Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Denmark Baby Personal Care value, 2002-2007 (DKK m, nominal prices) 17
Table 4: Denmark Baby Personal Care value forecast, 2007-2012 (DKK m, nominal prices) 18
Table 5: Denmark Baby Personal Care value, 2002-2007 (US$ m nominal prices) 20
Table 6: Denmark Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 20
Table 7: Denmark Baby Personal Care volume, 2002-2007 (Units m) 22
Table 8: Denmark Baby Personal Care volume forecast, 2007-2012 (Units m) 23
Table 9: Denmark Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Denmark Baby Personal Care value, by brand 2006-2007 (DKK m nominal prices) 26
Table 11: Denmark Baby Personal Care company share by value, 2006-2007 (%) 28
Table 12: Denmark Baby Personal Care value, by company, 2006-2007 (DKK m nominal prices) 28
Table 13: Denmark Baby Personal Care distribution channels, by value, 2006-2007 (%) 29
Table 14: Denmark Baby Personal Care value, by distribution channel, 2006-2007 (DKK m nominal prices) 29
Table 15: Denmark Baby Personal Care expenditure per capita, 2002-2007 (DKK, nominal prices) 31
Table 16: Denmark Baby Personal Care forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 31
Table 17: Denmark Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Denmark Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 32
Table 19: Denmark Baby Personal Care consumption per capita, 2002-2007 (Units) 33
Table 20: Denmark Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 33
Table 21: Svenska Cellulosa Aktiebolaget SCA Key Facts 34
Table 22: Procter & Gamble Company, The Key Facts 36
Table 23: Denmark Diapers value, 2002-2007 (DKK m, nominal prices) 39
Table 24: Denmark Diapers value forecast, 2007-2012 (DKK m, nominal prices) 40
Table 25: Denmark Diapers value, 2002-2007 (US$ m nominal prices) 42
Table 26: Denmark Diapers value forecast, 2007-2012 (US$ m nominal prices) 42
Table 27: Denmark Diapers volume, 2002-2007 (Units m) 44
Table 28: Denmark Diapers volume forecast, 2007-2012 (Units m) 45
Table 29: Denmark Diapers brand share, by value, 2006-2007 (%) 48
Table 30: Denmark Diapers value, by brand 2006-2007 (DKK m nominal prices) 48
Table 31: Denmark Diapers company share by value, 2006-2007 (%) 50
Table 32: Denmark Diapers value, by company, 2006-2007 (DKK m nominal prices) 50
Table 33: Denmark Diapers distribution channels, by value, 2006-2007 (%) 51
Table 34: Denmark Diapers value, by distribution channel, 2006-2007 (DKK m nominal prices) 51
Table 35: Denmark Diapers expenditure per capita, 2002-2007 (DKK, nominal prices) 53
Table 36: Denmark Diapers forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 53
Table 37: Denmark Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 38: Denmark Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 54
Table 39: Denmark Diapers consumption per capita, 2002-2007 (Units) 55
Table 40: Denmark Diapers forecast consumption per capita, 2007-2012 (Units) 55
Table 41: Denmark Baby Toiletries value, 2002-2007 (DKK m, nominal prices) 56
Table 42: Denmark Baby Toiletries value forecast, 2007-2012 (DKK m, nominal prices) 57
Table 43: Denmark Baby Toiletries value, 2002-2007 (US$ m nominal prices) 59
Table 44: Denmark Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 60
Table 45: Denmark Baby Toiletries volume, 2002-2007 (Units m) 62
Table 46: Denmark Baby Toiletries volume forecast, 2007-2012 (Units m) 63
Table 47: Denmark Baby Toiletries brand share, by value, 2006-2007 (%) 66
Table 48: Denmark Baby Toiletries value, by brand 2006-2007 (DKK m nominal prices) 66
Table 49: Denmark Baby Toiletries company share by value, 2006-2007 (%) 68
Table 50: Denmark Baby Toiletries value, by company, 2006-2007 (DKK m nominal prices) 68
Table 51: Denmark Baby Toiletries distribution channels, by value, 2006-2007 (%) 69
Table 52: Denmark Baby Toiletries value, by distribution channel, 2006-2007 (DKK m nominal prices) 69
Table 53: Denmark Baby Toiletries expenditure per capita, 2002-2007 (DKK, nominal prices) 71
Table 54: Denmark Baby Toiletries forecast expenditure per capita, 2007-2012 (DKK, nominal prices) 72
Table 55: Denmark Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 56: Denmark Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 73
Table 57: Denmark Baby Toiletries consumption per capita, 2002-2007 (Units) 73
Table 58: Denmark Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 74
Table 59: Global Baby Personal Care market value, 2007 75
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 78
Table 61: Global Baby Personal Care market volume, 2007 80
Table 62: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 83
Table 63: Leading players - Top 5 countries 85
Table 64: Denmark Key Facts 87
Table 65: Denmark population, by age group, 2002-2007 (millions) 90
Table 66: Denmark population forecast, by age group, 2007-2012 (millions) 91
Table 67: Denmark population, by gender, 2002-2007 (millions) 91
Table 68: Denmark population forecast, by gender, 2007-2012 (millions) 92
Table 69: Denmark nominal GDP, 2002-2007 (DKK bn, 2000 prices) 92
Table 70: Denmark nominal GDP forecast, 2007-2012 (DKK bn, 2000 prices) 92
Table 71: Denmark real GDP, 2002-2007 (DKK bn, nominal prices) 93
Table 72: Denmark real GDP forecast, 2007-2012 (DKK bn, nominal prices) 93
Table 73: Denmark real GDP, 2002-2007 (US$ bn, 2000 prices) 93
Table 74: Denmark real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 94
Table 75: Denmark consumer price index, 2002-2007 (2003=100) 94
Table 76: Denmark consumer price index, 2007-2012 (2003=100) 94
Figure 1: Denmark Baby Personal Care value & value forecast, 2002-2012 (DKK m, nominal prices) 19
Figure 2: Denmark Baby Personal Care category growth comparison, by value, 2002-2012 21
Figure 3: Denmark Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 24
Figure 4: Denmark Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Denmark Baby Personal Care company share, by value, 2006-2007 (%) 27
Figure 6: Denmark Baby Personal Care distribution channels, by value, 2006-2007(%) 30
Figure 7: Denmark Diapers value & value forecast, 2002-2012 (DKK m, nominal prices) 41
Figure 8: Denmark Diapers category growth comparison, by value, 2002-2012 43
Figure 9: Denmark Diapers volume & volume forecast, 2002-2012 (Units m) 46
Figure 10: Denmark Diapers category growth comparison, by volume, 2002-2012 47
Figure 11: Denmark Diapers company share, by value, 2006-2007 (%) 49
Figure 12: Denmark Diapers distribution channels, by value, 2006-2007(%) 52
Figure 13: Denmark Baby Toiletries value & value forecast, 2002-2012 (DKK m, nominal prices) 58
Figure 14: Denmark Baby Toiletries category growth comparison, by value, 2002-2012 61
Figure 15: Denmark Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 64
Figure 16: Denmark Baby Toiletries category growth comparison, by volume, 2002-2012 65
Figure 17: Denmark Baby Toiletries company share, by value, 2006-2007 (%) 67
Figure 18: Denmark Baby Toiletries distribution channels, by value, 2006-2007(%) 70
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 76
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 79
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 81
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 84
Figure 23: Map of Denmark 87
Figure 24: Annual data review process 96
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