Baby Personal Care Market in Asia-Pacific to 2014

Introduction

This databook provides key data and information on the baby personal care market covering 15 countries in the Asia-Pacific region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:diapers and baby toiletries

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Asia-Pacific increased at a compound annual growth rate of 4.4% between 2004 and 2009.

The diapers category led the baby personal care market in Asia-Pacific, accounting for a share of 79%.

The leading players in the Asia-Pacific baby personal care market include Procter & Gamble Company, The, Unicharm Corporation and Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Asia-Pacific

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 16
Chapter 4 Asia Pacific Baby Personal Care: Market Overview 18
Value analysis (US Dollar), 2004?09 18
Value analysis (US Dollar), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 31
The Procter & Gamble Company 31
Unicharm Corporation 33
Chapter 6 Category Analysis: Baby Toiletries 35
Value analysis (US Dollar), 2004?09 35
Value analysis (US Dollar), 2009?14 36
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Diapers 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Research Methodology 63
Methodology overview 63
Secondary research 64
Market modeling 65
Creating an initial data model 65
Revising the initial data model 65
Creating a final estimate 66
Creating demographic value splits 66
Primary research 66
Data finalization 67
Ongoing research 67
Chapter 9 Appendix 68
Future readings 68
How to contact experts in your industry 68
Disclaimer 68

LIST OF FIGURES
Figure 1: Baby personal care, Asia Pacific, value by category ($m), 2004?14 20
Figure 2: Baby personal care, Asia Pacific, category growth comparison, by value, 2004?14 20
Figure 3: Baby personal care, Asia Pacific, volume by category (units, million), 2004?14 23
Figure 4: Baby personal care, Asia Pacific, category growth comparison, by volume, 2004?14 23
Figure 5: Baby personal care, Asia Pacific, company share (top five companies) by value (%), 2008?09 26
Figure 6: Baby personal care, Asia Pacific, distribution channels by value (%), 2008?09 28
Figure 7: Baby toiletries, Asia Pacific, value by segment ($m), 2004?14 37
Figure 8: Baby toiletries, Asia Pacific, category growth comparison, by value, 2004?14 37
Figure 9: Baby toiletries, Asia Pacific, volume by segment (units, million), 2004?14 40
Figure 10: Baby toiletries, Asia Pacific, category growth comparison, by volume, 2004?14 40
Figure 11: Baby toiletries, Asia Pacific, company share (top five companies) by value (%), 2008?09 43
Figure 12: Baby toiletries, Asia Pacific, distribution channels by value (%), 2008?09 45
Figure 13: Diapers, Asia Pacific, value by segment ($m), 2004?14 52
Figure 14: Diapers, Asia Pacific, category growth comparison, by value, 2004?14 52
Figure 15: Diapers, Asia Pacific, volume by segment (units, million), 2004?14 55
Figure 16: Diapers, Asia Pacific, category growth comparison, by volume, 2004?14 55
Figure 17: Diapers, Asia Pacific, company share (top five companies) by value (%), 2008?09 58
Figure 18: Diapers, Asia Pacific, distribution channels by value (%), 2008?09 60
Figure 19: Annual data review process 64

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Asia Pacific, value (country-wise), 2004?09 ($m) 14
Table 4: Baby personal care, Asia Pacific, value (country-wise) forecast, 2009?14 ($m) 15
Table 5: Baby personal care, Asia Pacific, volume (country-wise), 2004?09 (units, million) 16
Table 6: Baby personal care, Asia Pacific, volume (country-wise) forecast, 2009?14 (units, million) 17
Table 7: Baby personal care, Asia Pacific, value by category ($m), 2004?09 18
Table 8: Baby personal care, Asia Pacific, value forecast by category ($m), 2009?14 19
Table 9: Baby personal care, Asia Pacific, volume by category (units, million), 2004?09 21
Table 10: Baby personal care, Asia Pacific, volume forecast by category (units, million), 2009?14 22
Table 11: Baby personal care, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 24
Table 12: Baby personal care, Asia Pacific, value by company ($m), 2008?09 25
Table 13: Baby personal care, Asia Pacific, distribution channels by value (%), 2008?09 27
Table 14: Baby personal care, Asia Pacific, value by distribution channel ($m), 2008?09 27
Table 15: Baby personal care, Asia Pacific, expenditure per capita ($), 2004?09 29
Table 16: Baby personal care, Asia Pacific, forecast expenditure per capita ($), 2009?14 29
Table 17: Baby personal care, Asia Pacific, consumption per capita (units), 2004?09 30
Table 18: Baby personal care, Asia Pacific, forecast consumption per capita (units), 2009?14 30
Table 19: The Procter & Gamble Company key facts 31
Table 20: Unicharm Corporation key facts 33
Table 21: Baby toiletries, Asia Pacific, value by segment ($m), 2004?09 35
Table 22: Baby toiletries, Asia Pacific, value forecast by segment ($m), 2009?14 36
Table 23: Baby toiletries, Asia Pacific, volume by segment (units, million), 2004?09 38
Table 24: Baby toiletries, Asia Pacific, volume forecast by segment (units, million), 2009?14 39
Table 25: Baby toiletries, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 41
Table 26: Baby toiletries, Asia Pacific, value by company ($m), 2008?09 42
Table 27: Baby toiletries, Asia Pacific, distribution channels by value (%), 2008?09 44
Table 28: Baby toiletries, Asia Pacific, value by distribution channel ($m), 2008?09 44
Table 29: Baby toiletries, Asia Pacific, expenditure per capita ($), 2004?09 46
Table 30: Baby toiletries, Asia Pacific, forecast expenditure per capita ($), 2009?14 47
Table 31: Baby toiletries, Asia Pacific, consumption per capita (units), 2004?09 48
Table 32: Baby toiletries, Asia Pacific, forecast consumption per capita (units), 2009?14 49
Table 33: Diapers, Asia Pacific, value by segment ($m), 2004?09 50
Table 34: Diapers, Asia Pacific, value forecast by segment ($m), 2009?14 51
Table 35: Diapers, Asia Pacific, volume by segment (units, million), 2004?09 53
Table 36: Diapers, Asia Pacific, volume forecast by segment (units, million), 2009?14 54
Table 37: Diapers, Asia Pacific, company share (top 20 companies) by value (%), 2008?09 56
Table 38: Diapers, Asia Pacific, value by company ($m), 2008?09 57
Table 39: Diapers, Asia Pacific, distribution channels by value (%), 2008?09 59
Table 40: Diapers, Asia Pacific, value by distribution channel ($m), 2008?09 59
Table 41: Diapers, Asia Pacific, expenditure per capita ($), 2004?09 61
Table 42: Diapers, Asia Pacific, forecast expenditure per capita ($), 2009?14 61
Table 43: Diapers, Asia Pacific, consumption per capita (units), 2004?09 62
Table 44: Diapers, Asia Pacific, forecast consumption per capita (units), 2009?14 62



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