Baby Personal Care Market in the US to 2014

Introduction

This databook provides key data and information on the baby personal care market in the US. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: baby toiletries and diapers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in the US increased at a compound annual growth rate of 1.4% between 2004 and 2009.

The diapers category led the baby personal care market in the US, accounting for a share of 84.2%.

The leading players in the US baby personal care market are Kimberly-Clark Corporation and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in the US

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 15
Value analysis (US Dollar), 2004?09 15
Value analysis (US Dollar), 2009?14 16
Volume analysis, 2004?09 18
Volume analysis, 2009?14 19
Company and brand share analysis 21
Distribution analysis 25
Expenditure and consumption per capita 27
Chapter 4 Leading Company Profiles 29
Kimberly-Clark Corporation 29
The Procter & Gamble Company 31
Chapter 5 Category Analysis: Baby Toiletries 33
Value analysis (US Dollar), 2004?09 33
Value analysis (US Dollar), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 6 Category Analysis: Diapers 48
Value analysis (US Dollar), 2004?09 48
Value analysis (US Dollar), 2009?14 49
Volume analysis, 2004?09 51
Volume analysis, 2009?14 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 7 Country Comparison 61
Value 61
Volume 65
Market share 69
Chapter 8 New Product Development 70
Product launches over time 70
Recent product launches 72
Chapter 9 Macroeconomic Profile 73
Macroeconomic Indicators 73
Chapter 10 Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Chapter 11 Appendix 83
Future readings 83
How to contact experts in your industry 83
Disclaimer 83

LIST OF FIGURES
Figure 1: Baby personal care, US, value by category ($m), 2004?14 17
Figure 2: Baby personal care, US, category growth comparison, by value, 2004?14 17
Figure 3: Baby personal care, US, volume by category (units, million), 2004?14 20
Figure 4: Baby personal care, US, category growth comparison, by volume, 2004?14 20
Figure 5: Baby personal care, US, company share by value (%), 2008?09 23
Figure 6: Baby personal care, US, distribution channels by value (%), 2008?09 26
Figure 7: Baby toiletries, US, value by segment ($m), 2004?14 35
Figure 8: Baby toiletries, US, category growth comparison, by value, 2004?14 35
Figure 9: Baby toiletries, US, volume by segment (units, million), 2004?14 38
Figure 10: Baby toiletries, US, category growth comparison, by volume, 2004?14 38
Figure 11: Baby toiletries, US, company share by value (%), 2008?09 40
Figure 12: Baby toiletries, US, distribution channels by value (%), 2008?09 43
Figure 13: Diapers, US, value by segment ($m), 2004?14 50
Figure 14: Diapers, US, category growth comparison, by value, 2004?14 50
Figure 15: Diapers, US, volume by segment (units, million), 2004?14 53
Figure 16: Diapers, US, category growth comparison, by volume, 2004?14 53
Figure 17: Diapers, US, company share by value (%), 2008?09 55
Figure 18: Diapers, US, distribution channels by value (%), 2008?09 58
Figure 19: Global baby personal care market split (value terms, 2009), top five countries 62
Figure 20: Global baby personal care market value, 2004–09, top five countries 64
Figure 21: Global baby personal care market split (volume terms, 2009), top five countries 66
Figure 22: Global baby personal care market volume, 2004–09, top five countries 68
Figure 23: Annual data review process 79

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, US, value by category ($m), 2004?09 15
Table 4: Baby personal care, US, value forecast by category ($m), 2009?14 16
Table 5: Baby personal care, US, volume by category (units, million), 2004?09 18
Table 6: Baby personal care, US, volume forecast by category (units, million), 2009?14 19
Table 7: Baby personal care, US, brand share by value (%), 2008?09 21
Table 8: Baby personal care, US, value by brand ($m), 2008?09 22
Table 9: Baby personal care, US, company share by value (%), 2008?09 24
Table 10: Baby personal care, US, value by company ($m), 2008?09 24
Table 11: Baby personal care, US, distribution channels by value (%), 2008?09 25
Table 12: Baby personal care, US, value by distribution channel ($m), 2008?09 25
Table 13: Baby personal care, US, expenditure per capita ($), 2004?09 27
Table 14: Baby personal care, US, forecast expenditure per capita ($), 2009?14 27
Table 15: Baby personal care, US, consumption per capita (units), 2004?09 28
Table 16: Baby personal care, US, forecast consumption per capita (units), 2009?14 28
Table 17: Kimberly-Clark Corporation key facts 29
Table 18: The Procter & Gamble Company key facts 31
Table 19: Baby toiletries, US, value by segment ($m), 2004?09 33
Table 20: Baby toiletries, US, value forecast by segment ($m), 2009?14 34
Table 21: Baby toiletries, US, volume by segment (units, million), 2004?09 36
Table 22: Baby toiletries, US, volume forecast by segment (units, million), 2009?14 37
Table 23: Baby toiletries, US, brand share by value (%), 2008?09 39
Table 24: Baby toiletries, US, value by brand ($m), 2008?09 39
Table 25: Baby toiletries, US, company share by value (%), 2008?09 41
Table 26: Baby toiletries, US, value by company ($m), 2008?09 41
Table 27: Baby toiletries, US, distribution channels by value (%), 2008?09 42
Table 28: Baby toiletries, US, value by distribution channel ($m), 2008?09 42
Table 29: Baby toiletries, US, expenditure per capita ($), 2004?09 44
Table 30: Baby toiletries, US, forecast expenditure per capita ($), 2009?14 45
Table 31: Baby toiletries, US, consumption per capita (units), 2004?09 46
Table 32: Baby toiletries, US, forecast consumption per capita (units), 2009?14 47
Table 33: Diapers, US, value by segment ($m), 2004?09 48
Table 34: Diapers, US, value forecast by segment ($m), 2009?14 49
Table 35: Diapers, US, volume by segment (units, million), 2004?09 51
Table 36: Diapers, US, volume forecast by segment (units, million), 2009?14 52
Table 37: Diapers, US, brand share by value (%), 2008?09 54
Table 38: Diapers, US, value by brand ($m), 2008?09 54
Table 39: Diapers, US, company share by value (%), 2008?09 56
Table 40: Diapers, US, value by company ($m), 2008?09 56
Table 41: Diapers, US, distribution channels by value (%), 2008?09 57
Table 42: Diapers, US, value by distribution channel ($m), 2008?09 57
Table 43: Diapers, US, expenditure per capita ($), 2004?09 59
Table 44: Diapers, US, forecast expenditure per capita ($), 2009?14 59
Table 45: Diapers, US, consumption per capita (units), 2004?09 60
Table 46: Diapers, US, forecast consumption per capita (units), 2009?14 60
Table 47: Global baby personal care market value, 2009 61
Table 48: Global baby personal care market split (value terms ($m), 2009), top five countries 64
Table 49: Global baby personal care market volume, 2009 65
Table 50: Global baby personal care market split (volume terms, 2009), top five countries 68
Table 51: Leading players, top five countries 69
Table 52: US baby personal care new product launches reports, by company (top five companies), 2009 70
Table 53: US baby personal care new product launches SKUs, by company (top five companies), 2009 70
Table 54: US baby personal care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 71
Table 55: US baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 71
Table 56: US baby personal care new product launches (reports), by package tags or claims (top 10 claims), 2009 72
Table 57: US baby personal care new product launches - recent five launches (2009) 72
Table 58: US population, by age group, 2004?09 (millions) 73
Table 59: US population forecast, by age group, 2009?14 (millions) 74
Table 60: US population, by gender, 2004?09 (millions) 74
Table 61: US population forecast, by gender, 2009?14 (millions) 75
Table 62: US nominal GDP, 2004?09 ($bn, nominal prices) 75
Table 63: US nominal GDP forecast, 2009?14 ($bn, nominal prices) 75
Table 64: US real GDP, 2004?09 ($bn, 2000 prices) 76
Table 65: US real GDP forecast, 2009?14 ($bn, 2000 prices) 76
Table 66: US consumer price index, 2004?09 (2000=100) 77
Table 67: US consumer price index, 2009?14 (2000=100) 77


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