TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Executive Summary 2
56 product SKUs launched in the Eastern Europe baby personal care market 2
Shampoo is the leading category in the Eastern Europe baby personal care market 2
Johnson & Johnson is the leading manufacturer of new baby personal care products in Eastern Europe 2
Bottles was the dominant packing type among the new products launched in the Eastern Europe baby personal care market 2
Majority of the products launched in the baby personal care market used plastic as the package material 2
Introduction 3
How to use this report 3
Disclaimer 3
Market definition 4
Baby Personal Care Market Overview 9
Market value, 2004–09 9
Market value forecast to 2014 10
Baby Personal Care Product Analysis 11
New product SKUs by country 11
New product SKUs by category 12
New product SKUs by manufacturer 13
New products by package type 15
New product by package material 16
Detailed Product Descriptions 17
Appendix 56
Further reading 56
Country Groupings 56
Datamonitor consulting 56
How to contact experts in your industry 56
LIST OF FIGURES
Figure 1: Eastern Europe, baby personal care market value by category ($m), 2004–09 9
Figure 2: Eastern Europe, baby personal care market value by category ($m), 2009–14 10
Figure 3: Eastern Europe, baby personal care market, new product SKUs by top five countries, Q3 2010 11
Figure 4: Eastern Europe, baby personal care market, new product SKUs by category, Q3 2010 12
Figure 5: Eastern Europe, baby personal care market, new product SKUs by manufacturer, Q3 2010 13
Figure 6: Eastern Europe, baby personal care market, new product launches by package type, Q3 2010 15
Figure 7: Eastern Europe, baby personal care market, new product launches by package material, Q3 2010 16
LIST OF TABLES
Table 1: Baby personal care category definitions 4
Table 2: Eastern Europe, baby personal care market value by category ($m), 2004–09 9
Table 3: Eastern Europe, baby personal care market value by category ($m), 2009–14 10
Table 4: Eastern Europe, baby personal care market, new product SKUs by top five countries, Q3 2010 11
Table 5: Eastern Europe, baby personal care market, new product SKUs by category, Q3 2010 12
Table 6: Eastern Europe, baby personal care market, new product SKUs by manufacturer, Q3 2010 14
Table 7: Eastern Europe, baby personal care market, new product launches by package type, Q3 2010 15
Table 8: Eastern Europe, baby personal care market, new product launches by package material, Q3 2010 16
Table 9: Huggies - Nappies - Newborn 17
Table 10: Huggies - Baby Wipes - Pure 18
Table 11: Superdrug - Baby Oil 19
Table 12: Johnson's Baby Top-to-Toe - Body & Hair Wash 20
Table 13: Madara Ecobaby - Creamy Baby Oil 21
Table 14: Madara Ecobaby - Protective Baby Cream 22
Table 15: Madara Ecobaby - Diaper Cream 23
Table 16: Nickolodeon Pingviny Iz Madagaskara - Detskiy Shampun - Kalambur 24
Table 17: Nickolodeon Pingviny Iz Madagaskara - Detskiy Gel Dlya Dusha - Den Smeha 25
Table 18: Nickolodeon Pingviny Iz Madagaskara - Detskaya Pena Dlya Vann - Priklyucheniya Nachinayutsya 26
Table 19: Nickolodeon Pingviny Iz Madagaskara - Detskoe Zhidkoe Mylo - Zavarushka v Zooparke 27
Table 20: Madara Ecobaby - Mild Baby Shampoo 28
Table 21: Madara Ecobaby - Mild Baby Soap 29
Table 22: Scooby Doo - Baby Wet Wipes 30
Table 23: Nivea Baby - Wet Wipes - Pure & Fresh 31
Table 24: Moe Solnyshko - Legkoe Maslo-Sprey S Ekstraktom Aloe Vera 32
Table 25: Huggies Pure - Baby Wipes 33
Table 26: Johnson's Baby - Szampon - Ulatwiajacy Rozczesywanie; Wlosy Miekkie w Dotyku; Z Rumiankiem 34
Table 27: Avon Sun Kids - Turquoise Kids Sun Spray SPF30 35
Table 28: Delice Solaire - Kids Sun Protection Milk - FP30; FP50 36
Table 29: Avon Sun Kids - Sun Cream - Mulitvitamin SPF50; Watermelon Fragrance SPF30 37
Table 30: Moltex Oko - Nappies - Junior; Maxi; Midi; Mini; XL 38
Table 31: Amigo - Disposable Baby Diapers - Maxi 39
Table 32: Rimi - Mahkmed 40
Table 33: Earth Friendly Baby - Eco Baby Wipes - Organic Chamomile and Calendula 41
Table 34: Tindi - Vaiku Sampunas 42
Table 35: Pufies Play Day - Diapers - Junior; Maxi; Midi; Mini 43
Table 36: Huggies Newborn - Diapers With Organic Cotton - 1; 2 44
Table 37: Garnier Ambre Solaire - Kids Rapido Non-Stop Spray SPF50 45
Table 38: Johnson's Baby - Gentle Cleansing Baby Wipes 46
Table 39: Johnson's Kids - Shower Gel - Astronaut Orange; Supernova Tropical Fruit 47
Table 40: Johnson's Kids - No More Tangles Shampoo - Cosmic Strawberry 48
Table 41: Johnson's Baby - Bedtime Cream 49
Table 42: Huggies Little Walkers - Nappy Pants - Size 5 50
Table 43: Bupi - Baby Soap - with Lanolin; with Olive Oil; with Vitamin E 51
Table 44: Viteks Mama i Malysh - Detskiy Krem; Krem-Prisypka 52
Table 45: Topfer Babycare - Baby Powder - With Organic Wheat Bran & Organic Calendula 53
Table 46: Uriage 1ere Creme - Krem dlya Novorozhdennykh i Detey 54
Table 47: Uriage - Ochishchayushchee Molochko dlya Detey i Novorozhdennykh 55
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