Baby Personal Care Market in the BRIC (Brazil,Russia, India, China) Countries Market Overview and Forecasts to 2014

Introduction

This report covers key aspects of the baby personal care market in the four emerging economies: Brazil, Russia, India and China. Data is provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: diapers and baby toiletries

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest baby personal care market, led by diapers category.

India is expected to exhibit steady growth between 2009 and 2014.

China leads the baby personal care market in terms of value among the BRIC nations.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in high growth / emerging nations

*Identify key players within the baby personal care in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the baby personal care market in Brazil, Russia, India and China

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest baby personal care market, led by diapers category 2
India is expected to exhibit steady growth between 2009 and 2014 2
China leads the baby personal care market in terms of value among the BRIC nations 2
Chapter 2 Introduction 3
What is this report about? 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC baby personal care market, value overview 17
BRIC baby personal care market, volume overview 22
Chapter 4 Global Baby Personal Care Market – Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004?09 31
Value analysis (Brazilian Real), 2009?14 32
Value analysis (US dollars), 2004?09 34
Value analysis (US dollars), 2009?14 34
Volume analysis, 2004?09 36
Volume analysis, 2009?14 37
Company and brand share analysis 39
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Russia 49
Value analysis (Russian Ruble), 2004?09 49
Value analysis (Russian Ruble), 2009?14 50
Value analysis (US dollars), 2004?09 52
Value analysis (US dollars), 2009?14 52
Volume analysis, 2004?09 54
Volume analysis, 2009?14 55
Company and brand share analysis 57
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 India 66
Value analysis (Indian Rupee), 2004?09 66
Value analysis (Indian Rupee), 2009?14 67
Value analysis (US dollars), 2004?09 69
Value analysis (US dollars), 2009?14 69
Volume analysis, 2004?09 71
Volume analysis, 2009?14 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 China 82
Value analysis (Chinese Yuan Renminbi), 2004?09 82
Value analysis (Chinese Yuan Renminbi), 2009?14 83
Value analysis (US dollars), 2004?09 85
Value analysis (US dollars), 2009?14 85
Volume analysis, 2004?09 87
Volume analysis, 2009?14 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 New Product Development 98
Product launches 2009: Brazil 98
Recent product launches 100
Product launches 2009: Russia 101
Recent product launches 103
Product launches 2009: India 104
Recent product launches 106
Product launches 2009: China 107
Recent product launches 109
Chapter 10 Research Methodology 110
Methodology overview 110
Secondary research 111
Market modeling 112
Creating an initial data model 112
Revising the initial data model 112
Creating a final estimate 113
Creating demographic value splits 113
Primary research 113
Data finalization 114
Ongoing research 114
Chapter 11 Appendix 115
Future readings 115
How to contact experts in your industry 115
Disclaimer 115

LIST OF FIGURES
Figure 1: Baby personal care market, BRIC, value ($m), 2004?14 17
Figure 2: Baby personal care market, BRIC, value ($m) , 2004?09 19
Figure 3: Baby personal care market, BRIC, value ($m) , 2009?14 20
Figure 4: Baby personal care market, BRIC, value growth analysis, 2004?14 21
Figure 5: Baby personal care market, BRIC, volume (units, million), 2004?14 22
Figure 6: Baby personal care market, BRIC, volume (units, million), 2004?09 24
Figure 7: Baby personal care market, BRIC, volume (units, million), 2009–14 25
Figure 8: Baby personal care market, BRIC, volume growth analysis, 2004?14 26
Figure 9: Global baby personal care market split ($m), top five vs BRIC countries, 2009–14 27
Figure 10: Global baby personal care market split (units, million), top five vs BRIC countries, 2009–14 29
Figure 11: Baby personal care, Brazil, value by category (BRLm), 2004?14 33
Figure 12: Baby personal care, Brazil, category growth comparison, by value, 2004?14 35
Figure 13: Baby personal care, Brazil, volume by category (units, million), 2004?14 38
Figure 14: Baby personal care, Brazil, category growth comparison, by volume, 2004?14 38
Figure 15: Baby personal care, Brazil, company share by value (%), 2008?09 41
Figure 16: Baby personal care, Brazil, distribution channels by value (%), 2008?09 45
Figure 17: Baby personal care, Russia, value by category (RUBm), 2004?14 51
Figure 18: Baby personal care, Russia, category growth comparison, by value, 2004?14 53
Figure 19: Baby personal care, Russia, volume by category (units, million), 2004?14 56
Figure 20: Baby personal care, Russia, category growth comparison, by volume, 2004?14 56
Figure 21: Baby personal care, Russia, company share by value (%), 2008?09 59
Figure 22: Baby personal care, Russia, distribution channels by value (%), 2008?09 62
Figure 23: Baby personal care, India, value by category (INRm), 2004?14 68
Figure 24: Baby personal care, India, category growth comparison, by value, 2004?14 70
Figure 25: Baby personal care, India, volume by category (units, million), 2004?14 73
Figure 26: Baby personal care, India, category growth comparison, by volume, 2004?14 73
Figure 27: Baby personal care, India, company share by value (%), 2008?09 75
Figure 28: Baby personal care, India, distribution channels by value (%), 2008?09 78
Figure 29: Baby personal care, China, value by category (CNYm), 2004?14 84
Figure 30: Baby personal care, China, category growth comparison, by value, 2004?14 86
Figure 31: Baby personal care, China, volume by category (units, million), 2004?14 89
Figure 32: Baby personal care, China, category growth comparison, by volume, 2004?14 89
Figure 33: Baby personal care, China, company share by value (%), 2008?09 91
Figure 34: Baby personal care, China, distribution channels by value (%), 2008?09 94
Figure 35: Annual data review process 111

LIST OF TABLES
Table 1: Baby personal care category definitions 5
Table 2: Baby personal care distribution channels 6
Table 3: Baby personal care market, BRIC, value ($m), 2004?14 18
Table 4: Baby personal care market, BRIC, value ($m), 2004?09 19
Table 5: Baby personal care market, BRIC, value ($m), 2009?14 20
Table 6: Baby personal care market, BRIC, volume (units, million), 2004?14 23
Table 7: Baby personal care market, BRIC, volume (units, million), 2004?09 24
Table 8: Baby personal care market, BRIC, volume (units, million), 2009–14 25
Table 9: Global baby personal care market split ($m), top five vs BRIC countries, 2009–14 28
Table 10: Global baby personal care market split (units, million), top five vs BRIC countries, 2009–14 30
Table 11: Baby personal care, Brazil, value by category (BRLm), 2004?09 31
Table 12: Baby personal care, Brazil, value forecast by category (BRLm), 2009?14 32
Table 13: Baby personal care, Brazil, value by category ($m), 2004?09 34
Table 14: Baby personal care, Brazil, value forecast by category ($m), 2009?14 34
Table 15: Baby personal care, Brazil, volume by category (units, million), 2004?09 36
Table 16: Baby personal care, Brazil, volume forecast by category (units, million), 2009?14 37
Table 17: Baby personal care, Brazil, brand share by value (%), 2008?09 39
Table 18: Baby personal care, Brazil, value by brand (BRLm), 2008?09 40
Table 19: Baby personal care, Brazil, company share by value (%), 2008?09 42
Table 20: Baby personal care, Brazil, value by company (BRLm), 2008?09 43
Table 21: Baby personal care, Brazil, distribution channels by value (%), 2008?09 44
Table 22: Baby personal care, Brazil, value by distribution channel (BRLm), 2008?09 44
Table 23: Baby personal care, Brazil, expenditure per capita (BRL), 2004?09 46
Table 24: Baby personal care, Brazil, forecast expenditure per capita (BRL), 2009?14 46
Table 25: Baby personal care, Brazil, expenditure per capita ($), 2004?09 47
Table 26: Baby personal care, Brazil, forecast expenditure per capita ($), 2009?14 47
Table 27: Baby personal care, Brazil, consumption per capita (units), 2004?09 48
Table 28: Baby personal care, Brazil, forecast consumption per capita (units), 2009?14 48
Table 29: Baby personal care, Russia, value by category (RUBm), 2004?09 49
Table 30: Baby personal care, Russia, value forecast by category (RUBm), 2009?14 50
Table 31: Baby personal care, Russia, value by category ($m), 2004?09 52
Table 32: Baby personal care, Russia, value forecast by category ($m), 2009?14 52
Table 33: Baby personal care, Russia, volume by category (units, million), 2004?09 54
Table 34: Baby personal care, Russia, volume forecast by category (units, million), 2009?14 55
Table 35: Baby personal care, Russia, brand share by value (%), 2008?09 57
Table 36: Baby personal care, Russia, value by brand (RUBm), 2008?09 58
Table 37: Baby personal care, Russia, company share by value (%), 2008?09 60
Table 38: Baby personal care, Russia, value by company (RUBm), 2008?09 60
Table 39: Baby personal care, Russia, distribution channels by value (%), 2008?09 61
Table 40: Baby personal care, Russia, value by distribution channel (RUBm), 2008?09 61
Table 41: Baby personal care, Russia, expenditure per capita (RUB), 2004?09 63
Table 42: Baby personal care, Russia, forecast expenditure per capita (RUB), 2009?14 63
Table 43: Baby personal care, Russia, expenditure per capita ($), 2004?09 64
Table 44: Baby personal care, Russia, forecast expenditure per capita ($), 2009?14 64
Table 45: Baby personal care, Russia, consumption per capita (units), 2004?09 65
Table 46: Baby personal care, Russia, forecast consumption per capita (units), 2009?14 65
Table 47: Baby personal care, India, value by category (INRm), 2004?09 66
Table 48: Baby personal care, India, value forecast by category (INRm), 2009?14 67
Table 49: Baby personal care, India, value by category ($m), 2004?09 69
Table 50: Baby personal care, India, value forecast by category ($m), 2009?14 69
Table 51: Baby personal care, India, volume by category (units, million), 2004?09 71
Table 52: Baby personal care, India, volume forecast by category (units, million), 2009?14 72
Table 53: Baby personal care, India, brand share by value (%), 2008?09 74
Table 54: Baby personal care, India, value by brand (INRm), 2008?09 74
Table 55: Baby personal care, India, company share by value (%), 2008?09 76
Table 56: Baby personal care, India, value by company (INRm), 2008?09 76
Table 57: Baby personal care, India, distribution channels by value (%), 2008?09 77
Table 58: Baby personal care, India, value by distribution channel (INRm), 2008?09 77
Table 59: Baby personal care, India, expenditure per capita (INR), 2004?09 79
Table 60: Baby personal care, India, forecast expenditure per capita (INR), 2009?14 79
Table 61: Baby personal care, India, expenditure per capita ($), 2004?09 80
Table 62: Baby personal care, India, forecast expenditure per capita ($), 2009?14 80
Table 63: Baby personal care, India, consumption per capita (units), 2004?09 81
Table 64: Baby personal care, India, forecast consumption per capita (units), 2009?14 81
Table 65: Baby personal care, China, value by category (CNYm), 2004?09 82
Table 66: Baby personal care, China, value forecast by category (CNYm), 2009?14 83
Table 67: Baby personal care, China, value by category ($m), 2004?09 85
Table 68: Baby personal care, China, value forecast by category ($m), 2009?14 85
Table 69: Baby personal care, China, volume by category (units, million), 2004?09 87
Table 70: Baby personal care, China, volume forecast by category (units, million), 2009?14 88
Table 71: Baby personal care, China, brand share by value (%), 2008?09 90
Table 72: Baby personal care, China, value by brand (CNYm), 2008?09 90
Table 73: Baby personal care, China, company share by value (%), 2008?09 92
Table 74: Baby personal care, China, value by company (CNYm), 2008?09 92
Table 75: Baby personal care, China, distribution channels by value (%), 2008?09 93
Table 76: Baby personal care, China, value by distribution channel (CNYm), 2008?09 93
Table 77: Baby personal care, China, expenditure per capita (CNY), 2004?09 95
Table 78: Baby personal care, China, forecast expenditure per capita (CNY), 2009?14 95
Table 79: Baby personal care, China, expenditure per capita ($), 2004?09 96
Table 80: Baby personal care, China, forecast expenditure per capita ($), 2009?14 96
Table 81: Baby personal care, China, consumption per capita (units), 2004?09 97
Table 82: Baby personal care, China, forecast consumption per capita (units), 2009?14 97
Table 83: Brazil baby personal care new product launches reports, by company (top five companies), 2009 98
Table 84: Brazil baby personal care new product launches SKUs, by company (top five companies), 2009 98
Table 85: Brazil baby personal care new product launches (reports), by flavor and fragrances, 2009 99
Table 86: Brazil baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 99
Table 87: Brazil baby personal care new product launches (reports), by package tags or claims, 2009 100
Table 88: Brazil baby personal care new product launches - recent five launches (2009) 100
Table 89: Russia baby personal care new product launches reports, by company (top five companies), 2009 101
Table 90: Russia baby personal care new product launches SKUs, by company (top five companies), 2009 101
Table 91: Russia baby personal care new product launches (reports), by flavor and fragrances, 2009 102
Table 92: Russia baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 102
Table 93: Russia baby personal care new product launches (reports), by package tags or claims, 2009 103
Table 94: Russia baby personal care new product launches - recent five launches (2009) 103
Table 95: India baby personal care new product launches reports, by company (top five companies), 2009 104
Table 96: India baby personal care new product launches SKUs, by company (top five companies), 2009 104
Table 97: India baby personal care new product launches (reports), by flavours and fragrances 2009 105
Table 98: India baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 105
Table 99: India baby personal care new product launches (reports), by package tags or claims 2009 106
Table 100: India baby personal care new product launches - recent five launches (2009) 106
Table 101: China baby personal care new product launches reports, by company (top five companies), 2009 107
Table 102: China baby personal care new product launches SKUs, by company (top five companies), 2009 107
Table 103: China baby personal care new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 108
Table 104: China baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 108
Table 105: China baby personal care new product launches (reports), by package tags or claims (top 10 claims), 2009 109
Table 106: China baby personal care new product launches - recent five launches (2009) 109


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