Baby Personal Care Market in Eastern Europe to 2014

Introduction

This databook provides key data and information on the baby personal care market covering 13 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories:diapers and baby toiletries

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights

The market for baby personal care in Eastern Europe increased at a compound annual growth rate of 8.7% between 2004 and 2009.

The diapers category led the baby personal care market in Eastern Europe, accounting for a share of 84.4%.

The leading players in the Eastern European baby personal care market include Procter & Gamble Company, The, Kimberly-Clark Corporation and Svenska Cellulosa Aktiebolaget SCA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the baby personal care market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby personal care 2
Summary category level: baby toiletries 3
Summary category level: diapers 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Overview 14
Value Analysis 14
Volume Analysis 16
Chapter 4 Eastern Europe Baby Personal Care: Market Overview 18
Value analysis (US Dollar), 2004?09 18
Value analysis (US Dollar), 2009?14 19
Volume analysis, 2004?09 21
Volume analysis, 2009?14 22
Company share analysis 24
Distribution analysis 27
Expenditure and consumption per capita 29
Chapter 5 Leading Company Profiles 31
The Procter & Gamble Company 31
Kimberly-Clark Corporation 33
Chapter 6 Category Analysis: Baby Toiletries 35
Value analysis (US Dollar), 2004?09 35
Value analysis (US Dollar), 2009?14 36
Volume analysis, 2004?09 38
Volume analysis, 2009?14 39
Company share analysis 41
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 7 Category Analysis: Diapers 50
Value analysis (US Dollar), 2004?09 50
Value analysis (US Dollar), 2009?14 51
Volume analysis, 2004?09 53
Volume analysis, 2009?14 54
Company share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 8 Research Methodology 63
Methodology overview 63
Secondary research 64
Market modeling 65
Creating an initial data model 65
Revising the initial data model 65
Creating a final estimate 66
Creating demographic value splits 66
Primary research 66
Data finalization 67
Ongoing research 67
Chapter 9 Appendix 68
Future readings 68
How to contact experts in your industry 68
Disclaimer 68

LIST OF FIGURES
Figure 1: Baby personal care, Eastern Europe, value by category ($m), 2004?14 20
Figure 2: Baby personal care, Eastern Europe, category growth comparison, by value, 2004?14 20
Figure 3: Baby personal care, Eastern Europe, volume by category (units, million), 2004?14 23
Figure 4: Baby personal care, Eastern Europe, category growth comparison, by volume, 2004?14 23
Figure 5: Baby personal care, Eastern Europe, company share (top five companies) by value (%), 2008?09 26
Figure 6: Baby personal care, Eastern Europe, distribution channels by value (%), 2008?09 28
Figure 7: Baby toiletries, Eastern Europe, value by segment ($m), 2004?14 37
Figure 8: Baby toiletries, Eastern Europe, category growth comparison, by value, 2004?14 37
Figure 9: Baby toiletries, Eastern Europe, volume by segment (units, million), 2004?14 40
Figure 10: Baby toiletries, Eastern Europe, category growth comparison, by volume, 2004?14 40
Figure 11: Baby toiletries, Eastern Europe, company share (top five companies) by value (%), 2008?09 43
Figure 12: Baby toiletries, Eastern Europe, distribution channels by value (%), 2008?09 45
Figure 13: Diapers, Eastern Europe, value by segment ($m), 2004?14 52
Figure 14: Diapers, Eastern Europe, category growth comparison, by value, 2004?14 52
Figure 15: Diapers, Eastern Europe, volume by segment (units, million), 2004?14 55
Figure 16: Diapers, Eastern Europe, category growth comparison, by volume, 2004?14 55
Figure 17: Diapers, Eastern Europe, company share (top five companies) by value (%), 2008?09 58
Figure 18: Diapers, Eastern Europe, distribution channels by value (%), 2008?09 60
Figure 19: Annual data review process 64

LIST OF TABLES
Table 1: Baby personal care category definitions 7
Table 2: Baby personal care distribution channels 8
Table 3: Baby personal care, Eastern Europe, value (country-wise), 2004?09 ($m) 14
Table 4: Baby personal care, Eastern Europe, value (country-wise) forecast, 2009?14 ($m) 15
Table 5: Baby personal care, Eastern Europe, volume (country-wise), 2004?09 (units, million) 16
Table 6: Baby personal care, Eastern Europe, volume (country-wise) forecast, 2009?14 (units, million) 17
Table 7: Baby personal care, Eastern Europe, value by category ($m), 2004?09 18
Table 8: Baby personal care, Eastern Europe, value forecast by category ($m), 2009?14 19
Table 9: Baby personal care, Eastern Europe, volume by category (units, million), 2004?09 21
Table 10: Baby personal care, Eastern Europe, volume forecast by category (units, million), 2009?14 22
Table 11: Baby personal care, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 24
Table 12: Baby personal care, Eastern Europe, value by company ($m), 2008?09 25
Table 13: Baby personal care, Eastern Europe, distribution channels by value (%), 2008?09 27
Table 14: Baby personal care, Eastern Europe, value by distribution channel ($m), 2008?09 27
Table 15: Baby personal care, Eastern Europe, expenditure per capita ($), 2004?09 29
Table 16: Baby personal care, Eastern Europe, forecast expenditure per capita ($), 2009?14 29
Table 17: Baby personal care, Eastern Europe, consumption per capita (units), 2004?09 30
Table 18: Baby personal care, Eastern Europe, forecast consumption per capita (units), 2009?14 30
Table 19: The Procter & Gamble Company key facts 31
Table 20: Kimberly-Clark Corporation key facts 33
Table 21: Baby toiletries, Eastern Europe, value by segment ($m), 2004?09 35
Table 22: Baby toiletries, Eastern Europe, value forecast by segment ($m), 2009?14 36
Table 23: Baby toiletries, Eastern Europe, volume by segment (units, million), 2004?09 38
Table 24: Baby toiletries, Eastern Europe, volume forecast by segment (units, million), 2009?14 39
Table 25: Baby toiletries, Eastern Europe, company share (top 20 companies) by value (%), 2008?09 41
Table 26: Baby toiletries, Eastern Europe, value by company ($m), 2008?09 42
Table 27: Baby toiletries, Eastern Europe, distribution channels by value (%), 2008?09 44
Table 28: Baby toiletries, Eastern Europe, value by distribution channel ($m), 2008?09 44
Table 29: Baby toiletries, Eastern Europe, expenditure per capita ($), 2004?09 46
Table 30: Baby toiletries, Eastern Europe, forecast expenditure per capita ($), 2009?14 47
Table 31: Baby toiletries, Eastern Europe, consumption per capita (units), 2004?09 48
Table 32: Baby toiletries, Eastern Europe, forecast consumption per capita (units), 2009?14 49
Table 33: Diapers, Eastern Europe, value by segment ($m), 2004?09 50
Table 34: Diapers, Eastern Europe, value forecast by segment ($m), 2009?14 51
Table 35: Diapers, Eastern Europe, volume by segment (units, million), 2004?09 53
Table 36: Diapers, Eastern Europe, volume forecast by segment (units, million), 2009?14 54
Table 37: Diapers, Eastern Europe, company share by value (%), 2008?09 56
Table 38: Diapers, Eastern Europe, value by company ($m), 2008?09 57
Table 39: Diapers, Eastern Europe, distribution channels by value (%), 2008?09 59
Table 40: Diapers, Eastern Europe, value by distribution channel ($m), 2008?09 59
Table 41: Diapers, Eastern Europe, expenditure per capita ($), 2004?09 61
Table 42: Diapers, Eastern Europe, forecast expenditure per capita ($), 2009?14 61
Table 43: Diapers, Eastern Europe, consumption per capita (units), 2004?09 62
Table 44: Diapers, Eastern Europe, forecast consumption per capita (units), 2009?14 62



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