006?2007 (%) 85
Table 67: Taiwan other baby foods value, by company, 2006?2007 (TWD m nominal prices) 85
Table 68: Taiwan other baby foods distribution channels, by value, 2006?2007 (%) 86
Table 69: Taiwan other baby foods value, by distribution channel, 2006?2007 (TWD m nominal prices) 86
Table 70: Taiwan other baby foods expenditure per capita, 2002?2007 (TWD, nominal prices) 88
Table 71: Taiwan other baby foods forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 88
Table 72: Taiwan other baby foods expenditure per capita, 2002?2007 (US$ nominal prices) 89
Table 73: Taiwan other baby foods forecast expenditure per capita, 2007?2012 (US$ nominal prices) 89
Table 74: Taiwan other baby foods consumption per capita, 2002?2007 (Kg) 90
Table 75: Taiwan other baby foods forecast consumption per capita, 2007?2012 (Kg) 90
Table 76: Taiwan baby snacks value, 2002?2007 (TWD m, nominal prices) 91
Table 77: Taiwan baby snacks value forecast, 2007?2012 (TWD m, nominal prices) 92
Table 78: Taiwan baby snacks value, 2002?2007 (US$ m nominal prices) 94
Table 79: Taiwan baby snacks value forecast, 2007?2012 (US$ m nominal prices) 95
Table 80: Taiwan baby snacks volume, 2002?2007 (Kg m) 97
Table 81: Taiwan baby snacks volume forecast, 2007?2012 (Kg m) 98
Table 82: Taiwan baby snacks brand share, by value, 2006?2007 (%) 101
Table 83: Taiwan baby snacks value, by brand 2006?2007 (TWD m nominal prices) 101
Table 84: Taiwan baby snacks company share by value, 2006?2007 (%) 102
Table 85: Taiwan baby snacks value, by company, 2006?2007 (TWD m nominal prices) 102
Table 86: Taiwan baby snacks distribution channels, by value, 2006?2007 (%) 103
Table 87: Taiwan baby snacks value, by distribution channel, 2006?2007 (TWD m nominal prices) 103
Table 88: Taiwan baby snacks expenditure per capita, 2002?2007 (TWD, nominal prices) 105
Table 89: Taiwan baby snacks forecast expenditure per capita, 2007?2012 (TWD, nominal prices) 106
Table 90: Taiwan baby snacks expenditure per capita, 2002?2007 (US$ nominal prices) 106
Table 91: Taiwan baby snacks forecast expenditure per capita, 2007?2012 (US$ nominal prices) 107
Table 92: Taiwan baby snacks consumption per capita, 2002?2007 (Kg) 107
Table 93: Taiwan baby snacks forecast consumption per capita, 2007?2012 (Kg) 108
Table 94: Global baby food market value, 2007 109
Table 95: Global baby food market split (value terms (US$ m), 2007) – Top 5 countries 112
Table 96: Global baby food market volume, 2007 114
Table 97: Global baby food market split (volume terms, 2007) – Top 5 countries 117
Table 98: Leading players - Top 5 countries 119
Table 99: Taiwan baby food new product launches reports, by company 2008 120
Table 100: Taiwan baby food new product launches SKUs, by company 2008 120
Table 101: Taiwan baby food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 121
Table 102: Taiwan baby food new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 121
Table 103: Taiwan baby food new product launches (reports), by Package tags or Claims 2008 122
Table 104: Taiwan baby food new product launches (reports) 122
Table 105: Taiwan Key Facts 124
Table 106: Taiwan population, by age group, 2002-2007 (millions) 127
Table 107: Taiwan population forecast, by age group, 2007-2012 (millions) 128
Table 108: Taiwan population, by gender, 2002-2007 (millions) 128
Table 109: Taiwan population forecast, by gender, 2007-2012 (millions) 129
Table 110: Taiwan nominal GDP, 2002-2007 (TWD bn, 2000 prices) 129
Table 111: Taiwan nominal GDP forecast, 2007-2012 (TWD bn, 2000 prices) 129
Table 112: Taiwan real GDP, 2002-2007 (TWD bn, nominal prices) 130
Table 113: Taiwan real GDP forecast, 2007-2012 (TWD bn, nominal prices) 130
Table 114: Taiwan real GDP, 2002-2007 (US$ bn, 2000 prices) 130
Table 115: Taiwan real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 131
Table 116: Taiwan consumer price index, 2002-2007 (2003=100) 131
Table 117: Taiwan consumer price index, 2007-2012 (2003=100) 131

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