Baby Personal Care Market in Denmark to 2014

Introduction

This databook provides key data and information on the baby personal care market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: baby toiletries and diapers

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Denmark increased at a compound annual growth rate of 2.2% between 2004 and 2009.

The diapers category led the baby personal care market in Denmark, accounting for a share of 81.3%.

The leading players in the Danish baby personal care market are Svenska Cellulosa Aktiebolaget SCA and Procter & Gamble Company, The.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Danish Krone), 2004?09 17
Value analysis (Danish Krone), 2009?14 18
Value analysis (US dollars), 2004?09 19
Value analysis (US dollars), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company and brand share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 4 Leading Company Profiles 32
Svenska Cellulosa Aktiebolaget 32
The Procter & Gamble Company 34
Chapter 5 Category Analysis: Baby Toiletries 36
Value analysis (Danish Krone), 2004?09 36
Value analysis (Danish Krone), 2009?14 37
Value analysis (US dollars), 2004?09 39
Value analysis (US dollars), 2009?14 40
Volume analysis, 2004?09 42
Volume analysis, 2009?14 43
Company and brand share analysis 45
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Diapers 54
Value analysis (Danish Krone), 2004?09 54
Value analysis (Danish Krone), 2009?14 55
Value analysis (US dollars), 2004?09 57
Value analysis (US dollars), 2009?14 57
Volume analysis, 2004?09 59
Volume analysis, 2009?14 60
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Country Comparison 70
Value 70
Volume 74
Market share 78
Chapter 8 New Product Development 79
Product launches over time 79
Recent product launches 81
Chapter 9 Macroeconomic Profile 82
Macroeconomic Indicators 82
Chapter 10 Research Methodology 87
Methodology overview 87
Secondary research 88
Market modeling 89
Creating an initial data model 89
Revising the initial data model 89
Creating a final estimate 90
Creating demographic value splits 90
Primary research 90
Data finalization 91
Ongoing research 91
Chapter 11 Appendix 92
Future readings 92
How to contact experts in your industry 92
Disclaimer 92

LIST OF FIGURES
Figure 1: Baby personal care, Denmark, value by category (DKKm), 2004?14 18
Figure 2: Baby personal care, Denmark, category growth comparison, by value, 2004?14 20
Figure 3: Baby personal care, Denmark, volume by category (units, million), 2004?14 23
Figure 4: Baby personal care, Denmark, category growth comparison, by volume, 2004?14 23
Figure 5: Baby personal care, Denmark, company share by value (%), 2008?09 25
Figure 6: Baby personal care, Denmark, distribution channels by value (%), 2008?09 28
Figure 7: Baby toiletries, Denmark, value by segment (DKKm), 2004?14 38
Figure 8: Baby toiletries, Denmark, category growth comparison, by value, 2004?14 41
Figure 9: Baby toiletries, Denmark, volume by segment (units, million), 2004?14 44
Figure 10: Baby toiletries, Denmark, category growth comparison, by volume, 2004?14 44
Figure 11: Baby toiletries, Denmark, company share by value (%), 2008?09 46
Figure 12: Baby toiletries, Denmark, distribution channels by value (%), 2008?09 49
Figure 13: Diapers, Denmark, value by segment (DKKm), 2004?14 56
Figure 14: Diapers, Denmark, category growth comparison, by value, 2004?14 58
Figure 15: Diapers, Denmark, volume by segment (units, million), 2004?14 61
Figure 16: Diapers, Denmark, category growth comparison, by volume, 2004?14 61
Figure 17: Diapers, Denmark, company share by value (%), 2008?09 63
Figure 18: Diapers, Denmark, distribution channels by value (%), 2008?09 66
Figure 19: Global baby personal care market split (value terms, 2009), top five countries 71
Figure 20: Global baby personal care market value, 2004–09, top five countries 73
Figure 21: Global baby personal care market split (volume terms, 2009), top five countries 75
Figure 22: Global baby personal care market volume, 2004–09, top five countries 77
Figure 23: Annual data review process 88

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Denmark, value by category (DKKm), 2004?09 17
Table 4: Baby personal care, Denmark, value forecast by category (DKKm), 2009?14 18
Table 5: Baby personal care, Denmark, value by category ($m), 2004?09 19
Table 6: Baby personal care, Denmark, value forecast by category ($m), 2009?14 19
Table 7: Baby personal care, Denmark, volume by category (units, million), 2004?09 21
Table 8: Baby personal care, Denmark, volume forecast by category (units, million), 2009?14 22
Table 9: Baby personal care, Denmark, brand share by value (%), 2008?09 24
Table 10: Baby personal care, Denmark, value by brand (DKKm), 2008?09 24
Table 11: Baby personal care, Denmark, company share by value (%), 2008?09 26
Table 12: Baby personal care, Denmark, value by company (DKKm), 2008?09 26
Table 13: Baby personal care, Denmark, distribution channels by value (%), 2008?09 27
Table 14: Baby personal care, Denmark, value by distribution channel (DKKm), 2008?09 27
Table 15: Baby personal care, Denmark, expenditure per capita (DKK), 2004?09 29
Table 16: Baby personal care, Denmark, forecast expenditure per capita (DKK), 2009?14 29
Table 17: Baby personal care, Denmark, expenditure per capita ($), 2004?09 30
Table 18: Baby personal care, Denmark, forecast expenditure per capita ($), 2009?14 30
Table 19: Baby personal care, Denmark, consumption per capita (units), 2004?09 31
Table 20: Baby personal care, Denmark, forecast consumption per capita (units), 2009?14 31
Table 21: Svenska Cellulosa Aktiebolaget key facts 32
Table 22: The Procter & Gamble Company key facts 34
Table 23: Baby toiletries, Denmark, value by segment (DKKm), 2004?09 36
Table 24: Baby toiletries, Denmark, value forecast by segment (DKKm), 2009?14 37
Table 25: Baby toiletries, Denmark, value by segment ($m), 2004?09 39
Table 26: Baby toiletries, Denmark, value forecast by segment ($m), 2009?14 40
Table 27: Baby toiletries, Denmark, volume by segment (units, million), 2004?09 42
Table 28: Baby toiletries, Denmark, volume forecast by segment (units, million), 2009?14 43
Table 29: Baby toiletries, Denmark, brand share by value (%), 2008?09 45
Table 30: Baby toiletries, Denmark, value by brand (DKKm), 2008?09 45
Table 31: Baby toiletries, Denmark, company share by value (%), 2008?09 47
Table 32: Baby toiletries, Denmark, value by company (DKKm), 2008?09 47
Table 33: Baby toiletries, Denmark, distribution channels by value (%), 2008?09 48
Table 34: Baby toiletries, Denmark, value by distribution channel (DKKm), 2008?09 48
Table 35: Baby toiletries, Denmark, expenditure per capita (DKK), 2004?09 50
Table 36: Baby toiletries, Denmark, forecast expenditure per capita (DKK), 2009?14 51
Table 37: Baby toiletries, Denmark, expenditure per capita ($), 2004?09 51
Table 38: Baby toiletries, Denmark, forecast expenditure per capita ($), 2009?14 52
Table 39: Baby toiletries, Denmark, consumption per capita (units), 2004?09 52
Table 40: Baby toiletries, Denmark, forecast consumption per capita (units), 2009?14 53
Table 41: Diapers, Denmark, value by segment (DKKm), 2004?09 54
Table 42: Diapers, Denmark, value forecast by segment (DKKm), 2009?14 55
Table 43: Diapers, Denmark, value by segment ($m), 2004?09 57
Table 44: Diapers, Denmark, value forecast by segment ($m), 2009?14 57
Table 45: Diapers, Denmark, volume by segment (units, million), 2004?09 59
Table 46: Diapers, Denmark, volume forecast by segment (units, million), 2009?14 60
Table 47: Diapers, Denmark, brand share by value (%), 2008?09 62
Table 48: Diapers, Denmark, value by brand (DKKm), 2008?09 62
Table 49: Diapers, Denmark, company share by value (%), 2008?09 64
Table 50: Diapers, Denmark, value by company (DKKm), 2008?09 64
Table 51: Diapers, Denmark, distribution channels by value (%), 2008?09 65
Table 52: Diapers, Denmark, value by distribution channel (DKKm), 2008?09 65
Table 53: Diapers, Denmark, expenditure per capita (DKK), 2004?09 67
Table 54: Diapers, Denmark, forecast expenditure per capita (DKK), 2009?14 67
Table 55: Diapers, Denmark, expenditure per capita ($), 2004?09 68
Table 56: Diapers, Denmark, forecast expenditure per capita ($), 2009?14 68
Table 57: Diapers, Denmark, consumption per capita (units), 2004?09 69
Table 58: Diapers, Denmark, forecast consumption per capita (units), 2009?14 69
Table 59: Global baby personal care market value, 2009 70
Table 60: Global baby personal care market split (value terms ($m), 2009), top five countries 73
Table 61: Global baby personal care market volume, 2009 74
Table 62: Global baby personal care market split (volume terms, 2009), top five countries 77
Table 63: Leading players, top five countries 78
Table 64: Denmark baby personal care new product launches reports, by company , 2009 79
Table 65: Denmark baby personal care new product launches SKUs, by company , 2009 79
Table 66: Denmark baby personal care new product launches (reports), by flavor and fragrances , 2009 80
Table 67: Denmark baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009 80
Table 68: Denmark baby personal care new product launches (reports), by package tags or claims , 2009 81
Table 69: Denmark baby personal care new product launches - recent five launches (2009) 81
Table 70: Denmark population, by age group, 2004?09 (millions) 82
Table 71: Denmark population forecast, by age group, 2009?14 (millions) 83
Table 72: Denmark population, by gender, 2004?09 (millions) 83
Table 73: Denmark population forecast, by gender, 2009?14 (millions) 84
Table 74: Denmark nominal GDP, 2004?09 (DKKbn, nominal prices) 84
Table 75: Denmark nominal GDP forecast, 2009?14 (DKKbn, nominal prices) 84
Table 76: Denmark real GDP, 2004?09 (DKKbn, 2000 prices) 85
Table 77: Denmark real GDP forecast, 2009?14 (DKKbn, 2000 prices) 85
Table 78: Denmark real GDP, 2004?09 ($bn, 2000 prices) 85
Table 79: Denmark real GDP forecast, 2009?14 ($bn, 2000 prices) 86
Table 80: Denmark consumer price index, 2004?09 (2000=100) 86
Table 81: Denmark consumer price index, 2009?14 (2000=100) 86


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