Table 1: Baby Personal Care category definitions 7
Table 2: Baby Personal Care distribution channels 8
Table 3: Ireland Baby Personal Care value, 2002-2007 (EUR m, nominal prices) 17
Table 4: Ireland Baby Personal Care value forecast, 2007-2012 (EUR m, nominal prices) 18
Table 5: Ireland Baby Personal Care value, 2002-2007 (US$ m nominal prices) 20
Table 6: Ireland Baby Personal Care value forecast, 2007-2012 (US$ m nominal prices) 20
Table 7: Ireland Baby Personal Care volume, 2002-2007 (Units m) 22
Table 8: Ireland Baby Personal Care volume forecast, 2007-2012 (Units m) 23
Table 9: Ireland Baby Personal Care brand share, by value, 2006-2007 (%) 26
Table 10: Ireland Baby Personal Care value, by brand 2006-2007 (EUR m nominal prices) 26
Table 11: Ireland Baby Personal Care company share by value, 2006-2007 (%) 28
Table 12: Ireland Baby Personal Care value, by company, 2006-2007 (EUR m nominal prices) 28
Table 13: Ireland Baby Personal Care distribution channels, by value, 2006-2007 (%) 29
Table 14: Ireland Baby Personal Care value, by distribution channel, 2006-2007 (EUR m nominal prices) 29
Table 15: Ireland Baby Personal Care expenditure per capita, 2002-2007 (EUR, nominal prices) 31
Table 16: Ireland Baby Personal Care forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 31
Table 17: Ireland Baby Personal Care expenditure per capita, 2002-2007 (US$ nominal prices) 32
Table 18: Ireland Baby Personal Care forecast expenditure per capita, 2007-2012 (US$ nominal prices) 32
Table 19: Ireland Baby Personal Care consumption per capita, 2002-2007 (Units) 33
Table 20: Ireland Baby Personal Care forecast consumption per capita, 2007-2012 (Units) 33
Table 21: Procter & Gamble Company, The Key Facts 34
Table 22: Johnson & Johnson Key Facts 37
Table 23: Ireland Diapers value, 2002-2007 (EUR m, nominal prices) 39
Table 24: Ireland Diapers value forecast, 2007-2012 (EUR m, nominal prices) 40
Table 25: Ireland Diapers value, 2002-2007 (US$ m nominal prices) 42
Table 26: Ireland Diapers value forecast, 2007-2012 (US$ m nominal prices) 42
Table 27: Ireland Diapers volume, 2002-2007 (Units m) 44
Table 28: Ireland Diapers volume forecast, 2007-2012 (Units m) 45
Table 29: Ireland Diapers brand share, by value, 2006-2007 (%) 48
Table 30: Ireland Diapers value, by brand 2006-2007 (EUR m nominal prices) 48
Table 31: Ireland Diapers company share by value, 2006-2007 (%) 50
Table 32: Ireland Diapers value, by company, 2006-2007 (EUR m nominal prices) 50
Table 33: Ireland Diapers distribution channels, by value, 2006-2007 (%) 51
Table 34: Ireland Diapers value, by distribution channel, 2006-2007 (EUR m nominal prices) 51
Table 35: Ireland Diapers expenditure per capita, 2002-2007 (EUR, nominal prices) 53
Table 36: Ireland Diapers forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 53
Table 37: Ireland Diapers expenditure per capita, 2002-2007 (US$ nominal prices) 54
Table 38: Ireland Diapers forecast expenditure per capita, 2007-2012 (US$ nominal prices) 54
Table 39: Ireland Diapers consumption per capita, 2002-2007 (Units) 55
Table 40: Ireland Diapers forecast consumption per capita, 2007-2012 (Units) 55
Table 41: Ireland Baby Toiletries value, 2002-2007 (EUR m, nominal prices) 56
Table 42: Ireland Baby Toiletries value forecast, 2007-2012 (EUR m, nominal prices) 57
Table 43: Ireland Baby Toiletries value, 2002-2007 (US$ m nominal prices) 59
Table 44: Ireland Baby Toiletries value forecast, 2007-2012 (US$ m nominal prices) 60
Table 45: Ireland Baby Toiletries volume, 2002-2007 (Units m) 62
Table 46: Ireland Baby Toiletries volume forecast, 2007-2012 (Units m) 63
Table 47: Ireland Baby Toiletries brand share, by value, 2006-2007 (%) 66
Table 48: Ireland Baby Toiletries value, by brand 2006-2007 (EUR m nominal prices) 66
Table 49: Ireland Baby Toiletries company share by value, 2006-2007 (%) 68
Table 50: Ireland Baby Toiletries value, by company, 2006-2007 (EUR m nominal prices) 68
Table 51: Ireland Baby Toiletries distribution channels, by value, 2006-2007 (%) 69
Table 52: Ireland Baby Toiletries value, by distribution channel, 2006-2007 (EUR m nominal prices) 69
Table 53: Ireland Baby Toiletries expenditure per capita, 2002-2007 (EUR, nominal prices) 71
Table 54: Ireland Baby Toiletries forecast expenditure per capita, 2007-2012 (EUR, nominal prices) 72
Table 55: Ireland Baby Toiletries expenditure per capita, 2002-2007 (US$ nominal prices) 73
Table 56: Ireland Baby Toiletries forecast expenditure per capita, 2007-2012 (US$ nominal prices) 74
Table 57: Ireland Baby Toiletries consumption per capita, 2002-2007 (Units) 75
Table 58: Ireland Baby Toiletries forecast consumption per capita, 2007-2012 (Units) 76
Table 59: Global Baby Personal Care market value, 2007 77
Table 60: Global Baby Personal Care market split (value terms (US$ m), 2007) – Top 5 countries 80
Table 61: Global Baby Personal Care market volume, 2007 82
Table 62: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 85
Table 63: Leading players - Top 5 countries 87
Table 64: Ireland Baby Personal Care new product launches (reports) and SKUs, by company 2007 88
Table 65: Ireland Baby Personal Care new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 88
Table 66: Ireland Baby Personal Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 89
Table 67: Ireland Baby Personal Care new product launches (reports), by Package tags or Claims 2007 89
Table 68: Ireland Baby Personal Care new product launches (reports) 90
Table 69: Ireland Key Facts 92
Table 70: Ireland population, by age group, 2002-2007 (millions) 95
Table 71: Ireland population forecast, by age group, 2007-2012 (millions) 96
Table 72: Ireland population, by gender, 2002-2007 (millions) 96
Table 73: Ireland population forecast, by gender, 2007-2012 (millions) 97
Table 74: Ireland nominal GDP, 2002-2007 (€ bn, 2000 prices) 97
Table 75: Ireland nominal GDP forecast, 2007-2012 (€ bn, 2000 prices) 97
Table 76: Ireland real GDP, 2002-2007 (€ bn, nominal prices) 98
Table 77: Ireland real GDP forecast, 2007-2012 (€ bn, nominal prices) 98
Table 78: Ireland real GDP, 2002-2007 (US$ bn, 2000 prices) 98
Table 79: Ireland real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 99
Table 80: Ireland consumer price index, 2002-2007 (2003=100) 99
Table 81: Ireland consumer price index, 2007-2012 (2003=100) 99
Figure 1: Ireland Baby Personal Care value & value forecast, 2002-2012 (EUR m, nominal prices) 19
Figure 2: Ireland Baby Personal Care category growth comparison, by value, 2002-2012 21
Figure 3: Ireland Baby Personal Care volume & volume forecast, 2002-2012 (Units m) 24
Figure 4: Ireland Baby Personal Care category growth comparison, by volume, 2002-2012 25
Figure 5: Ireland Baby Personal Care company share, by value, 2006-2007 (%) 27
Figure 6: Ireland Baby Personal Care distribution channels, by value, 2006-2007(%) 30
Figure 7: Ireland Diapers value & value forecast, 2002-2012 (EUR m, nominal prices) 41
Figure 8: Ireland Diapers category growth comparison, by value, 2002-2012 43
Figure 9: Ireland Diapers volume & volume forecast, 2002-2012 (Units m) 46
Figure 10: Ireland Diapers category growth comparison, by volume, 2002-2012 47
Figure 11: Ireland Diapers company share, by value, 2006-2007 (%) 49
Figure 12: Ireland Diapers distribution channels, by value, 2006-2007(%) 52
Figure 13: Ireland Baby Toiletries value & value forecast, 2002-2012 (EUR m, nominal prices) 58
Figure 14: Ireland Baby Toiletries category growth comparison, by value, 2002-2012 61
Figure 15: Ireland Baby Toiletries volume & volume forecast, 2002-2012 (Units m) 64
Figure 16: Ireland Baby Toiletries category growth comparison, by volume, 2002-2012 65
Figure 17: Ireland Baby Toiletries company share, by value, 2006-2007 (%) 67
Figure 18: Ireland Baby Toiletries distribution channels, by value, 2006-2007(%) 70
Figure 19: Global Baby Personal Care market split (value terms, 2007) – Top 5 countries 78
Figure 20: Global Baby Personal Care market value, 2002 – 2007 (Top 5 countries) 81
Figure 21: Global Baby Personal Care market split (volume terms, 2007) – Top 5 countries 83
Figure 22: Global Baby Personal Care market volume, 2002 – 2007 (Top 5 countries) 86
Figure 23: Map of Ireland 92
Figure 24: Annual data review process 101
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