Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Greece Baby Personal Care value, 2002-2007 (EUR m, nominal prices) 17
Table 4: Greece Baby Personal Care value forecast, 2007-2012 (EUR m, nominal prices) 18
Table 5: Greece Baby Personal Care value, 2002-2007 (US$ m nominal prices) 20
Table 6: Greece Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 20
Table 7: Greece Baby Personal Care volume, 2002-2007 (Units m) 22
Table 8: Greece Baby Personal Care volume forecast, 2007-2012 (Units m) 23
Table 9: Greece Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Greece Baby Personal Care value, by brand 2006-2007 (EUR m nominal prices) 27
Table 11: Greece Baby Personal Care company share by value, 2006-2007 (%) 29
Table 12: Greece Baby Personal Care value, by company, 2006-2007 (EUR m nominal prices) 29
Table 13: Greece Baby Personal Care distribution channels, by value, 2006-2007 (%) 30
Table 14: Greece Baby Personal Care value, by distribution channel, 2006-2007 (EUR m nominal prices) 30
Table 15: Greece Baby Personal Care expenditure per capita, 2002-2007 (EUR, nominal prices) 32
Table 16: Greece Baby Personal Care forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 32
Table 17: Greece Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 33
Table 18: Greece Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 33
Table 19: Greece Baby Personal Care consumption per capita, 2002-2007 (Units) 34
Table 20: Greece Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 34
Table 21: Procter & Gamble Company, The Key Facts 35
Table 22: Greece Diapers value, 2002-2007 (EUR m, nominal prices) 38
Table 23: Greece Diapers value forecast, 2007-2012 (EUR m, nominal prices) 39
Table 24: Greece Diapers value, 2002-2007 (US$ m nominal prices) 41
Table 25: Greece Diapers value forecast, 2007-2012 (US$ m nominal prices) 41
Table 26: Greece Diapers volume, 2002-2007 (Units m) 43
Table 27: Greece Diapers volume forecast, 2007-2012 (Units m) 44
Table 28: Greece Diapers brand share, by value, 2006-2007 (%) 47
Table 29: Greece Diapers value, by brand 2006-2007 (EUR m nominal prices) 47
Table 30: Greece Diapers company share by value, 2006-2007 (%) 49
Table 31: Greece Diapers value, by company, 2006-2007 (EUR m nominal prices) 49
Table 32: Greece Diapers distribution channels, by value, 2006-2007 (%) 50
Table 33: Greece Diapers value, by distribution channel, 2006-2007 (EUR m nominal prices) 50
Table 34: Greece Diapers expenditure per capita, 2002-2007 (EUR, nominal prices) 52
Table 35: Greece Diapers forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 52
Table 36: Greece Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 53
Table 37: Greece Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 53
Table 38: Greece Diapers consumption per capita, 2002-2007 (Units) 54
Table 39: Greece Diapers forecast consumption per capita, 2007-2012 (Units) 54
Table 40: Greece Baby Toiletries value, 2002-2007 (EUR m, nominal prices) 55
Table 41: Greece Baby Toiletries value forecast, 2007-2012 (EUR m, nominal prices) 56
Table 42: Greece Baby Toiletries value, 2002-2007 (US$ m nominal prices) 58
Table 43: Greece Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 59
Table 44: Greece Baby Toiletries volume, 2002-2007 (Units m) 61
Table 45: Greece Baby Toiletries volume forecast, 2007-2012 (Units m) 62
Table 46: Greece Baby Toiletries brand share, by value, 2006-2007 (%) 65
Table 47: Greece Baby Toiletries value, by brand 2006-2007 (EUR m nominal prices) 66
Table 48: Greece Baby Toiletries company share by value, 2006-2007 (%) 68
Table 49: Greece Baby Toiletries value, by company, 2006-2007 (EUR m nominal prices) 68
Table 50: Greece Baby Toiletries distribution channels, by value, 2006-2007 (%) 69
Table 51: Greece Baby Toiletries value, by distribution channel, 2006-2007 (EUR m nominal prices) 69
Table 52: Greece Baby Toiletries expenditure per capita, 2002-2007 (EUR, nominal prices) 71
Table 53: Greece Baby Toiletries forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 72
Table 54: Greece Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 72
Table 55: Greece Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 73
Table 56: Greece Baby Toiletries consumption per capita, 2002-2007 (Units) 73
Table 57: Greece Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 74
Table 58: Global Baby Personal Care market value, 2007 75
Table 59: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 78
Table 60: Global Baby Personal Care market volume, 2007 80
Table 61: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 83
Table 62: Leading players - Top 5 countries 85
Table 63: Greece Baby Personal Care new product launches (reports) and SKUs, by company (Top 5 companies), 2007 86
Table 64: Greece Baby Personal Care new product launches (reports), by flavor and fragrances 2007 86
Table 65: Greece Baby Personal Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 87
Table 66: Greece Baby Personal Care new product launches (reports), by Package tags or Claims 2007 87
Table 67: Greece Baby Personal Care new product launches (reports) - Recent 5 launches 88
Table 68: Greece Key Facts 90
Table 69: Greece population, by age group, 2002-2007 (millions) 93
Table 70: Greece population forecast, by age group, 2007-2012 (millions) 94
Table 71: Greece population, by gender, 2002-2007 (millions) 94
Table 72: Greece population forecast, by gender, 2007-2012 (millions) 95
Table 73: Greece nominal GDP, 2002-2007 (EUR bn, 2000 prices) 95
Table 74: Greece nominal GDP forecast, 2007-2012 (EUR bn, 2000 prices) 95
Table 75: Greece real GDP, 2002-2007 (EUR bn, nominal prices) 96
Table 76: Greece real GDP forecast, 2007-2012 (EUR bn, nominal prices) 96
Table 77: Greece real GDP, 2002-2007 (US$ bn, 2000 prices) 96
Table 78: Greece real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 97
Table 79: Greece consumer price index, 2002-2007 (2003=100) 97
Table 80: Greece consumer price index, 2007-2012 (2003=100) 97
Figure 1: Greece Baby Personal Care value & value forecast, 2002-2012 (EUR m, nominal prices) 19
Figure 2: Greece Baby Personal Care category growth comparison, by value, 2002-2012 21
Figure 3: Greece Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 24
Figure 4: Greece Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Greece Baby Personal Care company share, by value, 2006-2007 (%) 28
Figure 6: Greece Baby Personal Care distribution channels, by value, 2006-2007(%) 31
Figure 7: Greece Diapers value & value forecast, 2002-2012 (EUR m, nominal prices) 40
Figure 8: Greece Diapers category growth comparison, by value, 2002-2012 42
Figure 9: Greece Diapers volume & volume forecast, 2002-2012 (Units m) 45
Figure 10: Greece Diapers category growth comparison, by volume, 2002-2012 46
Figure 11: Greece Diapers company share, by value, 2006-2007 (%) 48
Figure 12: Greece Diapers distribution channels, by value, 2006-2007(%) 51
Figure 13: Greece Baby Toiletries value & value forecast, 2002-2012 (EUR m, nominal prices) 57
Figure 14: Greece Baby Toiletries category growth comparison, by value, 2002-2012 60
Figure 15: Greece Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 63
Figure 16: Greece Baby Toiletries category growth comparison, by volume, 2002-2012 64
Figure 17: Greece Baby Toiletries company share, by value, 2006-2007 (%) 67
Figure 18: Greece Baby Toiletries distribution channels, by value, 2006-2007(%) 70
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 76
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 79
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 81
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 84
Figure 23: Map of Greece 90
Figure 24: Annual data review process 99
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