This databook is a detailed information resource covering all the key data points on Baby Personal Care in Croatia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.

Report Highlights
The market for Baby Personal Care in Croatia increased between 2002-2007, growing at an average annual rate of 3.5%.

The leading company in the market in 2007 was Procter & Gamble Company, The. The second-largest player was Svenska Cellulosa Aktiebolaget SCA with Kimberly-Clark Corporation in third place.
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Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Croatia Baby Personal Care value, 2002-2007 (HRK m, nominal prices) 17
Table 4: Croatia Baby Personal Care value forecast, 2007-2012 (HRK m, nominal prices) 18
Table 5: Croatia Baby Personal Care value, 2002-2007 (US$ m nominal prices) 20
Table 6: Croatia Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 20
Table 7: Croatia Baby Personal Care volume, 2002-2007 (Units m) 22
Table 8: Croatia Baby Personal Care volume forecast, 2007-2012 (Units m) 23
Table 9: Croatia Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Croatia Baby Personal Care value, by brand 2006-2007 (HRK m nominal prices) 26
Table 11: Croatia Baby Personal Care company share by value, 2006-2007 (%) 28
Table 12: Croatia Baby Personal Care value, by company, 2006-2007 (HRK m nominal prices) 28
Table 13: Croatia Baby Personal Care distribution channels, by value, 2006-2007 (%) 29
Table 14: Croatia Baby Personal Care value, by distribution channel, 2006-2007 (HRK m nominal prices) 29
Table 15: Croatia Baby Personal Care expenditure per capita, 2002-2007 (HRK, nominal prices) 31
Table 16: Croatia Baby Personal Care forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 31
Table 17: Croatia Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Croatia Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 32
Table 19: Croatia Baby Personal Care consumption per capita, 2002-2007 (Units) 33
Table 20: Croatia Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 33
Table 21: Procter & Gamble Company, The Key Facts 34
Table 22: Svenska Cellulosa Aktiebolaget SCA Key Facts 37
Table 23: Croatia Diapers value, 2002-2007 (HRK m, nominal prices) 39
Table 24: Croatia Diapers value forecast, 2007-2012 (HRK m, nominal prices) 40
Table 25: Croatia Diapers value, 2002-2007 (US$ m nominal prices) 42
Table 26: Croatia Diapers value forecast, 2007-2012 (US$ m nominal prices) 42
Table 27: Croatia Diapers volume, 2002-2007 (Units m) 44
Table 28: Croatia Diapers volume forecast, 2007-2012 (Units m) 45
Table 29: Croatia Diapers brand share, by value, 2006-2007 (%) 48
Table 30: Croatia Diapers value, by brand 2006-2007 (HRK m nominal prices) 48
Table 31: Croatia Diapers company share by value, 2006-2007 (%) 50
Table 32: Croatia Diapers value, by company, 2006-2007 (HRK m nominal prices) 50
Table 33: Croatia Diapers distribution channels, by value, 2006-2007 (%) 51
Table 34: Croatia Diapers value, by distribution channel, 2006-2007 (HRK m nominal prices) 51
Table 35: Croatia Diapers expenditure per capita, 2002-2007 (HRK, nominal prices) 53
Table 36: Croatia Diapers forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 53
Table 37: Croatia Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 38: Croatia Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 54
Table 39: Croatia Diapers consumption per capita, 2002-2007 (Units) 55
Table 40: Croatia Diapers forecast consumption per capita, 2007-2012 (Units) 55
Table 41: Croatia Baby Toiletries value, 2002-2007 (HRK m, nominal prices) 56
Table 42: Croatia Baby Toiletries value forecast, 2007-2012 (HRK m, nominal prices) 57
Table 43: Croatia Baby Toiletries value, 2002-2007 (US$ m nominal prices) 59
Table 44: Croatia Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 60
Table 45: Croatia Baby Toiletries volume, 2002-2007 (Units m) 62
Table 46: Croatia Baby Toiletries volume forecast, 2007-2012 (Units m) 63
Table 47: Croatia Baby Toiletries brand share, by value, 2006-2007 (%) 66
Table 48: Croatia Baby Toiletries value, by brand 2006-2007 (HRK m nominal prices) 66
Table 49: Croatia Baby Toiletries company share by value, 2006-2007 (%) 68
Table 50: Croatia Baby Toiletries value, by company, 2006-2007 (HRK m nominal prices) 68
Table 51: Croatia Baby Toiletries distribution channels, by value, 2006-2007 (%) 69
Table 52: Croatia Baby Toiletries value, by distribution channel, 2006-2007 (HRK m nominal prices) 69
Table 53: Croatia Baby Toiletries expenditure per capita, 2002-2007 (HRK, nominal prices) 71
Table 54: Croatia Baby Toiletries forecast expenditure per capita, 2007-2012 (HRK, nominal prices) 72
Table 55: Croatia Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 56: Croatia Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 73
Table 57: Croatia Baby Toiletries consumption per capita, 2002-2007 (Units) 73
Table 58: Croatia Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 74
Table 59: Global Baby Personal Care market value, 2007 75
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 78
Table 61: Global Baby Personal Care market volume, 2007 80
Table 62: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 83
Table 63: Leading players - Top 5 countries 85
Table 64: Croatia Baby Personal Care new product launches (reports) and SKUs, by company 2007 86
Table 65: Croatia Baby Personal Care new product launches (reports) 86
Table 66: Croatia Key Facts 88
Table 67: Croatia population, by age group, 2002-2007 (millions) 91
Table 68: Croatia population forecast, by age group, 2007-2012 (millions) 92
Table 69: Croatia population, by gender, 2002-2007 (millions) 92
Table 70: Croatia population forecast, by gender, 2007-2012 (millions) 93
Table 71: Croatia nominal GDP, 2002-2007 (HRK bn, 2000 prices) 93
Table 72: Croatia nominal GDP forecast, 2007-2012 (HRK bn, 2000 prices) 93
Table 73: Croatia real GDP, 2002-2007 (HRK bn, nominal prices) 94
Table 74: Croatia real GDP forecast, 2007-2012 (HRK bn, nominal prices) 94
Table 75: Croatia real GDP, 2002-2007 (US$ bn, 2000 prices) 94
Table 76: Croatia real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 95
Table 77: Croatia consumer price index, 2002-2007 (2003=100) 95
Table 78: Croatia consumer price index, 2007-2012 (2003=100) 95
Figure 1: Croatia Baby Personal Care value & value forecast, 2002-2012 (HRK m, nominal prices) 19
Figure 2: Croatia Baby Personal Care category growth comparison, by value, 2002-2012 21
Figure 3: Croatia Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 24
Figure 4: Croatia Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Croatia Baby Personal Care company share, by value, 2006-2007 (%) 27
Figure 6: Croatia Baby Personal Care distribution channels, by value, 2006-2007(%) 30
Figure 7: Croatia Diapers value & value forecast, 2002-2012 (HRK m, nominal prices) 41
Figure 8: Croatia Diapers category growth comparison, by value, 2002-2012 43
Figure 9: Croatia Diapers volume & volume forecast, 2002-2012 (Units m) 46
Figure 10: Croatia Diapers category growth comparison, by volume, 2002-2012 47
Figure 11: Croatia Diapers company share, by value, 2006-2007 (%) 49
Figure 12: Croatia Diapers distribution channels, by value, 2006-2007(%) 52
Figure 13: Croatia Baby Toiletries value & value forecast, 2002-2012 (HRK m, nominal prices) 58
Figure 14: Croatia Baby Toiletries category growth comparison, by value, 2002-2012 61
Figure 15: Croatia Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 64
Figure 16: Croatia Baby Toiletries category growth comparison, by volume, 2002-2012 65
Figure 17: Croatia Baby Toiletries company share, by value, 2006-2007 (%) 67
Figure 18: Croatia Baby Toiletries distribution channels, by value, 2006-2007(%) 70
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 76
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 79
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 81
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 84
Figure 23: Map of Croatia 88
Figure 24: Annual data review process 97
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